When it comes to SEO, an undervalued player sits on the sidelines. That player is the server.  In some SEO programs, decisions about the web server and hosting provider are considered minor, while things like keywords, content, links and other more glamorous aspects of SEO get a lot of... Read more »

  It is with profound sadness that we inform you of the recent passing of our owner, Bruce Clay. Bruce built the company 30 years ago and shaped the SEO industry as we know it with passion and dedication. His vision will continue to guide our team and collegues for... Read more »

A 301 redirect is a command used to tell the search engines that a page has permanently moved, and that you want them to index the new page and drop the old one from their index. Think of it as a change of address card for the web. As long... Read more »

  Encountering a “404 Not Found” error can be more than just a minor inconvenience; it is a missed opportunity in both user experience and search engine optimization.  In this article, I’ll dive into practices for effectively managing 404 errors, so you can transform what could be a setback into... Read more »

In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many resources. Use this version as an in-hand to-do list or basic audit outline. The post The Always Up-to-Date SEO Checklist appeared first on Bruce Clay, Inc..... Read more »

  SEO siloing is a powerful strategy to boost your website’s relevance and expertise, resulting in better search engine rankings and user experience. But even minor mistakes can make it less effective.  In this article, I’ll discuss eight common errors in SEO silo implementation and provide actionable insights on how... Read more »

  Organizing your website content in a way that benefits both search engines and visitors is an art and science. Get it right, and you’ll build a highly relevant, authoritative website for search results.  But how? One way is through SEO siloing. SEO siloing has many parts, and internal linking... Read more »

  SEO silos are a powerful strategy for making your site more relevant and visible in search results.  But let’s be honest — that’s just a byproduct of creating a user-friendly website that provides valuable content to your audience.  By organizing your content into themed sections and creating stellar content... Read more »

  Building a blog that consistently ranks high in search results requires more than just great content; it needs a solid SEO strategy.  One of the most effective methods for organizing blog content is through SEO silos.  When you structure your blog into focused, hierarchical sections, these silos not only... Read more »

Google can show these as rich results in Google Search and Google also added new Search Console reports. The post Google Search now supports discussion forum and profile page structured data appeared first on Search Engine Land.... Read more »

The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher Policies. The post Google is updating its Video publisher policy appeared first on Search Engine Land.... Read more »

A technical problem caused the email to be mistakenly sent to some marketers just hours before the Thanksgiving holiday. The post Google tells ‘freaked out’ advertisers to ignore account suspension notification appeared first on Search Engine Land.... Read more »

An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and skills you need to know. The post What is technical SEO? appeared first on Search Engine Land.... Read more »

The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far. The post Number of websites blocking Google-Extended jump 180% appeared first on Search Engine Land.... Read more »

You may be seeing a 500 error when trying to access the tool. The post Google Search Console was down today appeared first on Search Engine Land.... Read more »

High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them. The post How to find high-potential keywords for SEO appeared first on Search Engine Land.... Read more »

The tool is going away on January 8, 2024 because Google says it is no longer useful. The post Googlebot crawl rate tool in Search Console is going away appeared first on Search Engine Land.... Read more »

A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals. The post Best of the Bot: Create a Facebook post promoting Black Friday deals appeared first on Search Engine Land.... Read more »

Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build answers. When someone asks ChatGPT or Perplexity a question, it doesn’t default to the best-ranking... Read more »

You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is beautiful, well-reviewed, and featured in industry-leading sites like Vogue, the New York Times, Bon Appétit, and The Kitchn. But search... Read more »

PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both generate those signals, but... Read more »

Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture. When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where your brand doesn’t appear, that’s lost visibility. And it won’t show up anywhere in your traffic data. Share of voice... Read more »

SEO services have evolved significantly in recent years, driven by changes in search behavior, AI-powered results, and rising competition across industries. To give you the most accurate picture of the industry today, we’ve combined data from multiple sources, including our survey of 1,200 business owners. In this report, you’ll learn:... Read more »

