The “SEO is Dead” Myth From SEO 1.0 to SEO 2.1: A Necessary Evolution The Distraction of New Terminologies Why Google Confirms SEO Still Matters Why Most Websites Are Unprepared The New Rules: Playing a Different Game Optimize for the Entire SERP Content Built for Intent, Not Keywords Schema and... Read more »

Most teams treat SEO like a tactic when your whole website depends on it working Your organization is checking all the marketing boxes. The website looks good, teams are executing on digital campaigns. But when it comes to SEO, it’s still being treated as a separate initiative that’s handled after... Read more »

Google’s AI Overviews are disrupting click behavior, traffic flow and metrics. Here’s how to pivot your SEO strategy now. The post How Google’s AI Overviews Are Changing Click Behavior and SEO Metrics appeared first on Bruce Clay, Inc..... Read more »

Is your SEO strategy stalling out? Learn why execution breaks down and how to turn audits into action that drives real results. The post Sometimes, the Hardest Part of SEO Is Actually Getting It Done appeared first on Bruce Clay, Inc..... Read more »

Picture this: You’re updating your site, and you have a list of high-performing pages and low-performing pages. You’re looking at the low performers, and you’re wondering which ones to get rid of because, after all, it doesn’t look like they’re doing much. But this process can go awry if you... Read more »

Which came first: The brand or the top rankings? It’s an age-old question that’s resurfacing as smaller content publishers figure out how to be competitive in the search results. Google says it wants to help smaller, independent creators to rank, but they need to differentiate somehow. Given that 50% of... Read more »

Has your website suddenly lost rankings or traffic, seemingly out of nowhere? If so, you may have been hit with a search engine penalty. But what is a penalty, and how do you diagnose it? Or better yet, how do you avoid it altogether? In this article: What Is a... Read more »

Get a high-level overview of servers and SEO, and the different hosting options that impact website performance. The post How To Optimize Your Server Speed and Content Delivery for SEO in 5 Steps appeared first on Bruce Clay, Inc..... Read more »

SEO can be a powerful partner to your marketing initiatives, supporting the customer journey every step of the way. The post How to Sync Your Marketing With SEO for the Best Results appeared first on Bruce Clay, Inc..... Read more »

Google can show these as rich results in Google Search and Google also added new Search Console reports. The post Google Search now supports discussion forum and profile page structured data appeared first on Search Engine Land.... Read more »

The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher Policies. The post Google is updating its Video publisher policy appeared first on Search Engine Land.... Read more »

A technical problem caused the email to be mistakenly sent to some marketers just hours before the Thanksgiving holiday. The post Google tells ‘freaked out’ advertisers to ignore account suspension notification appeared first on Search Engine Land.... Read more »

An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and skills you need to know. The post What is technical SEO? appeared first on Search Engine Land.... Read more »

The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far. The post Number of websites blocking Google-Extended jump 180% appeared first on Search Engine Land.... Read more »

You may be seeing a 500 error when trying to access the tool. The post Google Search Console was down today appeared first on Search Engine Land.... Read more »

High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them. The post How to find high-potential keywords for SEO appeared first on Search Engine Land.... Read more »

The tool is going away on January 8, 2024 because Google says it is no longer useful. The post Googlebot crawl rate tool in Search Console is going away appeared first on Search Engine Land.... Read more »

A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals. The post Best of the Bot: Create a Facebook post promoting Black Friday deals appeared first on Search Engine Land.... Read more »

If you do any kind of marketing, you’ve probably come across at least one of these acronyms recently: GEO: Generative Engine Optimization AEO: Answer Engine Optimization LLMO: Large Language Model Optimization AIO: Artificial Intelligence Optimization Here’s the truth: They all mean essentially the same thing. But they are subtly different... Read more »

Want backlinks from Forbes, HubSpot, or Insider? Without paying a cent? Journalist outreach is how you do it. And in 2025, it’s still one of the most effective ways to earn authority links that actually move the needle. We also run Traffic Think Tank, and we used this tactic to... Read more »

More of your customers are using AI to research products before they buy. Are you prepared? To put this into perspective: Last year, you might’ve searched “best bed sheets” on Google and scrolled through a few links or a Shopping ad. This year, you’re asking ChatGPT: “I sleep hot and... Read more »

You don’t need an SEO plugin to help your website rank in Google. In fact, you can do more harm than good if you don’t know what you’re doing with them. But: They can make optimizing your website a whole lot easier if you do use them correctly. We’re talking:... Read more »

