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    Bruce Clay, Inc.

  • VideoVideoCore Web Vitals: Cumulative Layout Shift – What It Is and How to Improve It for SEO
    Find out how cumulative layout shift (CLS) contributes to a good user experience and SEO for Google’s 2021 Page Experience ranking update. The post Core Web Vitals: Cumulative Layout Shift – What It Is and How to Improve It for SEO appeared first on Bruce Clay, Inc..... Read more »
  • VideoWhat Are Outbound Links? Why Are They Important? And How Do They Work?
    Much is said about inbound links. But outbound links carry weight too and are just as important for user experience and SEO. Here are answers to common outbound link questions. The post What Are Outbound Links? Why Are They Important? And How Do They Work? appeared first on Bruce Clay,... Read more »
  • 6 Practical Ways to Get Buy-In for SEO
    If you champion SEO at your company, you are faced with the ongoing task of proving its relevance to your long-term business goals. Apply these six practical ways to get buy-in for SEO from everyone at your organization. The post 6 Practical Ways to Get Buy-In for SEO appeared first... Read more »
  • What CMOs Need to Know About Google’s Page Experience Ranking Update
    Google will roll out its page experience algorithm update between June and August 2021. This update consists of several factors — each of which we’ve written at length about in our new Page Experience e-book. In this article, though, we’ll give a high-level overview of what CMOs need to know... Read more »
  • VideoIs Duplicate Content Bad for Search Engine Rankings?
    Duplicate content on your site can lower its quality and impact your search rankings. Here's why. The post Is Duplicate Content Bad for Search Engine Rankings? appeared first on Bruce Clay, Inc..... Read more »
  • VideoWhat Is a Google Penalty and How Do I Avoid It?
    Lost rankings always feel like you've been penalized. But find out the difference between a manual action penalty and algorithmic “penalties,” and why Google’s webmaster guidelines exist. The post What Is a Google Penalty and How Do I Avoid It? appeared first on Bruce Clay, Inc..... Read more »
  • The CMO’s Guide to Quora Ads in Less Than 5 Minutes
    Quora Ads is an up-and-coming digital advertising channel to reach a target audience with high intent. Here's what CMOs need to know about the popular platform in under 5 minutes. The post The CMO’s Guide to Quora Ads in Less Than 5 Minutes appeared first on Bruce Clay, Inc..... Read more »
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    The Moz Blog

  • MozCon Virtual 2021 Interview Series: Areej AbuAli
    We’re so excited to welcome Areej AbuAli to the MozCon Virtual stage. Ahead of the show, we talked with her about her work leading Women in Tech SEO, what she’s looking forward to at this year’s conference, and more!... Read more »
  • 8 Local Communication Bridges and 4 Experts to Help You Build Them
    Where can we look for inspiring models and methodologies to help us build better communication bridges with the communities we serve? Miriam chatted with respected experts including David Mihm, Aaron Weiche, Claire Carlile, and Ellen Dunne to equip you with tips for becoming the most connected local business in town.... Read more »
  • How to Make Newsworthy Content
    Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan shows you what it takes to make your content newsworthy, in order to attract links.... Read more »
  • 8 Experts Weigh in on the Past, Present, and Future Evolution of Link Building
    How far have we come since the days of black hat link building schemes, and are there any lessons we can take from the past to inform where we go from here? We asked eight link building experts their thoughts on this very question, as well as what our readers... Read more »
  • How to Get Results from Broken Link Building
    A broken link building campaign will be effective if you approach it the right way. Otherwise, you’ll just be wasting time and resources. In this post, AbdulGaniy shows you the exact process you can use to get results with broken link building.... Read more »
  • How to Hire the Best Possible Local SEO Agency for Your Business
    The best agency for your local SEO needs will be the one that’s there for you when things go right AND when they go wrong. This article will equip you with tips for finding just that kind of agency, to help you to take your local business on the best... Read more »
  • How to Configure Google Analytics for Local Businesses
    Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps that local businesses can... Read more »
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    Backlinko

