When it comes to SEO, an undervalued player sits on the sidelines. That player is the server.  In some SEO programs, decisions about the web server and hosting provider are considered minor, while things like keywords, content, links and other more glamorous aspects of SEO get a lot of... Read more »

  It is with profound sadness that we inform you of the recent passing of our founder, Bruce Clay. Bruce built the company 30 years ago and shaped the SEO industry as we know it with passion and dedication. His vision will continue to guide our team and colleagues for... Read more »

A 301 redirect is a command used to tell the search engines that a page has permanently moved, and that you want them to index the new page and drop the old one from their index. Think of it as a change of address card for the web. As long... Read more »

  Encountering a “404 Not Found” error can be more than just a minor inconvenience; it is a missed opportunity in both user experience and search engine optimization.  In this article, I’ll dive into practices for effectively managing 404 errors, so you can transform what could be a setback into... Read more »

In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many resources. Use this version as an in-hand to-do list or basic audit outline. The post The Always Up-to-Date SEO Checklist appeared first on Bruce Clay, Inc..... Read more »

  SEO siloing is a powerful strategy to boost your website’s relevance and expertise, resulting in better search engine rankings and user experience. But even minor mistakes can make it less effective.  In this article, I’ll discuss eight common errors in SEO silo implementation and provide actionable insights on how... Read more »

  Organizing your website content in a way that benefits both search engines and visitors is an art and science. Get it right, and you’ll build a highly relevant, authoritative website for search results.  But how? One way is through SEO siloing. SEO siloing has many parts, and internal linking... Read more »

  SEO silos are a powerful strategy for making your site more relevant and visible in search results.  But let’s be honest — that’s just a byproduct of creating a user-friendly website that provides valuable content to your audience.  By organizing your content into themed sections and creating stellar content... Read more »

  Building a blog that consistently ranks high in search results requires more than just great content; it needs a solid SEO strategy.  One of the most effective methods for organizing blog content is through SEO silos.  When you structure your blog into focused, hierarchical sections, these silos not only... Read more »

Google can show these as rich results in Google Search and Google also added new Search Console reports. The post Google Search now supports discussion forum and profile page structured data appeared first on Search Engine Land.... Read more »

The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher Policies. The post Google is updating its Video publisher policy appeared first on Search Engine Land.... Read more »

A technical problem caused the email to be mistakenly sent to some marketers just hours before the Thanksgiving holiday. The post Google tells ‘freaked out’ advertisers to ignore account suspension notification appeared first on Search Engine Land.... Read more »

An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and skills you need to know. The post What is technical SEO? appeared first on Search Engine Land.... Read more »

The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far. The post Number of websites blocking Google-Extended jump 180% appeared first on Search Engine Land.... Read more »

You may be seeing a 500 error when trying to access the tool. The post Google Search Console was down today appeared first on Search Engine Land.... Read more »

High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them. The post How to find high-potential keywords for SEO appeared first on Search Engine Land.... Read more »

The tool is going away on January 8, 2024 because Google says it is no longer useful. The post Googlebot crawl rate tool in Search Console is going away appeared first on Search Engine Land.... Read more »

A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals. The post Best of the Bot: Create a Facebook post promoting Black Friday deals appeared first on Search Engine Land.... Read more »

Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews, and forums. In AI search, third-party validation beats self-promotion. Publishing onsite content is still important, no... Read more »

Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build answers. When someone asks ChatGPT or Perplexity a question, it doesn’t default to the best-ranking... Read more »

You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is beautiful, well-reviewed, and featured in industry-leading sites like Vogue, the New York Times, Bon Appétit, and The Kitchn. But search... Read more »

PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both generate those signals, but... Read more »

Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture. When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where your brand doesn’t appear, that’s lost visibility. And it won’t show up anywhere in your traffic data. Share of voice... Read more »

Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and deploy to…Read more ›... Read more »

On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” On the other hand, people like Lily…Read more ›... Read more »

Every week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve curated some…Read more ›... Read more »

Our free llms.txt generator is based on detailed analysis of 137,000 domains. Share this free tool with your boss, your colleagues, your clients, your GEO agency, or anyone who recommends you use an llms.txt file.... Read more »

Before someone ever lands on your website, an AI assistant may have already explained what your product does, compared it with competitors, and helped them decide whether you’re worth considering. By the time someone clicks through to your site after…Read more ›... Read more »

That’s the free-tools SEO strategy: instead of writing another guide, you build a small, genuinely useful tool, put it on a page, and let it rank for a query that has huge demand and almost no good competition. Done right,…Read more ›... Read more »

