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    Successful Blog

  • 6 Keys to Managing Your Remote Workforce
    Imagine how to manage a team at this office: everyone arrives to the building, has their own parking spot physically sectioned off from everyone else; a walled-off path that leads to their own desk, in a closed-off room, equipped with a kitchen and a bathroom; and their own walled-off path... Read more »
    Source: Successful Blog | Published: August 15, 2023 - 5:59 pm
  • Face Identification a Security Risk?
    When Facebook introduced its facial recognition service, there were concerns over privacy issues. But Facebook officials told users they could prevent being tagged in the photos if they indicated they did not want to be in their privacy settings. Google has been quietly experimenting with facial recognition software behind the... Read more »
    Source: Successful Blog | Published: August 14, 2023 - 3:54 pm
  • How to Build Income with Your Blog
    Are you passionate in one topic and want to spread your passion to others? Do you want to make money from your passion? You can do it simply by starting a blog. Yes, blogging can help you to turn your passion into cash. Follow these tips carefully: 1.Take care of... Read more »
    Source: Successful Blog | Published: August 2, 2023 - 2:32 am
  • Five Ideas To Market Your Small Business
    If you’re a business owner or are just starting out, then you cannot underestimate the power of good marketing.  Marketing is now an essential part of running any business, and so no matter what the product or service, you should have a marketing strategy in place. I assume you already... Read more »
    Source: Successful Blog | Published: July 3, 2023 - 2:40 pm
  • 9 Reasons To Use WordPress
    You’ve heard again and again that having your own website and/or blog is essential to maintaining operational success. After all, it’s through online content that you are able to expand your brand awareness. So the question is, do you host your own site or do you let someone else host... Read more »
    Source: Successful Blog | Published: January 3, 2023 - 9:14 pm
  • Useful Marketing Tools That Wont Bust Your Budget
    With countless marketing tools of varying degrees of value and price, it can be difficult to choose which one(s) is right for you. And let’s be honest, not every tool is right for your company. For instance, some tools might really work well for some companies, drive more relevant traffic,... Read more »
    Source: Successful Blog | Published: January 3, 2023 - 9:05 pm
  • Do You Have What It Takes To Be A Successful Blogger?
    Whether you think you can or not, you’re right. These inspirational words from Henry Ford ring as true now as they did when the first Model T cars were being manufactured. An abundance of confidence will not make up for an overall lack of talent though. If you’re wondering if... Read more »
    Source: Successful Blog | Published: December 10, 2022 - 9:15 pm
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    Seth's Blog

  • Two sides of “a big deal”
    Many businesses thrive by helping people deal with projects that feel like they have high stakes. A kid’s first haircut, the offsite storage of data backup, an upcoming family reunion, a medical procedure or the inscription on a sentimental piece of jewelry or watch. But, if the inevitable glitch or... Read more »
    Source: Seth's Blog | Published: September 23, 2023 - 8:06 am
  • Getting to no
    “Yes” is magical. It brings possibility and forward motion. But it’s almost impossible without “no” and no can be just as frightening. First, there’s the no of “I can’t go for that.” The no of refusing to race to the bottom, the no of avoiding the selfish hustle, the no... Read more »
    Source: Seth's Blog | Published: September 22, 2023 - 7:31 am
  • A protest or a project?
    Protests let off steam. They organize people who might not show up by creating a moment in time where there’s enough opportunity and social pressure that they participate. A protest sends a message. But almost every time, the very things that made a protest appealing mean that it fails to... Read more »
    Source: Seth's Blog | Published: September 21, 2023 - 8:28 am
  • ChatGPT for you
    AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better. I use ChatGPT4 just about every day, and I’m often surprised at how frequently... Read more »
    Source: Seth's Blog | Published: September 20, 2023 - 7:35 am
  • Convenience and scams
    The scam era is upon us. Aided by AI, borderless currency and the internet of things, there are more people than ever before making a living hustling to steal, impersonate, defraud and otherwise violate our trust. When the world was inconvenient, this was difficult. The banker met with you in... Read more »
    Source: Seth's Blog | Published: September 19, 2023 - 8:21 am
  • Just looking
    Lots of people go to the beach but very few get in the water. 3,000 students go to the football game to watch 20 of their peers play. And we go to a conference to meet people and connect, and then spend most of our time hoping someone else will... Read more »
    Source: Seth's Blog | Published: September 18, 2023 - 8:49 am
  • It goes without saying
    A phrase that’s been showing up recently is, “no pressure.” It usually comes in a pitch letter of some sort, written by someone who isn’t in a position to exert any pressure. So why say it? It’s a bit like, “while supplies last.” And “to be honest…” which is perhaps... Read more »
    Source: Seth's Blog | Published: September 17, 2023 - 8:10 am
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    Duct Tape Marketing