You need to understand RAG because it’s one of the ways ChatGPT, AI Mode and other AI search engines choose which pages get included in its answer. This guide explains how RAG works (in plain English), what makes content more…Read more ›... Read more »

Two recent studies looked at how well this works. Glen Allsopp analyzed 750 ChatGPT prompts and found that “best [category]” listicles were the most frequently cited source type in AI-generated answers. In other words, AI systems clearly use this content…Read more ›... Read more »

These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). # Keyword CPC Search Volume 1 chordee repair $105.00 800 2 mesothelioma attorney chicago $100.00 1,200 3 lawsuit mesothelioma…Read more ›... Read more »

These are the 100 most asked questions on Google, along with their monthly search volumes. # Question Search Volume 1 what is my ip 980,000 2 how many days until christmas 860,000 3 what is today 710,000 4 what does…Read more ›... Read more »

Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords: # Keyword Search Volume 1 chatgpt 94,610,000 2 youtube 86,140,000 3 amazon 85,770,000 4 gmail…Read more ›... Read more »

They’re the keywords with the highest average search volume increase from our database of 28.7 billion keywords. These topics are trending or trended in the United States: # Topic Search Volume Growth (3m) 1 spencer pratt election results 17,000 >999%…Read more ›... Read more »

Reddit ranks #2 in the US with 727.3 million estimated SEO traffic per month, above YouTube and Amazon. It’s also the second-most-cited domain across AI platforms with estimated traffic of 1.2 billion visitors a month, behind only YouTube and ahead…Read more ›... Read more »

Publishing them is fun. Easy. And they get a ton of search traffic too. But such posts, like “Top Google Searches” or “Most Asked Questions on Google”, are only worth reading if the numbers are current. Google knows that too,…Read more ›... Read more »

If I’m being honest: organic traffic benchmarks are a bit silly. The “right” number is unique to every business—your industry, your website, your Domain Rating, your strategy, all change what “normal” looks like. There’s no single average that fits everyone.…Read more ›... Read more »

Google Search Console now shows how your Instagram, TikTok, X, and YouTube content performs in Google Search.... Read more »

Explore these tried and tested AI visibility tools that help you monitor, analyze, and improve your brand presence across AI search engines.... Read more »

New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase decisions.... Read more »

How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.... Read more »

New Google research catches AI video spam by clustering accounts, not single videos. See what it signals.... Read more »

Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.... Read more »

SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.... Read more »

Learn how to create a marketing strategy that can boost brand visibility and attract customers.... Read more »

See how much competitors spend on ads and use the data to inform your own strategy.... Read more »

A strong PPC strategy comes down to 8 decisions you make before launch. Learn how to get each one right.... Read more »

Google‘s June 2026 spam update is done rolling out. See what it doesn‘t target and how to check your site.... Read more »

Learn to optimize your ecommerce store for AI search & agentic commerce to drive visibility and sales.... Read more »

Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.... Read more »

Video SEO is a strategy to help videos earn YouTube engagement, visibility on Google, and AI citations.... Read more »

AI visibility numbers move between runs, so a single reading can mislead. A new paper offers a stopping rule for when rankings are finally trustworthy. The post AI Visibility Rankings Aren’t Stable – New Research Shows It’s Mostly Statistical Noise appeared first on Search Engine Journal.... Read more »

Google updated its canonicalization troubleshooting guide with new guidance on how long pages can stay in a duplicate cluster after you fix the content. The post Google Says Canonical Re-Evaluation Can Take Up to Two Weeks appeared first on Search Engine Journal.... Read more »

The WordPress 7.0.1 maintenance release improves PHP compatibility and contains a bug fix to a security-related function. The post WordPress 7.0.1 Maintenance Release Contains 31 Bug Fixes appeared first on Search Engine Journal.... Read more »

Some Google Business Profile dashboards show “no reviews yet” even though public review counts remain visible on the live listing. The post Google Business Profiles Showing Empty Review Dashboards appeared first on Search Engine Journal.... Read more »