  If you’re one of the named brands, you win. If you’re not, you never knew the conversation happened. Optimizing for that is called AEO (or if you prefer, GEO.) This is now part of SEO and/or the marketing team’s…Read more ›... Read more »

So, after years of hearing the same message, people started associating AI-generated content with low-effort, mass-produced slop. AI-assisted content earned a bad reputation before it had a chance to mature. This article is my attempt to reset the conversation. I’ll…Read more ›... Read more »

You need to understand RAG because it’s one of the ways ChatGPT, AI Mode and other AI search engines choose which pages get included in its answer. This guide explains how RAG works (in plain English), what makes content more…Read more ›... Read more »

Copy-ready 234 ChatGPT prompts for marketing, SEO, sales, and 10+ use cases, plus the PROMPT framework for writing your own.... Read more »

Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.... Read more »

Google traffic is slowly declining. Learn how to future-proof your business in the AI era.... Read more »

Organic traffic is the visitors who land on your site through unpaid search results. Increase yours in 5 steps.... Read more »

Local SEO keyword research in six steps: find the terms customers use, validate intent, and improve visibility on Google Search, Maps, and AI answers.... Read more »

Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.... Read more »

The best AI visibility tracking tools for agencies include Semrush, OtterlyAI, and Peec AI. Here’s why.... Read more »

Having a site isn‘t enough to get AI to talk about you. Use these 5 digital PR tactics to grow AI visibility.... Read more »

Schema markup is code you add to your site to give search engines and AI systems explicit data about your pages.... Read more »

Content optimization makes your pages work for readers, search, and AI at once. Get 20 tactics to boost visibility and conversions.... Read more »

Keyword mapping is an SEO technique for assigning target terms to the corresponding pages on your site.... Read more »

Determine AI visibility ROI by linking mentions, citations, and AI referrals directly to leads and revenue.... Read more »

Find AI visibility gaps with Semrush. Spot prompts and sources where competitors get cited but you don‘t.... Read more »

Advanced SEO techniques include optimizing content for AI extraction and improving crawl depth.... Read more »

Cloudflare announced wallets and optional identity handles for AI agents on August 4, extending paid access past crawlers to any caller and any resource. The post Cloudflare Gives AI Agents Wallets That Pay For What They Access appeared first on Search Engine Journal.... Read more »

Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline. The post Google Is Ending Target Overperformance – What to Fix Before August 17 appeared first on Search Engine Journal.... Read more »

Automattic rebuts WP Engine, says Matt Mullenweg's "personal communications with romantic partners" has "nothing to do with this case." The post Automattic Fires Back At WP Engine’s Motion For Sanctions appeared first on Search Engine Journal.... Read more »

New data finds no difference in how OpenAI's in-house search index served licensed and unlicensed sites. The post ChatGPT’s Search Index Serves Small Sites Too, Data Shows appeared first on Search Engine Journal.... Read more »

AI answers now shape choices before anyone reaches your site. Measuring alignment with decision drivers matters more than measuring the clicks that follow. The post The Metric Most SEOs Are Still Not Measuring In The Age Of AI appeared first on Search Engine Journal.... Read more »

Is your organic traffic dropped? Learn the reasons behind this common issue affecting many agencies today. The post Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead appeared first on Search Engine Journal.... Read more »

Anthropic will embed invisible watermarks in Claude text and sign generated files. The post Anthropic To Mark Claude Text & Files Under EU AI Act Code appeared first on Search Engine Journal.... Read more »

TransUnion's survey of 100 marketing leaders shows AI search blind spots mirror walled garden measurement gaps. Frame GEO as a company-wide problem to get funded. The post What TransUnion’s AI Research Reveals About How Brands Actually Get Cited appeared first on Search Engine Journal.... Read more »

YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline. The post YouTube Adds New Shorts Payout Rules To Partner Program Terms appeared first on Search Engine Journal.... Read more »

AI detectors gave wildly different verdicts on the same human-written article, and even flagged writing from 2014. The post The AI Detection False Economy: Fueling FOW (Fear of Writing) appeared first on Search Engine Journal.... Read more »

WPForms Lite WordPress plugin accused of adding a backdoor to new installs. I gave it and try and what happened was unexpected. The post WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised appeared first on Search Engine Journal.... Read more »

Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences. The post The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads appeared first on Search Engine Journal.... Read more »

Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses. The post Google Announces Campaign Benchmarking In Google Analytics appeared first on Search Engine Journal.... Read more »

Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery. The post Microsoft Clarity Now Separates Branded And Non-Branded AI Citations appeared first on Search Engine Journal.... Read more »

