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    Successful Blog

  • 9 Practical Work-at-Home Ideas For Moms
    According to the U.S. Census Bureau figures, some 5.6 million mothers, or nearly 1 out of 4, have opted to abandon their jobs to be with their kids. More and more are preferring the stay-at-home option after childbirth. Women who take care of their kids full-time are more likely to... Read more »
  • How to Monetize Your Hobby
    Are you looking to make some money in the new year? Do you want to start a business but are confused on where to begin and how? Then why not start with one of your favorite pastime hobbies? It may sound too good to be true, but many people are... Read more »
  • How To Get Paid For Sharing Your Travel Stories
    I think there is a lot of misunderstanding about the realistic expectations of travel writing and blogging. For many travelers it is a dream to eventually get paid to traverse the globe. Some people manage that goal, and blogs everywhere claim that anyone can do it and have their trips... Read more »
  • 7 reasons why visitors leave websites for ever
    When I built my first website in 2003, none of the tools we have today existed. WordPress was a newborn and you had to know HTML! For an entire week, I worked my butt off within Microsoft FrontPage. I was so proud of the result that I spent the first... Read more »
  • Nonprofits and Social Media: Which Sites Work Best for NPOs (and Why the Answer Isn’t All of Them)
    Social media is a must for nonprofit organizations (NPOs). NPOs have to get in the social media game if they want to stay relevant and grow their donor base with the up and coming (of age) donors. What I haven’t addressed is why NPOs shouldn’t use ALL social media networks... Read more »
  • Are Complaints the Biggest Social Media Traffic Drivers?
    Have you ever had the opportunity to moan about something via social media? Did you do it? Put your hand up if the answer is yes… Was it the stale bread in your lunchtime snack, a broken product, or something that you purchased but it didn’t work or was it... Read more »
  • Your Company Blog – Why It’s Still Your Online Marketing Hub
    With all of the excitement about Facebook, Twitter and now, Linkedin, you might get so distracted that you forget about your blog. Big mistake! Your company blog is the best asset that your company has and should be the hub of all of your online marketing activities. Here’s why your... Read more »
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    Seth's Blog

  • More alternatives, please
    There are two ways for an artisan or professional to see the world: Scarcity. This is the idea that if there were fewer photographers, more people would hire me to do wedding pictures. That if the bar exam were more selective, it would be easier for my firm to get... Read more »
  • Important breakthroughs
    When the investment committee is unanimous, it’s unlikely that the idea is a brilliant one. Significant division and strong opinions (and widespread skepticism) don’t cause great ideas, but they’re often present when they arrive.... Read more »
  • Stories and hope
    Anecdotes are not data. If you’re looking for data, hearing a story about what happened to a friend that one time shouldn’t crowd out your rational decision making. But hope is real. When someone you know is facing a difficult situation, sharing a positive anecdote about that friend who that... Read more »
  • A powerful story
    It’s impossible to communicate everything. The map is not the territory, it’s an abstraction, a summary and most of all, a conceptual framework. When we share an idea, we can work to make sure it’s true, but when we share all the facts, we’re simply boring people. Stories are relevant,... Read more »
  • Best available
    Go to the store, look at the five kinds of mustard on offer, and pick the one that’s best for you. This is not controversial. Go to Amazon and search for wireless headphones. There are more than 400 types to choose from. Compare rankings and ratings and price and choose... Read more »
  • Powerlessness
    Not a lack of power, but feeling as though we have none. Some people have been indoctrinated to prefer a life with no agency, as it also brings no responsibility. At the other extreme, some folks have decided that they have more power than they actually do. Video games offer... Read more »
  • Simple and painless productivity
    On the factory floor, productivity increases are relentlessly implemented, often without regard for worker satisfaction. For people working with a laptop, though, they are often seen as optional lifestyle choices instead of ways to significantly boost how much we can get done–and the satisfaction that comes with time we control.... Read more »
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    Duct Tape Marketing

