Sales and Marketing – BL – 1
Sales and Marketing Sites Buitenland
GOING.IO
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- ● The 6 Crucial Stages Of A B2B Sales Funnel (Plus Examples)It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. While B2C unicorns like Netflix and Uber can take a product-led approach and drive sales using organic consumer hype, we B2B reps need to be a... Read more »Source: Gong | Published: July 5, 2022 - 4:00 pm
- VideoDuplicate This SaaS Onboarding Process and Best Practices to Create Raving FansBeating customer churn is how the best-of-the-best Customer Success orgs shine. And it all starts with their onboarding experience. No matter how intuitive and well-designed your product is, you can’t expect your buyers to know how to use it. They need some hand holding to help them become proficient. So... Read more »Source: Gong | Published: June 29, 2022 - 4:00 pm
- How to Calculate Customer ChurnIt’s more cost-effective to hold onto a customer than it is to gain a new one. That’s why companies today are so focused on retaining the customers they already have (i.e. churn reduction). This is especially true for subscription-based SaaS companies that base their entire business model on recurring revenue. ... Read more »Source: Gong | Published: June 27, 2022 - 4:00 pm
- How to Calculate Net Promoter Score (NPS)In an ideal world, every single buyer that interacts with your business would be an instant superfan, so enamored with your product and their purchase experience that they’d be singing your praises from the rooftops. Unfortunately, we don’t live in a fantasy world (otherwise, you’d probably be off on some... Read more »Source: Gong | Published: June 24, 2022 - 4:00 pm
- When You Give Customers A Reason to Master Your Product, Everyone Wins-Here’s WhyProviding a product is not enough. You need to enable your customers to master it. Google’s Adwords certification was a game-changer for advertising careers. Why? Because it enabled users to wield Adwords with mastery—not just proficiency. There’s a world of difference between proficiency and mastery. Adwords created masters, leveled up... Read more »Source: Gong | Published: June 24, 2022 - 12:00 pm
- 2 Entrepreneurship Principles That Make The Difference Between 10% Better And 10x BetterConsider a relay race. For each team, four runners run 100-meter legs. If one team’s runners each take 10 seconds to run their leg of the race, they get a cumulative 40-second time. If each of another team’s runners are 10% faster than the first team, taking 9 seconds to... Read more »Source: Gong | Published: June 23, 2022 - 4:00 pm
- What Is The MEDDIC Sales Process? Deep-Dive Into The MethodologyIs an abbreviation enough to save your sales team? This one just might be. Meet the MEDDIC sales process. If you deal with buyers whose complex, internal politics and buying processes feel like a black box, the MEDDIC sales process gives you a clear path forward. How? It helps you... Read more »Source: Gong | Published: June 8, 2022 - 4:00 pm
- #BelongAtGong: Our annual update on DEI and belongingWe are passionate about our mission to unlock reality to help people and companies reach their full potential. We are proud of the revenue intelligence category and The Reality Platform™ we’ve built. We love that we have raving fans. As the Chief People Officer at Gong, it’s imperative to me... Read more »Source: Gong | Published: May 24, 2022 - 5:38 pm
- Returning to the office? Not so fast. The case for remote salesYour team has been working remotely for 2+ years, and you are ready to bring them back to the office. But are they ready? Do you have a plan? Do you know what your staff is really thinking? Do they want to come back in person? And if so, every... Read more »Source: Gong | Published: May 12, 2022 - 5:09 pm
- What Is Sales Automation? And How To Win With Gong Assist“Adapt or die.” In the 2011 movie Moneyball, Oakland A’s manager, Billy Bean, tells his lead baseball scout (a 29-year veteran in the industry) to “adapt or die.” The scout complained that Bean was “discounting what scouts had done for 150 years” in favor of a “kid who has an... Read more »Source: Gong | Published: April 25, 2022 - 4:00 pm
- These 6 Cold Email Examples Are So Good You’ll Want To Steal ThemAll businesspeople get them. They are usually bad to very bad (to awful). Often they are automated. They rarely include any customization or personalization. Cold emails. If I had a dollar for every terrible cold email I’ve received in my business career, well, let’s just say I would not be... Read more »Source: Gong | Published: April 22, 2022 - 4:00 pm
- What is Sales Engineering: How An SE Team Can Help Crush Your GoalsSometimes a flashy sales presentation will not get the job done. Depending on your product/service or who you are speaking with, you may need to get more technical in your sales approach. This is where a sales engineer becomes a huge asset to your team. A sales engineer is like... Read more »Source: Gong | Published: April 19, 2022 - 4:00 pm
- SPIN Selling: Everything You Need To Know To Master The MethodThe SPIN Selling Methodology is similar to Solution Selling. It relies on great sales discovery and question-asking to help customers understand their problems, how impactful they are, and what the best solution might look like. The sales world is not short on sales methodologies. We blogged about what we believe... Read more »Source: Gong | Published: April 18, 2022 - 4:00 pm
- What is Revenue Intelligence? Why Gong Pioneered The Category in 2019Imagine a world where you had a single, full, real-time, unfiltered, unopinionated source of truth. Let’s break down those “sources of truth”: Single: No silos. No need to pull go to sales and marketing and customer success to retrieve relevant data. Full: No “partial truths.” Not a slice of reality.... Read more »Source: Gong | Published: April 15, 2022 - 4:00 pm
