In practically any discipline, it's a good idea to have others evaluate your work with fresh eyes, and this is especially true in user experience and web design. Otherwise, your partiality for your own work can skew your perception of it. Learning directly from the people that your work is... Read more »

As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same department, to communicate. Unfortunately, this can lead to a "left hand doesn't know what the right hand is doing" scenario.... Read more »

Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they're facing and/or how they'll respond to certain marketing efforts.... Read more »

When I first began my marketing career, I was envious of emails.... Read more »

Educator and computer pioneer Alan Kay once said, "The best way to predict the future is to invent it."... Read more »

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one — Should my business be on Twitter, Facebook, or Instagram?... Read more »

One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter. With the strategy in place, newsletters help you keep your contacts engaged with your business, establish your brand authority and... Read more »

If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras.... Read more »

Disclaimer: This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal advice, where an attorney applies the... Read more »

Let's say a salesperson comes up to you and says, "Here's something you should know about." If you don't see this person as a trustworthy, knowledgeable source, you probably have no reason to listen.... Read more »

Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds.... Read more »

The quality of your CRM data impacts your entire organization, bottom to top.... Read more »

Magnets, in marketing, are an effective technique for gaining a prospect's contact information.... Read more »

Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. When you hear the word “waterfall,” that’s typically what you imagine. However,... Read more »

. Giving a house a refreshing, modern makeover combines many different elements into one whole for the best end result. Luckily for us, there are many ways to modernize and spruce up our home. The post 4 ways to modernize the house and boost its value appeared first on Daily... Read more »

Today is the 2nd and final day of Amazon Prime Day sale of 2021!! That means it's your last chance to get huge discounts on thousands of items in various categories. To help you with the same, here are our top 10 picks that you may want to get your... Read more »

In case 2020 helped you realize how much you like spending time in coffee shops, you might be thinking of creating the same vibe in your own home. Luckily, there are many things you can do to make your home feel like your favorite coffee shop. The post 7 Ideas... Read more »

If you want your home to look like the homes in magazines and on television, then you need to know the secret that they use. You will be amazed at how easy it is to get your house looking like a million bucks without spending a million bucks! The post... Read more »

Mother's Day is coming up fast and you will need to start ordering your gifts pretty soon if you want it delivered on time. To help you find perfect gifts for mother's day for your perfect mom, I've put together a list of products from an Instant Pot Duo to... Read more »

There are a number of small improvements and updates that you can make to your home to not only make it look and feel better, but to improve the flow of your life on a day to day basis. Check out some of the tips from Hippo below. The post... Read more »

To make your kitchen sunny, warm and inviting, there are several things you can do. These 9 useful tips will help inspire you. The post 9 ways to bring outdoors into your sunny kitchen appeared first on Daily Morning Coffee.... Read more »

The main idea of the hygge style is to create a warm and peaceful atmosphere. This involves incorporating soft, cozy materials and lounge-ready furniture into your apartment to create a space of retreat and relaxation. The post How To Hygge Your Home For a Relaxing Place To Sip Your Coffee... Read more »

If you view sipping a cup of joe as nothing more than part of a routine, you might want to consider making this a habit, too. This is because when you drink the right amount of coffee daily, you can experience several health benefits. The post 7 Health Benefits of... Read more »

A true coffee lover keeps an espresso machine in the kitchen but are there any other kitchen appliances that are considered fashionable? We have compiled a pretty exhaustive list of all the modern kitchen appliances you should have, from an electric mixer to an ice-cream maker. The post Top 16... Read more »

We @DailyMorningCoffee love the perfect kick to our coffee - why else do you think we would drink it? Of course for the taste, but most important is the flavor, the warm and fuzzy feeling from those taste buds to your toe. The post which brand of coffee has the... Read more »

What is your favorite type of coffee machine? Is it the Single-serve Pod like the Keurig or Nespresso? Or is it the Classic Drip machine? Or Is it the Pour-over Coffee maker that suit your caffeine needs the best? As you are probably aware, there are many different types of... Read more »

Fitness begins with your core. The strength and flexibility of your abdominal muscles affect your capacity to do almost every action performed on a normal day — e.g., getting out of bed, sitting at your desk, walking your dog. The post Benefits Of A Strong Core appeared first on Daily... Read more »

Swimming pools require a lot of maintenance and hence we need pool cleaning services. Such services are extremely beneficial for pool owners. Professional pool cleaning services can provide you with a Casual Clean to a Green Pool Clean The post The Best Quality Pool Cleaning Services Anywhere, Anytime appeared first... Read more »