Google rolls out Search Console reports for social posts, updates product markup guidance, and warns against building separate markdown pages for AI. The post Google Adds Social Reporting; Mueller Warns Against Markdown – SEO Pulse appeared first on Search Engine Journal.... Read more »

Most enterprise brands are invisible to AI models right now. That gap is closing fast, and the brands moving first will hold the ground. The post Google’s AI Citation Model Is Not Free Forever: What CMOs Need To Prepare For Now appeared first on Search Engine Journal.... Read more »

For website owners chasing AI visibility: LLMs.txt answers who you are. WebMCP answers what your site can do. The post The Agentic Web Is Splitting Into Two Bets: Identity And Capability appeared first on Search Engine Journal.... Read more »

Source bias, retrieval collapse, model collapse: three documented mechanisms that explain AI search's strangest behavior, and where to place your bet. The post The Web Is Eating Itself And Your Metrics Look Fine appeared first on Search Engine Journal.... Read more »

Google's new Category and Sale Duration structured data properties give merchants a way to rank more precise product data. The post Google’s New Merchant Listing Structured Data Improves SEO appeared first on Search Engine Journal.... Read more »

Losing search term visibility? Three technical signals still reveal how smart bidding is really performing, no query data required. The post How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC appeared first on Search Engine Journal.... Read more »

YouTube edged past Spotify as the podcast service UK listeners use most, the first time it has led on record, according to new data. The post YouTube Moves Ahead of Spotify As UK’s Top Podcast Service appeared first on Search Engine Journal.... Read more »

Google's Nick Fox said Search saw its highest usage on record during Argentina's comeback win over Egypt at the World Cup. The post Google Search Hits All-Time Usage Record During World Cup appeared first on Search Engine Journal.... Read more »

Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type for attractions and ticket sales. The post Google Ads Expands Travel Campaigns To Things To Do And Events appeared first on Search Engine Journal.... Read more »

Search marketer Tom Critchlow says AI Search is exposing the question of whether SEO still owns GEO outcomes. The post AI Search Is Exposing SEO’s Risk Of Losing Ownership Of GEO Outcomes appeared first on Search Engine Journal.... Read more »

AI visibility numbers move between runs, so a single reading can mislead. A new paper offers a stopping rule for when rankings are finally trustworthy. The post AI Visibility Rankings Aren’t Stable – New Research Shows It’s Mostly Statistical Noise appeared first on Search Engine Journal.... Read more »

Google updated its canonicalization troubleshooting guide with new guidance on how long pages can stay in a duplicate cluster after you fix the content. The post Google Says Canonical Re-Evaluation Can Take Up to Two Weeks appeared first on Search Engine Journal.... Read more »

The WordPress 7.0.1 maintenance release improves PHP compatibility and contains a bug fix to a security-related function. The post WordPress 7.0.1 Maintenance Release Contains 31 Bug Fixes appeared first on Search Engine Journal.... Read more »

Some Google Business Profile dashboards show “no reviews yet” even though public review counts remain visible on the live listing. The post Google Business Profiles Showing Empty Review Dashboards appeared first on Search Engine Journal.... Read more »

Google rolls out Search Console reports for social posts, updates product markup guidance, and warns against building separate markdown pages for AI. The post Google Adds Social Reporting; Mueller Warns Against Markdown – SEO Pulse appeared first on Search Engine Journal.... Read more »

Most enterprise brands are invisible to AI models right now. That gap is closing fast, and the brands moving first will hold the ground. The post Google’s AI Citation Model Is Not Free Forever: What CMOs Need To Prepare For Now appeared first on Search Engine Journal.... Read more »

For website owners chasing AI visibility: LLMs.txt answers who you are. WebMCP answers what your site can do. The post The Agentic Web Is Splitting Into Two Bets: Identity And Capability appeared first on Search Engine Journal.... Read more »

Source bias, retrieval collapse, model collapse: three documented mechanisms that explain AI search's strangest behavior, and where to place your bet. The post The Web Is Eating Itself And Your Metrics Look Fine appeared first on Search Engine Journal.... Read more »

