Sales and Marketing – BL – 1

A reflection. The future of venture belongs to firms that compound network, distribution, and data. The post 4.5 Years of Building GTMfund: From Conviction to Consensus appeared first on GTMnow.... Read more »

Michel Tricot (Airbyte CEO) on scaling open source to $1B: community-led growth, project vs product-market fit, and control over convenience. The post GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook appeared first on GTMnow.... Read more »

How to land TechCrunch, build credibility, and avoid common traps. The post The Ultimate PR Guide for Startups appeared first on GTMnow.... Read more »

Tessa Whittaker (ZoomInfo) on building a $1B RevOps engine through operating cadence, AI automation, and time discipline that scales. The post GTM 168: How ZoomInfo Built a $1B RevOps Engine, The Operating Cadence Behind Breakout Growth | Tessa Whittaker appeared first on GTMnow.... Read more »

a16z’s latest benchmarks show $2–5M ARR in year one, but the real story is how GTM motion defines outcomes. Will the investor market catch up to this nuance? The post The New Bar for Startup Growth in the AI Era appeared first on GTMnow.... Read more »

You.com CRO Peter Grant on GTM 167: lessons from Siebel and Salesforce, building elite GTM teams, AI literacy, and competing with OpenAI & Google. The post GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant appeared first on GTMnow.... Read more »

Small checkout and renewal gaps are quietly eroding millions in ARR. The post 5 Things You Need to Know from the Latest Friction Report appeared first on GTMnow.... Read more »

Rick Kelley on how Meta scaled its EMEA business: which markets to enter, centralize vs localize, headcount planning, sales ops, and AI’s role in sales. The post The GTMnow Podcast Bonus: ‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building and Scaling International Sales Teams appeared... Read more »

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it's fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing Read More › The post B2B Reads: B2B Marketing and... Read more »

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it's fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing Read More › The post B2B Reads: Selling Diapers, Attracting... Read more »

By Lisa Heay, Vice President of Business Operations at Heinz Marketing Planning your marketing budget is one of the most critical steps for setting your team and your organization up for success. As we look ahead to 2026, marketers are facing Read More › The post Master Your 2026 Marketing Budget:... Read more »

By Sarah Threet, Marketing Consultant at Heinz Marketing The Promise and the Blind Spot AI is everywhere in B2B marketing and sales. It’s drafting content, analyzing intent signals, segmenting audiences, and even deciding who gets an SDR’s attention next. The Read More › The post When AI Goes Wrong in... Read more »

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing As 2026 planning kicks off, one truth is clear: the era of “set-it-and-forget-it” go-to-market plans is over. Budgets are tighter. Buying committees are larger. The margin for error has all but Read More › The post Planning Your GTM Testing Strategy... Read more »

By Payal Parikh, VP of Client Services at Heinz Marketing As end-of-year deadlines approach, many CMOs and growth leaders are confronting a reality that has become all too familiar: fewer resources, smaller teams, and tighter budgets. Yet, the expectations for pipeline Read More › The post 4 Areas That Make Marketing... Read more »

By Brittany Lieu, Marketing Consultant at Heinz Marketing “If you don’t take the time to write it, I won’t take the time to read it.”  I saw this heated take on LinkedIn the other day, buried among all the AI Read More › The post How to Create Content that... Read more »

Across B2B organizations, next-year planning pressure is familiar: pipeline targets are rising, budgets aren’t, and buyers are more discerning than ever. Add in market uncertainty, and the stakes feel higher than ever. Meanwhile, AI has exploded into the GTM ecosystem Read More › The post A Practical AI Playbook for... Read more »

By Karla Sanders, Engagement Manager at Heinz Marketing AI in B2B marketing has become the backbone of modern sales and marketing strategies. From content generation to predictive insights, it’s already reshaping how go-to-market teams operate. But here’s the danger: over-reliance Read More › The post AI in B2B Marketing: How... Read more »

Agentic AI is changing how we work – the transition is easiest when your customer service roles are clearly defined.... Read more »

The future of IT service is conversational, agent-first, and proactive. This paradigm shift in IT service delivery brings in a whole new dimension.... Read more »

Want to learn how to become an Agentblazer for your business? Here’s how SMBs all over the world are getting AI-ready.... Read more »

Aabhas Sharma’s career began in the world of advanced AI research at IBM. In this role at IBM, he helped transform cutting-edge AI ideas into real prototypes, working on diverse applications from AI-powered…... Read more »