This is by far the most important article you will ever read before you start a blog. The knowledge of blog niche will define your future success or lack of this knowledge, might lead to failure. There are countless people who started a blog and had quit it before they could have... Read more »

One of the primary concerns of most Affiliate marketers is dealing with affiliate links from the SEO perspective. One way to make sure your affiliate site grows and doesn’t get penalized due to affiliate links is by making sure you are adding value to your layer of content. An affiliate... Read more »

Searching for the best WordPress Amazon affiliate plugins? Amazon’s popular affiliate program, Amazon Affiliates, is a great way to monetize niche sites or product review sites. Because it’s such a popular affiliate program, you can find some really useful WordPress plugins to help you insert Amazon affiliate links, keep your... Read more »

Want to start a blog and make a career as a blogger? Yeah! It’s possible to do both at the same time! After all, What’s better than following your passion and making passive income along. From the last 12 years,  ShoutMeLoud has helped millions of users like you to start... Read more »

Can you make money blogging? What are the various ways to make money from blogging? How much can I earn? Can I talk about my life and make money? What should I blog about to make money? If you are asking any of the above questions, well you have come... Read more »

My friend Amy taught me that “craven” doesn’t mean what I thought it meant. I’ve been using it to mean, “selfish in a particularly short-sighted way.” It actually means fearful and gutless. But, exploring the thesaurus, I discovered that it also means “dastardly.” I was sure that Snidely Whiplash was... Read more »

The easy argument to make is that the thing we have now is better than the new thing that’s on offer. All one has to do is take the thing we have now as a given (ignoring its real costs) and then challenge the defects and question the benefits of... Read more »

“When a measure becomes a target, it ceases to be a good measure.” Marilyn Strathern expanded on Charles Goodhart’s comment about monetary policy and turned it into a useful law of the universe. As soon as we try to manipulate behaviors to alter a measure, it’s no longer useful. That’s... Read more »

Adam Smith and David Ricardo argued that all value comes from labor, and the value of something is in the amount of labor it took to produce it. But Henry George understood that this is backward. The value of something lies in how much labor we’re willing to exchange for... Read more »

I bought someone a digital gift card the other day. That’s generally a bad idea, since there’s so much waste and breakage, but it was the right answer to the problem in the moment. The code the person would have to type in to redeem the card was: X5LMFP478DRYTHQY I’m... Read more »

A friend just got handed an unreasonable rejection. It came on a platter, delivered with very little in the way of kindness and no hints at all about what to do next. It is not personal. Not about her. She did nothing wrong. It might not even be about her... Read more »

Favors are part of the glue of our culture. It’s not easy to ask for a favor, it’s not always easy to say yes, but when the two people engaged in this dance find a connection, it means something. Alas, the modern hustle, amplified by databases and computers, has turned... Read more »

If you want something that makes your life better, you can buy it. If you want to get the money to buy something, you can make something or do something that makes someone’s life better. It stops being simple when externalities, market failures and greed show up.... Read more »

Copywriting turns words into action. But which words? And which action? Often, copywriters take a strategy for granted. They don’t take the time to think about what this sentence or that paragraph might be for. They hesitate to describe the foundations of their method, and instead resort to time-tested tricks... Read more »

Narrowing Your Focus On Your Ideal Customer written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The... Read more »

Finding The Real Problem Your Business Solves written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part two of a three-part series talking about my new book launching Sept. 21, 2021 — The... Read more »

Cutting Through The Noise With Relationship-Driven Outreach written by Sara Nay read more at Duct Tape Marketing     Agency Spark Podcast with Dan Englander The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode... Read more »

The Experience This! Show – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing This episode of the Experience This! Show feature 3 new, incredible books that launched on the very same day. You’ll learn about how to get your customers to “come back” again... Read more »

Mapping Out Where Your Best Customers Want To Go written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part one of a three-part series talking about my new book launching Sept. 21, 2021... Read more »

Building The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch and Douglas Burdett In this episode of the Duct Tape Marketing Podcast, we’re doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me... Read more »

Weekend Favs September 18 written by Karen Cutler read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out... Read more »

7:47 Conversations – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing Creating relationships is more challenging than ever for business and marketing professionals. But it doesn’t have to be. If you want to become the ultimate marketing engine, focus on making customers into members... Read more »

A Guide to Building a Sustainable Speaking Career written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Port and Andrew Davis In this episode of the Duct Tape Marketing Podcast, I interview Michael Port and Andrew Davis. Andrew Davis is a best-selling author keynote speaker.... Read more »

Over 22 million adults in the UK are projected to bank on their smartphones in 2021     Digitization is rippling across the UK banking landscape, turning up the pressure on […]... Read more »

