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    SEO Book

  • Stella Huh + Timothy Barton Racketeering Crime Syndicate
    The back story is probably too long to read, but one of the reasons I have not been blogging is some people in an organized crime group have been spending a lot of money to try to ruin my family. It took a while to sort of piece together the... Read more »
  • Slightly Autistic
    Many years ago one of our community members mentioned they were at an SEO conference where a speaker from Distilled mentioned that SEOmoz had hired them to try to outrank us for seo tools, though they were unable to. At the time I think Moz had around 200 employees, while... Read more »
  • A Declining Internet
    For as broad and difficult of a problem running a search engine is and how many competing interests are involved, when Matt Cutts was at Google they ran a pretty clean show. Some of what they did before the algorithms could catch up was of course fearmongering (e.g. if you... Read more »
  • Google's Hyung-Jin Kim Shares Google Search Ranking Signals
    On February 18, 2025 Google's Hyung-Jin Kim was interviewed about Google's ranking signals. Below are notes from that interview. "Hand Crafting" of Signals Almost every signal, aside from RankBrain and DeepRank (which are LLM-based) are hand-crafted and thus able to be analyzed and adjusted by engineers. To develop and use... Read more »
  • Google Antitrust Leaked Documents
    User interaction signals Create relevancy signals out of user read, clicks, scrolls, and mouse hovers. Not how search works Search does not work by delivering results which match a query that ends at the user. This view of search is incomplete. How search works The flow of the engagement metrics... Read more »
  • The Magical Black Box
    Google's mission statement is "organize the world's information and make it universally accessible and useful." That mission is so profound & so important the associated court documents in their antitrust cases must be withheld from public consumption. Hey. The full exhibit list just posted in DC federal court for USA... Read more »
  • VideoAI-Driven Search
    I just dusted off the login here to realize I hadn't posted in about a half-year & figured it was time to write another one. 😉 Yandex Source Code Leak Some of Yandex's old source code was leaked, and few cared about the ranking factors shared in the leak. Mike... Read more »