Sales and Marketing – BL – 1

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canva’s sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.  Rob... Read more »

Hello and welcome to The GTM Newsletter by GTMnow - read by 50,000+ to scale their companies and careers. The post What’s actually working to drive growth: Stay ahead in 2025 appeared first on GTMnow.... Read more »

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is... Read more »

Lessons from Outreach's Journey to $230M ARR The post The 5-phase framework that grew Outreach from $0 to $230M ARR appeared first on GTMnow.... Read more »

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. With a background that includes leadership roles at AWS,... Read more »

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! Each week, host Scott Barker asks guests two key questions, and this week, we’re diving into their responses to: What is one widely held belief that revenue... Read more »

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like... Read more »

3 reasons this unified strategy works, when it works best, and when it doesn't. The post A $1B Acquisition with a Singular Leader for Both Sales and Customer Success appeared first on GTMnow.... Read more »

By Carly Bauer, Marketing Consultant at Heinz Marketing *Originally published on 4/5/2023, updated on 1/21/2025 for accuracy and comprehensiveness. Today, well-defined personas are not just helpful; they are essential for crafting targeted marketing strategies that drive engagement, improve messaging precision, and Read More › The post The Impact of Having Well-Defined... Read more »

By Matt Heinz, President of Heinz Marketing If you're not already subscribed to Sales Pipeline Radio or listening live Thursdays at 11:30 am PT on LinkedIn (also on demand) you can find the transcription and recording here on the blog Read More › The post Sales Pipeline Radio, Episode 371... Read more »

In this week’s MarTech Moment, we are featuring Hotjar. Understanding how users interact with your website is critical to optimizing the digital experience and driving business results. This is where Hotjar, an all-in-one behavioral analytics and user feedback tool, proves Read More › The post MarTech Moment: Hotjar appeared first... Read more »

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it's fresh!). We’ll miss a ton of great stuff, so if you found something you think is Read More › The post B2B Reads: 2025 Google Algorithm,... Read more »

By Matt Heinz, President of Heinz Marketing If you're not already subscribed to Sales Pipeline Radio or listening live Thursdays at 11:30 am PT on LinkedIn (also on demand) you can find the transcription and recording here on the blog Read More › The post Sales Pipeline Radio, Episode 370... Read more »

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it's fresh!). We’ll miss a ton of great stuff, so if you found something you think is Read More › The post B2B Reads: Why the Sales... Read more »

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it's fresh!). We’ll miss a ton of great stuff, so if you found something you think is Read More › The post B2B Reads: Top 5 B2B... Read more »

By Maria Geokezas, Chief Operating Officer at Heinz Marketing  If you’re like me, you enjoy the blank slate that a new year offers, with all the promise of setting goals. On the other hand, if you’re like me, you might also Read More › The post How to Set Goals that... Read more »

By Sheena McKinney,  Business Operations and Marketing Assistant at Heinz Marketing So many choices in AI-- this one (Hoppy Copy) is one I've used for most of the year and came recommended by someone I know and trust who also Read More › The post MarTech Moment: Hoppy Copy appeared... Read more »

Developers don’t just want AI to boost their productivity; they want it to help them create better code through iteration and collaboration.... Read more »

These ecommerce ideas will get your small business or startup going in the right direction. ... Read more »

Transforming your commerce business with Agentforce just became easier.... Read more »

As nonprofits face staffing shortages and resource constraints, this post will explore how AI agents can help climate organizations augment their workforces and make resources go further to drive sustainability at scale.... Read more »

We present TACO, a family of multi-modal large action models designed to improve performance on complex questions that require multiple capabilities and demand multi-step solutions. ... Read more »

Steps you can take to provide major cybersecurity for small business with relatively little time and money.... Read more »

For manufacturers, ecommerce comes with added complexity. Highly technical product details, bulk reorders, and pre-negotiated pricing and entitlements have historically made it difficult to provide cohesive, consumer-like ecommerce experiences for B2B buyers. With…... Read more »

Because keeping sensitive data safe doesn't mean you have to compromise innovation.... Read more »

Every interaction shapes a patient's experience. Here are 3 ways agentic healthcare delivers personalized, patient-centered care.... Read more »

TEAM SELLING: THE NEW REALITY David Mattson   The game has changed. Team selling in the business-to-business environment used to be an occasional thing, a weapon we saved for special, complex, high-stakes situations. Now, if we expect our team to succeed, it’s standard operating procedure. Why? Because today’s B-to-B buyers... Read more »

Is It a Sales Process … or Is it Dysfunction? Alana Nicol   Daniel Negreanu does nothing by accident. Negreanu is, arguably, the greatest poker player of all time. He’s won seven World Series of Poker bracelets and two World Poker Tour (WPT) championship titles. His total winnings, at last... Read more »