  • Weekend Favs September 23
    Weekend Favs September 23 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check... Read more »
    Source: Duct Tape Marketing | Published: September 23, 2023 - 12:00 pm
  • mp3To Niche or Not to Niche: The Pitfalls of Over-Specialization
    To Niche or Not to Niche: The Pitfalls of Over-Specialization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that’s been on my mind for... Read more »
    Source: Duct Tape Marketing | Published: September 21, 2023 - 9:00 am
  • mp3How to Navigate the New Era of Customer Expectations
    How to Navigate the New Era of Customer Expectations written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer In this episode of the Duct Tape Marketing Podcast, I interview Jay Baer, a business growth and customer experience author, researcher, and advisor. Jay is a... Read more »
    Source: Duct Tape Marketing | Published: September 20, 2023 - 6:30 pm
  • Weekend Favs September 16
    Weekend Favs September 16 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check... Read more »
    Source: Duct Tape Marketing | Published: September 16, 2023 - 12:00 pm
  • mp3How to Translate Your Passion Into Your Purpose
    How to Translate Your Passion Into Your Purpose written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Liz Elting In this episode of the Duct Tape Marketing Podcast, I interview Liz Elting, the co-founder and CEO of the award-winning TransPerfect. TransPerfect is the world’s largest provider... Read more »
    Source: Duct Tape Marketing | Published: September 14, 2023 - 7:00 pm
  • mp3Navigating the Nonfiction Author Journey
    Navigating the Nonfiction Author Journey written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Honorée Corder In today’s episode of the Duct Tape Marketing Podcast, we’re joined by Honorée Corder, an accomplished author, publishing consultant, and the founder of Indy Author University. With over 50 books... Read more »
    Source: Duct Tape Marketing | Published: September 13, 2023 - 6:00 pm
  • Weekend Favs September 9
    Weekend Favs September 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check... Read more »
    Source: Duct Tape Marketing | Published: September 9, 2023 - 12:00 pm
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    Convince and Convert

  • VideoCreating Snackable Social Content in Financial Services Content Marketing
    “Pivot quickly” is not a directive that marketers in the financial services industry would call typical. In an old school industry, with no shortage of compliance guardrails and regulatory red tape, the directive is more like: “Turn this behemoth cargo ship 180° – slowly! – don’t let any containers fall... Read more »
    Source: Convince and Convert | Published: September 21, 2023 - 7:19 pm
  • How to Leverage SEO to Drive Patient Acquisition and Satisfaction
    In a world where Dr. Google often reigns supreme, diagnosing ailments at the tap of a screen, healthcare providers are racing to keep up with the shifting digital sands.  Search engine optimization (SEO) has evolved from a mere luxury to an indispensable tool in the quest for patient acquisition and... Read more »
    Source: Convince and Convert | Published: September 13, 2023 - 3:00 pm
  • How to Monitor Your Competitors to Increase Conversions
    Competition exists in any niche. It’s an unavoidable challenge for any business. But there’s one positive thing about having competitors: You can learn a huge deal from them. And that is how you evolve and innovate your business, by having to constantly learn from and keep up with your competitors.... Read more »
    Source: Convince and Convert | Published: September 11, 2023 - 12:00 pm
  • What You Need to Know about Social Media Audits for Higher Ed
    Unlocking Strategic Insights for Distinguished Campus Engagement Here’s something that’s about as exciting as finding the last piece of your favorite puzzle: the social media audit. You know, it’s that moment when you put on your detective hat and dive deep into your university’s social channels.  But here’s the twist:... Read more »
    Source: Convince and Convert | Published: September 7, 2023 - 3:32 pm
  • Top 5 Effective Marketing Trends for Higher Education with Examples
    Forty-one percent of prospective U.S. college students feel unsure about enrolling in college. A 2022 Edge Research found that prospective students may have delayed enrolling because of psychological factors such as the fear of a “too stressful” college life, among other concerns. Higher ed marketing teams have to do more... Read more »
    Source: Convince and Convert | Published: September 6, 2023 - 3:00 pm
  • Video15 Best AI Content Creation Tools in 2023: Boost Your Content Strategy with Artificial Intelligence
    AI content creation tools are booming right now. While content creation plays a crucial role in the success of any marketing strategy, technology continues to advance. Artificial intelligence (AI) has emerged as a powerful tool for content creation. AI-powered content creation tools leverage natural language processing (NLP) and machine learning... Read more »
    Source: Convince and Convert | Published: August 30, 2023 - 3:00 pm
  • How AI Makes Any Marketing Task More Productive
    Artificial Intelligence is perceived as a threat to many jobs. The good news is that, when it comes to digital marketing, it can actually advance your career by performing tedious tasks and letting you focus on more creative tactics. Here’s how AI technology can make just about any marketing task... Read more »
    Source: Convince and Convert | Published: August 23, 2023 - 3:00 pm
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    MarketingProfs How-To Articles