  • How to Think Strategically About AI Tools
    How to Think Strategically About AI Tools written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Dan Sanchez In this episode of the Duct Tape Marketing Podcast, I interviewed Dan Sanchez, an AI marketer, consultant, and the creator behind AI-Driven Marketer. Dan has... Read more »
  • Build Trust by Saying What Others Won’t
    Build Trust by Saying What Others Won’t written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Marcus Sheridan In this episode of the Duct Tape Marketing Podcast, I interviewed Marcus Sheridan, renowned speaker, author of They Ask, You Answer, and a leading voice... Read more »
  • The New SEO Playbook for Business Growth
    The New SEO Playbook for Business Growth written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo deep dive into the fast-changing world of SEO and what it means... Read more »
  • How Small Businesses Can Use AI (Without the Hype or Overwhelm)
    How Small Businesses Can Use AI (Without the Hype or Overwhelm) written by John Jantsch read more at Duct Tape Marketing Cut the Noise: A Practical AI Guide for Small Business Owners AI is everywhere, and if you’re a small business owner, you’re probably wondering: “How do I actually make... Read more »
  • Win by Focusing on Your Core Users
    Win by Focusing on Your Core Users written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Shane Murphy-Reuter In this episode of the Duct Tape Marketing Podcast, I interviewed Shane Murphy-Reuter, President of GTM at Calendly. Calendly, best known for revolutionizing scheduling software,... Read more »
  • SEO Isn’t Dead: The New Rules of Search in 2025
    SEO Isn’t Dead: The New Rules of Search in 2025 written by John Jantsch read more at Duct Tape Marketing SEO Isn’t Dead. It’s Just Finally Growing Up.Why the smartest marketers are ditching outdated SEO tactics—and what to do instead. Table of ContentsThe Myth of “SEO Is Dead”Old SEO vs. New... Read more »
  • Small Business Owners: Who Should You Hire for Marketing?
    Small Business Owners: Who Should You Hire for Marketing? written by John Jantsch read more at Duct Tape Marketing Table of Contents 1In-House Marketing Team2Outsourced Marketing Agencies3Marketing Leadership for Small Businesses: The Hybrid Approach4Making the Right Hire When it comes to marketing leadership for small businesses, choosing who to hire... Read more »
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    Convince and Convert

  • Share of Voice: The Key to Winning in Google’s AI-Driven Search
    For years, businesses have relied on traditional Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to drive lead generation through Google. However, the Search Engine Results Page (SERP) has changed dramatically—especially after the launch of ChatGPT. Today’s searchers are increasingly turning to alternative platforms like ChatGPT and Perplexity for answers.... Read more »
  • Inbox Anarchy: An Audience-First Email Marketing Strategy
    My theory is that marketing leaders don’t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. There’s always another podcast episode, a LinkedIn think piece, and a “must-read” report. But, you don’t have time to consume it all.... Read more »
  • How to Take a More Goal-Oriented Approach to Marketing Data
    The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isn’t to “do more” but to fundamentally change how we think about data and marketing’s... Read more »
  • How to Use Data More Strategically to Reach Audiences
    Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, you’ll discover opportunities... Read more »
  • 5 YouTube Video Editors for Healthcare Marketing in 2025
    The Best YouTube Video Editors for Healthcare Marketing in 2025 Video marketing is transforming the healthcare industry, making complex medical information more accessible, engaging, and trustworthy. Whether you’re a healthcare provider, hospital, or medical technology company, video content can help educate patients, highlight expertise, and humanize your brand. Healthcare marketers... Read more »
  • VideoNew Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina)
    Insights from Orbit Media’s 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows... Read more »
  • VideoThe Google + Reddit Partnership: What Does This Mean for Your Content Strategy
    In February 2024, Google and Reddit announced a partnership that involved Google’s access to Reddit’s content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Google’s search result pages, both through organic rankings and separate “discussions”  sections which would often be featured in SERPs. The partnership raised... Read more »
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    MarketingProfs How-To Articles

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs... Read more »
  • How to Use Psychology in E-Commerce [Infographic]
    This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs... Read more »
  • Three Ways to Get More PR for Your Business
    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs... Read more »
  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs... Read more »
  • The Top Challenges Women Face in Revenue-Generating Roles
    Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs... Read more »
  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan
    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs... Read more »
  • Seven Pillars of B2B Brand Reputation Management
    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs... Read more »
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    AWeber Blog