  • How to Promote Your Blog: 21 NEW Strategies
    In today’s post, I’m going to show you exactly how to promote your blog. In fact: These are the same strategies that I used to grow my blog to 553,682 monthly visitors: Let’s dive right in. 1. Guest Post Bonuses 2. Publish Data-Driven Content 3. Update and Upgrade Old Content... Read more »
  • Email Marketing: The Definitive Guide
    The post Email Marketing: The Definitive Guide appeared first on Backlinko.... Read more »
  • We Analyzed 208K Webpages. Here’s What We Learned About Core Web Vitals and UX
    We analyzed 208,085 webpages to learn more about Core Web Vitals. First, we established benchmarks for Cumulative Layout Shift, First Input Delay, and Largest Contentful Paint. Then, we looked into the correlation between Core Web Vitals and user experience metrics (like bounce rate). Thanks to data provided by WebCEO, we... Read more »
  • Copywriting: The Definitive Guide (2021)
    The post Copywriting: The Definitive Guide (2021) appeared first on Backlinko.... Read more »
  • The B2B Content Marketing Report
    We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked at: How many B2B companies have a blog The types of content are they publishing How much organic traffic B2B... Read more »
  • Content Marketing in 2021: The Definitive Guide
    The post Content Marketing in 2021: The Definitive Guide appeared first on Backlinko.... Read more »
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    AHRefs - SEO Blog

  • How to Write an Irresistible Headline in 3 Easy Steps
    Why? Because you have to win the click. And that’s the job of the headline. In this post you’ll learn how to write an irresistible headline that attracts clicks without being clickbait. But first… What is a headline? Why are…Read more ›... Read more »
  • The Ultimate SEO Checklist for 2021
    It works for ecommerce stores, local businesses, affiliate sites—anything. Here’s the checklist: Basic SEO checklist Technical SEO checklist Keyword research checklist Content checklist On-page SEO checklist Link building checklist How to use this SEO checklist Most SEO checklists fail to…Read more ›... Read more »
  • Best Rank Trackers: Choosing the Right One for You
    But to understand where you rank in the first place, you’ll need a rank tracker. In this guide, you’ll learn how to choose the right rank tracker for you, and how to use it to improve SEO. But first, let’s…Read more ›... Read more »
  • Market Research: What It Is and How to Do It
    In other words, it’s the process of understanding who your business is targeting so you can better position your marketing strategy. In this guide, you’ll learn: The role of market research in a marketing strategy When to conduct market research…Read more ›... Read more »
  • What is Organic Search? Everything You Need to Know
    In this guide, we’ll cover: Types of organic search results Why organic search is important How to check and monitor organic search rankings How to rank higher in organic search results How to get more clicks from organic search In…Read more ›... Read more »
  • What Is Crawl Budget and Should SEOs Worry about It?
    More crawling doesn’t mean you’ll rank better, but if your pages aren’t crawled and indexed they aren’t going to rank at all.  Most sites don’t need to worry about crawl budget, but there are few cases where you may want…Read more ›... Read more »
  • How to Create a Winning Marketing Strategy in 5 Steps (with Examples)
    Having a marketing strategy is more crucial than ever. We’re swamped with new technologies, growth hacks, and “must-try” marketing tactics. A solid marketing strategy will help you to focus on things that really matter and execute them properly. Let me…Read more ›... Read more »
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    Search Engine Watch

  • Design systems and SEO: does it help or hinder SERP achievements?
    Joe Dawson's comprehensive guide and checklist to ensure your design systems enable great UX and gain more Google SERP visibility The post Design systems and SEO: does it help or hinder SERP achievements? appeared first on Search Engine Watch.... Read more »
  • Here’s how you can master your next seasonal digital marketing campaign
    Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal marketing campaign. The post Here’s how you can master your next seasonal digital marketing campaign appeared first on Search Engine Watch.... Read more »
  • Quora and Reddit: Powerhouses for SEO and marketing in 2021
    If you're avoiding these platforms, your search strategy is incomplete The post Quora and Reddit: Powerhouses for SEO and marketing in 2021 appeared first on Search Engine Watch.... Read more »
  • Using SEO data analytics to identify business gaps
    SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of a successful SEO strategy in 2021 The post Using SEO data analytics to identify business gaps appeared first on Search Engine Watch.... Read more »
  • Is it time to switch to a new SEO tool?
    After interviewing top global SEO agencies, we got insights into the factors that most influence the decision to test, and even switch, to a new core SEO tool The post Is it time to switch to a new SEO tool? appeared first on Search Engine Watch.... Read more »
  • Why killing your content marketing makes the most sense
    “Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made - here's why The post Why killing your content marketing makes the most sense appeared first on Search Engine Watch.... Read more »
  • Seven first-party data capturing opportunities your business is missing out on
    First-party data should be at the heart of understanding your consumers and making businesses decisions, here's what you need to know The post Seven first-party data capturing opportunities your business is missing out on appeared first on Search Engine Watch.... Read more »
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    SEO blog • Yoast