Find your product-market fit by placing customers at the center of your strategy, conducting thorough marketplace research, and soliciting continual feedback.... Read more »

Learn how the new B2C Intelligence Connector enables better personalization, analysis, and reporting.... Read more »

Triple your growth with a small business leadership coach.... Read more »

Learn more about the innovative community of Salesforce partners dedicated to leveraging Salesforce AI and Agentforce to advance the agentic enterprise.... Read more »

Emotive AI — which recognizes how you feel, not just what you want — will define the next era of customer experience.... Read more »

The Future of Sales: It’s Not AI—It’s Integrity Every day we’re seeing headlines about AI eliminating jobs. CEOs are talking about it. Shareholders are pushing for it. And yes, AI is impacting the job market faster than we ever imagined. But this isn’t the first time. We heard this same... Read more »

This blog brought to you by Ep #358 of The Sales Hunter Podcast with Simon Hares. Why So Many Salespeople Fail at Strategy Do you actually have a sales strategy—or are you just winging it? Far too many salespeople skip the strategy part altogether. They talk about their goals and... Read more »

How many of you can honestly say your weekly sales meetings are great? Not your annual kickoff — I mean the weekly huddles, stand-ups, or team check-ins. The ones that happen in the trenches. Too often, these meetings turn into time-wasting checklists that could’ve been an email. Let’s fix that.... Read more »

The easiest way to grow your sales is through referrals — yet too few salespeople actually know how and when to ask for them. Referrals are pure gold. They shorten your sales cycle, strengthen your credibility, and open doors you could never push open on your own. But here’s the... Read more »

This blog brought to you by ep. #356 of The Sales Hunter Podcast with Jason Bay. Outbound Prospecting Has Changed—Here’s How to Win Now On a recent episode of The Sales Hunter Podcast, Mark sat down with Jason Bay, CEO of Outbound Squad, to unpack what’s really working in outbound... Read more »

Be the Sales Leader Who Builds Closers, Not Dependents Too many managers are doing the selling for their people instead of leading them. Let’s fix that. Here are eight tips in my Sales Leader’s playbook for success. Get these tips and more with the Sales Leader Rules of Engagement infographic.... Read more »

This blog brought to you by ep. #355, How to Handle Price Objections Without Discounting Your Value. We’ve all been there. You deliver your presentation, outline the plan, and share the price. Then—boom—the customer pushes back. “Your price is too high.” It’s a moment that can rattle even the best... Read more »

This blog brought to you by episode #354 of The Sales Hunter Podcast: How to Maximize Client Engagement in First Meetings with guest Lee Salz Why the First Meeting Matters You finally landed that first meeting. Great! But here’s the question—how do you bring value? Because if you don’t, that’s... Read more »

Anyone can cut a price. Free is easy to sell. But if you’re relying on discounts to close deals, you’re saying, “I can’t sell.”  You’ll want to avoid these seven hidden dangers of discounting, especially as we head into the fourth quarter.  1. Attracts the wrong customers When you discount,... Read more »

When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive.... Read more »

Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion.... Read more »

Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess, especially when doing email marketing.... Read more »

Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better.... Read more »

There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the race to stand out has never been more brutal.... Read more »

I’m going to say something that might ruffle a few feathers, but here it is: I’m still disappointed by most welcome emails I receive. Not because I expect every brand to knock it out of the park, but because this moment, this exact moment, is such a rare opportunity. ... Read more »

The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated.... Read more »

Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client trust, regulatory complexity, personalized advice, ongoing service relationships, and layered compliance. The challenge? CRM needs in the financial services industry are uniquely demanding. Firms must track high-value clients, nurture... Read more »

Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting... Read more »

Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention. The challenge? CRM needs in the cleaning industry are uniquely demanding. Cleaning businesses juggle high-volume recurring work, on-the-move teams, location-based services, spot‐jobs, and varying customer... Read more »

TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize content, without replacing inbound's customer-first foundation. Layer loop onto your existing inbound assets with AI-powered personalization, multi-channel distribution, and real-time... Read more »

If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to factor in superstition, literal witch trials, and being a magical mecca for millions.... Read more »

Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving behavior, maintain engagement between campaigns, and track the full donor journey from first contact to recurring supporter. Email marketing software addresses these challenges by automating donor segmentation, personalizing... Read more »

Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture campaigns showcasing available units, property owners expect market insights and portfolio performance updates — all requiring different messaging, timing, and tone. Email marketing tools for property management solve this multi-audience marketing challenge through... Read more »