+

    Bruce Clay, Inc.

  • SEO Website Migration Guide
    Thinking about doing a website migration? Currently going through one? We've developed a handy guide to help you protect your SEO and ensure your website migration is a smooth success. The post SEO Website Migration Guide appeared first on Bruce Clay, Inc..... Read more »
  • Should I Bid on Branded Keywords in Our PPC Campaign?
    Why pay for clicks when you already show up as No. 1 in the organic search results for your brand name? Here are three reasons why. The post Should I Bid on Branded Keywords in Our PPC Campaign? appeared first on Bruce Clay, Inc..... Read more »
  • 35 SEO Interview Questions You Must Ask a Prospective SEO Analyst
    If you're looking to hire an in-house SEO analyst, we want to help you find the right one with this list of SEO interview questions. After all, our most successful SEO consulting happens when there's a competent SEO manager working in-house. The right in-house SEO person communicates well with both... Read more »
  • What CMOs Need to Know About Google’s Page Experience Ranking Update
    Google's page experience ranking update is live. Here's an overview of its various ranking factors and how to help your website comply. The post What CMOs Need to Know About Google’s Page Experience Ranking Update appeared first on Bruce Clay, Inc..... Read more »
  • Can You Trust the Site Authority Metric?
    Vanity metrics such as domain authority can give you insight into your website's performance. But they may not be as meaningful as you think. The post Can You Trust the Site Authority Metric? appeared first on Bruce Clay, Inc..... Read more »
  • VideoThe Always Up-to-Date SEO Checklist
    In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many resources. Use this version as an in-hand to-do list or basic audit outline. The post The Always Up-to-Date SEO Checklist appeared first on Bruce Clay, Inc..... Read more »
  • VideoVideoCore Web Vitals: Cumulative Layout Shift – What It Is and How to Improve It for SEO
    Find out how cumulative layout shift (CLS) contributes to a good user experience and SEO in Google’s 2021 page experience ranking update. The post Core Web Vitals: Cumulative Layout Shift – What It Is and How to Improve It for SEO appeared first on Bruce Clay, Inc..... Read more »
    +

    AHRefs - SEO Blog

  • Demand Generation 101: 5 Strategies That Work
    We currently rank #1 for this term (and many others) with our free backlink checker: This helps to generate demand for our products because our free backlink checker is a free version of our premium tool. In this guide, you’ll…Read more ›... Read more »
  • 6 Risky Black Hat SEO Tactics to Avoid in 2021 (And Their White Hat Alternatives)
    That’s why some business owners resort to black-hat tactics to topple competitors from the top of the SERPs. While there are some black-hat SEO tactics you clearly shouldn’t use, like hacking (because it’s illegal), others seem less risky. But even…Read more ›... Read more »
  • 17 Actionable Marketing Tips for Small Businesses in 2021
    Fret not. Here’s a list of 17 tips that’ll improve your marketing and help you get more customers. Know who you’re targeting Double down on what’s already working Eliminate tactics that aren’t working Build an email list Nurture your subscribers…Read more ›... Read more »
  • How to Use Google Analytics 4 for Beginners [2021 Guide]
    Enter Google Analytics. Google Analytics turns on your website’s metaphorical lights to reveal who’s visiting it, how they’re finding it, and what they’re doing there. You can then use this data to confidently put one foot in front of the…Read more ›... Read more »
  • Faceted Navigation: Definition, Examples & SEO Best Practices
    Faceted navigation is a widely accepted UX pattern that helps users discover what they’re looking for in less time. The downside is that it comes with many potential SEO complications that you’ll need to mitigate. In this guide, you’ll learn:…Read more ›... Read more »
  • How to Implement the 4 Ps of Marketing
    Jeremy McCarty originally proposed this type of marketing mix in his 1960 book, “Basic Marketing: A Managerial Approach.” Since then, the model has been widely adopted by marketers and it’s still used today. In this article, you’ll learn how to…Read more ›... Read more »
  • 7 Niche Market Examples You Can Learn From
    That means you’ll often need lots of money and resources to compete with the big players that already dominate. For that reason, it’s often better to target (and dominate) a niche market. In this article, we’ll look at some successful…Read more ›... Read more »
    +

