Transavia's success Take Dutch airline Transavia, for example. In just six months of strategic TikTok usage, they've seen remarkable results: viewers under 35 showed 11% higher brand awareness and 27% stronger brand preference compared to non-viewers. Even more impressive, their current customers who engage with TikTok content are 31% more... Read more »

Learn how to tap into the power of social search with our white paper. Over time, we’ve built up Social SEO knowledge across diverse projects and markets on various social media platforms. And this white paper brings it all together! In the document you will find: What is social SEO?... Read more »

The largest advertising budget worldwide goes to social media Brands and CMOs are increasingly looking for agencies that have knowledge of different types of marketing on various platforms, such as influencer marketing, TikTok short-form, dedicated YouTube content and online commercials. This requires specific knowledge from agencies about how algorithms, content... Read more »

1. prefer one story over a collage narrative with multiple scenes You might see it often: commercials with different scenes (a collage narrative) that mean to highlight different audiences and situations. All in one ad. These types of creatives won’t hold enough attention online. Every separate part can cause viewer... Read more »

the impact of AI on search and your brand  AI is a hot topic. Every marketer feels the need to do something with it. This is why Google’s new AI update causes a lot of stir in the search industry. The summary? A lot is happening but essentially, not much... Read more »

Volkswagen achieves 30% more impact with online-first for a completed view Last year Volkswagen launched the amazing TV commercial (TVC) “Afscheid” in collaboration with Dentsu. A man cries in his car, not because he bought a new Volkswagen, but because he has to say goodbye to his old one. A... Read more »

#1: TikTok is a huge traffic driver for brands We all know the American phrase ‘TikTok made me buy it’. Creators that test products in viral videos, resulting in sold out shelves and online stock. But can a brand also do this? Yes, absolutely! We created a pilot for bol... Read more »

TikTok is a search engine Besides TikTok being a platform where products are sold out within no-time, and creators get world wide fame within a few hours, the platform also entered the market as the favorite search engine of Gen Z. Yes, you read that correctly. This generation prefers quick... Read more »

attention ads: create strong commercials that fit the online world That's why team5pm introduces 'Attention Ads' - a new, integrated way of creating and distributing effective digital-first commercials. By playing by the rules of the online world your brand will not only be able to grab your viewer's attention, but... Read more »