Sales and Marketing – BL – 1

Ready to give demos that leave your customers speechless? Join Mor Assouline and Erin Lenoard as they... The post How To Give Unforgettable Sales Demos EVERY time appeared first on Sales Hacker.... Read more »

The shift from “growth at all costs” to “profitable growth” has given rise to a new era... The post Live Replay: How to create and close more pipeline in 2023 appeared first on Sales Hacker.... Read more »

Sales is the transfer of conviction and inspiration: The person who is most certain during the interaction... The post Attitude and Conviction Affect Your Close Rate — Here’s Why appeared first on Sales Hacker.... Read more »

Your buyers are tightening their budgets. Sales cycles are getting longer. New pricing pressure has seemingly come... The post Live Replay: We Led Sales Teams in the ‘08 Recession: Here’s What We Learned appeared first on Sales Hacker.... Read more »

There are many benefits of the marketing and sales teams working together. It helps generate better leads,... The post How Marketing and Sales Alignment Helps With Company Growth appeared first on Sales Hacker.... Read more »

Here’s a list of the best lead generation tools on the market today. These solutions range from... The post 50+ Best Lead Generation Tools in 2023 (Ranked & Rated) appeared first on Sales Hacker.... Read more »

If you systematize your sales follow-up process you will close more deals — and I am about... The post How I Closed 50% More by Systematizing My Sales Follow-Up Process appeared first on Sales Hacker.... Read more »

In sales, it’s only natural that we’re using email to set up calls, demos, and appointments. When... The post 23 Powerful Email Call To Action Examples To Make Your Prospects Respond appeared first on Sales Hacker.... Read more »

*Editor’s Note: This article first appeared on Inc.com by Bubba Page and is being republished with permission.... The post 11 Must-Follow Rules for B2B Email Introductions (Updated) appeared first on Sales Hacker.... Read more »

Email Prospecting Doesn’t Work If Your If It Is Deleted Crazy busy prospects make decisions to read or delete your prospecting email in 3 seconds or less. This is the Glimpse Factor. Three Seconds to Impact Email prospecting is hot. It feels much less threatening than cold calling. No one... Read more »

Pain Motivates Buyers to Act A universal and timeless truth is that pain is a greater motivator than pleasure. Therefore, to compel prospects to buy from you, sell the pain. “So, what exactly is it that you sell?” This is one of the first questions I ask new clients when... Read more »

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with celebrity chef and entrepreneur Vera Stewart, to learn how persistence and a “never take no for an answer” mindset helped her build a business empire. Southern Home Cook Turned Nationally Recognized Celebrity Chef Vera’s entrepreneurial journey started... Read more »

The Six Figure Secret While being a top 20% producer and income earner is obviously a nice place to be, the next question I get is, “How do I get there?”  The answer to that question might surprise you. The Top 20% Income Earners You know how big I am... Read more »

3 Lies About Rejection Salespeople Need to Stop Telling Themselves Lying to customers is a big no-no in sales. What about the lies salespeople tell themselves? Yet salespeople continuously sabotage themselves with lies about rejection. The Customer Doesn’t Understand Instinctively, salespeople want to talk. A lot. Describing the features and... Read more »

On this fun episode of the Sales Gravy Podcast, Jeb Blount is joined by the incredible social media influencer and successful real estate agent, Alexander Zakharin. Jeb and Alexander discuss that when the going gets tough in the real estate market, the toughest real estate agents get fanatical about prospecting.... Read more »

Closing the Sale Meets the Modern Buying Journey When your sole focus is on closing the sale rather than helping your buyer, they sniff this out, it turns them off, and you are more likely to lose than win. The Five Stages of the Modern Buying Journey The steps of... Read more »

How To Hire Top Performing Salespeople These essential sales recruiting strategies will help you solve one of the biggest challenges leaders face in making their revenue numbers— hiring top performing salespeople. The Biggest Challenge Leaders Face Ask any manager, V.P. or business owner what one of the biggest challenges they... Read more »

Sales Closing Rock Stars Focus on Customers Not Quotas Start paying more attention to your customer needs, pains and problems and start solving their issues and challenges you’ll find you no longer have a closing problem. The Secret to Closing the Sale is Simple The best way to close sales... Read more »

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the... Read more »

By Mina Guirguis, Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? While you could argue that there are several factors for this trend, the three I’d like... Read more »

By Michelle Voznyuk, Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. It can be challenging to craft messaging that resonates with your target audience, but with the right approach, you can create messaging that converts leads into... Read more »

By Maria Geokezas, Chief Operating Officer at Heinz Marketing When pay-per-click advertising entered the scene 20 years ago, it was akin to the wild west. No one knew exactly what they were doing and marketers took a trial-and-error approach to learning. Digital privacy and compliance was not a concern for B2B... Read more »