    Search Engine Watch

  • Social media marketing: four keys to boost lead generation and sales
    Here's how brands can succeed at digital marketing, improve search visibility, and drive business value altogether The post Social media marketing: four keys to boost lead generation and sales appeared first on Search Engine Watch.... Read more »
  • The Future SEO: Boardroom edition
    Thoughts of an SEO pioneer on where SEO is headed in the not-too-distant future The post The Future SEO: Boardroom edition appeared first on Search Engine Watch.... Read more »
  • Everything you need to know about the Google MUM update
    As new search experience dimensions open up for users this also cranks up competition between businesses and advertisers for search visibility - how will you win MUM's good graces? The post Everything you need to know about the Google MUM update appeared first on Search Engine Watch.... Read more »
  • Influencers in today’s SEO
    As search evolves to make sense of complex queries, influencers can positively affect the outcome of a site's rankings when properly utilized The post Influencers in today’s SEO appeared first on Search Engine Watch.... Read more »
  • Four ways to improve page speed and master Core Web Vitals
    Google just updated its search algorithm, making it the perfect opportunity to boost your site’s page rankings with these Core Web Vitals tips The post Four ways to improve page speed and master Core Web Vitals appeared first on Search Engine Watch.... Read more »
  • Now is the best time to stitch your search marketing loopholes before 2022
    A stitch in time saves nine, and a lot more when it's about the cookie death, search marketing and SEO The post Now is the best time to stitch your search marketing loopholes before 2022 appeared first on Search Engine Watch.... Read more »
  • The future of gaming and streaming: a networking and SEO arsenal
    Highlights of the gaming industry's challenges, the lack of SEO and internet marketing utilization, and scope for innovation The post The future of gaming and streaming: a networking and SEO arsenal appeared first on Search Engine Watch.... Read more »
    +

    SEO blog • Yoast

  • What is search intent and why is it important for SEO?
    SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase... Read more »
  • Why focus on long-tail keywords?
    Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow... Read more »
  • Does readability rank? On ease of reading and SEO
    Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to... Read more »
  • Yoast SEO 17.2: Readability helps your audience understand
    Did you know there are millions and millions of people with trouble reading? Did you know most people would probably read something that doesn’t strain their brain? The readability of content is an important factor for the success of that content. Yoast SEO comes with several tools that will help... Read more »
  • How to do keyword research for YouTube
    Keyword research for YouTube SEO is a very different process than keyword research for Google and Bing. However, too often marketers take the research they’ve done for Google and apply the learnings directly to YouTube. This never quite works, because the things people search for on YouTube differs greatly from... Read more »
  • Meet our 2021 Yoast Diversity fund recipients!
    Diversity is an important aspect of every community. It fuels discussion, change, and growth. It brings new voices and ideas into the mix. Diversity opens the door to new possibilities, and keeps that door open for everyone, not just a privileged few. That’s why we made the Yoast Diversity fund:... Read more »
  • How to update your content in 10 steps (and make it better)
    Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for user experience, fresh and up-to-date content is good for your SEO too. Follow the 10 steps below to update your... Read more »
    +

    SEO by the Sea ⚓

  • Semantic Relevance of Keywords
    Prelude – What is a Keyword? Usually, a term or a phrase is selected to get associated with a page so that the page may rank for that term or phrase in search results. That is known as selecting a keyword for a page. Domain Terms as Keywords There are... Read more »
  • Locally Prominent Semantic Features
    Finding Locally Prominent Semantic Features Using a Computer This patent relates to determining locally prominent semantic features using a computer. Operations associated with the state of a geographic area can get implemented on a variety of computers. These include processing data associated with the geographic area for later access and... Read more »
  • Term Frequency and Inverse Document Frequency at Google
    Learning About SEO and How It Works With Language on Pages A couple of the concepts that you learn when learning SEO besides an inverted index at Google is how often words appear on pages and in Google’s index of the Web. Term Frequency Term Frequency is a measure of... Read more »
  • Google’s Inverted Index of the Web
    In the post 10 Most Important SEO Patents, Part 5 – Phrase-Based Indexing I wrote about how Google’s then Head of Webspam sent a newsletter to Librarians. It described the inverted index that Google used to organize terms in their index of the web. It is no longer available online,... Read more »
  • BERT Question-Answering at Google
    BERT Question-Answering A Google Patent from May 11, 2021, is about Natural language processing (“NLP”) tasks such as question answering. It relies on a language model pre-trained using world knowledge. Advances in language-model pre-training have led to the use of language models. This one uses Bidirectional Encoder Representations from Transformers... Read more »
  • Natural Language Query Responses
    Natural Language Query Responses at Google The nature of the Internet and the ease with which searchers can access the Web comes from many sources. This can enable searchers to share information and search for information related to their interests. Searchers may share or search for things such as: Photographs... Read more »
  • Extracting Entities with Automated Data Wrappers
    Extracting Entity Information From Web Pages with Data Wrappers One area of SEO worth exploring involves Semantic SEO, which I wrote about in What is Semantic SEO?. One of the important patents I wrote about involved Entity Extraction for knowledge graphs and which I covered in more detail in the... Read more »
    +

