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    SEO Book

  • The Magical Black Box
    Google's mission statement is "organize the world's information and make it universally accessible and useful." That mission is so profound & so important the associated court documents in their antitrust cases must be withheld from public consumption. Hey. The full exhibit list just posted in DC federal court for USA... Read more »
    Source: SEO Book | Published: September 24, 2023 - 7:43 am
  • VideoAI-Driven Search
    I just dusted off the login here to realize I hadn't posted in about a half-year & figured it was time to write another one. 😉 Yandex Source Code Leak Some of Yandex's old source code was leaked, and few cared about the ranking factors shared in the leak. Mike... Read more »
    Source: SEO Book | Published: February 19, 2023 - 11:05 pm
  • New Google Ad Labeling
    TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices. A few big changes include: ad label removed from individual ad units where the unit-level label was instead becomes a favicon a "Sponsored" label above ads the URL will show right of the favicon & now the... Read more »
    Source: SEO Book | Published: October 16, 2022 - 12:56 am
  • Google Helpful Content Update
    Granular Panda Reading the tea leaves on the pre-announced Google "helpful content" update rolling out next week & over the next couple weeks in the English language, it sounds like a second and perhaps more granular version of Panda which can take in additional signals, including how unique the page... Read more »
    Source: SEO Book | Published: August 19, 2022 - 8:15 am
  • VideoAutomating Ourselves Out of Existence
    Time has grown more scarce after having a child, so I rarely blog anymore. Though I thought it probably made sense to make at least a quarterly(ish) post so people know I still exist. One of the big things I have been noticing over the past year or so is... Read more »
    Source: SEO Book | Published: May 23, 2022 - 3:22 pm
  • Engineering Search Outcomes
    Kent Walker promotes public policies which advantage the Google monopoly. His role doing that means he has to write some really bad hot takes that lack context or intentionally & dishonestly redirect attention away from core issues - that's his job. With that in mind, his most recent blog post... Read more »
    Source: SEO Book | Published: January 19, 2022 - 12:49 pm
  • VideoJasper.ai Review
    Background / Intro One of my longtime friends who was Internet marketing long before I was hit me up on Skype about a week ago praising Jasper.ai. I have to think long and hard about any other time he has really pitched or recommended something like that & really I... Read more »
    Source: SEO Book | Published: April 30, 2021 - 3:46 pm