  • How to build Google Web Stories in WordPress
    What do Instagram Stories, Facebook Stories, Snapchat Stories, and Twitter Fleets have in common? They are all so-called social media implementations of the same story idea. A story is a series of images or others types of content that belong together, and thus, tell a story. Visual storytelling is huge,... Read more »
  • Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO
    In this episode Lily Ray, director of SEO and head of organic search at Amsive digital, talks about her specialty switch from the E-commerce space to EAT. She thinks that EAT is one of the biggest focus points that Google has been emphasising and she gives hands-on tips on how... Read more »
  • How does Google understand text?
    On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This, in turn, will help your rankings. However, we rarely talk about how Google and... Read more »
  • VideoGet your website back into shape with SEO fitness
    Whether your website is brand new or has been around for a while, it’s important to keep it healthy in every way you can. Both Google and your audience will be a lot more likely to visit your website if it stays fit. Now, this may take some effort and... Read more »
  • A long term SEO strategy? Knowing what Google wants is the key
    Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking... Read more »
  • Did Google Search Console send an email with an error message?
    We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an... Read more »
  • WordPress SEO: the definitive guide
    The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme! The post WordPress SEO: the definitive guide appeared first on Yoast.... Read more »
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    SEO by the Sea ⚓

  • BERT Question-Answering at Google
    BERT Question-Answering A Patent granted to Google on May 11, 2021, involves performing Natural language processing (“NLP”) tasks such as question answering. It relies on a language model pre-trained using world knowledge. Recent advances in language-model pre-training have resulted in language models such as Bidirectional Encoder Representations from Transformers (“BERT”).... Read more »
  • Natural Language Query Responses
    Natural Language Query Responses at Google The nature of the Internet and the ease with which searchers can access the Web from many sources can enable searchers to share information and search for information related to their interests. Searchers may share or search for things such as: Photographs Videos Music... Read more »
  • Extracting Entities with Automated Data Wrappers
    Extracting Entity Information From Web Pages with Data Wrappers One area of SEO worth exploring involves Semantic SEO, which I wrote about in What is Semantic SEO?. One of the important patents I wrote about involved Entity Extraction for knowledge graphs and which I covered in more detail in the... Read more »
  • Question Answering Using Text Spans With Word Vectors
    Question Answering Using Neural Networks Google performs question answering of queries and returns URLs in response to queries. Google shows answers when a searcher intends to answer a question and provides a list of links to URLs when a query may be best answered by a page listed in its... Read more »
  • How is a Knowledge Panel for an Entity Triggered?
    This patent is about presenting data with search results and deciding when to show that data in knowledge panels with those search results. The Web provides access to various resources, such as image files, audio files, video files, and web pages. A search system may identify resources in response to... Read more »
  • Opinion News Found By Machine Learning at Google
    Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores In that post, the patent I wrote told us that Google might attempt to show opinion pieces related to topics that... Read more »
  • Adjusting Featured Snippet Answers by Context
    How Are Featured Snippet Answers Decided Upon? I recently wrote about Featured Snippet Answer Scores Ranking Signals. I described how Google was likely using query-dependent and query-independent ranking signals to create answer scores for queries looking like they wanted answers. One of the inventors of that patent from that post... Read more »
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    top scoring links : SEO

  • Do embeds effect seo? If so, how?
    Can embeds positively effect SEO? Does embeds have any effect at all? Lets say i get 1000 embeds directed towards a website, social media etc. Does this Give any value? Or could it harm the websites SEO/Serp ? Id greatly appreciate as much feedback from different sources and other SEO's... Read more »
  • Does the name of your business matter in seo?
    submitted by /u/Yourmemoriesonsale [link] [comments]... Read more »
  • Money opportunities from seo?
    I don't know if there is a post done before, Iam still a beginner at seo maybe It seems too early to ask about but iam hoping to set up my mind about it and give myself some encouragement submitted by /u/MrNumb007 [link] [comments]... Read more »
  • Reasons for Page Dropoff in Organic Rankings
    Hi All, I work for a large ecommerce site and have a somewhat perplexing situation. We had a particular page that was one of our largest trafficked pages (over 1000 visits/day) that suddenly has almost disappeared from the index. It started at the end of April and gets almost no... Read more »
  • What are the latest tactics for ranking higher on google?
    I am a beginner in the SEO world. I am quite confused about the tactics for ranking on google submitted by /u/Investor_B345 [link] [comments]... Read more »
  • Is it bad that none of my sites have been indexed after having the site for about a month?
    submitted by /u/pmazzella [link] [comments]... Read more »
  • Wordpress or SEO Experts please help me
    Every time when the cache is generated by my caching plugin it shows that your website is infecting with malware but when I clean the cache of my site then it showing risk-free. Why so? submitted by /u/Sarwar0413 [link] [comments]... Read more »
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    Search Metrics