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 28, 2022 - 2:00 pm
  • How to Use Psychology in E-Commerce [Infographic]
    This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 28, 2022 - 1:00 pm
  • Three Ways to Get More PR for Your Business
    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • The Top Challenges Women Face in Revenue-Generating Roles
    Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan
    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 26, 2022 - 2:00 pm
  • Seven Pillars of B2B Brand Reputation Management
    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 26, 2022 - 2:00 pm
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    Adweek

  • A Journey Through Innovation and the Power of AI in Food Tech With the CMO of Notco
    In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and... Read more »
    Source: Adweek | Published: September 22, 2023 - 7:48 pm
  • NBC Sports Names Rick Cordella President
    NBC Sports has a new MVP. Top line Today, NBCUniversal announced that Rick Cordella will take the role of president, NBC Sports. The veteran NBCU executive will report to Mark Lazarus, chairman, NBCUniversal Media Group. Here's What Buyers Really Thought About the 2023 Upfront Between the lines Cordella is set... Read more »
    Source: Adweek | Published: September 22, 2023 - 5:30 pm
  • Amazon Adds Ads to Prime Video
    Amazon Prime Video--one of the last major streaming services without commercial breaks--will soon have TV advertising. Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see "limited advertisements" in Prime Video programming, the company announced this morning. "We aim to have meaningfully fewer ads than linear... Read more »
    Source: Adweek | Published: September 22, 2023 - 5:07 pm
  • London’s Design Museum Lets Visitors Try AR Runway Looks With Snapchat
    Snapchat partnered with the Design Museum in London to bring augmented reality experiences to the museum's Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen. As part of the exhibit, visitors can explore a recreation of a backstage area at a London fashion show and try nine augmented... Read more »
    Source: Adweek | Published: September 22, 2023 - 4:10 pm
  • Navy Federal Credit Union Uses AR to Combat Hunger in the Military Community
    September is Hunger Action Month, and Navy Federal Credit Union with agency MRM launched No Plate Left Behind, an AR-driven campaign to raise donations for Feeding America to combat hunger in the military community. From now until Oct. 31, No Plate Left Behind will allow people to scan a QR... Read more »
    Source: Adweek | Published: September 22, 2023 - 3:11 pm
  • Evolving a Legacy Brand With the CMO of Dreyer’s Ice Cream
    H?agen-Dazs. Skinny Cow. Edy's. Drumstick. If you're a fan of ice cream, there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people's faces with ice cream, and according to... Read more »
    Source: Adweek | Published: September 22, 2023 - 12:59 pm
  • Ad Buyers Dismiss Google’s Claim of 5% Ad Price Hike as ‘Too Low’
    Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. v. Google antitrust trial comes as little surprise to ad buyers. According to industry execs, the 5% figure is viewed as rather conservative, and the... Read more »
    Source: Adweek | Published: September 22, 2023 - 12:14 pm
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    MarTech