    top scoring links : SEO

  • MOZ fake DA increasing in some websites
    Hey guys, couple of month ago I saw some anomaly in DA, so I just wanted to share with you. First of all you can see your DA back to one year in this website below: https://websiteseochecker[dot]com/check-history-of-domain-authority/ So, if DA increased in one month more than 50, I mean for... Read more »
  • No good results no matter what I do
    I have been working on this e-commerce website since 3 months. Have fixed on page issues, added quality blogs 5-6 a month and even after all that there is no change in traffic. The competitors on the other hand other similar websites with even lower DA are ranking at 1... Read more »
  • Losing the SEO fight to a 10 year old flash website with no SSL
    My profession thankfully doesn't have much competition on Google. Most of the time I was in first page on Google, currently in second page. But some of the sites that have higher ranking has almost nothing decent. Some shitty flash website which only covers half of the screen, last updated... Read more »
  • Question about garbage backlinks
    (Not an SEO expert by any stretch; bear with the noob-ness) Context: My friend runs a local business. He has a website to generate calls, setup a website, runs search ads with keywords. This SEO agency he recruited makes 1000 backlinks for him every week. These backlinks seem to be...... Read more »
  • SEO For Single Page Websites
    Hello Together, I would like to create a single page calculator website. For Example, Ad revenue calculator based on Views and RPM at the domain adrevenuecalculator.com. How can I do SEO for this? Should I build a blog around it to bring traffic? Please help. submitted by /u/vikramaruchamy... Read more »
  • If a post doesn't have seo snippet when published, is it doomed?
    Hi there Recently I had someone telling me that if a post didn't have a seo snippet (I think that's what the text below the page title is called) then google wouldn't index it no matter if you add it later. Is that true? submitted by /u/MrVulpe [link]... Read more »
  • Extremely Low PageInsights Score vs. High GTmetrix Score for Google Ranking
    Hi everyone, I am fairly new to SEO and I was wondering if you have any advice for approaching this problem to improve google ranking. I've been noticing a decline in traffic the last few months and I just made some changes to fix the CLS and overall page load... Read more »
    +

    Search Metrics

  • Why Google Is Changing Your Titles — Jordan Koene // Searchmetrics
             GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Jordan Koene, SEO strategist and advisor to Searchmetrics, joins Ben Shapiro to discuss Google’s recent use of AI to alter site links. Titles are not as distinctive as SEOs intend,... Read more »
  • Winners and Losers — Jordan Koene // Searchmetrics
             GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Searchmetrics’s SEO strategist Jordan Koene joins Benjamin Shapiro to break down the SEO winners and losers of the month of August. As Google still fleshes out 2021 updates, who is... Read more »
  • Evaluating SEO Across Multiple Countries — Sarah Presch // Searchmetrics
             GUESTS & RESOURCES Sarah Presch: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Wrapping up International SEO Week, Sarah Presch — senior customer marketing manager at Searchmetrics — discusses settling into a different market, redirecting attention, and maintaining consistency. How and what should you... Read more »
  • Understanding Cultural Nuances in New Markets — Sarah Presch // Searchmetrics
             GUESTS & RESOURCES Sarah Presch: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Ben Shapiro chats with Sarah Presch, senior customer marketing manager at Searchmetrics, about ensuring your website performs on the global stage. On this fourth installment of International SEO Week on the... Read more »
  • Expanding Your SEO Strategy Into New Markets — Sarah Presch // Searchmetrics
             GUESTS & RESOURCES Sarah Presch: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Ben Shapiro and Sarah Presch, senior customer marketing manager at Searchmetrics, continue their conversation on international SEO. How can you get your website to rank in another country? What’s the best... Read more »
  • Optimizing Your Content for Multiple Languages SEO — Sarah Presch // Searchmetrics
             GUESTS & RESOURCES Sarah Presch: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Today, Ben Shapiro chats with Sarah Presch, senior customer marketing manager at Searchmetrics, about creating the international SEO strategy that will secure your site’s best possible SEO performance worldwide. Curious to... Read more »
  • Structuring Your Site for International SEO — Sarah Presch // Searchmetrics
             GUESTS & RESOURCES Sarah Presch: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Welcome to International SEO Week with Sarah Presch, senior customer marketing manager at Searchmetrics. Today, Ben and Sarah talk about the best options for multilingual SEO setups and strategies to make... Read more »
    +