Cloudflare announced wallets and optional identity handles for AI agents on August 4, extending paid access past crawlers to any caller and any resource. The post Cloudflare Gives AI Agents Wallets That Pay For What They Access appeared first on Search Engine Journal.... Read more »

Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline. The post Google Is Ending Target Overperformance – What to Fix Before August 17 appeared first on Search Engine Journal.... Read more »

Automattic rebuts WP Engine, says Matt Mullenweg's "personal communications with romantic partners" has "nothing to do with this case." The post Automattic Fires Back At WP Engine’s Motion For Sanctions appeared first on Search Engine Journal.... Read more »

New data finds no difference in how OpenAI's in-house search index served licensed and unlicensed sites. The post ChatGPT’s Search Index Serves Small Sites Too, Data Shows appeared first on Search Engine Journal.... Read more »

AI answers now shape choices before anyone reaches your site. Measuring alignment with decision drivers matters more than measuring the clicks that follow. The post The Metric Most SEOs Are Still Not Measuring In The Age Of AI appeared first on Search Engine Journal.... Read more »

Is your organic traffic dropped? Learn the reasons behind this common issue affecting many agencies today. The post Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead appeared first on Search Engine Journal.... Read more »

Anthropic will embed invisible watermarks in Claude text and sign generated files. The post Anthropic To Mark Claude Text & Files Under EU AI Act Code appeared first on Search Engine Journal.... Read more »

TransUnion's survey of 100 marketing leaders shows AI search blind spots mirror walled garden measurement gaps. Frame GEO as a company-wide problem to get funded. The post What TransUnion’s AI Research Reveals About How Brands Actually Get Cited appeared first on Search Engine Journal.... Read more »

YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline. The post YouTube Adds New Shorts Payout Rules To Partner Program Terms appeared first on Search Engine Journal.... Read more »

AI detectors gave wildly different verdicts on the same human-written article, and even flagged writing from 2014. The post The AI Detection False Economy: Fueling FOW (Fear of Writing) appeared first on Search Engine Journal.... Read more »

WPForms Lite WordPress plugin accused of adding a backdoor to new installs. I gave it and try and what happened was unexpected. The post WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised appeared first on Search Engine Journal.... Read more »

Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences. The post The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads appeared first on Search Engine Journal.... Read more »

Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses. The post Google Announces Campaign Benchmarking In Google Analytics appeared first on Search Engine Journal.... Read more »

Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery. The post Microsoft Clarity Now Separates Branded And Non-Branded AI Citations appeared first on Search Engine Journal.... Read more »

Identifying UGC Subjective Attributes Of Entities This recently granted patent is about identifying subjective attributes of entities. I haven’t seen a patent about subjective attributes of entities or responses to those entities. A critical aspect of it is that it is user-generated content. We get told that user-generated content (UGC)... Read more »

This recently granted Google patent generally relates to generating query answers, and this patent also introduces the concept of Constraints to help answer queries. Using Constraints For Query Answers This patent asks questions about contents related to facts about entities that questions are getting added about. Documents about Using constraints... Read more »

The disclosed patent relates to ways of presenting content based on generic content ratings. Searchers get interested in accessing content (e.g., television programs, movies, books, videos, music, news articles, Websites, etc.) from many different countries, regions, or other groups. Each country, region, or group may use a different rating system... Read more »

On October 1, 2019, I wrote about a continuation patent update to Google’s Universal Search Results. It was the fourth time that particular patent had gotten updated. I wrote about it under the post name – Google’s New Universal Search Results. It makes sense to see what new changes have... Read more »

How Automated Assistants Work Using Natural Language Input? Humans may engage in human-to-computer dialogs with interactive software applications referred to herein as “automated assistants.” For example, humans (who, when they interact with automated assistants, may be referred to as “users”) may provide commands, queries, and requests (collectively referred to herein... Read more »

I have a Google Speaker at home to perform some searches and listen to some music. Google has been granted patents on automated assistants that tell us more about how they work. The search input approach that automated assistants use is different from what I am used to using a... Read more »

Machine Learning On Extremely Large Datasets This Google patent is about a training framework for performing machine learning on Extremely Large Datasets. It is looking like it is focusing on videos on Youtube. LinkedIn Shows Work on vision and video for the inventors of this patent. The patent relates to... Read more »

The shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. You surrender to an algorithm when it populates your feed. You surrender to a stylist when you step into a fitting room and admit you need help. Most... Read more »

Most organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out what that means before the next planning cycle. The results have been uneven. Some teams found immediate efficiency gains. Others circled back six months later... Read more »

Every influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions, engagement rates, and something called earned media value. The CFO does not care. That gap between the marketing team’s enthusiasm for influencer and the finance team’s demand... Read more »