Gong
SALES HACKER
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- ● 30 days in 30 minutes: Stories from Experts to Turn Your Demos into RevenueFresh off his West Coast Storytelling Tour, Nick Capozzi, Demostack’s Head of Storytelling, has spent the last... The post 30 days in 30 minutes: Stories from Experts to Turn Your Demos into Revenue appeared first on Sales Hacker.... Read more »Source: Sales Hacker | Published: July 7, 2022 - 6:00 pm
- ● How to Build a Buyer Experience that Closes Bigger DealsDo you find yourself wondering if you can even “make it” in sales? What does this shift... The post How to Build a Buyer Experience that Closes Bigger Deals appeared first on Sales Hacker.... Read more »Source: Sales Hacker | Published: July 7, 2022 - 5:55 pm
- ● How to Hit your Quota Every Month this SummerThe sun is shining and the beaches are calling. Summer is officially in full swing. But sales... The post How to Hit your Quota Every Month this Summer appeared first on Sales Hacker.... Read more »Source: Sales Hacker | Published: July 7, 2022 - 5:50 pm
- ● Enable, Win, Repeat: How to Scale your Success StrategyIt’s become cliche to call the B2B buyer journey more complex and challenging than ever before. But... The post Enable, Win, Repeat: How to Scale your Success Strategy appeared first on Sales Hacker.... Read more »Source: Sales Hacker | Published: July 7, 2022 - 5:45 pm
- We Asked 10 Successful Sales Leaders About the EconomyIt’s been a tough couple of years, Sales Hackers. And it’s about to get tougher. From layoffs... The post We Asked 10 Successful Sales Leaders About the Economy appeared first on Sales Hacker.... Read more »Source: Sales Hacker | Published: July 4, 2022 - 3:10 pm
- LIVE Sales Sequence TeardownFrom the ideal number of steps in a sequence to how to write an engaging email that... The post LIVE Sales Sequence Teardown appeared first on Sales Hacker.... Read more »Source: Sales Hacker | Published: June 30, 2022 - 6:00 pm
- Episode 4: 60 Seconds with Hannah Ajikawo (Seattle)Go from zero to sales in just 60 seconds. I’m Nick Capozzi (head of Storytelling at Demostack... The post Episode 4: 60 Seconds with Hannah Ajikawo (Seattle) appeared first on Sales Hacker.... Read more »Source: Sales Hacker | Published: June 30, 2022 - 1:31 pm
- 6 Change Management Hacks for Sales and Marketing Alignment that LastsAccount-based marketing (ABM) is a growth tactic and revenue accelerator, but many sales reps and even sales... The post 6 Change Management Hacks for Sales and Marketing Alignment that Lasts appeared first on Sales Hacker.... Read more »Source: Sales Hacker | Published: June 30, 2022 - 8:00 am
- Use Outreach? Here’s How to Do Personalization at ScaleAs a leader, you’re looking to answer the age-old question: How can my team use the most... The post Use Outreach? Here’s How to Do Personalization at Scale appeared first on Sales Hacker.... Read more »Source: Sales Hacker | Published: June 29, 2022 - 8:00 am
- 5 Tips To Build An Authentic Personal Brand to Win MoreWe’ve all been approached on LinkedIn before but has anything about them or their pitch really impressed... The post 5 Tips To Build An Authentic Personal Brand to Win More appeared first on Sales Hacker.... Read more »Source: Sales Hacker | Published: June 28, 2022 - 6:00 pm
Sales Hacker
HUBSPOT SALES
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- Video● Cross-Selling and Upselling: The Ultimate GuideA customer's revenue potential doesn't immediately end at the point of sale. There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it.... Read more »Source: Sales | Published: July 5, 2022 - 11:00 am
- ● How to Improve Your Sales Strategy With a B2B Sales ProcessYou wouldn't try to cook a new meal without a recipe or drive to a new city without a map, and your business shouldn't try to convert leads without a sales process.... Read more »Source: Sales | Published: July 5, 2022 - 10:30 am
- 65 Stats to Know About Entrepreneurship in 2022It seems the worst of the COVID-19 pandemic and the Great Resignation is behind us, and many aspiring entrepreneurs and small business owners are emerging with a sense of optimism. In fact, almost 58% are either “somewhat” or “very” optimistic about the future.... Read more »Source: Sales | Published: July 4, 2022 - 12:00 pm
- Shaping a Business Growth Strategy: 7 Key Steps That WorkA concrete growth strategy is more than a marketing strategy, it's a crucial cog in your business machine. Without one, you're at the mercy of a fickle consumer base and market fluctuations.... Read more »Source: Sales | Published: July 4, 2022 - 11:00 am
- VideoHow to Implement a Promotional Pricing Strategy the Right WayA promotional pricing strategy is one of the best ways to generate quick demand for your products or services. In most cases, promo pricing is confined to a tight time frame, creating a sense of urgency and giving the impression that consumers will be missing out if they don't buy... Read more »Source: Sales | Published: July 1, 2022 - 12:00 pm
- Sales Excellence: How to Identify & Reward Your Exceptional Reps, According to Sales LeadersLegendary football coach Vince Lombardi was an absolute goldmine for awesome quotes — one of the best ones being, "Perfection is not attainable, but if we chase perfection, we can catch excellence."... Read more »Source: Sales | Published: June 30, 2022 - 12:00 pm
- VideoThe Ridiculously Successful Way to Introduce Yourself Over EmailWriting an introductory email to a stranger is easy.... Read more »Source: Sales | Published: June 29, 2022 - 12:00 pm
- How to Run a Team Effectiveness Assessment [Questionnaire]As a manager, ensuring your team is working as effectively as possible should always be a — if not the — main priority for you. That's why you need to find ways to maintain a pulse on your employees' ongoing performance.One way to get there is by conducting a team... Read more »Source: Sales | Published: June 29, 2022 - 11:00 am
