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    Search Engine Roundtable

  • Daily Search Forum Recap: July 10, 2025
    Here is a recap of what happened in the search forums today...... Read more »
  • Google June 2025 Core Update Leading To Some Partial HCU Recoveries
    It has now been ten days since the Google June 2025 core update began rolling out. It will probably take another ten or so days to finish rolling out, but we are seeing signs that some sites affected by previous core updates and helpful content updates are experiencing partial recoveries... Read more »
  • Google Search Console Performance Report Average Position Bug?
    Google Search Console may have a weird glitch in the performance report average position data. For some reason, many are seeing huge declines in average position in the chart but when they look at their rankings in Google Search, everything seems normal.... Read more »
  • Google Search Ads People Also Consider Carousel Format
    In February, we covered the new Google Ads "people also consider" ad format for sponsored search results. Then, on mobile, it was in a list format. Now, Google is testing a swipable carousel format for these people also consider ads.... Read more »
  • Google Business Profiles Drops Utility Bill As Evidence For Appeal
    Google has removed from the Google Business Profiles help documentation the ability to use a utility bill as evidence for submitting an appeal. I am not sure why it was removed, maybe it was too easy to spoof by finding a copy online and editing it?... Read more »
  • Google AI Mode Comes To Circle to Search and Lens
    Google announced yesterday that AI Mode now works with Circle to Search and Google Lens. Google's Rajan Patel wrote on X, "Today, we're taking your visual searches to the next level with two new capabilities."... Read more »
  • Daily Search Forum Recap: July 9, 2025
    Here is a recap of what happened in the search forums today...... Read more »
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    SEO Book

  • A Declining Internet
    For as broad and difficult of a problem running a search engine is and how many competing interests are involved, when Matt Cutts was at Google they ran a pretty clean show. Some of what they did before the algorithms could catch up was of course fearmongering (e.g. if you... Read more »
  • Google's Hyung-Jin Kim Shares Google Search Ranking Signals
    On February 18, 2025 Google's Hyung-Jin Kim was interviewed about Google's ranking signals. Below are notes from that interview. "Hand Crafting" of Signals Almost every signal, aside from RankBrain and DeepRank (which are LLM-based) are hand-crafted and thus able to be analyzed and adjusted by engineers. To develop and use... Read more »
  • Google Antitrust Leaked Documents
    User interaction signals Create relevancy signals out of user read, clicks, scrolls, and mouse hovers. Not how search works Search does not work by delivering results which match a query that ends at the user. This view of search is incomplete. How search works The flow of the engagement metrics... Read more »
  • The Magical Black Box
    Google's mission statement is "organize the world's information and make it universally accessible and useful." That mission is so profound & so important the associated court documents in their antitrust cases must be withheld from public consumption. Hey. The full exhibit list just posted in DC federal court for USA... Read more »
  • VideoAI-Driven Search
    I just dusted off the login here to realize I hadn't posted in about a half-year & figured it was time to write another one. 😉 Yandex Source Code Leak Some of Yandex's old source code was leaked, and few cared about the ranking factors shared in the leak. Mike... Read more »
  • New Google Ad Labeling
    TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices. A few big changes include: ad label removed from individual ad units where the unit-level label was instead becomes a favicon a "Sponsored" label above ads the URL will show right of the favicon & now the... Read more »
  • Google Helpful Content Update
    Granular Panda Reading the tea leaves on the pre-announced Google "helpful content" update rolling out next week & over the next couple weeks in the English language, it sounds like a second and perhaps more granular version of Panda which can take in additional signals, including how unique the page... Read more »
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    Aleyda Solis - SEO Blog

  • Key Traditional vs AI Search Differences – A Visual Comparison
    I want to emphasize the key differences between traditional and AI search that I believe have the most significant impact on our work as search marketers, in a visual, easier to understand format, giving examples for each. La entrada Key Traditional vs AI Search Differences – A Visual Comparison se... Read more »
  • The AI Search Content Optimization Checklist [With Examples + Google Sheets]
    I’ve created an AI Search Content Optimization Checklist, going through the most important aspects to take into account to optimize your content for AI search answers along with their importance and how to take action. Check it out. La entrada The AI Search Content Optimization Checklist [With Examples + Google... Read more »
  • SEO VS GEO: Optimizing for Traditional vs AI Search [Updated June 2nd, 2025]
    What’s the overlap between AI Search vs traditional search results optimization? I’ve created a comparison going through search behavior, areas of optimization and KPIs to track and goals to achieve. La entrada SEO VS GEO: Optimizing for Traditional vs AI Search [Updated June 2nd, 2025] se publicó primero en International... Read more »
  • Google AI Mode’s Query Fan-Out Technique: What is it and How Does it Mean for SEO?
    Learn what Google AI Mode's Is, how does it work and the implications for SEOs. La entrada Google AI Mode’s Query Fan-Out Technique: What is it and How Does it Mean for SEO? se publicó primero en International SEO Consultant, Author & Speaker | Aleyda Solis.... Read more »
  • VideoAI Search: Where Are We & What Can We Do About It?
    The world of search is undergoing its most significant transformation since the advent of Google itself. At a recent HiveMCR event in Manchester, I shared critical insights into this shift, exploring where we stand with AI search and what SEO professionals can do about it. We are currently in a pivotal... Read more »
  • VideoThe State of Ecommerce SEO in 2025: How to Win in Today’s Product SERPs
    In 2025, Google’s product search results have dramatically evolved, turning into a feature-rich, visually dynamic landscape that resembles a product listing page (PLP) more than traditional search results. These changes are reshaping user behavior, SEO strategies, and what it takes to succeed in ecommerce search visibility. Here’s a comprehensive look... Read more »
  • Video5 AI Insights from Google Search Central Live in Madrid on April 9, 2025
    I want to highlight here the top AI and "state and future of search" insights, answers and tips provided by Google in the Search Central Live Event in Madrid. La entrada 5 AI Insights from Google Search Central Live in Madrid on April 9, 2025 se publicó primero en International... Read more »