A few months back, one of my clients pinged me on Slack and said: Sure enough, when prompted, ChatGPT confidently responded, “No, the platform does not have that feature, but this other competitor does!”. For obvious reasons, this was worrying for the client. Not only was ChatGPT spreading misinformation about... Read more »

SEO is still essential for brands to show up in these answers, but visibility now depends on more than rankings. What matters is whether your brand and content are trusted and structured enough to be mentioned or cited. This is…Read more ›... Read more »

Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search results. The problem? Chunk optimization isn’t actually an SEO tactic.…Read more ›... Read more »

However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible for us to find out the ‘truth’ using data instead.…Read more ›... Read more »

As AI tools become more common, they’re changing how people search, delivering direct, personalized answers, often without sending users to other websites. That means digital marketing is shifting—from chasing clicks to building brand visibility and trust right inside the AI’s…Read more ›... Read more »

And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for brutally honest reviews, and asking ChatGPT for personalized shopping lists and recommendations—often in the middle of conversations…Read more ›... Read more »

Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought it showed some awesome examples of unconventional marketing—and we agreed. One brand stood out so strongly…Read more ›... Read more »

You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that just 1% of articles cited in AI…Read more ›... Read more »

With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by humans and what’s produced by machines? The answer: it’s possible, but not foolproof. Here’s how to approach…Read more ›... Read more »

Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed four AI assistants—ChatGPT, Gemini, Copilot, and Perplexity—to measure how often the URLs they cite…Read more ›... Read more »

Learn how you can draw up worthy progress report templates with Semrush‘s My Reports PDF builder.... Read more »

See how advanced users are unlocking Semrush’s full potential—from defending SEO in court to building scalable AI workflows and reporting systems.... Read more »

Search engine marketing is a digital marketing practice used to increase your site‘s visibility in search engines.... Read more »

AI search traffic is set to overtake traditional search by 2028. Learn 5 proven tactics to improve your AI presence.... Read more »

Guest posts are articles you write and publish on other websites. Here’s how to get them.... Read more »

Find out how much local SEO costs, what affects the price tag, and what marketers say is worth paying for.... Read more »

SEO visibility is how likely it is for users to see & click on your site in organic search results.... Read more »

Learn why events are becoming the ultimate growth channel in 2025, how leading brands win with them, and the trends that will shape 2026... Read more »

Networking doesn’t have to be awkward. Get practical, non-cringey tips for building strong relationships with other marketers that help open doors.... Read more »

Learn how Google SEO works and get step-by-step tips to improve your site’s rankings—perfect for beginners.... Read more »

Fix these 9 common internal linking mistakes to improve your SEO, navigation, and user experience.... Read more »

Learn how to track your Google AI Mode visibility using Semrush. Analyze competitors, track rankings, and grow your presence in AI search.... Read more »

Bounce rate is the portion of unengaged sessions on a website or app. Discover tips to reduce it.... Read more »

Open Graph meta tags affect how your content is shown on social media platforms. Learn to set them up.... Read more »

Google's updated documentation asks some publishers to change how they block users from paywalled content. The post Google Adds Guidance On JavaScript Paywalls And SEO appeared first on Search Engine Journal.... Read more »

WordPress plugin vulnerability affecting the TablePress plugin could lead to stored XSS attacks The post TablePress WordPress Plugin Vulnerability Affects 700,000+ Sites appeared first on Search Engine Journal.... Read more »

WordPress stored XSS vulnerability affects up to 600,000 websites The post WordPress Ocean Extra Vulnerability Affects Up To 600,000 Sites appeared first on Search Engine Journal.... Read more »

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching. The post Google: AI Max For Search Has No Conversion Minimums appeared first on Search Engine Journal.... Read more »

Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets appeared first on Search Engine Journal.... Read more »

From hosting to plugins, your WordPress stack shapes performance and growth. Here’s what CMOs need to audit for a marketing-driven setup. The post From Plugins To Performance: What CMOs Need To Ask About Their WordPress Stack appeared first on Search Engine Journal.... Read more »

Discover how WooCommerce affects your site’s performance and rankings. Learn to optimize for better load times, SERP visibility, and trust. The post Why WooCommerce Slows Down (& How to Fix It With the Right Server Stack) appeared first on Search Engine Journal.... Read more »

BrightEdge data reveals vast differences in AIO and ChatGPT brand citations and suggests a strategy to influence both The post Research Shows How To Optimize For Google AIO And ChatGPT appeared first on Search Engine Journal.... Read more »

800M AI searches happen weekly. Learn how top brands measure, optimize & win AI visibility across ChatGPT, Claude & Perplexity. Register free. The post Track, Prioritize & Win In AI Search [Webinar] appeared first on Search Engine Journal.... Read more »

