Sales and Marketing – BL – 1

8 principles from a $7.4B acquisition, a $450M revenue climb, and why great leadership never goes out of style. The post Timeless growth principles that scaled $20M to $450M appeared first on GTMnow.... Read more »

Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. The post GTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony Anderson appeared first on GTMnow.... Read more »

CMO of G2 shares strategies for AI optimization (AIO), the rise of YouTube and Reddit, and more. The post The New Rules of Brand Awareness in the AI Era appeared first on GTMnow.... Read more »

Udi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance. The post GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor appeared first on GTMnow.... Read more »

Lessons from Eli Schwartz, author of Product-Led SEO The post How to do SEO right in 2025 (hint: most companies get it wrong) appeared first on GTMnow.... Read more »

Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. The post GTM 141: Timeless Growth Tips From a $7.4B Oracle Exit and Scaling Carta to $450M in Revenue |... Read more »

4 models for building your GTM OS. The post The GTM AI Operating System appeared first on GTMnow.... Read more »

Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. The post GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford appeared first on GTMnow.... Read more »

Every Saturday morning, we share some of our favorite B2B sales and marketing posts from around the web last week (so it's fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing, Read More › The post B2B Reads: Remote-First Culture, Inclusive... Read more »

By Brittany Lieu, Marketing Consultant at Heinz Marketing You built a RACI. Now what? Most teams know they need a RACI matrix, and some even build one at the start, but without a clear plan to put it into action, Read More › The post How to Keep Your RACI... Read more »

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing So you understand your buying committee and how to market to them, it’s time to build out your buyer personas. Creating an accurate and actionable B2B buyer persona means asking the Read More › The post B2B Buyer Personas: 9 Questions... Read more »

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it's fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing Read More › The post B2B Reads: AI Tools, CEOs... Read more »

By Payal Parikh, VP of Client Services at Heinz Marketing As a marketing leader, you're tasked with driving growth, optimizing your campaigns, and getting the best return on every marketing dollar spent. But with everything on your plate, it's easy to Read More › The post Testing for Smarter Campaigns and... Read more »

By: Tom Swanson, Senior Engagement Manager at Heinz Marketing Marketing is not generally known for consistency.  It is a philosophical struggle for me, and I grapple with it on a daily basis.  I love the concrete: science, math, operations.  Yet Read More › The post 5 Common CMO Questions About... Read more »

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it's fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing Read More › The post B2B Reads: Marketing Budgets, AI... Read more »

By Brenna Lofquist, Client Service Operations Manager at Heinz Marketing I am resurrecting the B2B Marketer's Quick Start Guide for a special reason. Well, it's not that special but we can't forget AI! In today’s digital technology landscape there are Read More › The post The B2B Marketer’s Quick Start... Read more »

By Maria Geokezas, Chief Operating Officer at Heinz Marketing AI is all the buzz in B2B marketing right now—and let’s be honest, it’s causing a lot of anxiety. Whether you're a CMO, a marketing ops pro, or a content manager just Read More › The post 6 Myths of AI in... Read more »

As AI adoption accelerates, companies need internal policies that empower employees while managing risks. Learn how to build clear, trusted AI guidelines grounded in transparency, innovation, and practical steps.... Read more »

The EU AI Act draws important boundaries around responsible AI use. Discover what’s prohibited, how Salesforce aligns, and five steps you can take to deploy AI safely and ethically.... Read more »

Open standards are the first step toward a collaborative agent-to-agent ecosystem.... Read more »

Tomorrow’s AI agents won’t just execute tasks — they’ll listen, see, and learn your preferences. They'll even manage and coordinate with other agents to get work done.... Read more »

Marketing your small business on Instagram is easier than you think — and with  the right strategy, it can make all the difference.... Read more »

Designing for the age of intelligent systems means rethinking how we structure content, interpret language, and support user intent.... Read more »

Explore the different types of AI agents — sales, marketing, service, and commerce — and see how they can help you enhance productivity.... Read more »

AI agents need a structured metadata map to make sense of how information is connected so they can generate meaningful outcomes.... Read more »

Is your customer relationship management (CRM) holding you back? These signs show if it’s time to upgrade.... Read more »

5 Signs Your Prospecting Calls Are Actually Working Wondering if your prospecting calls are getting results? These aren’t cold calls—you’ve warmed them up a bit and now you’re hoping for progress. But what should you really be measuring? Here are five proven ways to gauge the success of your prospecting... Read more »

17 Questions to Self-Assess and Elevate Your Performance Welcome to a deep dive into what it really means to have a sales hunter mindset. Whether you’re new to sales or a seasoned pro, these 17 questions break down each element of the mindset that separates top performers from the rest.... Read more »

Engaging with prospects is a vital part of the sales process, but how long should you stay engaged? The length of prospect engagement varies depending on several factors that can significantly impact your success.  To help you optimize your prospecting strategy, here are 10  key considerations to guide your decision-making... Read more »

Growing your business doesn’t always have to involve complicated strategies or large investments. In fact, one of the easiest and most effective ways to increase your client base is through referrals.  In this blog, I’ll guide you through the 10 best strategies to make referrals a central part of your... Read more »

Every salesperson faces obstacles and challenges to closing a sale. However, it’s not always about cutting prices or offering more; that’s just a quick fix that can hurt your long-term sustainability.  If you want to boost your sales, you need to understand customer needs, communicate clearly, and build trust. This... Read more »

Becoming a top-performing salesperson doesn’t happen by accident. It takes dedication, the right mindset, and consistent effort. In this blog, we’ll break down strategies that can help elevate your sales performance and bring you closer to becoming a sales pro. 1. Your Mindset Drives Your Sales It’s not about your... Read more »

If you don’t know who your ideal customer is, you’re wasting time and resources.  Here are 7 critical questions that will help you not only find your ideal customer, but also make sure you’re effectively selling to them. 1. What’s the value you create? Before you can find your ideal... Read more »

In today’s competitive sales world, selling in a slow market can be a daunting challenge. If you’re feeling stuck, you’re not alone!  Many sales professionals are finding it difficult to keep momentum when the market is slow. Fear not! Here I’ll share five proven strategies to help you thrive in... Read more »

Unlock the Power of Your Existing Relationships When it comes to generating business, too many salespeople overcomplicate things. They get caught up in the idea of needing fancy tools, systems, and resources. But the truth is, you have far more opportunities right at your fingertips than you realize.  You’ve already... Read more »

When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for capturing those leads, I didn’t put much thought into whether... Read more »

Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy. But in 2025, that won’t fly.... Read more »

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising,... Read more »

You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever.... Read more »

AI is gaining traction in every industry and advertising is no different.... Read more »

I’m optimistic about the future of SEO, and I want everyone who reads this to feel the same. Of course, I can’t deny that things are changing, and I’m preparing for many major shifts over the next few years regarding AI and the future of SEO.... Read more »

The story of 7-Eleven's remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become a beloved institution in Japan with twice as many stores, and 8x higher profit margins than in its home country.... Read more »

I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes.... Read more »

If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn't have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.... Read more »

I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” AI-powered search engines can save you time and give you better results — if you... Read more »

Looking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as your personal muse.... Read more »

Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements.... Read more »

Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching on Tuesday.... Read more »

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t?... Read more »