  • Core Web Vitals Study Review – Marcus Tober // Searchmetrics
     GUESTS & RESOURCES Marcus Tober: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Benjamin Shapiro and Searchmetrics’ Founder and Chief Evangelist Marcus Tober discuss the recent Study conducted investigate the impact of Core Web Vitals on website ranking, the current winners and losers... Read more »
  • Common misconceptions about Baidu – Marcus Pentzek // Searchmetrics
     GUESTS & RESOURCES Marcus Pentzek: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Welcome to the China series on the Voices of Search Podcast with guest speaker Marcus Pentzek. In this series we’ll be exploring breaking into the Chinese market, from assessing whether... Read more »
  • How is Baidu different and similar to Google? – Marcus Pentzek // Searchmetrics
     GUESTS & RESOURCES Marcus Pentzek: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Welcome to the China series on the Voices of Search Podcast with guest speaker Marcus Pentzek. In this series we’ll be exploring breaking into the Chinese market, from assessing whether... Read more »
  • Why is it Baidu and not Google in China? – Marcus Pentzek // Searchmetrics
     GUESTS & RESOURCES Marcus Pentzek: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Welcome to the China series on the Voices of Search Podcast with guest speaker Marcus Pentzek. In this series we’ll be exploring breaking into the Chinese market, from assessing whether... Read more »
  • How differently does the internet work in China? – Marcus Pentzek // Searchmetrics
     GUESTS & RESOURCES Marcus Pentzek: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Welcome to the China series on the Voices of Search Podcast with guest speaker Marcus Pentzek. In this series we’ll be exploring breaking into the Chinese market, from assessing whether... Read more »
  • Does it make sense to enter the Chinese market? – Marcus Pentzek // Searchmetrics
     GUESTS & RESOURCES Marcus Pentzek: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter Episode Overview: Welcome to the China Series on the Voices of Search Podcast with Benjamin Shapiro and Marcus Pentzek. In this series we’ll be exploring breaking into the Chinese market, from assessing... Read more »
  • Google MUM Update: How new Google AI technology will change the face of SEO
    Google MUM Update: How new Google AI technology will change the face of SEO Google has unveiled MUM, its latest technology that will enable the search engine to better understand content and search intent. Google itself says that MUM is a thousand times more powerful than its predecessor BERT, and... Read more »
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    Matthew Woodward

  • SEO Case Study: How To 14x Search Traffic In 8x months
    Learn how we took traffic from 2,732 visitors per month to 38,420 in just 8x months. I am going to take you behind the scenes and show you everything we did step by step including the complete link building strategy. You’re going to love it! SEO Case Study: How To... Read more »
  • Video12x Incredible Link Building Strategies For 2019
    We all know that more links = higher rankings. But building links isn’t always easy. So I am going to share 12x incredible link building strategies with you today. You can use any of these proven link building strategies to attract high quality links to your website quickly and easily!... Read more »
  • Which Is The Best WordPress Hosting? 7 Hosts – 6 Ruthless Tests
    Choosing the best WordPress hosting for your site is critical. And the most important thing you need to consider is… How fast it is! Why? Because if your website loads slowly, you will suffer from- And last but not least… Your websites speed is critical to the bottom line of... Read more »
  • VideoVideoAhrefs vs Majestic SEO – 1 Million Reasons Why Ahrefs Is Better [Updated for 2018]
    HUGE NEW UPDATE! If you don’t have time to read this post terminate your Majestic account immediately and take out the Ahrefs trial without hesitation. Back in 2013, I conducted an experiment to see which is the best backlink checker. Long story short, Ahrefs won… This really upset the Majestic... Read more »
  • The Best Free SEO Tools To Super Charge Your Search Rankings
    A lot of SEO tools & internet marketing software can be quite expensive if you’re just starting out. But if you’re ultra-resourceful then you can take advantage of the best free SEO tools and trials that are available. You can get everything from free email marketing services all the way... Read more »
  • How Lowering Your Bounce Rate Can Help You Increase Your Rankings
    One of the most overlooked ranking factors in Google is your bounce rate. That’s because bounce rate doesnt have a direct impact on SEO. BUT! It does have a huge impact on lots of metrics that DO have a direct impact on your rankings. In fact you are losing out... Read more »
  • The Ultimate Guide to Ecommerce SEO
    Ecommerce SEO doesnt have to be hard work. So in this tutorial I am going to teach you how to increase traffic to your ecommerce with my personal ecommerce SEO process. It doesn’t get any easier than this! The Ultimate Guide to Ecommerce SEO was originally published on Matthew Woodward... Read more »
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