A Lesson from “Old School” Salespeople … on Engaging Effectively in the AI Era What’s the biggest stereotype people who don’t sell for a living have about the “typical salesperson”? Remarkably, it’s still the one-dimensional shmoozer that movies, television, and other storytelling outlets latched on to sixty years ago. Pushy.... Read more »

Yes, Chef: The Hidden Sandler Lesson in The Bear   Sofia Rodriguez   Imagine my surprise. The last place I expected to encounter core Sandler principles was The Bear – the addictive, bingeable FX comedy-drama series about an emotionally troubled chef trying to turn his family’s sandwich shop into a... Read more »

One of the main challenges sales leaders today face is improving the performance of their sales team. If you are a sales leader struggling with where to even begin when it comes to making meaningful changes that will boost performance, here is when we say: You are not alone. No... Read more »

  Sandler Named a Top 50 Most Innovative Franchise by Franchise Business Review  Independent Research Data Shows Franchisees Are Highly Satisfied with  Sandler’s Innovation and Creativity  OWINGS MILLS, MD – October 9, 2024 – Sandler was identified by Franchise Business Review as one of just 50 franchise brands to be... Read more »

Leading Sales Training Organization Establishes New Locations in Oregon, Texas, New York, and California Baltimore, MD – [September 6, 2024] – Sandler, a global leader in sales training and professional development, is pleased to announce the opening of five new training centers across the United States. These new locations will... Read more »

David Mattson Have you ever noticed how most issues that cause major problems in your world could have been solved faster, or avoided entirely, if there had just been solid communication up front? Have you ever wondered why that communication doesn’t happen? These are questions of deep interest to anyone... Read more »

How many times have you been ghosted by a prospect? Don’t tell me you’ve never experienced a customer going radio silent on you—I’ve been there more times than I can count!  If you’re a salesperson, you’re probably familiar with the frustration of a great opportunity suddenly going dark. But you... Read more »

5 Essential Steps to Build a Winning Annual Sales Plan As we move into the new year, it’s time to ask yourself: Where are you with your annual sales planning? Many salespeople either don’t have a solid annual plan, or they’ve created one but haven’t fully committed to it. If... Read more »

As we head into the new year, ask yourself: Are you ready to be one of the top performers in your company? Whether you’ve been a top performer in the past or you’re striving to become one, it’s essential to master the right habits to stay on top. In this... Read more »

Effective follow-up is one of the easiest and most powerful ways to grow your sales.  Early in my sales career, I was terrible at following up. I was so focused on chasing new opportunities that I neglected my existing prospects and customers. Looking back, I can’t help but think of... Read more »

Are you planning for next year’s sales success?  If you’re not currently creating an annual sales plan, you’re missing out on a key strategy for growth.  I’ll walk you through five critical mistakes that salespeople often make when building out their annual plan. Stay with me until the end for... Read more »

Key Questions to Ask for Effective Annual Sales Planning These four questions help salespeople and companies refine their approach and grow their business during the annual sales planning process.  These questions are timeless—whether you’re planning for the new year or simply looking to improve your sales strategy. Don’t wait until... Read more »

How to Create a Powerful Value Proposition for Sales Success I’m breaking down some key elements from my annual planning process to help you fine-tune your value proposition.  Let’s make sure your value proposition is driving the results you want. At its core, your value proposition is the statement that... Read more »

Success in sales isn’t a one-time event; it’s an ongoing process.  Are you ready to become a top-performing salesperson? Whether you’re just starting out or looking to refine your skills, there are specific actions you can take to elevate your sales game. In this post, I’ll share 12 essential strategies... Read more »

Missing your sales target can be disheartening, but it’s also an opportunity for growth. In our latest post, we outline 9 key actions you can take to bounce back and set yourself up for future success. From conducting a thorough year-end sales review to enhancing your lead qualification process, each... Read more »

I love to do content research — what's more satisfying than falling down a few Google rabbit holes? (Don't answer that.) ... Read more »

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?”... Read more »

Here’s the thing about content creators — everyone is one, but few are at the same time. For instance, I create content as part of my job, but I’m no content creator — at least not in the sense you’re here to learn about. But I do understand them.... Read more »

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.... Read more »

Traditional marketing versus digital marketing has become a hot topic among marketing professionals.... Read more »

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences.... Read more »

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out.... Read more »

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice?... Read more »

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play.... Read more »

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources.... Read more »

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way.... Read more »

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites.... Read more »

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona.... Read more »

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore.... Read more »