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    Gotch - SEO Blog

  • 7-Step Ecommerce SEO Checklist
    Tired of generic ecommerce SEO tips? Me too. That’s why ... Keep Learning > The post 7-Step Ecommerce SEO Checklist appeared first on Gotch SEO Academy.... Read more »
  • What is Google E-E-A-T? Here’s Your Starter Guide
    Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, which ... Keep Learning > The post What is Google E-E-A-T? Here’s Your Starter Guide appeared first on Gotch SEO Academy.... Read more »
  • SE Ranking Affiliate Program Review
    Is the SE Ranking affiliate program worth your time? Here’s ... Keep Learning > The post SE Ranking Affiliate Program Review appeared first on Gotch SEO Academy.... Read more »
  • 7 Best Positional Alternatives for 2025
    Looking for alternatives to Positional? It’s a solid tool, but ... Keep Learning > The post 7 Best Positional Alternatives for 2025 appeared first on Gotch SEO Academy.... Read more »
  • Hunter Affiliate Program Review
    The Hunter affiliate program is a great option for those ... Keep Learning > The post Hunter Affiliate Program Review appeared first on Gotch SEO Academy.... Read more »
  • Link Whisper Affiliate Program Review
    The Link Whisper affiliate program is a great option for ... Keep Learning > The post Link Whisper Affiliate Program Review appeared first on Gotch SEO Academy.... Read more »
  • Ahrefs Affiliate Program Review
    Ahrefs, one of the leading tools in the SEO industry, ... Keep Learning > The post Ahrefs Affiliate Program Review appeared first on Gotch SEO Academy.... Read more »
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    Search Engine Roundtable

  • Daily Search Forum Recap: November 20, 2024
    Here is a recap of what happened in the search forums today...... Read more »
  • Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight
    Google has updated its site reputation abuse policy to expand what is included in abuse. It now includes third-party content that has first-party involvement or content oversight. Google also dropped a mention of the starkly different content algorithm but made no mention that site reputation abuse is enforced algorithmically'"so it... Read more »
  • Google Lens Updated For In-Store Shopping
    Google announced new shopping features through Google Lens to help with in-store shopping and local shopping. Google said, "Google Lens can quickly show you product insights tailored to the store you're in. Just snap a photo to find product information, similar products in-stock, whether a store's price is competitive and... Read more »
  • Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals
    Google has updated its guide to Google Search ranking systems to mention at the top of the page that it uses both page-level and site-wide signals for search rankings. There was a debate on this after the Google creator summit about Google possibly saying they only have page level signals,... Read more »
  • ChatGPT's Search Marketing Share vs Google
    Is OpenAI, its ChatGPT service, taking market share from Google? Well, maybe. Rand Fishkin of Sparktoro posted his assumptions based on a mix of data from SimilarWeb and Datos that says ChatGPT's current market share is 4.33% - that is from October 2024 data.... Read more »
  • Bing Video Search Tests Categorizing Videos
    Microsoft is testing categorizing the videos within its Bing video search results. Bing's video search interface can show at the top a featured video for the query, then trending videos related to the query, then short videos, then a related category of videos, followed by the normal video thumbnails.... Read more »
  • Daily Search Forum Recap: November 19, 2024
    Here is a recap of what happened in the search forums today...... Read more »
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    SEO Book

  • The Magical Black Box
    Google's mission statement is "organize the world's information and make it universally accessible and useful." That mission is so profound & so important the associated court documents in their antitrust cases must be withheld from public consumption. Hey. The full exhibit list just posted in DC federal court for USA... Read more »
  • VideoAI-Driven Search
    I just dusted off the login here to realize I hadn't posted in about a half-year & figured it was time to write another one. 😉 Yandex Source Code Leak Some of Yandex's old source code was leaked, and few cared about the ranking factors shared in the leak. Mike... Read more »
  • New Google Ad Labeling
    TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices. A few big changes include: ad label removed from individual ad units where the unit-level label was instead becomes a favicon a "Sponsored" label above ads the URL will show right of the favicon & now the... Read more »
  • Google Helpful Content Update
    Granular Panda Reading the tea leaves on the pre-announced Google "helpful content" update rolling out next week & over the next couple weeks in the English language, it sounds like a second and perhaps more granular version of Panda which can take in additional signals, including how unique the page... Read more »
  • VideoAutomating Ourselves Out of Existence
    Time has grown more scarce after having a child, so I rarely blog anymore. Though I thought it probably made sense to make at least a quarterly(ish) post so people know I still exist. One of the big things I have been noticing over the past year or so is... Read more »
  • Engineering Search Outcomes
    Kent Walker promotes public policies which advantage the Google monopoly. His role doing that means he has to write some really bad hot takes that lack context or intentionally & dishonestly redirect attention away from core issues - that's his job. With that in mind, his most recent blog post... Read more »
  • VideoJasper.ai Review
    Background / Intro One of my longtime friends who was Internet marketing long before I was hit me up on Skype about a week ago praising Jasper.ai. I have to think long and hard about any other time he has really pitched or recommended something like that & really I... Read more »