SEO has long been seen as tactical, but the rise of generative AI makes strategy the defining frontier for visibility and authority. The post SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question appeared first on Search Engine Journal.... Read more »

When technical debt blocks SEO progress, use this prioritization matrix and collaboration tactics to move critical fixes forward. The post Ask An SEO: How Do You Prioritize Technical SEO Fixes With Limited Dev Support? appeared first on Search Engine Journal.... Read more »

The WordPress trademark applications for "Managed WordPress" and "Hosted WordPress" were denied by the USPTO in a Final Office Action. The post WordPress Trademark Applications Rejected By USPTO appeared first on Search Engine Journal.... Read more »

Navigate the 2025 AI SERP changes with strategies for local visibility, ensuring your business stands out in evolving search results. The post 2025 AI SERP Changes: New Strategies To Gain Local Search Visibility appeared first on Search Engine Journal.... Read more »

Google's John Mueller explained how Search Console handles sitemap uploads and said there's no guarantees about URL crawling timeline The post Google Says GSC Sitemap Uploads Don’t Guarantee Immediate Crawls appeared first on Search Engine Journal.... Read more »

Google's updated documentation asks some publishers to change how they block users from paywalled content. The post Google Adds Guidance On JavaScript Paywalls And SEO appeared first on Search Engine Journal.... Read more »

WordPress plugin vulnerability affecting the TablePress plugin could lead to stored XSS attacks The post TablePress WordPress Plugin Vulnerability Affects 700,000+ Sites appeared first on Search Engine Journal.... Read more »

WordPress stored XSS vulnerability affects up to 600,000 websites The post WordPress Ocean Extra Vulnerability Affects Up To 600,000 Sites appeared first on Search Engine Journal.... Read more »

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching. The post Google: AI Max For Search Has No Conversion Minimums appeared first on Search Engine Journal.... Read more »

Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets appeared first on Search Engine Journal.... Read more »

From hosting to plugins, your WordPress stack shapes performance and growth. Here’s what CMOs need to audit for a marketing-driven setup. The post From Plugins To Performance: What CMOs Need To Ask About Their WordPress Stack appeared first on Search Engine Journal.... Read more »

Discover how WooCommerce affects your site’s performance and rankings. Learn to optimize for better load times, SERP visibility, and trust. The post Why WooCommerce Slows Down (& How to Fix It With the Right Server Stack) appeared first on Search Engine Journal.... Read more »

BrightEdge data reveals vast differences in AIO and ChatGPT brand citations and suggests a strategy to influence both The post Research Shows How To Optimize For Google AIO And ChatGPT appeared first on Search Engine Journal.... Read more »

800M AI searches happen weekly. Learn how top brands measure, optimize & win AI visibility across ChatGPT, Claude & Perplexity. Register free. The post Track, Prioritize & Win In AI Search [Webinar] appeared first on Search Engine Journal.... Read more »

SEO has long been seen as tactical, but the rise of generative AI makes strategy the defining frontier for visibility and authority. The post SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question appeared first on Search Engine Journal.... Read more »

When technical debt blocks SEO progress, use this prioritization matrix and collaboration tactics to move critical fixes forward. The post Ask An SEO: How Do You Prioritize Technical SEO Fixes With Limited Dev Support? appeared first on Search Engine Journal.... Read more »

The WordPress trademark applications for "Managed WordPress" and "Hosted WordPress" were denied by the USPTO in a Final Office Action. The post WordPress Trademark Applications Rejected By USPTO appeared first on Search Engine Journal.... Read more »

Navigate the 2025 AI SERP changes with strategies for local visibility, ensuring your business stands out in evolving search results. The post 2025 AI SERP Changes: New Strategies To Gain Local Search Visibility appeared first on Search Engine Journal.... Read more »

Google's John Mueller explained how Search Console handles sitemap uploads and said there's no guarantees about URL crawling timeline The post Google Says GSC Sitemap Uploads Don’t Guarantee Immediate Crawls appeared first on Search Engine Journal.... Read more »

Identifying UGC Subjective Attributes Of Entities This recently granted patent is about identifying subjective attributes of entities. I haven’t seen a patent about subjective attributes of entities or responses to those entities. A critical aspect of it is that it is user-generated content. We get told that user-generated content (UGC)... Read more »

This recently granted Google patent generally relates to generating query answers, and this patent also introduces the concept of Constraints to help answer queries. Using Constraints For Query Answers This patent asks questions about contents related to facts about entities that questions are getting added about. Documents about Using constraints... Read more »