Overall restaurant delivery intermediary sales will surpass $57 billion this year    After more than doubling its sales in 2020, the US restaurant delivery intermediary industry extends its growth streak into this year. In 2021, restaurant delivery intermediary sales will rise 33.3% year over year and top $57 billion. We forecast that the market will continue to grow for years to […]... Read more »

August 23, 2021 (New York, NY) — Influenced by the accelerated shift to digital during the pandemic, we have created a new vertical focused on retail and ecommerce. This will […]... Read more »

China’s market is still about 10 times bigger   July 6, 2021 (New York, NY) – Social commerce sales in the US are picking up, but the size of the […]... Read more »

June 30, 2021 (New York, NY) – The growth of investment robo-advisors—algorithm-based account services—spiked last year across the US, the UK, and Canada as investors, especially those belonging to younger […]... Read more »

In 2020, Canada’s retail ecommerce sales had the second-highest growth globally behind Argentina    June 16, 2021 (New York, NY) — Following nearly 10 years of double-digit growth, ecommerce sales in Canada surpassed 10% of total retail […]... Read more »

June 15, 2021 (New York, NY) – Insider Intelligence today announced that Geoff Ramsey, co-founder of eMarketer, will leave his role as chief evangelist with the company after more than […]... Read more »

More than 1 in 5 digital buyers will use a ‘buy now, pay later’ service June 9, 2021 (New York, NY) — Following a strong Q1 fueled by government stimulus, […]... Read more »

Current is set to surpass Aspiration to become No. 2 June 2, 2021 (New York, NY) – Neobanks, the digital disruptors of the fintech world, will see the number of […]... Read more »

In 2023, TikTok will surpass Snapchat in total US users   May 11, 2021 (New York, NY) – After explosive user growth in 2019 and 2020, TikTok will reach a […]... Read more »

William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.... Read more »

Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.... Read more »

Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.... Read more »

Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.... Read more »

With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this first of a two-article series, learn about the types of intent data and methods for obtaining them. Read the full article at MarketingProfs... Read more »

It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices. Read the full article at MarketingProfs... Read more »

What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands. Read the full article at MarketingProfs... Read more »

Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting--and using--voice-of-the-customer data. Find out more. Read the full article at MarketingProfs... Read more »

As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and optimize their marketing strategies. A marketing maturity framework can help. Read the full article at MarketingProfs... Read more »

Nearly two-thirds of people who are working from home say they have worked from their bed, according to recent research from CraftJack. Read the full article at MarketingProfs... Read more »

Advertising is in the middle of a transformation. Transparency, trust, and privacy are significant concerns; technology proliferation and regulatory changes are happening regularly. It's time to stop wasting money and start tracking your media spend with a media data model. Read the full article at MarketingProfs... Read more »

Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips. Read the full article at MarketingProfs... Read more »

Do LinkedIn posts with links or those without links garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn posts from 883 brand pages. Read the full article at MarketingProfs... Read more »

In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS. Read the full article at MarketingProfs... Read more »

The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how. Read the full article at MarketingProfs... Read more »

This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram. Read the full article at MarketingProfs... Read more »

Toward the end of a B2B buying cycle, marketers may think their job is over. But they can still help close the deal by using account-based marketing tactics to continuously support Sales and further influence decision-makers. Read the full article at MarketingProfs... Read more »

As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience--and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience. Read the full article at MarketingProfs... Read more »

Nearly one-half of Snapchatters responding to a recent survey by Snap Inc. said they intend to observe Hispanic Heritage Month in some fashion. The company wrote in a blog post, "The Snapchat Generation is distinctly diverse and socially conscious, making this month an especially important time for our community. As... Read more »

Early in the Covid-19 lockdowns, questions of "returning to the office" typically revolved around proposed dates and mask protocols. But as the pandemic has continued through its second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world. For many organizations,... Read more »

The irony of launching a line of drink mixers while not actually partaking in alcohol herself is not lost on Blake Lively, the actor and entrepreneur married to "infamous gin slinger" Ryan Reynolds. But with her wry sense of humor on full display, Lively announced her nascent brand, Betty Buzz,... Read more »

While emerging from the pandemic poses obstacles for retailers, in the eyes of Ikea, it's an opportunity for the home furnishings retailer to further grow its business. That's according to Umesh Sripad, the banner's chief digital officer, who spoke with Adweek senior editor Robert Klara during Brandweek about the retailer's... Read more »

Facebook is marking National Suicide Prevention and Awareness Month with two initiatives: limiting the distribution of content that does not violate its rules but trivializes themes around death, depression or suicide; and releasing a new toolkit to guide conversations about viral suicide challenges. Global head of safety Antigone Davis wrote... Read more »

