With a purchasing power of more than $340 billion, Gen Z is expected to shake up the retail industry.... Read more »

Marketers and third-party cookies -- can you name a better combo?... Read more »

When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat.... Read more »

56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you're writing a blog for a business, those stats make blog SEO a pretty big deal.... Read more »

What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.... Read more »

The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched... Read more »

Promoting a local business isn’t easy these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results.... Read more »

Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and ensures your venture is sustainable for the... Read more »

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.... Read more »

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. ... Read more »

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?... Read more »

When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it.... Read more »

When I was 12 years old, I used to be confused about my cousin's CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action.... Read more »

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?... Read more »

Browse creative holiday marketing campaign ideas including gift guides, social campaigns, and festive apps to get your store ready for the holidays. More... Read more »

Kirsten Quigley, the founder and CEO of Lunchskins, is making sustainability accessible for everyone. Lunchskins sells biodegradable lunch bags and eco-friendly straws, created by a mother who wanted to make a difference when packing her kids’ school lunches.More... Read more »

In the spirit of the season, peek inside seven Christmas stores selling holiday cheer. Learn from these seasonal entrepreneurs through lessons they learned as they brought their ideas to life. More... Read more »

“How do I get traffic to my website?” No matter what product you sell, driving targeted traffic to your online store is a crucial part of growing your business—whether you’re trying to make your first sale or scaling to your 1,000th customer. But knowing where to begin, and how much... Read more »

ButcherBox is a meat and seafood subscription delivery service that did more than $550 million in revenue last year and it hasn’t taken any outside investment. Founder Mike Salguero shares how he built the business from a hobby to an industry disruptor and why self-funding has pushed him to create... Read more »

Thinking about selling on Amazon, but not sure where to start? Learn how to set up your Amazon Seller account and create product listings that sell in this beginner’s guide.More... Read more »

Email marketing is the main way to drive sales and build relationships as an ecommerce brand. But to run successful campaigns, you need the right email marketing software. Learn the top 11 paid and free picks to choose from and how they can help grow your Shopify store. More... Read more »

Build your own brand and sell vintage clothes online with help from this guide. Learn everything from where to source clothing to marketing your business.More... Read more »

Interested in making your own product to sell from scratch? Use this product development process framework to bring your next product to market, quickly and easily.More... Read more »

Industry experts give their best advice on building a fashion brand from scratch—everything from finding your target audience to working with agencies.More... Read more »

Madhappy is a streetwear brand with a message — to take care of your mental health. In this episode of Shopify Masters, co-founder Peiman Raf discusses Madhappy's L.A. roots, philanthropic initiatives, and the pop-ups and collaborations that have made the brand successful.More... Read more »

Operating cash flow is an accounting tool that shows how much money is coming through a company—what is coming in and what is getting paid out.More... Read more »

Learn how to design a successful B2B marketing campaign and what makes B2B different from B2C marketing. More... Read more »

Retargeting is often hailed as the advertising activity with the highest return on investment for ecommerce businesses. In this guide, you'll learn how to set up your own Facebook retargeting strategy step-by-step and get a second chance to win back lost customers.More... Read more »

When we talk about the risks of using AI, we usually think of scenes from movies like A Space Odyssey or The Terminator, where robots turn against humans. While the consequences are significant, they’re far less dramatic than the dystopian future often portrayed in movies. The risks are much more... Read more »

How does having 100K Twitter followers sound to you? What if you could make money on Twitter? What could you automate a big part of marketing on Twitter? Only a fool would say no to this, as Twitter is one of the top social networking websites. Data published in the... Read more »

With 83.4 million active Twitter users only in the United States, Twitter is undoubtedly a social platform you can’t afford to miss having your brand there. As a creator or a marketer, you can use Twitter for much more than simply tweeting your thoughts or promoting your services. One of... Read more »

If you are running a tutorial blog or a blog where you write evergreen content, there is no reason that you should stop promoting your old articles. I have already shared tips to promote old blog posts, and today I will be talking about one WordPress plugin which will help... Read more »

Tools Key Features Starting Price Tweet Hunter ✓ Schedule Tweets or Threads✓ Auto DM (interaction-based DMs)✓ Thread Ideas✓ Thread Delay (avoid spamming)✓ AI-powered Writing✓ AI to find new leads✓ Monitor key metrics✓ Manage multiple accounts✓ 30-day refund policy $49/mo *Offers a 7-days free trial) Circleboom Publish ✓ Schedule Tweets or... Read more »

