Background / Intro One of my longtime friends who was Internet marketing long before I was hit me up on Skype about a week ago praising Conversion.ai. I have to think long and hard about any other time he has really pitched or recommended something like that & really I... Read more »

On Wednesday SEMrush priced their IPO at $14 a share & listed Thursday. There have been many marketing and online advertising companies which are publicly traded, but few that were so focused specifically on SEO while having a sizeable market cap. According to this SeekingAlpha post at the IPO price... Read more »

Chasing New Markets My initial attraction toward SEO and the web was largely that it was like a new and parallel world that bypassed many traditional gatekeepers. I wrote an ebook which originally had inconsistent formatting and it was riddled with spelling and grammar errors. I learned to write by... Read more »

Google, Google, Google For well over a decade Google has dominated search to where most stories in the search sphere were about Google or something on the periphery. In 2019 Google generated $134.81 billion in ad revenues. When Verizon bought core Yahoo three years ago the final purchase price was... Read more »

This year is a rather easy year to be depressed. 😉 COVID-19, fearmongering media, polarized hyper-charged social media, mass unemployment, lockdowns that killed exercise routines and social connections, loss of hope / purpose / meaning, a guy who stuck a gun in the belly area of a pregnant woman overdosing... Read more »

Late Funnel SEO Profits Before the Panda update SEOs could easily focus almost all their energies on late funnel high-intent searches which were easy to monetize without needing to put a ton of effort into brand building or earlier funnel informational searches. This meant that SEOs could focus on phrases... Read more »

Links = Rank Old Google (pre-Panda) was to some degree largely the following: links = rank. Once you had enough links to a site you could literally pour content into a site like water and have the domain's aggregate link authority help anything on that site rank well quickly. As... Read more »

To Teach, One Must Learn One of the benefits of writing is it forces you to structure your thoughts. If you are doing something to pass a test rote memorization can work, but if you are trying to teach someone else and care it forces you to know with certainty... Read more »

Historically cloaking was considered bad because a consumer would click expecting a particular piece of content or user experience while being delivered an experience which differed dramatically. As publishers have become more aggressive with paywalls they've put their brands & user trust in the back seat in an attempt to... Read more »

Upon the recently announced Google update I've seen some people Tweet things like if you are afraid of algorithm updates, you must be a crappy SEO if you are technically perfect in your SEO, updates will only help you I read those sorts of lines and cringe. Here's why... Fragility... Read more »

Our programmer recently updated our SEO toolbar to work with the most recent version of Firefox. You can install it from here. After you install it the toolbar should automatically update on a forward basis. It is easy to toggle on or off simply by clicking on the green or... Read more »

Google Gets Out of China In March of 2010 Google announced they would no longer censor their search results for China: earlier today we stopped censoring our search services—Google Search, Google News, and Google Images—on Google.cn. Users visiting Google.cn are now being redirected to Google.com.hk, where we are offering uncensored... Read more »

Changing User Intents Google's search quality rater document highlights how the intent of searches can change over time for a specific keyword. A generic search for [iPhone] is likely to be related to the most recent model. A search for [President Bush] likely was related to the 41st president until... Read more »

The coronavirus issue is likely to linger for some time. GERMANY PUBLIC HEALTH AGENCY PRESIDENT SAYS OUR ASSUMPTION IS THAT IT WILL TAKE ABOUT TWO YEARS FOR THIS PANDEMIC TO RUN ITS COURSE— Quantitative Trading (@fiquant) March 17, 2020 Up to 70% of Germany could become infected & some countries... Read more »