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    Search Engine Roundtable

  • Daily Search Forum Recap: July 4, 2025
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode lets you do follow up questions in non-English languages...... Read more »
    Source: Search Engine Roundtable | Published: July 4, 2025 - 2:00 pm
  • Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More
    This week, we finally had an official Google update, the June 2025 core update, which seemed to have kicked in on July 2nd. We also had an unconfirmed update on June 28th...... Read more »
    Source: Search Engine Roundtable | Published: July 4, 2025 - 12:01 pm
  • Bing Search Tests Zoomable & Sticky Related Searches
    Microsoft is testing zoomable and sticky related searches in the Bing Search results page. So one variation has the related searches stick to the right top of the screen as you scroll and the other will zoom into the related search, as you hover your mouse cursor over the feature.... Read more »
    Source: Search Engine Roundtable | Published: July 4, 2025 - 11:51 am
  • Google AI Mode Can Respond In Non-English Languages
    Did you know that Google AI Mode can respond to your questions in other languages than English? When Google launched AI Mode, it launched in the US and English and then in Labs for India but also English only. The help documentation says it supports English only as well -... Read more »
    Source: Search Engine Roundtable | Published: July 4, 2025 - 11:41 am
  • Bing Tests Local Place Listings In Green
    Microsoft is testing showing the local/places listings in green within the Bing search results. Normally you'd see them in the normal white background color but here it is in green.... Read more »
    Source: Search Engine Roundtable | Published: July 4, 2025 - 11:31 am
  • Google Merchant Center Gains Automatic Shipping Updates
    Google Merchant Center is rolling out automatic shipping updates under the automatic improvements tab. "Automatic shipping updates improve the accuracy of shipping information of your products. The feature can help your customers predict when they get their orders, and it can help improve your overall shipping performance," Google said.... Read more »
    Source: Search Engine Roundtable | Published: July 4, 2025 - 11:21 am
  • New Google AdSense Fill Empty In-Page Ads
    Google AdSense announced a new feature to "Fill empty in-page ads" by showing "contextually-relevant suggestions related to your page and site inside unfilled ad spaces." In short, if an ad is not filled by Google on your page, then Google will look for other ways to monetize that ad spot.... Read more »
    Source: Search Engine Roundtable | Published: July 4, 2025 - 11:11 am
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    SEO Book

  • A Declining Internet
    For as broad and difficult of a problem running a search engine is and how many competing interests are involved, when Matt Cutts was at Google they ran a pretty clean show. Some of what they did before the algorithms could catch up was of course fearmongering (e.g. if you... Read more »
    Source: SEO Book | Published: May 15, 2025 - 11:30 pm
  • Google's Hyung-Jin Kim Shares Google Search Ranking Signals
    On February 18, 2025 Google's Hyung-Jin Kim was interviewed about Google's ranking signals. Below are notes from that interview. "Hand Crafting" of Signals Almost every signal, aside from RankBrain and DeepRank (which are LLM-based) are hand-crafted and thus able to be analyzed and adjusted by engineers. To develop and use... Read more »
    Source: SEO Book | Published: May 15, 2025 - 11:29 pm
  • Google Antitrust Leaked Documents
    User interaction signals Create relevancy signals out of user read, clicks, scrolls, and mouse hovers. Not how search works Search does not work by delivering results which match a query that ends at the user. This view of search is incomplete. How search works The flow of the engagement metrics... Read more »
    Source: SEO Book | Published: November 11, 2023 - 9:32 am
  • The Magical Black Box
    Google's mission statement is "organize the world's information and make it universally accessible and useful." That mission is so profound & so important the associated court documents in their antitrust cases must be withheld from public consumption. Hey. The full exhibit list just posted in DC federal court for USA... Read more »
    Source: SEO Book | Published: September 24, 2023 - 7:43 am
  • VideoAI-Driven Search
    I just dusted off the login here to realize I hadn't posted in about a half-year & figured it was time to write another one. 😉 Yandex Source Code Leak Some of Yandex's old source code was leaked, and few cared about the ranking factors shared in the leak. Mike... Read more »
    Source: SEO Book | Published: February 19, 2023 - 11:05 pm
  • New Google Ad Labeling
    TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices. A few big changes include: ad label removed from individual ad units where the unit-level label was instead becomes a favicon a "Sponsored" label above ads the URL will show right of the favicon & now the... Read more »
    Source: SEO Book | Published: October 16, 2022 - 12:56 am
  • Google Helpful Content Update
    Granular Panda Reading the tea leaves on the pre-announced Google "helpful content" update rolling out next week & over the next couple weeks in the English language, it sounds like a second and perhaps more granular version of Panda which can take in additional signals, including how unique the page... Read more »
    Source: SEO Book | Published: August 19, 2022 - 8:15 am
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    Aleyda Solis - SEO Blog