Google's new Category and Sale Duration structured data properties give merchants a way to rank more precise product data. The post Google’s New Merchant Listing Structured Data Improves SEO appeared first on Search Engine Journal.... Read more »

Losing search term visibility? Three technical signals still reveal how smart bidding is really performing, no query data required. The post How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC appeared first on Search Engine Journal.... Read more »

YouTube edged past Spotify as the podcast service UK listeners use most, the first time it has led on record, according to new data. The post YouTube Moves Ahead of Spotify As UK’s Top Podcast Service appeared first on Search Engine Journal.... Read more »

Google's Nick Fox said Search saw its highest usage on record during Argentina's comeback win over Egypt at the World Cup. The post Google Search Hits All-Time Usage Record During World Cup appeared first on Search Engine Journal.... Read more »

Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type for attractions and ticket sales. The post Google Ads Expands Travel Campaigns To Things To Do And Events appeared first on Search Engine Journal.... Read more »

Search marketer Tom Critchlow says AI Search is exposing the question of whether SEO still owns GEO outcomes. The post AI Search Is Exposing SEO’s Risk Of Losing Ownership Of GEO Outcomes appeared first on Search Engine Journal.... Read more »

Identifying UGC Subjective Attributes Of Entities This recently granted patent is about identifying subjective attributes of entities. I haven’t seen a patent about subjective attributes of entities or responses to those entities. A critical aspect of it is that it is user-generated content. We get told that user-generated content (UGC)... Read more »

This recently granted Google patent generally relates to generating query answers, and this patent also introduces the concept of Constraints to help answer queries. Using Constraints For Query Answers This patent asks questions about contents related to facts about entities that questions are getting added about. Documents about Using constraints... Read more »

The disclosed patent relates to ways of presenting content based on generic content ratings. Searchers get interested in accessing content (e.g., television programs, movies, books, videos, music, news articles, Websites, etc.) from many different countries, regions, or other groups. Each country, region, or group may use a different rating system... Read more »

On October 1, 2019, I wrote about a continuation patent update to Google’s Universal Search Results. It was the fourth time that particular patent had gotten updated. I wrote about it under the post name – Google’s New Universal Search Results. It makes sense to see what new changes have... Read more »

How Automated Assistants Work Using Natural Language Input? Humans may engage in human-to-computer dialogs with interactive software applications referred to herein as “automated assistants.” For example, humans (who, when they interact with automated assistants, may be referred to as “users”) may provide commands, queries, and requests (collectively referred to herein... Read more »

I have a Google Speaker at home to perform some searches and listen to some music. Google has been granted patents on automated assistants that tell us more about how they work. The search input approach that automated assistants use is different from what I am used to using a... Read more »

Machine Learning On Extremely Large Datasets This Google patent is about a training framework for performing machine learning on Extremely Large Datasets. It is looking like it is focusing on videos on Youtube. LinkedIn Shows Work on vision and video for the inventors of this patent. The patent relates to... Read more »

The shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. You surrender to an algorithm when it populates your feed. You surrender to a stylist when you step into a fitting room and admit you need help. Most... Read more »

Most organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out what that means before the next planning cycle. The results have been uneven. Some teams found immediate efficiency gains. Others circled back six months later... Read more »

Every influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions, engagement rates, and something called earned media value. The CFO does not care. That gap between the marketing team’s enthusiasm for influencer and the finance team’s demand... Read more »

Most apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment, and media costs are factored in at the product level. That gap between revenue reporting and profit reality is where a lot of marketing budgets quietly leak. And... Read more »

Most retailers chasing fashion credibility start by shrinking their audience. They curate harder, raise prices, and build mystique around scarcity. The playbook assumes that fashion authority flows from selectivity. Walmart’s fashion strategy does the opposite. It starts with 145 million people already walking through its stores and visiting its website... Read more »

Shopping used to require a destination. A planned trip to a mall, a catalog spread across a kitchen table, a deliberate channel flip to a home shopping network. The customer came to the store. That dynamic has inverted. Today the store has to come to the customer, wherever they happen... Read more »