    Matthew Woodward

  • SEO Case Study: How To 14x Search Traffic In 8x months
    Learn how we took traffic from 2,732 visitors per month to 38,420 in just 8x months. I am going to take you behind the scenes and show you everything we did step by step including the complete link building strategy. You’re going to love it! SEO Case Study: How To... Read more »
  • Video12x Incredible Link Building Strategies For 2019
    We all know that more links = higher rankings. But building links isn’t always easy. So I am going to share 12x incredible link building strategies with you today. You can use any of these proven link building strategies to attract high quality links to your website quickly and easily!... Read more »
  • Which Is The Best WordPress Hosting? 7 Hosts – 6 Ruthless Tests
    Choosing the best WordPress hosting for your site is critical. And the most important thing you need to consider is… How fast it is! Why? Because if your website loads slowly, you will suffer from- And last but not least… Your websites speed is critical to the bottom line of... Read more »
  • VideoVideoAhrefs vs Majestic SEO – 1 Million Reasons Why Ahrefs Is Better [Updated for 2018]
    HUGE NEW UPDATE! If you don’t have time to read this post terminate your Majestic account immediately and take out the Ahrefs trial without hesitation. Back in 2013, I conducted an experiment to see which is the best backlink checker. Long story short, Ahrefs won… This really upset the Majestic... Read more »
  • The Best Free SEO Tools To Super Charge Your Search Rankings
    A lot of SEO tools & internet marketing software can be quite expensive if you’re just starting out. But if you’re ultra-resourceful then you can take advantage of the best free SEO tools and trials that are available. You can get everything from free email marketing services all the way... Read more »
  • How Lowering Your Bounce Rate Can Help You Increase Your Rankings
    One of the most overlooked ranking factors in Google is your bounce rate. That’s because bounce rate doesnt have a direct impact on SEO. BUT! It does have a huge impact on lots of metrics that DO have a direct impact on your rankings. In fact you are losing out... Read more »
  • The Ultimate Guide to Ecommerce SEO
    Ecommerce SEO doesnt have to be hard work. So in this tutorial I am going to teach you how to increase traffic to your ecommerce with my personal ecommerce SEO process. It doesn’t get any easier than this! The Ultimate Guide to Ecommerce SEO was originally published on Matthew Woodward... Read more »
    +

    SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

  • Why SEO Does Not Work for You & Your Website
    So, you’re wondering why SEO does not work for you and your website, right? Haven’t you heard?! SEO is dead! Dead from all the bad jokes about it. Of course, SEO isn’t actually dead, but there are a few reasons why SEO might not be working for you and your... Read more »
  • 13 Things We Learned from 10 Years of Writing SEO Friendly Blog Posts
    We have written and optimized – for our own blog or other pages – thousands of articles and SEO friendly blog posts in the last 10 years. What better way to learn from past successes and mistakes? We’d like to share them with you, not just as a holiday gift,... Read more »
  • Content Marketing Services | The Complete List for a Successful Digital Strategy
    As your online business grows, it becomes obvious how important content marketing is for your business. And even if you’re the one working on your business’ strategy or you hire an agency to help you out, one thing is clear: you need to know the full list of content marketing... Read more »
  • Why Your Pages Aren’t Indexed by Google – Confirmed Indexing Issues
    Google is facing serious indexation issues these days, affecting countless businesses all over the world.  Despite the official announcements that the indexation issues have been fixed, the problems seem to persist.   With great power comes great responsibility. Therefore, we can only hope these issues will be solved as fast... Read more »
  • How a Digital Marketer Ranked in Google Featured Snippet in Less Than 48 Hours
    This is a TRUE SUCCESS story from Rafael Alencar, a Brazilian digital marketer and founder of Imigrar, written and documented by himself, at his initiative.    After using the Content Assistant Tool, in less than 48 hours my post went from 14-16 place in search results straight within the featured... Read more »
  • VideoDo Private Blog Networks (PBNs) Still Work in 2021? Should You Build One?
    If you use SEO to promote your website, you most probably have heard of PBNs (Private Blog Networks). The concept isn’t very difficult to understand (although it is difficult to execute), but with the overload of information out there, you might be conflicted.   Do PBNs still work in 2021?... Read more »
  • Affordable SEO Services for Small Business – The 2021 List
    Finding affordable SEO services for small businesses isn’t an easy task for sure. With SEO being such a complex field, it’s hard to know what services do you need or whether a company’s gonna do a good job or not.   That’s why it’s important to have at least an... Read more »
Mijn Web Nieuws