- 5 Hybrid Sales Strategies to Leverage in 2022, According to Dropbox's VP of SalesThere are a few major benefits of hybrid selling.... Read more »Source: Sales | Published: June 28, 2022 - 12:00 pm
- VideoCorporate Development vs Business Development: What’s the Difference?As a business, your overall goal is likely to achieve growth and remain competitive in your market.... Read more »Source: Sales | Published: June 28, 2022 - 11:00 am
- 14 Magic Inside Sales Metrics for 2022Marketing pioneer John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don’t know which half."... Read more »Source: Sales | Published: June 27, 2022 - 12:00 pm
- Predatory Pricing: What It Is, How It Works, & What It Looks LikeCompetitive pricing is a fact of life for most businesses. Companies within a market are all vying for consumers' attention, and lower prices is an easy way to capture it. But what happens when pricing low turns from competitive to malicious?... Read more »Source: Sales | Published: June 27, 2022 - 11:00 am
- 7 Best Buy Now Pay Later Sites of 2022 Ranked and ReviewedBuy Now, Pay Later sites have exploded onto the market in the last few years. In just one month of 2020, the number of active users jumped 186% year-over-year, according to data from Sensor Tower.... Read more »Source: Sales | Published: June 24, 2022 - 12:00 pm
- How to Sell NFTs, VR Real-Estate, AI Tools, and Other Emerging Tech Solutions, According to Tech Sales ProsWork better. Faster. With more accuracy.... Read more »Source: Sales | Published: June 23, 2022 - 12:00 pm
- How to Build Business Relationships: 7 Key Tips & Helpful ContextEstablishing business relationships can be every bit as confusing and frustrating as it is essential. There are several kinds of potential stakeholders you need to account for, and each connection requires some degree of individual attention and effort.... Read more »Source: Sales | Published: June 22, 2022 - 12:00 pm
Sales
SALES GRAVY
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- The Only Right Way To Sell A PencilHow Would You Sell A Pencil? So, what is the most effective way to sell a pencil? Well, first let’s look at how most sales reps go about doing it. Telling Isn’t Selling If I gave you a pencil and asked you to sell it, how would you go about... Read more »Source: Sales Training Articles - Videos - Podcasts | Published: June 30, 2022 - 3:14 pm
- mp3On Doing Whatever It Takes Featuring Brandon BornancinAre you willing to do whatever it takes to reach your goals and dreams, build your business, climb the sales leaderboard at your company, or bounce back from failure? Lot’s of people have dreams but few actually grind it out and turn those dreams into reality. The good news is... Read more »Source: Sales Training Articles - Videos - Podcasts | Published: June 23, 2022 - 10:58 pm
- Don’t Believe This Deceptive Sales FairytaleFairytale Customers Don’t Exist Unfortunately, only in a Disney movie does Sleeping Beauty live happily ever after. In the real world, passively waiting for clients to court you and give you business is a sales strategy doomed for failure. Are You A Sales Sleeping Beauty? When times are tough, it’s... Read more »Source: Sales Training Articles - Videos - Podcasts | Published: June 17, 2022 - 9:37 pm
- Three Habits That Will Change Your Selling GameThree Sales Habits That Close More Business Let’s take a look at the top three sales habits of top producers and examine the neuroscience and emotional intelligence skills behind the development of success habits. These three simple habits that will help you achieve extraordinary sales results. So What Makes A... Read more »Source: Sales Training Articles - Videos - Podcasts | Published: June 16, 2022 - 8:58 pm
- 10 Tips For Beating Gatekeepers At Their Own Game10 Foolproof Tips For Getting Past Gatekeepers Every salesperson faces gatekeepers on prospecting calls. And every salesperson wants to get past gatekeepers. Beating Gatekeepers At Their Own Game One of the toughest prospecting challenges is simply getting connected to the right person. The number of roadblocks seems to grow more... Read more »Source: Sales Training Articles - Videos - Podcasts | Published: June 14, 2022 - 10:28 pm
- mp3How to Sell Without Selling Out with Andy PaulOn this episode of the Sales Gravy Podcast Jeb Blount, Jr sits down with author Andy Paul to discuss what it means to Sell Without Selling Out. Together they discuss why it is so important to make selling more human. You’ll learn that persuasion is not a sales skill. Instead... Read more »Source: Sales Training Articles - Videos - Podcasts | Published: June 12, 2022 - 7:13 pm
- 5 Leadership Tips For Authentic CommunicationLeaders Must Be Authentic Communicators These five tips for authentic communication can help build trust within an organization, especially when it starts with leadership. Whether it’s holding open dialogues, or sharing stories and passing on wisdom, straightforward communication must be a top priority for any leader. Communication In The Digital... Read more »Source: Sales Training Articles - Videos - Podcasts | Published: June 10, 2022 - 1:10 pm
- How To Run A Successful Sales ContestAre Sales Contests Worth It? Sales contests and promotions should be conducted with one thought in mind: Changing behavior to achieve a desired result or outcome. There are a few things to keep in mind when running a sales contest to guarantee the highest return on your investment. What’s The... Read more »Source: Sales Training Articles - Videos - Podcasts | Published: June 8, 2022 - 12:46 am