Every marketer who has stared at a dashboard has quietly wondered the same thing. Is this number real? Does it reflect what actually caused that sale, or is it just the last thing the system happened to record? The question determines where millions of dollars go. And the discomfort it... Read more »

The modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. Sometimes in the span of an hour. For retailers and brands, this creates a familiar but intensifying pressure: be present everywhere without losing coherence anywhere.... Read more »

The marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click through, and somewhere between the search bar and the checkout page, a purchase happens. That sequence has governed everything from media budgets to tech stacks. The agreement is... Read more »

Ranking number one on Google is great. But ranking in a Google answer box, on position zero, is even better. Google answer boxes might be a blessing for both users (they get the desired info instantly) and webmasters (their website is in the foreground, above the top ranking websites).  ... Read more »

Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I can predict what the top results might return. Not only because I’ve searched for this myself, but also because of something called search intent, which... Read more »

Speed is very important for a website. It’s so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse.  ... Read more »

Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates?   Well, as Head of Web SPAM at Google John Mueller said, “in general, no”. But the... Read more »

As your online business grows, it becomes obvious how important content marketing is for your business. And even if you’re the one working on your business’ strategy or you hire an agency to help you out, one thing is clear: you need to know the full list of content marketing... Read more »

This article provides a comprehensive roadmap of 40 advanced SEO techniques designed to exponentially increase organic traffic and improve search engine visibility. Key strategies include leveraging Wikipedia link rot for authoritative broken link building, utilizing semantic synonyms to capture broader search intent, and benchmarking competitor link profiles to identify high-value... Read more »

Titles are among the most important things in SEO. But, although it is very basic to have your keywords inside the title, it isn’t always easy to write SEO friendly title tags. That’s why we’ve prepared this guide and set of best practices you need to follow in order to... Read more »

Having a strong online presence is essential for every business, whether you operate from a single location or manage offices across multiple countries. In 2026, success isn’t just about ranking on traditional search engines; it’s about deploying advanced local SEO software to ensure visibility in AI-powered search experiences, voice assistants,... Read more »

A sudden drop in Google rankings can happen for many reasons, from technical errors and algorithm updates to lost backlinks or stronger competitors.   The key is to diagnose the cause before making changes. In this guide, you’ll learn the seven most common types of ranking drops, how to identify... Read more »

Een meerderheid van de politieke partijen in Purmerend wil het referendum afschaffen. Veel inwoners zijn het hier niet mee eens.... Read more »

Een heldhaftige brugklasser uit Amerika heeft op tijd een bus weten te stoppen, nadat de bestuurder onwel was geraakt. De jonge held wist precies wat te doen.... Read more »

Een Braziliaanse burgemeester is getrouwd met een 16-jarig meisje, een model, een paar dagen nadat hij haar moeder een hoge functie als ambtenaar had gegeven.... Read more »

Een Amerikaanse vrouw bleek een gouden pistool in haar bagage te hebben, toen ze Australië binnen wilde komen. Ze is gearresteerd.... Read more »

Een heldhaftige Poolse bergbeklimmer heeft na een zenuwslopende reddingsactie een Indiase bergbeklimmer gered uit een kloof op de Himalaya.... Read more »

Een dronken passagier op een vlucht van New-York naar New-Delhi heeft op een medepassagier geplast.... Read more »

Een man stopte met zijn auto omdat er een kitten op de weg liep. Toen hij het beestje oppakte kwamen er nog 17 kittens uit het bermgras stappen.... Read more »

De buurman komt aan de deur klagen over het feestje van de avond ervoor. Hij was maar wat graag ook uitgenodigd.... Read more »

https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push({}); Thaiboksen niet goed voor scheidsrechter Scheidsrechter vangt de klappen Het leek een goed idee, thaiboksen met een blinddoek voor. De scheidsrechter is er uiteindelijk van teruggekomen, want hij was uiteindelijk degene die de meeste klappen kreeg.... Read more »