In a competition between someone who knows the most and someone who is willing to learn the most, the edge usually goes to the curious and empathic professional, not the one who is simply protecting what’s already known.... Read more »

When we look in the mirror, who do we see? [A note I sent to a young friend.] The person we see when we look in the mirror is the person we become, the person we fight to defend and persist with. If you see someone who doesn’t have a... Read more »

It doesn’t matter how sure you are that this is a winning ticket, the ticket doesn’t care. And there are lots of lotteries in our lives. I was talking to a fifteen-year old the other day. He’s decided to devote the next decade of his life to getting drafted to... Read more »

Every small business needs a bookkeeper, but few take appropriate advantage of accounting. Accounting is a way to turn organized books into insight. Particularly:... Read more »

Even with the powerful Ecosia engine, but especially with Google and Amazon, it’s getting rarer and rarer that a search feels as though it finds just the right site or product or information on the very first try. There are a few reasons for this:... Read more »

In the Northern Hemisphere, it gets dark in December. And worldwide, people buy gifts for whatever holidays they celebrate, and a lot of them are around the corner. For both reasons, books! The Carbon Almanac was an Amazon Editor’s choice, a Do Lectures top 100 choice, a bestseller in every... Read more »

The problem with winning all the marbles is that the game is then over. And owning all the marbles is not really worth the effort if it means no one else has a chance going forward. And quick money? It pales in comparison with money earned over time for a... Read more »

Culture shifts. But it’s held in place by norms, and those are driven by status and affiliation. No one actually needs a car that can accelerate one second faster than most other cars. But having one confers status in some circles. But what happens when a new generation of technology... Read more »

Hurry, sure. We need to hurry. Hurry puts it up on our priority list. Hurry gives us urgency and focus. But rushing is something that leads to errors and then apologies. “I’m sorry, I rushed it,” is not something we want to hear. But hurry.... Read more »

Weekend Favs December 3 written by Shawna Salinger read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them... Read more »

Finding Your Voice And Using It To Make Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping... Read more »

Simple Lessons In Never Giving Up written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Martha McSally In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her... Read more »

Weekend Favs November 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Vadoo – is a video hosting platform that helps brands and creators to engage and... Read more »

A How-To Guide On Getting Inside Of A Customer’s Brain written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nancy Harhut In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A... Read more »

An Action Plan For Embracing Change written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jason Feifer In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build... Read more »

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for... Read more »

Weekend Favs November 19 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. OptiMonk – allows you to personalize popups, offers, forms, headlines, and embedded content in... Read more »

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency... Read more »

June 22, 2022 (New York, NY) – Will Apple’s entry into the buy now, pay later (BNPL) space upend the already competitive industry? That’s the question many are trying to […]... Read more »

Amazon’s share declines for first time; Apple surpasses eBay in online sales June 14, 2022 (New York, NY) – This year will mark a major US retail milestone, as ecommerce […]... Read more »

May 10, 2022 (New York, NY) – Elon Musk has his work cut out for him as he takes the reigns at Twitter. Worldwide user growth will be essentially flat […]... Read more »

3.6 million will pay with crypto in US; payment value to spike 70% in 2022   April 20, 2022 (New York, NY) – Cryptocurrency usage will continue its meteoric rise, […]... Read more »

Worldwide revenues will triple in 2022   April 11, 2022 (New York, NY) – TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according […]... Read more »

Total media ad spend in Russia to drop nearly 50%   March 30, 2022 (New York, NY) – Insider Intelligence expects the ongoing war in Ukraine to have a significant […]... Read more »

Spotify still No. 1 by wide margin February 24, 2022 (New York, NY) – Pandora, once the dominant player in terms of digital music streaming, will be eclipsed by Amazon […]... Read more »

Carvana is America’s fastest-growing e-tailer   February 23, 2022 (New York, NY) – Americans have taken to buying cars online, so much so that ecommerce car dealer Carvana is now […]... Read more »

TikTok will have more US users than Snapchat and Pinterest in 2022   January 24, 2022 (New York, NY) – YouTube is the “OG” of influencer marketing platforms, and it’s […]... Read more »

January 12, 2022 (New York, NY) – The total value of residential mortgage debt in the US will continue to experience solid growth into 2022 and 2023. In our inaugural […]... Read more »