- The Best Salespeople Master These 5 Sales SkillsSales Skills: In Class Vs. Out In The Field One of the biggest challenges for most organizations is helping salespeople execute in the field what they’ve learned in theory in the classroom. It is easier to execute a sales technique in class when there isn’t anything riding on the outcome.... Read more »Source: Sales Training Articles - Videos - Podcasts | Published: June 6, 2022 - 11:31 am
- The Best Advice For Dealing With The Competition ProfessionallyDealing With The Competition In A Professional Manner The discipline to deal with the competition in a professional manner is one of the hallmarks of the best salespeople. Every salesperson should think through and decide on an approach that best fits them. You Can’t Wish Away The Competition “This would... Read more »Source: Sales Training Articles - Videos - Podcasts | Published: June 2, 2022 - 5:07 pm
Sales Training Articles - Videos - Podcasts
HEINZ MARKETING – BLOG
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- Carly’s App of the Week: LucidchartBy Carly Bauer, Marketing Consultant at Heinz Marketing Lucid is a visual collaboration suite for enterprise and hybrid teams of all sizes. Bring your teams together, see all your ideas in one space, and build upon each others input to bring your concepts to life. Lucid has multiple products including... Read more »Source: Daily B2B Sales and Marketing Insights | Published: July 3, 2022 - 1:00 pm
- B2B Reads: “Smarketing”, Channel Conflict, and Scope CreepIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the... Read more »Source: Daily B2B Sales and Marketing Insights | Published: July 2, 2022 - 1:00 pm
- New Research: The Buying Experience of the FutureBy Michelle Voznyuk, Senior Marketing Consultant at Heinz Marketing In partnership with Bigtincan, we surveyed 206 professionals across multiple experience levels, company sizes, and industries to discover how teams are communicating the value of their solution in a way that addresses buyers’ wants, needs, and expectations, while simultaneously meeting the... Read more »Source: Daily B2B Sales and Marketing Insights | Published: June 29, 2022 - 1:00 pm
- Digital Privacy Landscape Changes You Need to KnowBy Lisa Heay, Director of Business Operations at Heinz Marketing It’s no secret that the digital privacy landscape is changing. It’s been changing and evolving for several years now across the globe, and if you’re not paying attention as a marketer, you’re going to find yourself left behind with a hard... Read more »Source: Daily B2B Sales and Marketing Insights | Published: June 27, 2022 - 1:00 pm
- B2B Reads: Effective Public Speaking, Empowering Leadership, & Human-Centered DesignIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the... Read more »Source: Daily B2B Sales and Marketing Insights | Published: June 25, 2022 - 1:00 pm
- 4 Easy Ways to Build Team Rapport *Gen Z Edition*By Brittany Lieu, Marketing Consultant at Heinz Marketing Virtual team bonding doesn’t have to be an event or even a social hour. All you may need is 5 minutes at the start of weekly team calls to dissolve the digital distance between your remote workstations. For those of us who... Read more »Source: Daily B2B Sales and Marketing Insights | Published: June 24, 2022 - 10:51 pm
- Gathering Data Without Third Party CookiesBy Cameron Katoozi, Marketing Consultant at Heinz Marketing Third-party cookies have been a critical part of data collection in the digital advertising world for 20+ years, but they will soon be coming to an end in the US. Apple Safari and Mozilla Firefox have both phased out third-party cookies from their... Read more »Source: Daily B2B Sales and Marketing Insights | Published: June 22, 2022 - 1:00 pm
- How to Deploy Community as a Growth StrategyBy Maria Geokezas, Chief Operating Officer at Heinz Marketing Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. The community boom demonstrates our desire to move... Read more »Source: Daily B2B Sales and Marketing Insights | Published: June 21, 2022 - 1:29 pm
Daily B2B Sales and Marketing Insights
THE SALES BLOG
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- ● In Pursuit of the Magic Bullet in SalesA long time ago, sales leaders sought a solution for their uneven results. Some members of their teams were able to win deals, while others struggled. No one knows for certain who reverse-engineered the successful salespeople’s process and taught it to the rest of their sales team. It was believed... Read more »Source: The Sales Blog | Published: July 5, 2022 - 3:22 pm
- The Difference Between My Approach and ChallengerMy version of the modern sales approach isn't very much like that described in The Challenger Sale, with the exception of the use of insights, and even there we use them in different ways. I am writing this because I am often asked about the differences. While I don't have... Read more »Source: The Sales Blog | Published: July 4, 2022 - 8:16 pm
- Your Obligation to Become One-UpWhen you ask a prospective client for a meeting, you are asking them to provide you with their single, non-renewable commodity: their time. The single reason your contacts say no to a request for a meeting is that they believe it is a waste of their time. But it's also... Read more »Source: The Sales Blog | Published: July 3, 2022 - 7:13 pm
- You Get Paid For Creating and Winning OpportunitiesA recent story on LinkedIn was about a senior leader who was unhappy with the results of a highly compensated salesperson. Even though the salesperson's base pay was exceptional, he had done nothing since beginning his employment. The senior leader said the salesperson would not make cold calls.... Read more »Source: The Sales Blog | Published: July 2, 2022 - 9:00 am
- The Awesome Power of Strong LeadershipOne either believes in leadership or they do not. You might doubt that there are people who don't believe in leadership but, in fact, there may be more of them than there are people who believe that strong leadership is critical to high performance.... Read more »Source: The Sales Blog | Published: July 1, 2022 - 9:00 am