  • [Beta] Workflow Automation: Smarter Funnels, Without the Complexity
    The new Workflow automations feature makes it easier than ever to build email funnels that are flexible, personalized, and that drive results. Whether you’re onboarding new clients, sending event reminders, or sending targeted promotions, you’ll have a clear view of how everything flows — and confidence that it’s working. Zoom... Read more »
  • NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration
    Finding new customers is one of the biggest challenges for small business owners. Facebook Lead Ads are a great way to reach new audiences, but the real work begins after capturing a lead. Without a streamlined way to follow up, those valuable leads can quickly go cold. That’s where AWeber’s... Read more »
  • Your Automated Newsletter Assistant: From Draft to Send in Minutes
    What if your weekly newsletter just... wrote itself? Meet the Newsletter Assistant. Every week, it proactively crafts the perfect newsletter in your voice, using your content, your style. No prompts needed. Just add your website, and watch as it learns exactly how you write, down to your favorite sign-off. Need... Read more »
  • Introducing Email Automation with Version Control
    Managing automations has never been easier or more intuitive. The latest updates to the Campaign Builder give you the flexibility, control, and peace of mind to test, refine, and perfect your email automations without disrupting live workflows. Whether you're making small tweaks or experimenting with bold new strategies, automations with... Read more »
  • Feeling Isolated as a Small Business Owner? You’re Not Alone—Find Your Community!
    Running a small business can feel pretty isolating, can’t it? The long hours, endless decisions, and constant second-guessing—all while flying solo. It's easy to feel like you’re the only one navigating this wild journey. But here’s a little secret: you don’t have to go it alone! 🙌 Why Small Business... Read more »
  • Fast login with Google One Tap
    For anyone looking to streamline their email marketing experience, simplicity and speed can mean everything. Now, there’s a new way to get started and stay connected, without the fuss of traditional sign-up and login steps. Introducing Google One Tap, a more direct path to accessing AWeber and unleashing the full... Read more »
  • [New Feature] Inline emoji-picker and more keyboard shortcuts
    Keyboard shortcuts have become ubiquitous. They are indispensable tools that help everyone navigate their digital environments with speed and ease. Now you can use one more keyboard shortcut to add some personality and fun to your AWeber emails and landing pages with ease: introducing the inline emoji-picker. Simply type ':'... Read more »
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    Get Response

  • Top 25 April email newsletter ideas your subscribers will love
    April bursts with the beauty of Spring, and with it comes an abundance of special events and celebrations that can be inspiring themes for your email newsletters. The seasonal themes will not only make your email marketing campaigns more appealing to subscribers but will also provide opportunities to connect with... Read more »
  • Best AI Website Builders in 2025 (Compared and Reviewed)
    One of the best things to come out of the advancement in artificial intelligence is AI website builders. These tools allow business owners to build their websites from scratch and get them online within minutes.  But different platforms have approached AI website building differently. Some platforms let you chat with... Read more »
  • 12 best ChatGPT alternatives to try in 2025 (free & paid tools)
    ChatGPT has become a household name in the AI space. It is used for countless tasks, from brainstorming to language translation. But while ChatGPT is an incredible AI tool with impressive conversational and content generation abilities, its output and user experiences are not always perfect. Your prompt might get generic,... Read more »
  • 9 Best AI writing tools for emails, blogs and websites in 2025
    AI writing tools are one of the best ways to boost your productivity. But, then, a high productivity means very little if the output is terrible. Unfortunately, that is the case with quite a big chunk of the AI writing generators on the market today.  And, yes. Your prompting skills... Read more »
  • Spring newsletter ideas & 10 examples to drive sales
    Spring heralds a season of renewal, and for businesses, it presents an excellent opportunity to engage with audiences and drive sales through creative newsletters. Seasonal newsletters can strengthen brand loyalty and effectively promote special offers in line with seasonal events. By adjusting your brand’s messaging and using the right words... Read more »
  • Microsoft’s new authentication requirements — All you need to know
    Microsoft’s about to roll out new authentication requirements for bulk email senders. Learn what’s new and what you need to do to stay compliant.... Read more »
  • The GetResponse affiliate program is getting a glow-up! 
    The GetResponse Affiliate Program is evolving, and we’re making exciting changes to give you a smoother, more rewarding experience. See what’s new!... Read more »