  • Key Traditional vs AI Search Differences – A Visual Comparison
    I want to emphasize the key differences between traditional and AI search that I believe have the most significant impact on our work as search marketers, in a visual, easier to understand format, giving examples for each. La entrada Key Traditional vs AI Search Differences – A Visual Comparison se... Read more »
    Source: Aleyda Solis - SEO Blog | Published: June 29, 2025 - 9:55 am
  • The AI Search Content Optimization Checklist [With Examples + Google Sheets]
    I’ve created an AI Search Content Optimization Checklist, going through the most important aspects to take into account to optimize your content for AI search answers along with their importance and how to take action. Check it out. La entrada The AI Search Content Optimization Checklist [With Examples + Google... Read more »
    Source: Aleyda Solis - SEO Blog | Published: June 20, 2025 - 6:00 pm
  • SEO VS GEO: Optimizing for Traditional vs AI Search [Updated June 2nd, 2025]
    What’s the overlap between AI Search vs traditional search results optimization? I’ve created a comparison going through search behavior, areas of optimization and KPIs to track and goals to achieve. La entrada SEO VS GEO: Optimizing for Traditional vs AI Search [Updated June 2nd, 2025] se publicó primero en International... Read more »
    Source: Aleyda Solis - SEO Blog | Published: June 2, 2025 - 12:53 am
  • Google AI Mode’s Query Fan-Out Technique: What is it and How Does it Mean for SEO?
    Learn what Google AI Mode's Is, how does it work and the implications for SEOs. La entrada Google AI Mode’s Query Fan-Out Technique: What is it and How Does it Mean for SEO? se publicó primero en International SEO Consultant, Author & Speaker | Aleyda Solis.... Read more »
    Source: Aleyda Solis - SEO Blog | Published: May 25, 2025 - 4:09 pm
  • VideoAI Search: Where Are We & What Can We Do About It?
    The world of search is undergoing its most significant transformation since the advent of Google itself. At a recent HiveMCR event in Manchester, I shared critical insights into this shift, exploring where we stand with AI search and what SEO professionals can do about it. We are currently in a pivotal... Read more »
    Source: Aleyda Solis - SEO Blog | Published: May 18, 2025 - 10:57 am
  • VideoThe State of Ecommerce SEO in 2025: How to Win in Today’s Product SERPs
    In 2025, Google’s product search results have dramatically evolved, turning into a feature-rich, visually dynamic landscape that resembles a product listing page (PLP) more than traditional search results. These changes are reshaping user behavior, SEO strategies, and what it takes to succeed in ecommerce search visibility. Here’s a comprehensive look... Read more »
    Source: Aleyda Solis - SEO Blog | Published: May 3, 2025 - 8:15 am
  • Video5 AI Insights from Google Search Central Live in Madrid on April 9, 2025
    I want to highlight here the top AI and "state and future of search" insights, answers and tips provided by Google in the Search Central Live Event in Madrid. La entrada 5 AI Insights from Google Search Central Live in Madrid on April 9, 2025 se publicó primero en International... Read more »
    Source: Aleyda Solis - SEO Blog | Published: April 10, 2025 - 1:27 pm