- Do You Need Something Or Do You Know Something?Every salesperson can be sorted into one of two primary categories. The first category is a salesperson who needs something from their prospective clients. The second is a salesperson who knows something that is valuable to their clients.... Read more »Source: The Sales Blog | Published: June 30, 2022 - 2:44 pm
- Failing to Keep Up with the Rate of ChangeOne way to describe our current environment is AC/DC, an acronym for the Accelerating, Constant, Disruptive Change we have been experiencing in the 21st century. In the late 1990s, there were people who suggested the world would end with the millennium. Even though the Earth is still spinning its way... Read more »Source: The Sales Blog | Published: June 29, 2022 - 3:08 pm
- A List of Crutches Preventing SalesOxford defines a crutch as a prop, a support. While there is nothing wrong with needing a little support, the crutches salespeople rely on harm their results, often without their knowing why. Here we will look at a number of crutches, what salespeople believe they do, and why they prevent... Read more »Source: The Sales Blog | Published: June 28, 2022 - 3:12 pm
- The Phone First Sales OrganizationEvery day, many thousands of salespeople send emails to their prospective clients. Their sales leaders allow their teams to send these emails, and what is worse, many count those emails as a prospecting activity. It is counted even if the message found its way to the contact's spam filter or... Read more »Source: The Sales Blog | Published: June 24, 2022 - 9:00 am
- Why Legacy Salespeople Lose to Truly Consultative SalespeopleThe primary challenge in sales today is that the legacy approaches don't position the salesperson appropriately in the first meeting. Instead of positioning the salesperson as a business advisor with expertise in their industry, legacy approaches position them as someone who provides information about their company and their products.... Read more »Source: The Sales Blog | Published: June 23, 2022 - 9:00 am
The Sales Blog
SALESFORCE BLOG
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- Signed Up for a Trailhead Account? Here Are Your Next 4 StepsSigning up for a Trailhead account is just the beginning! Discover four next steps you can take today to accelerate your Salesforce learning and career journey.... Read more »Source: The 360 Blog from Salesforce | Published: July 1, 2022 - 2:15 pm
- VideoHow To Build Lead Generation Tactics That WorkThese three tips will help you reach quality leads that have a higher chance of becoming customers.... Read more »Source: The 360 Blog from Salesforce | Published: June 30, 2022 - 9:05 pm
- Preparing For a Tough Economy? Your Whole Workforce Needs Data SkillsData literacy is a key driver of employee happiness, productivity, and innovation, but most employees say they lack this key skill. Here's why it's become more important than ever to change that.... Read more »Source: The 360 Blog from Salesforce | Published: June 30, 2022 - 12:00 pm
- Want To Be More Efficient and Productive? Automate More of Your BusinessLots of people waste lots of time doing things that don't add value to their jobs or the business. You’ve dipped your toe into automating some of them. Time to dive in and see what’s possible.... Read more »Source: The 360 Blog from Salesforce | Published: June 29, 2022 - 12:00 pm
- Why First-Party Customer Data Is Better Than Using Cookies (Really)Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.... Read more »Source: The 360 Blog from Salesforce | Published: June 28, 2022 - 6:10 pm
- How To Empower Transgender Employees To Be Their Authentic SelvesSalesforce offers global gender inclusive benefits to transgender and nonbinary employees so they have the critical financial and emotional support they deserve.... Read more »Source: The 360 Blog from Salesforce | Published: June 28, 2022 - 5:21 pm
- How Will Inflation Shape This Holiday Shopping Season? Here Are Our PredictionsDon’t let margins be the Grinch that steals Christmas.... Read more »Source: The 360 Blog from Salesforce | Published: June 27, 2022 - 8:20 pm
- Your Shopping Experience Is Changing — These Award Winners Are Making It HappenThis year's Commerce Partner Awards honors ISV and SI Salesforce partners who are changing the commerce industry from within. These 16 awardees are creating innovative digital solutions for their customers — and it’s not going unnoticed.... Read more »Source: The 360 Blog from Salesforce | Published: June 24, 2022 - 4:28 pm
- Financial Services Are Missing the Mark With Customers — Here’s WhyOur research reveals firms must wrangle data better and track the entire customer journey to meet rising expectations.... Read more »Source: The 360 Blog from Salesforce | Published: June 23, 2022 - 12:00 pm
- Is Your Small Business Squeezed by Supply Chain Delays? Here’s What You Can DoRunning a growing business is equal parts planning, staying nimble, and ready to pivot when plans go awry. Here's how to prepare for an unreliable supply chain.... Read more »Source: The 360 Blog from Salesforce | Published: June 22, 2022 - 8:30 pm
The 360 Blog from Salesforce
SANDLER – BLOG
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- How to Succeed at Looking for Trouble [PODCAST]Mike Montague interviews Steve Borseti, a long-time Sandler trainer, on How to Succeed at Looking for Trouble. The post How to Succeed at Looking for Trouble [PODCAST] appeared first on Sandler Training.... Read more »Source: Blog Posts – Sandler Training | Published: June 9, 2022 - 5:43 pm
- Five Ways to Make Teamwork and Collaboration a Reality in a Hybrid Sales EnvironmentHere are five powerful strategies for making collaboration and teamwork standing operating procedure, both remotely and in person. The post Five Ways to Make Teamwork and Collaboration a Reality in a Hybrid Sales Environment appeared first on Sandler Training.... Read more »Source: Blog Posts – Sandler Training | Published: June 7, 2022 - 8:26 pm