Most apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment, and media costs are factored in at the product level. That gap between revenue reporting and profit reality is where a lot of marketing budgets quietly leak. And... Read more »

Most retailers chasing fashion credibility start by shrinking their audience. They curate harder, raise prices, and build mystique around scarcity. The playbook assumes that fashion authority flows from selectivity. Walmart’s fashion strategy does the opposite. It starts with 145 million people already walking through its stores and visiting its website... Read more »

Shopping used to require a destination. A planned trip to a mall, a catalog spread across a kitchen table, a deliberate channel flip to a home shopping network. The customer came to the store. That dynamic has inverted. Today the store has to come to the customer, wherever they happen... Read more »

Every marketer who has stared at a dashboard has quietly wondered the same thing. Is this number real? Does it reflect what actually caused that sale, or is it just the last thing the system happened to record? The question determines where millions of dollars go. And the discomfort it... Read more »

The modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. Sometimes in the span of an hour. For retailers and brands, this creates a familiar but intensifying pressure: be present everywhere without losing coherence anywhere.... Read more »

The marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click through, and somewhere between the search bar and the checkout page, a purchase happens. That sequence has governed everything from media budgets to tech stacks. The agreement is... Read more »

Ranking number one on Google is great. But ranking in a Google answer box, on position zero, is even better. Google answer boxes might be a blessing for both users (they get the desired info instantly) and webmasters (their website is in the foreground, above the top ranking websites).  ... Read more »

Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I can predict what the top results might return. Not only because I’ve searched for this myself, but also because of something called search intent, which... Read more »

Speed is very important for a website. It’s so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse.  ... Read more »

Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates?   Well, as Head of Web SPAM at Google John Mueller said, “in general, no”. But the... Read more »

As your online business grows, it becomes obvious how important content marketing is for your business. And even if you’re the one working on your business’ strategy or you hire an agency to help you out, one thing is clear: you need to know the full list of content marketing... Read more »

This article provides a comprehensive roadmap of 40 advanced SEO techniques designed to exponentially increase organic traffic and improve search engine visibility. Key strategies include leveraging Wikipedia link rot for authoritative broken link building, utilizing semantic synonyms to capture broader search intent, and benchmarking competitor link profiles to identify high-value... Read more »

Titles are among the most important things in SEO. But, although it is very basic to have your keywords inside the title, it isn’t always easy to write SEO friendly title tags. That’s why we’ve prepared this guide and set of best practices you need to follow in order to... Read more »

Having a strong online presence is essential for every business, whether you operate from a single location or manage offices across multiple countries. In 2026, success isn’t just about ranking on traditional search engines; it’s about deploying advanced local SEO software to ensure visibility in AI-powered search experiences, voice assistants,... Read more »

A sudden drop in Google rankings can happen for many reasons, from technical errors and algorithm updates to lost backlinks or stronger competitors.   The key is to diagnose the cause before making changes. In this guide, you’ll learn the seven most common types of ranking drops, how to identify... Read more »

Een meerderheid van de politieke partijen in Purmerend wil het referendum afschaffen. Veel inwoners zijn het hier niet mee eens.... Read more »

Een heldhaftige brugklasser uit Amerika heeft op tijd een bus weten te stoppen, nadat de bestuurder onwel was geraakt. De jonge held wist precies wat te doen.... Read more »

Een Braziliaanse burgemeester is getrouwd met een 16-jarig meisje, een model, een paar dagen nadat hij haar moeder een hoge functie als ambtenaar had gegeven.... Read more »

Een Amerikaanse vrouw bleek een gouden pistool in haar bagage te hebben, toen ze Australië binnen wilde komen. Ze is gearresteerd.... Read more »

Een heldhaftige Poolse bergbeklimmer heeft na een zenuwslopende reddingsactie een Indiase bergbeklimmer gered uit een kloof op de Himalaya.... Read more »

Een dronken passagier op een vlucht van New-York naar New-Delhi heeft op een medepassagier geplast.... Read more »

Een man stopte met zijn auto omdat er een kitten op de weg liep. Toen hij het beestje oppakte kwamen er nog 17 kittens uit het bermgras stappen.... Read more »

De buurman komt aan de deur klagen over het feestje van de avond ervoor. Hij was maar wat graag ook uitgenodigd.... Read more »

https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push({}); Thaiboksen niet goed voor scheidsrechter Scheidsrechter vangt de klappen Het leek een goed idee, thaiboksen met een blinddoek voor. De scheidsrechter is er uiteindelijk van teruggekomen, want hij was uiteindelijk degene die de meeste klappen kreeg. //pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push({});... Read more »