William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.... Read more »

Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.... Read more »

Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.... Read more »

Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.... Read more »

After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs... Read more »

This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs... Read more »

You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs... Read more »

Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs... Read more »

Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs... Read more »

Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs... Read more »

"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs... Read more »

B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs... Read more »

This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future. Read the full article at MarketingProfs... Read more »

Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be. Read the full article at MarketingProfs... Read more »

What we marketers call a business-to-business-to-consumer (B2B2C) model--having not only businesses but also their consumers as marketing audiences--can be daunting if you don't have a recipe for success. These are three must-have ingredients. Read the full article at MarketingProfs... Read more »

Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names. Read the full article at MarketingProfs... Read more »

"Earth Day every day!" they always said in elementary school. We were enthusiasts then, but it's easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing. Read the full article at MarketingProfs... Read more »

Digital marketing consists of so many tactics that it can be hard to tell what's working--which may be why many companies suspect that it isn't. But these four tried-and-true tactics should always be part of the mix. Read the full article at MarketingProfs... Read more »

Entertainment trade publisher Variety, part of Penske Media Corporation, has notched a year of record revenue and reach, partly thanks to capitalizing on heightened consumer interest in the rapidly transforming film and television industry. The publisher posted the highest-ever revenue of its 117-year history in 2022, according to its co-editors... Read more »

When we look back on 2022, we'll likely recall a number of defining moments that underscored the ad industry, such as the meteoric rise (and unceremonious fall) of crypto, the push to get back to pre-pandemic normalcy and the ability to band together in the face of unspeakable tragedy, just... Read more »

For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsized U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International... Read more »

The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar's and BetMGM dominating the ad spend race, it takes a lot to make a name for yourself. Sports betting platform PointsBet Sportsbook took the route of shock and disaster with a clip that saw former NFL star... Read more »

Excluding U.S. political advertising, advertising revenue grew by 6.5% in 2022, according to WPP media investment arm GroupM's 2022 year-end "This Year Next Year" forecast. The U.S. market fared better than the global market this year, with 7.1% growth and $305 billion in revenue. The numbers don't indicate economic prosperity... Read more »

This recipe for disaster contains the following ingredients: disparate family members contained under one roof for an extended period, high-stress rituals like gift-giving and formal dining and copious amounts of alcohol. Shake vigorously, and the result is as explosive as it is predictable. Cann, the top-selling weed-laced soda with an... Read more »

In this week's edition of Marketing Morsels, you'll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment! Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right?... Read more »

Producer, actress and recent Beacon Award recipient Issa Rae has been a relentless advocate for inclusivity on her own crews and through her partnerships with brands including American Express and Google. She is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black... Read more »

Following a testing period, Discord rolled out server subscriptions for all servers whose owners are in the U.S. This feature allows servers to offer premium content and features to members who pay for a subscription. Subscriptions can range in price from $2.99 to $199.99 per month, and server owners will... Read more »

The new service will allow AWS Advertising and Marketing customers to pull insights from securely protected data to be used for campaigns and research. The post Amazon announces AWS Clean Rooms appeared first on MarTech.... Read more »

Ye has brought Musk to a fork in the road and marketers are waiting to see which route he takes. The post Kanye West too much even for Musk’s Twitter appeared first on MarTech.... Read more »

Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them. The post Marketing software: Think three times before you customize appeared first on MarTech.... Read more »

Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization. The post 2 essential steps for a successful ABM go-to-market strategy appeared first on MarTech.... Read more »

Business owners: Yelp doesn't have to be a source of anxiety! Here's how you can make the review site work for you. The post 5 Yelp facts business owners should know (but most don’t) appeared first on MarTech.... Read more »

The corporate gifting service is offering unlimited eGifting aimed primarily at the SMB market. The post Sendoso launches a freemium eGifting service appeared first on MarTech.... Read more »

Learn how your business can reach your target audience with connected TV. The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on MarTech.... Read more »

A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. The post Channel99 will help marketers measure the performance of channels and vendors appeared first on MarTech.... Read more »

Salesforce added key features, including support for subscription selling and sales enablement functionality. The post Salesforce winter 2023 release: The business executive’s guide appeared first on MarTech.... Read more »

In 2021, during the pandemic, the used bicycle market was alive as people sought outdoor activities to escape cabin fever. This impacted organizations such as the Milford Advocacy for the Homeless.  After hearing about their struggle to locate bicycles, I started my own hunt. The more success I had the... Read more »