- The Importance of Pre-QualificationReality check: Are you currently projecting income from an opportunity that isn’t fully qualified? The post The Importance of Pre-Qualification appeared first on Sandler Training.... Read more »Source: Blog Posts – Sandler Training | Published: June 6, 2022 - 8:28 pm
- How to Succeed With Purpose [PODCAST]Mike Montague interviews Jade Simmons on How to Succeed with Purpose. The post How to Succeed With Purpose [PODCAST] appeared first on Sandler Training.... Read more »Source: Blog Posts – Sandler Training | Published: June 5, 2022 - 5:22 pm
- How to Succeed Using Sandler to Sell Services [PODCAST]Mike Montague interviews Matt Rappaport on How to Succeed at Selling Services. The post How to Succeed Using Sandler to Sell Services [PODCAST] appeared first on Sandler Training.... Read more »Source: Blog Posts – Sandler Training | Published: June 3, 2022 - 3:10 pm
- The Next Evolution of SalesSandler is excited to to further champion the next evolution of sales with the rebranding of our company to better align with the expectations of modern buyer and seller, serve our clients with innovative learning technologies and methodologies, and continue our evolution as an organization offering more than “training.” The... Read more »Source: Blog Posts – Sandler Training | Published: May 31, 2022 - 9:03 pm
- How to Succeed at Non-Verbal Communication [PODCAST]Mike Montague interviews Shelly O’Donovan on How to Succeed at Non-Verbal Communication. The post How to Succeed at Non-Verbal Communication [PODCAST] appeared first on Sandler Training.... Read more »Source: Blog Posts – Sandler Training | Published: April 28, 2022 - 4:04 pm
- How to Succeed at Improving Your Batting Average [PODCAST]Mike Montague interviews Scott Bliss on How to Succeed at Improving Your Batting Average. The post How to Succeed at Improving Your Batting Average [PODCAST] appeared first on Sandler Training.... Read more »Source: Blog Posts – Sandler Training | Published: April 26, 2022 - 4:02 pm
- How to Succeed at Personal Branding [PODCAST]Mike Montague interviews Kasey Jones on How to Succeed at Personal Branding. The post How to Succeed at Personal Branding [PODCAST] appeared first on Sandler Training.... Read more »Source: Blog Posts – Sandler Training | Published: April 22, 2022 - 3:56 pm
- De-Commoditizing Your ProductsDoes it bother you when prospects treat your specialized products and services like a commodity? The post De-Commoditizing Your Products appeared first on Sandler Training.... Read more »Source: Blog Posts – Sandler Training | Published: April 18, 2022 - 3:24 pm
Blog Posts – Sandler Training
OUTREACH – BLOG
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- It’s Time For B2B Brands To Move Beyond The RainbowWith contributions from Kirk Johnson, Outreach, Staff Engineer and Rainbow ERG Lead; Chris Wood, Outreach Customer Experience Strategist and Rainbow ERG Member; Matthew Flug, Outreach EvangelistThe queer community needs more than rainbow logos, parade floats, and corporate sponsorships. We need B2B brands committed to creating welcoming and safe workplaces for all.... Read more »Source: Outreach Blog | Published: June 29, 2022 - 3:49 pm
- Illuminating Data: How to Light Up Revenue in the Dark FunnelWe know that buyers conduct research at all stages of their buying journey. They look at product pages and dig through case studies, social media, and marketing content. When buyers think they’ve learned enough and it’s time to make a buying decision, they return to the website of the product... Read more »Source: Outreach Blog | Published: June 28, 2022 - 4:13 pm
- How to Create a Successful Cross-Functional TeamHow to Create a Successful Cross Functional Team Organizations across every industry often struggle to achieve and maintain the visibility and collaboration required for success. Their departments operate in individual silos, which results in a lack of collective focus on overall company goals. Employees working on these segmented teams unwittingly... Read more »Source: Outreach Blog | Published: June 14, 2022 - 8:44 pm
- Improve Sales Efficiency with Outreach in AWS MarketplaceAt Outreach, we believe efficient sales processes are key for organizations to close the Sales Execution Gap – the gap between the potential revenue of an organization and the actual revenue it achieves. When organizations close the Sales Execution Gap and execute at their full potential, they win more deals... Read more »Source: Outreach Blog | Published: June 9, 2022 - 4:00 pm
- 10 Strategies To Build A Successful Cross-Functional TeamIn today’s highly competitive global marketplace, organizations across every industry must ensure their operations run like a well-oiled machine or risk falling behind. But this is a challenging feat for many businesses, as a lack of visibility, collaboration, and trust lead to departmental silos. Each team has their own obstacles,... Read more »Source: Outreach Blog | Published: June 7, 2022 - 4:24 pm
Outreach Blog
THE SALES HUNTER
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- VideoHow to Defeat the Competition You Can’t SeeI know who the number one competitor is: yourself. I’m not talking about that! This is about the competitor you can’t see, and yet is out there on every deal that you’re trying to get. The competitor you can’t see is ‘no decision’. It’s not that they’re not buying from... Read more »Source: The Sales Hunter | Published: June 29, 2022 - 9:30 am
- Video7 Pricing Rules to Close More DealsJust because the customer asks for your price, doesn’t mean you have to deliver it right then and there. In fact, there are a few reasons why you definitely shouldn’t lead with the price. I want to talk to you about 7 rules for how to present your price so... Read more »Source: The Sales Hunter | Published: June 22, 2022 - 9:30 am