Reasons why Facebook may remove content from its News Feed are clearly detailed within its community standards, and the social network published its content distribution guidelines Thursday to shed more light on why content may receive reduced distribution on News Feed. Director of product management Anna Stepanov explained in a... Read more »

The global rollout Thursday of Twitter's Tips feature on iOS is just part of what product lead for creator monetization Esther Crawford called a philosophy to "turn followers into fans and fans into funds." The extended availability of Tips is the first step in Twitter's push to "go beyond 280... Read more »

In the nearly four decades since its inception, Sam's Club has modeled its approach to retail after its founder, the late entrepreneur Sam Walton, who sought to keep prices low for small business owners and organizations with the aim of building self-sufficient communities. That dedication to Walton's legacy is being... Read more »

In 2018, Snap's stock was down and a number of senior leaders had recently left. Around this time, Snap CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy. Enter Jeremi Gorman. She joined the company in... Read more »

What makes identifying use cases so difficult has much to do with generic and disjointed experiences. The post Here’s a data-driven strategy for better understanding use cases appeared first on MarTech.... Read more »

The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns. The post U.S. Soccer leans on a CDP to make its marketing automation more personal appeared first on MarTech.... Read more »

A rundown of agile's next wave. The post Living the 5 values of agile marketing appeared first on MarTech.... Read more »

Plus, Roku campaigns for Shopify merchants. The post Big screen personalization and CX: Thursday’s daily brief appeared first on MarTech.... Read more »

Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond The post The greatest hidden cost to marketing success: Ineffective communication appeared first on MarTech.... Read more »

Cinema chain finds that when critical points in the customer’s journey are personalized, it improves the customer’s speed in converting while also adding value to the experience. The post How Cinemark personalized the digital customer experience appeared first on MarTech.... Read more »

This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products. The post Does ‘always-on’ marketing improve customer experiences? appeared first on MarTech.... Read more »

With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration. The post What is a customer data platform or CDP and why... Read more »

Plus. open rates in the time of iOS 15. The post Burger King’s NFT push: Wednesday’s daily brief appeared first on MarTech.... Read more »

You can now use your landing pages to sell faster and easier, make recurring sales more desirable and convenient, and even set up a homepage for your website or store. Check out the new available functions today. Read to the end for an email template that has gotten a spooky... Read more »

When creating daily content, regularly coming up with new ideas and implementing them on every marketing channel can become hard at times.  But there’s good news: most people prefer to hear from you on one channel only. That means you can repurpose content, and get a big bang for your... Read more »

Mark operates a successful web design & digital marketing agency in the Detroit area. He built his first website in 1999 and he’s used digital marketing strategies to generate business for himself and his clients ever since. For Mark, his success is based largely on math. Make an educated guess.... Read more »

When it comes to email list management, organization is the most important part.  Whether you’re building your list from scratch or giving your lists a much needed overhaul, this guide should help you find an email list management strategy that works for you.  But what is email list management?  Email... Read more »

Podcasting is an incredibly rewarding way to share your expertise. When you hit milestones like surpassing your record for most downloads of a single episode and receive positive reviews from listeners, you realize that all your hard work paid off. But even the most passionate podcasters need to pay the... Read more »

Sometimes, simply getting started is the hardest part. Especially when you don’t feel like you have the skills or creativity needed to design a beautiful email — it’s often pushed off to the last minute or you end up sending out text based emails.  Email templates can help you get... Read more »

Dark backgrounds are far less common than light ones in the world of the internet today. But, with the increasing popularity of dark mode and attention on dark mode from designers, don’t write off black and dark emails because you’ve never done one before. Dark colors can imply anything from... Read more »

Launching an email newsletter can be a great marketing strategy for your growing business. Not only does an email newsletter give you a unique opportunity to connect with your customers, but a well-crafted newsletter can even drive sales and boost website traffic. Meanwhile, an email newsletter can also help to... Read more »

Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention. Email marketing is a powerful tool when used correctly. But, if you... Read more »

Setting up a landing page is one of the fastest ways to create a web presence. All you have to do is pick a pre-designed template, then add your logo, business details, and contact information. Click publish and your page is live! But the URL of your page will look... Read more »

At AWeber, we’re proud to be an international company helping customers connect with their audiences around the world. So we’re excited to announce that you can now accept payments on your landing pages in over 100 currencies. Why did we add 100+ currencies? This is one of the most requested... Read more »

Have something you want to sell? Just interested in learning how? Jump on board with our 2021 Sell Something Challenge. New to AWeber or on a free plan? If you sell just one thing using AWeber Ecommerce (don’t worry, we’ll teach you how) you’ll get a month of AWeber Pro... Read more »

