Imagine how to manage a team at this office: everyone arrives to the building, has their own parking spot physically sectioned off from everyone else; a walled-off path that leads to their own desk, in a closed-off room, equipped with a kitchen and a bathroom; and their own walled-off path... Read more »

You’ve heard again and again that having your own website and/or blog is essential to maintaining operational success. After all, it’s through online content that you are able to expand your brand awareness. So the question is, do you host your own site or do you let someone else host... Read more »

With countless marketing tools of varying degrees of value and price, it can be difficult to choose which one(s) is right for you. And let’s be honest, not every tool is right for your company. For instance, some tools might really work well for some companies, drive more relevant traffic,... Read more »

Whether you think you can or not, you’re right. These inspirational words from Henry Ford ring as true now as they did when the first Model T cars were being manufactured. An abundance of confidence will not make up for an overall lack of talent though. If you’re wondering if... Read more »

Freelance and gig work is an ever-rising trend in the modern business world. Now, many workers around the world depend on side hustles to supplement or create their income, with over 57 million Americans working some kind of freelance job. Most of these freelancers are working several jobs at a... Read more »

You have a blog, you have your first posts up, and you are just waiting for the traffic to start rolling in. You share the links on social media sites, get your friends to visit, put the link to your site in signatures… why isn’t your website being launched into... Read more »

Upon getting started in an online marketing campaign one of the first considerations is the targeted audience. What does the business provide a service or a product? Therefore, we must find out what the keywords are that potential customers use when searching the internet for similar products or services. Four... Read more »

Selling online is getting more and more challenging as the web gets too crowded with businesses and entrepreneurs. How to sell more and boost your ROI? Here are six sales strategies you can use to get started: 1. Provide a Short Product Demo Showing a prospective customer how your product... Read more »

Have you ever had an amazing experience with a company and taken right to social media to express your feelings? What about a not so great experience? If you have, what were your expectations of the people behind the brand’s social media accounts? With technology platforms on the rise, it... Read more »

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TL;DR Why This Research is Important to You Six of the 12 Key takeaways Six Actions You Can Take Next The Research Authors and Methodology Download the Full Report Why This Research is Important to You Customer Experience Is The New Competitive Battlefield. This is urgent for any brand, business,... Read more »

Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult. ROI, or return on investment, measures the ratio between net income and investment. In social media marketing, that would be the cost spent on the time... Read more »

In a crowded sea of digital marketing reports, it’s important to know which ones have quality insights and which just add to the overall noise. Take note: Hootsuite’s State of Social Media 2023 report is one to make a priority and use as a “how-to” guide for your digital marketing... Read more »

Content marketing is changing, but, luckily, there are smart tools that support the innovation and allow content marketers to stay up-to-date with new technology. In this roundup, I am going to stay off the beaten path and suggest some tools that are not being featured in every other article for... Read more »

Economic uncertainty and inflation have led more than 40% of U.S. companies to trim their marketing budgets. These cuts pressure marketers to maximize return on investment and improve performance with limited resources.  Many content teams struggle with a heavy workload, feeling they must create, create and create some more. All... Read more »

Here’s an interesting question, with apologies if you’re not familiar with the red/blue pill reference: strategically, is it better to take the red pill and accept risk, sometimes in large amounts, to be relevant and available to customers in the spaces where they’re spending time, or take the blue pill... Read more »

TL;DR YouTube Features to Improve Views and Engagement Add video branding watermarks Use video thumbnails for additional branding and improved experience Section videos using Chapters Repurpose content using mobile-friendly, short-form video with YouTube Shorts Upload captions to videos for added accessibility Optimize everything for discoverability, including but not limited to:... Read more »

Snail mail may sound like a slow way to market a business, but career coach Kyle Elliott has found it to be instrumental to his success. Here’s why he thinks sending good old cards has helped his business grow, and how any founder can integrate this into their own marketing... Read more »

What is 🔓 Creators Unlocked? 🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts.Through in-depth interviews with various creators, the series seeks to provide a deeper understanding of the creative process and the challenges of... Read more »

One-to-one marketing can seem like an antiquated way to grow a business compared to the options available on digital channels, but Shay Paresh has found it to be instrumental to her beauty brand’s success. Here’s why, and how she’s thinking about scaling this strategy.... Read more »

Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.... Read more »

In this article, we will walk through three steps to use LinkedIn to build your personal brand with advice from experts.... Read more »

Here's a quick rundown of Instagram Collab posts and why you should be using this feature in your social media strategy.... Read more »

In this article, we explore the creative process of four creators: Jayde Powell, Dre Fox, and Katie Xu. Each of these creators has a unique style and approach to their craft, making them stand out in their respective fields.... Read more »

With the newsletters on this list, you'll be able to stay on top of all developments in social media and learn from amazing experts... Read more »

When Annelise Hillmann had an idea for a company while still in college, she could have waited until after graduation to get started. Instead, she started building while she was still a student—and she’s so glad she did. Here’s how her unique path helped her find success.... Read more »

In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.... Read more »

A deep dive into the experience of 3,000 remote workers around the world, their work structure, their struggles and their career growth and pay.... Read more »

Feel like you’re trying to get the word out about your business and nobody is paying attention? Founder Tiffany Yu was having the same challenge, so she decided to take matters into her own hands and become her own best hype person. Here are some of her best DIY marketing... Read more »

Inspiration can be hard to come by, but AI can help. In this article, we walk through 50 prompts you can use to get the most out of AI for your social media.... Read more »

Dave, a Customer Advocate at Buffer, shares how a new role within the company inspired a lifestyle change through new habits.... Read more »

Want to start using email marketing for your nonprofit organization? Learn how with these best practices, tips, and nonprofit email campaign examples.... Read more »

Follow our step-by-step framework and discover how email marketing can take your small business to new heights.... Read more »

Blogging has become a popular way for people to share their knowledge and connect with others online. However, with so many blogs out there, it can be challenging to get your content in front of the right audience. That’s where RSS-to-email services come in.... Read more »

Looking for inspiring email marketing examples? Take a look at these 30+ best email marketing campaigns and learn what makes them so effective.... Read more »

Google Ads are the most popular advertising platform, a must-have for business right along Facebook Ads and LinkedIn Ads. But with the growing number of alternatives and increasing prices the question we answer today is – is it still worth the hype?... Read more »

Looking for a more affordable and versatile alternative to Klaviyo? We’ve tested and thoroughly reviewed four best ones.... Read more »

GetResponse is honored to announce a new solution that will revolutionize your email marketing: an AI Email Generator with a native AI Subject Line Generator. Both of these solutions are powered by OpenAI’s GPT-3 technology, letting you create high-converting emails and subject lines in seconds with a push of a... Read more »

How many times have you used ChatGPT yet? (Notice how I didn’t ask if you’ve used it). What about DALL-E2? Or Midjourney? Every little aspect of marketing can now be optimized, improved, and speed up thanks to Artificial Intelligence.  But let’s not talk about every aspect of marketing. There’s probably... Read more »

Review the best online referral programs to make money, including GetResponse, Dropbox, Fiverr, Tesla, Robinhood, Spanx, and more.... Read more »