The disclosed patent relates to ways of presenting content based on generic content ratings. Searchers get interested in accessing content (e.g., television programs, movies, books, videos, music, news articles, Websites, etc.) from many different countries, regions, or other groups. Each country, region, or group may use a different rating system... Read more »

On October 1, 2019, I wrote about a continuation patent update to Google’s Universal Search Results. It was the fourth time that particular patent had gotten updated. I wrote about it under the post name – Google’s New Universal Search Results. It makes sense to see what new changes have... Read more »

How Automated Assistants Work Using Natural Language Input? Humans may engage in human-to-computer dialogs with interactive software applications referred to herein as “automated assistants.” For example, humans (who, when they interact with automated assistants, may be referred to as “users”) may provide commands, queries, and requests (collectively referred to herein... Read more »

I have a Google Speaker at home to perform some searches and listen to some music. Google has been granted patents on automated assistants that tell us more about how they work. The search input approach that automated assistants use is different from what I am used to using a... Read more »

Machine Learning On Extremely Large Datasets This Google patent is about a training framework for performing machine learning on Extremely Large Datasets. It is looking like it is focusing on videos on Youtube. LinkedIn Shows Work on vision and video for the inventors of this patent. The patent relates to... Read more »

Owning a Google MyBusiness page can be a great way to get your business listed multiple times on Google. It is an essential asset for any local business owner, but sometimes it can get confusing.   If you’re the only business in town, you’re always going to show up first.... Read more »

Hashtags have become a powerful tool in digital marketing, with their roots deeply embedded in today’s pop culture. Some love them, others totally don’t. Few know how to use them strategically, while the majority just think it’s cool to throw in 1, 2, 5… or 50 hashtags in a post.... Read more »

There’s a big hype going on about chatbots. If you’ve heard of them but aren’t quite sure what exactly they are or how they work, you’re in the right place.   This article will explain what chatbots are and how they can help you take your digital marketing to the... Read more »

We have written and optimized – for our own blog or other pages – thousands of articles and SEO friendly blog posts in the last 10 years. What better way to learn from past successes and mistakes? We’d like to share them with you, not just as a holiday gift,... Read more »

You keep hearing around that the same way true fans like their Apples fresh (I’m talking about iPhones), Google likes its content fresh. Well, it’s somewhat true, but not for the reasons you might think of!   Google doesn’t necessarily favor “fresh” content. Some search queries definitely deserve freshness, while... Read more »

So, you’re wondering why SEO does not work for you and your website, right? Haven’t you heard?! SEO is dead! Dead from all the bad jokes about it. Of course, SEO isn’t actually dead, but there are a few reasons why SEO might not be working for you and your... Read more »

Everybody wants to have the possibility of choice, but the paradox is that no one wants to be some random “one” in a crowd of a hundred. With this need of any digital marketer in mind, we’ve thought of giving you the opportunity of being just that marketer who stands out. The... Read more »

Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates?   Well, as Head of Web SPAM at Google John Mueller said, “in general, no”. But the... Read more »

Speed is very important for a website. It’s so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse.  ... Read more »

Een meerderheid van de politieke partijen in Purmerend wil het referendum afschaffen. Veel inwoners zijn het hier niet mee eens.... Read more »

Een heldhaftige brugklasser uit Amerika heeft op tijd een bus weten te stoppen, nadat de bestuurder onwel was geraakt. De jonge held wist precies wat te doen.... Read more »

Een Braziliaanse burgemeester is getrouwd met een 16-jarig meisje, een model, een paar dagen nadat hij haar moeder een hoge functie als ambtenaar had gegeven.... Read more »

Een Amerikaanse vrouw bleek een gouden pistool in haar bagage te hebben, toen ze Australië binnen wilde komen. Ze is gearresteerd.... Read more »

Een heldhaftige Poolse bergbeklimmer heeft na een zenuwslopende reddingsactie een Indiase bergbeklimmer gered uit een kloof op de Himalaya.... Read more »

Een dronken passagier op een vlucht van New-York naar New-Delhi heeft op een medepassagier geplast.... Read more »

Een man stopte met zijn auto omdat er een kitten op de weg liep. Toen hij het beestje oppakte kwamen er nog 17 kittens uit het bermgras stappen.... Read more »

De buurman komt aan de deur klagen over het feestje van de avond ervoor. Hij was maar wat graag ook uitgenodigd.... Read more »

https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push({}); Thaiboksen niet goed voor scheidsrechter Scheidsrechter vangt de klappen Het leek een goed idee, thaiboksen met een blinddoek voor. De scheidsrechter is er uiteindelijk van teruggekomen, want hij was uiteindelijk degene die de meeste klappen kreeg. //pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push({});... Read more »