Email automation: everybody’s doing it. Ninety-one percent of marketers say automation is critical to their success. Companies using automation see 53 percent higher conversion rates than those not using automation. Seventy-eight percent of marketers say that automation makes them money. I haven’t even mentioned all of the time-saving, trust-building, subscriber-educating... Read more »

There’s a lot that goes into creating a good email marketing campaign. You need an engaged audience, a message that resonates with them, and a beautiful design to back it up.  Plus, it’s important to get the result you want — whether it’s better open rates, selling products or creating... Read more »

As a savvy entrepreneur or marketer, you are probably wondering: what can I do to differentiate my brand from an endlessly long list of cutthroat competitors? The short answer is branding. Whether you’re actively managing your brand identity or not, it exists. And the chances of coming out as the... Read more »

Even with the millions of households in the US, the market for home service businesses is a saturated one—making paid advertising an essential marketing strategy for plumbers, roofers, landscapers, and more who want to compete. But to get a true measure of success, it’s important to know how your ads... Read more »

First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand. In this... Read more »

Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have... Read more »

Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience and see what they’re typing into Google? Last year, Google took away some of... Read more »

For any digital marketer who wants to elevate their SEO performance, taking the time to add schema.org markup to their web pages can help those pages appear in rich results, which are more clickable and desirable to users. But many hesitate to work on the backend of their websites. They know... Read more »

More than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving platforms, it's a bit of a beast to harness for business growth. The other problem, as you'll soon learn, is that... Read more »

Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies talk about, along with Google Ads, as they are the easiest platforms to get started with in advertising. Over the years, the targeting options have gotten super granular to help you... Read more »

With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy for users. The concept of FLoC isn't easy to grasp,... Read more »

Social media marketing can help you build an audience of customers and drive sales, or it can be a time-consuming distraction. Learn how to create a strategy that keeps your actions focused and allows you to execute without taking too much attention away from running your business.More... Read more »

To succeed in ecommerce you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. To give you a head start, we've analyzed the sales data to share a list of 17 profitable, in-demand products that are trending now and into 2022—including ideas... Read more »

Three Wishes Cereal was created by Margaret and Ian Wishingard when they wanted to create higher protein and lower sugar cereals for their son Ellis. In this episode of Shopify Masters, Margaret shares with us how they entered into national grocery stores and gained press early in their business journey.More... Read more »

Despite the pandemic and economic downturn in 2020, new businesses are on the rise, according to data from the US Census Bureau. Want to start your new venture? Learn what a business owner is, types of business ownership, and tips for becoming a successful business owner in this guide.More... Read more »

Megan Cox woke up one morning to discover she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched skincare line—her first foray into entrepreneurship. After growing that business, she sold it to open a beauty lab, helping many others like her... Read more »

Sarah Resnick fell in love with all things fiber when she was given a pair of knitting needles at the age of seven. As she progressed through life, she made her own clothes, learned how to spin wool and weave textiles. In 2017, Sarah took the plunge and threaded her... Read more »

Prepare your business for the holiday rush with this shipping guide. It covers how to create a seamless customer-first shipping experience during a busy sales period, including how Shopify Shipping, Local Delivery, and Local Pickup can help you ship more quickly and efficiently.More... Read more »

Learn how to measure LTV and how to start getting more repeat business by building a better shopping experience for your customers More... Read more »

YouTube is the second largest search engine globally, with over 2.3 billion active monthly users. If you’re an online business, you want to have a presence on YouTube to get leads and sales. Learn how to start marketing yourself on YouTube in this guide.More... Read more »

Everyone should have a mentor in their career, just like good friends who support you through life’s ups and downs. Learn how to find the right mentor for your business in this article.More... Read more »

With customers shopping online more than ever before, the 2021 holiday season is shaping up to be a big year for ecommerce. Online sales in the US are predicted to rise 11.3% from 2020 numbers to $207 billion, accounting for a record 18.9% of total holiday season retail sales.More... Read more »

A personal brand is more than a résumé, more than an elevator pitch or a social bio. It’s a code you live by in every way that you engage and operate in the world. Here, we’ll take you step by step through the process of building your own personal brand... Read more »

Global is the new default. Introducing Shopify Markets: our new global commerce solution that helps you sell to anyone on the internet—all from a single store.More... Read more »

In this episode of Shopify Masters, Camille Brinch and brother Daniel share how they’ve turned a passion for jewelry making into a multimillion-dollar direct-to-consumer brand. Learn how the brand acts as an influencer, operates without discounts, and plans to expand into retail.  Camille Brinch fell in love with making her... Read more »