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30... Read more »

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the... Read more »

By Sarah Threet, Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener  While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. Listening to something in audio format (that isn’t music) can be... Read more »

Learn what it means to work as a developer in the Salesforce ecosystem. See how developers build apps and solutions with every Salesforce product and technology, and find your developer career path with Salesforce.... Read more »

Generative AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers?... Read more »

Recognizing and honoring trailblazing women in STEM this Women’s History Month.... Read more »

Approximately $500 billion is spent on trade promotion each year, but 80% of consumer goods executives are unhappy with the results. It’s time to rethink your process to achieve revenue growth.... Read more »

Characters make technology fun and friendly, and inspire our users to blaze new trails with Salesforce.... Read more »

Ready to take the Salesforce Marketing Cloud Email Specialist Certification? Here’s a list of practical strategies that will help you get prepped.... Read more »

Entering new markets is a great way to increase your revenue and customer base. Follow our steps to achieve international commerce success.... Read more »

Pipeline meetings can often be excruciating for reps and managers. But they don’t have to be. Here's how to fix common pipeline meeting mistakes.... Read more »

Read actionable advice from leading sales influencers as they focus on growth in the year ahead.... Read more »

Too many people struggle with prospecting. I’m here to help. There are some basic rules you need to get right. To win at prospecting, here are my Top 10 insights to the game. 1. Prospects don’t care.  Until you show an interest in them, there’s no reason for them... Read more »

Here are 16 tips for reaching the CEO and speaking their language.  CEO Facts 1. CEO’s don’t have budgets. They set them…and take them. Don’t ever think that there’s no money. There almost always is money, and they will spend it because they don’t have budgets.  2. CEO’s want strategic answers.... Read more »

Keeping your pipeline stuffed is a sure path toward frustration, (and a lousy way to impress your boss). Build your sales pipeline in a way that deals flow through with ease from top to bottom. How? I’ve got 10 tips for how to build a healthy sales pipeline. 1.... Read more »

I hate talking about negative subjects, but it’s time to call it out.  I’m going to list ten reasons why salespeople fail. Now, it’s not that salespeople fail on all ten of them, but all it takes is one or two. This post is to help you steer clear of... Read more »

“Oh, wow, I guess they’re not interested.”  Wait! You have no idea how valuable of a prospect they are until you have the conversation with them.  Sure, you’ve made four or five calls or emails, and they’re not responding. But you have the ability to help them, so it’s your... Read more »

Don’t think for a moment that ChatGPT is going to replace you— it won’t if you are a confident, competent salesperson. But you’ve got to understand how to use it. My co-host Meridith Elliott Powell and I dove into this topic on a recent episode of Sales Logic, which you... Read more »

Prospecting is not about selling. It’s an outcome game.  A big reason salespeople struggle with prospecting is because they’re too busy selling the product. People don’t want to buy products. They want to buy solutions —they’re looking for outcomes. 1. Know your outcomes—all of them. Be very active in... Read more »

Prospecting doesn’t just occur on its own. You have to do the work.  Prospecting is a lot like a gym membership. You can’t get a membership to the gym and expect to be in shape. You’ve got to go and work the machines, put in the reps, spend the time.... Read more »

Prospecting is a game that too many salespeople have already lost because they’re mentally unprepared. I want you to be successful at prospecting, and I’m going to tell you ten things to get your head in the game.  1. Prep the day before. You can’t go into anything mentally... Read more »

Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads.... Read more »

To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand's purpose and shows why your brand is worth following. To do this, you'll need to craft a brand manifesto that expresses your brand's values.... Read more »

A brand promise is more than a tagline. It's a way to show customers what your brand can offer that no one else can.... Read more »

If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as "very important." So, if you want your business to succeed you must make sure your customers do, too.... Read more »

Product classification is key to uncovering the reasons behind your consumers' buying behaviors.... Read more »

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. ... Read more »

If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what... Read more »

Marketing and branding have been around for centuries. But brand pillars are a newer idea.... Read more »

Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices.... Read more »

Whatever your niche or industry, there's no debate: Effective communication —both internal and external — is critical to your company's success. With more technology available than ever before, you’d think it would be easy to master.... Read more »

Throughout the COVID-19 pandemic, the internet and social media helped us connect with others during times of isolation. However, these digital spaces didn't quell our desire to explore the world — that's where the metaverse came in.... Read more »

The race to create quality, insightful content is only becoming more difficult for marketers. It's already a challenge to secure a high-ranking article on Google — and it's even harder when your business is newer or lacks authority on the search engine.... Read more »

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.... Read more »

Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab?... Read more »