Getting more views on YouTube ultimately comes down to mastering the YouTube algorithm. When your YouTube videos show up in search results, it means more views, more clicks, and more revenue for you. But how do you get your videos to rank in the first place? And how do you... Read more »

You can now search for your campaigns and sort them by active status on the new mobile-friendly campaign index page.  This update makes it faster and easier to: Find the campaign you’re looking for Make updates to old campaigns Filter out inactive campaigns you don’t want to see Manage your... Read more »

Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber's design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as... Read more »

319+ billion. That’s the estimated total number of business and consumer emails that are sent per day. Talk about steep competition in the inbox. But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high... Read more »

Better emails, in less time?  Yes.  We’re proud to announce Magic Links, a Message Editor update that can save you tons of time creating your emails.  Instead of fussing around with different content blocks, you can now easily share content like articles, product pages, and videos in your emails —... Read more »

Color psychology can be one of the most powerful tools a marketer can work with.  Color instantly sets the mood. It evokes emotion and sparks a psychological reaction. It can support or detract from the value of what you’re offering. In fact, 90 percent of a subscriber’s first impression of... Read more »

More and more YouTubers are using YouTube automation to let their audience know about new videos via email. And the YouTubers sending these emails are getting more channel views. If you haven’t set up automated emails for your YouTube channel, here’s a video explaining how: { "@context": "https://schema.org", "@type":... Read more »

It's that time again — Halloween, Thanksgiving, Black Friday, Christmas... Marketing your business around the holidays is non-negotiable — and can be particularly effective with the right email subject line.  Every holiday is an excuse to run a promotional deal, launch and sell new products, and check in with your... Read more »

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. These gifts are called lead magnets or incentives.  What is a lead magnet? A lead magnet is a freebie you give your... Read more »

For many businesses, the holiday season is the best time of year for sales. Whether you sell giftable crafts or a business course, December is a time when people are opening their wallets and making purchases.  It’s important to run promotions to encourage your customers and potential customers to spend... Read more »

The holiday shopping season is in full swing! And you know it’s bound to be a busy one.  In fact, some businesses report that up to 30% of their annual sales occur during the holiday season.  But when it comes to sending marketing emails around the holidays, how can you... Read more »

Less than two years after acquiring newsletter platform Revue, Twitter is now planning on closing it by the end of this year, leaving its over 30,000 users scrambling to find an alternative. When Elon Musk’s purchase of Twitter finally concluded on October 27, 2022 experts speculated that there would be... Read more »

Social media is a powerful tool for raising awareness of your brand and engaging your audience. And that's what most people use it for. But it's also an excellent tool for moving people into the "subscribe" stage of your marketing funnel.  Trouble is, social media can be unreliable. What would... Read more »

Want to send an authentic holiday greeting this year your customers will actually read? This is your cheat sheet! The post 11 Heartfelt Holiday Emails to Send to Your Customers (Examples & Templates!) appeared first on WordStream.... Read more »

The less-is-more guide to reputation and ROI! The post 10 Tips to Declutter Your Email Marketing List for Higher ROI appeared first on WordStream.... Read more »

Get creative with December awareness causes, national days, and holiday promotions. The post 52+ Free & Festive December Marketing Ideas to Try This Month appeared first on WordStream.... Read more »

Send heartfelt (and cheese-free) holiday greetings in your cards, emails, social posts, and more! The post 56 Perfectly-Worded Holiday Greetings for Clients, Comrades & Coworkers appeared first on WordStream.... Read more »

Stand out from generic holiday messaging with these 64 ideas, examples, and prompts! The post 64 Cliche-Free Holiday Copywriting Ideas & Examples appeared first on WordStream.... Read more »

Arm yourself against business and customer data breaches—and their devastating consequences. The post Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business appeared first on WordStream.... Read more »

Take hold of your strategy, take on privacy, and then take down your competitors. The post How to (Really) Compete in Facebook Ads: The 9-Point Playbook appeared first on WordStream.... Read more »

Analyze and improve your traffic, conversion rates, backlinks, and more. The post 5 Ways to Use Google Data Studio to Improve Your SEO appeared first on WordStream.... Read more »

From mock client calls to 30-60-90 plans, follow these tips so you can grow and scale with ease. The post How to Train a New Employee: 7 Tips for Growing Agencies appeared first on WordStream.... Read more »