- Video6 Things Customers Need Before They BuyWhy do customers buy from you? What you sell does not matter as much as you think it does. When I ask salespeople, “What is it that you sell?” I’m quick to hear some, “Oh, I sell this type of system or this type of computer, or these services…” That’s... Read more »Source: The Sales Hunter | Published: June 15, 2022 - 9:30 am
- Video10 Reasons Why I Love Sales More Than EverSales is an industry that has a tremendous amount of turnover, but I love sales. I’ve been in sales for over 30 years and I love it now more than ever. That definitely wasn’t my attitude when I started out. So why do I love it so much, and now... Read more »Source: The Sales Hunter | Published: June 8, 2022 - 9:30 am
- Video10 Best Practices to Sell in the SummerSummer is not a time to just kick back. It’s normal to get a little pushback on prospecting during the summer months due to vacations, holidays, et cetera. Once you get deep into the summer, some customers want to kick meetings into the fall. Whoa, big risk. Let me walk... Read more »Source: The Sales Hunter | Published: June 1, 2022 - 9:30 am
- VideoHow to Create More Time for SellingWould you like to have more time to be prospecting and selling? Perhaps a better, albeit obvious question: Would more time for selling make you more money? (Of course it would!) I want to help you have more time for what really generates money for you: selling. Having a great... Read more »Source: The Sales Hunter | Published: May 25, 2022 - 9:30 am
- Video5 Ways to Improve Your Sales Skills“Leaders don’t see success as a destination, they see it as a journey to take others on.” Wherever you’re at on the totem pole, I’d bet there’s room for improvement. Do you want to get to the top? If you’re looking to grow your career in sales by any measure,... Read more »Source: The Sales Hunter | Published: May 18, 2022 - 9:30 am
- Video15 Dos and Don’ts of a Profitable Sales ProcessYour sales process is a vital element of your success. A process that’s simple, sustainable, and scalable can make you the author of your own fate. How does your process measure up to these 15 Dos and Don’ts? Today’s blog brought to you as a sneak peek into the new... Read more »Source: The Sales Hunter | Published: May 11, 2022 - 9:30 am
- Video3 Groups Salespeople Must Be Accountable ToAccountability in sales often gets overlooked as a key trait of top performers. Perhaps because it causes us to look in the mirror. However, without accountability, even if you’re at the top, you have little chance of staying there. Why? I’ve got three groups you should be accountable to, and... Read more »Source: The Sales Hunter | Published: May 4, 2022 - 9:30 am
- Video7 Ways to Upgrade Your NetworkIs your network causing you to rise, fall, or is it nonexistent? Who doesn’t wake up in the morning and say, “Man, I want to be in the president’s club. I want to be at the top of the food chain. I want to be the number one person on... Read more »Source: The Sales Hunter | Published: April 27, 2022 - 9:30 am
The Sales Hunter
HUBSPOT MARKETING
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- How to Optimize Your 404 Error Page for SEO & ConversionsIn an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen.... Read more »Source: Marketing | Published: April 18, 2022 - 11:00 am
- VideoThe Ultimate Guide to Viral Campaigns... Read more »Source: Marketing | Published: April 18, 2022 - 11:00 am
- 8 Virtual Interview Tips to Help You Get The JobIf you've landed on this post, it's likely that your resume has impressed the hiring manager(s) at the company you're applying to work for, and you've now been invited to a virtual interview. That's a huge accomplishment.... Read more »Source: Marketing | Published: April 18, 2022 - 11:00 am
- B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize.... Read more »Source: Marketing | Published: April 18, 2022 - 11:00 am
- How to Sort in Google SheetsGoogle Sheets is a great tool for tracking, analyzing, and organizing data for your company or business. While the application is user-friendly, it can be a bit tricky if you’re new to organizing data in a digital spreadsheet. But, don’t worry! Read on for an easy introduction to sorting in... Read more »Source: Marketing | Published: April 15, 2022 - 11:00 am
- Formula Parse Errors: What They Are & How to Fix ThemYou're working in a spreadsheet and you want to use a function.... Read more »Source: Marketing | Published: April 15, 2022 - 11:00 am
- Send Your Clients A Birthday Email That's Sure to Get EngagementBirthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in... Read more »Source: Marketing | Published: April 15, 2022 - 11:00 am
- VideoThe Ultimate Guide to Service Level Agreements (SLAs)At many companies, it can feel as if there are 100 miles between sales and marketing. In a recent LinkedIn survey, 60% of global respondents believed that misalignment between sales and marketing could damage financial performance, yet there are a number of disconnects between the teams from strategy to process.... Read more »Source: Marketing | Published: April 14, 2022 - 11:00 am
- VideoThe Ultimate Guide to SEO in 2022What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google.... Read more »Source: Marketing | Published: April 14, 2022 - 11:00 am
- Quora Ads: Are They Right For Your Business?When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube?... Read more »Source: Marketing | Published: April 14, 2022 - 11:00 am
- 23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & MoreBelieve it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete the desired action.... Read more »Source: Marketing | Published: April 13, 2022 - 11:00 am