  • Hate speech on social media can significantly damage brands: Study
    20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. The post Hate speech on social media can significantly damage brands: Study appeared first on MarTech.... Read more »
    Source: MarTech | Published: September 22, 2023 - 5:02 pm
  • Rethinking content governance in the era of generative AI
    It’s time to revisit content workflows and ensure change management is front and center for your marketing team. The post Rethinking content governance in the era of generative AI appeared first on MarTech.... Read more »
    Source: MarTech | Published: September 22, 2023 - 2:44 pm
  • The latest jobs in martech
    On the hunt for something new? Check out who's hiring in martech this week. The post The latest jobs in martech appeared first on MarTech.... Read more »
    Source: MarTech | Published: September 22, 2023 - 2:37 pm
  • What could disrupt the future of generative AI?
    Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works. The post What could disrupt the future of generative AI? appeared first on MarTech.... Read more »
    Source: MarTech | Published: September 22, 2023 - 1:00 pm
  • This week’s AI-powered martech releases
    Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. The post This week’s AI-powered martech releases appeared first on MarTech.... Read more »
    Source: MarTech | Published: September 21, 2023 - 5:40 pm
  • State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite
    The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist. The post State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite appeared first on MarTech.... Read more »
    Source: MarTech | Published: September 21, 2023 - 4:39 pm
  • What does the future hold for genAI? The Gartner Hype Cycle
    GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment? The post What does the future hold for genAI? The Gartner Hype Cycle appeared first on MarTech.... Read more »
    Source: MarTech | Published: September 21, 2023 - 3:16 pm
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    AWeber Blog

  • How to start an online store: 7 steps to success
    Starting an online store has never been so easy. That may be why there are 26 million of them out there. People around the world have taken modern digital platforms like Etsy and Amazon and turned them into businesses they can run from the comfort of their homes. Yet even... Read more »
    Source: AWeber Blog | Published: September 19, 2023 - 8:30 am
  • 10 Step holiday email marketing guide for boosting sales
    I’m sure you’ve heard the saying “the early bird catches the worm”. This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. According to a recent consumer survey, 50% of people expect to begin holiday shopping before November.... Read more »
    Source: AWeber Blog | Published: September 14, 2023 - 9:00 am
  • Top 8 ways to monetize Instagram while building a sustainable audience
    It’s been a journey of long days and extra time on weekends, but you’ve finally done it. Your Instagram account has more followers than you ever dreamed.  There’s only one problem. You’ve been so preoccupied with building your audience that you’ve forgotten about the other end of building a business... Read more »
    Source: AWeber Blog | Published: September 12, 2023 - 9:04 am
  • 11 Jolly holiday marketing ideas to drive sales this season
    For many businesses, the holiday season is the best time of year for sales. Whether you sell giftable crafts or a business course, December is a time when people are opening their wallets and making purchases.  It’s important to run promotions to encourage your customers and potential customers to spend... Read more »
    Source: AWeber Blog | Published: September 7, 2023 - 2:25 am
  • 20 Exceptional ways to increase your sales on Etsy like a power seller
    If you've ever wondered how top Etsy sellers like CaitlynMinimalist or TwistStationery stand out and excel in a very competitive Etsy marketplace, it ranges from mastering keywords to crafting compelling product descriptions. Increasing your sales on Etsy takes more than hitting publish on your products. You need to structure your... Read more »
    Source: AWeber Blog | Published: August 29, 2023 - 2:07 pm
  • 18 best content creation tools that will make creating content a breeze
    Want to attract people to your business? It only takes two words: create value. Online, we call anything of value “content,” and it comes in all sorts of forms. eBooks, webinars, blog posts, videos, social media threads. If they attract potential customers, we call it content marketing. But while publishing... Read more »
    Source: AWeber Blog | Published: August 22, 2023 - 9:00 am
  • Video10 Innovative ways to repurpose your content + real-life examples
    Anyone who writes regularly, can relate to this - It takes a lot of time and effort just coming up with the right topics. Then on top of that you have to actually write it, and rewrite it, and rewrite it some more. As a content creator, you don’t just... Read more »
    Source: AWeber Blog | Published: August 17, 2023 - 9:30 am