- 8 Discontinued Social Media Channels and Features (+Why They Never Took Off)What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn't... Read more »Source: Marketing | Published: April 13, 2022 - 11:00 am
- VideoIntegrated Media Planning: What It Is and How to Adopt it In Your Marketing StrategyA few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.” I had one of those moments where I thought "SKIMS is showing... Read more »Source: Marketing | Published: April 13, 2022 - 11:00 am
- The HubSpot Blog’s 2022 Content & Media Strategy Report [Data]Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media, truer words have never been spoken.... Read more »Source: Marketing | Published: April 12, 2022 - 1:00 pm
- Partnering with Kanarys to Support the Future of Diversity, Equity and BelongingHubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too.... Read more »Source: Marketing | Published: April 12, 2022 - 12:45 pm
Marketing
Adam Riemer – Affiliate Marketing
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- The Difference Between Influencers, Ambassadors & AffiliatesThere doesn’t have to be confusion when figuring out if a content creator should be an influencer, ambassador or an affiliate. Each content creator represents your brand, each one gets paid whether its a fee, product, or a mix; and each should provide value to your company. The confusion between... Read more »Source: Affiliate Marketing Archives - Adam Riemer Marketing | Published: May 23, 2022 - 2:00 pm
- May Holidays & Marketing Messages – What to Do and AvoidMay holidays include shopping, celebrating, appreciation, and mourning losses. That is why it is important to get your messaging right. Don’t only look at your marketing messaging and imagery, look at what your affiliates, ambassadors and influencers are saying. What these people say is a direct reflection on your brand. ... Read more »Source: Affiliate Marketing Archives - Adam Riemer Marketing | Published: April 25, 2022 - 3:00 pm
- When to Use FAQs for SEO and When They’re ExcessiveNot every page, blog post, or piece of content needs to have FAQs. In many cases, FAQs are excessive and could hurt your SEO. All of us get excited when we see new traffic coming in, myself included, but FAQs should be used to add value. I’m writing this guide... Read more »Source: Affiliate Marketing Archives - Adam Riemer Marketing | Published: March 21, 2022 - 1:04 pm
- Formulas to Forecast Blogger, YouTube & Influencer ROASIf you’re reading this post you’ve been asked to forecast revenue (ROAS, return on ad spend) or a return on investment from influencers, YouTubers and bloggers. It can seem tricky at first, but it is fairly simple. You just need to collect accurate data points to plug into the formulas... Read more »Source: Affiliate Marketing Archives - Adam Riemer Marketing | Published: December 13, 2021 - 2:58 pm
- Should Influencers Be Affiliates or in Your Affiliate Program?Yes, influencers should absolutely be in your affiliate program and allowed to be affiliates. But there are exceptions to this rule. Before we get into when influencers should be affiliates and allowed in your affiliate programs, we should define the difference between the two. Influencers promote a brand or product... Read more »Source: Affiliate Marketing Archives - Adam Riemer Marketing | Published: October 25, 2021 - 2:12 pm
- OnlyFans Alternative – How to Not Rely on One PlatformCountless businesses (and potentially your own if you’re reading this) have gone from successful to the graveyard and at no fault of their own. Whether it is a Facebook page that was given false metrics or got shut down without warning or what appears to be happening with OnlyFans. Your... Read more »Source: Affiliate Marketing Archives - Adam Riemer Marketing | Published: August 23, 2021 - 2:55 pm
- 7 Women in Affiliate Marketing That Inspire MeThere are a ton of people that have influenced the direction of the affiliate industry in both good and bad ways. But this post isn’t about forums, conferences and associations (many in affiliate marketing are women lead and founded), this is about specific women that have shaped my path and... Read more »Source: Affiliate Marketing Archives - Adam Riemer Marketing | Published: March 9, 2021 - 1:53 pm
- How to Make Money with Mother’s Day This YearA quick note before reading: I was originally going to publish this on Wednesday. Unfortunately a well known and very loved person in the SEO space died of Covid-19. Even though this post is not for my SEO readers or the SEO space, it would have been inappropriate to publish... Read more »Source: Affiliate Marketing Archives - Adam Riemer Marketing | Published: January 30, 2021 - 3:50 pm
- How to Create a Gift Guide With SEO, Marketing & Monetization Tips.Ready to create a gift guide for your blog, YouTube channel or a newsletter? Then I’m ready to help! The post below is something I sent to the partners for some of the companies that hired me as their affiliate manager to help them grow their traffic and make money.... Read more »Source: Affiliate Marketing Archives - Adam Riemer Marketing | Published: November 16, 2020 - 2:12 pm
- How to Create Content That Makes Money for Fall 2020To say 2020 has been a unique year is an understatement. That isn’t a political statement either. This is a marketing blog and I keep things on a marketing level. This year we’re facing multiple groups of people that feel very strong about their opinions when it comes to fall... Read more »Source: Affiliate Marketing Archives - Adam Riemer Marketing | Published: July 20, 2020 - 1:55 pm
Affiliate Marketing Archives - Adam Riemer Marketing
Sales – Verkoop – BL – Sites
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- The Close Sales Blog... Read more »Source: Wetenschap en Technologie | Published: June 14, 2022 - 10:21 am
- LinkedIn Sales Blog... Read more »Source: Wetenschap en Technologie | Published: June 14, 2022 - 10:02 am