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    Successful Blog

  • 7 reasons why visitors leave websites for ever
    When I built my first website in 2003, none of the tools we have today existed. WordPress was a newborn and you had to know HTML! For an entire week, I worked my butt off within Microsoft FrontPage. I was so proud of the result that I spent the first... Read more »
    Source: Successful Blog | Published: December 5, 2024 - 8:43 pm
  • Nonprofits and Social Media: Which Sites Work Best for NPOs (and Why the Answer Isn’t All of Them)
    Social media is a must for nonprofit organizations (NPOs). NPOs have to get in the social media game if they want to stay relevant and grow their donor base with the up and coming (of age) donors. What I haven’t addressed is why NPOs shouldn’t use ALL social media networks... Read more »
    Source: Successful Blog | Published: November 22, 2024 - 12:39 am
  • Are Complaints the Biggest Social Media Traffic Drivers?
    Have you ever had the opportunity to moan about something via social media? Did you do it? Put your hand up if the answer is yes… Was it the stale bread in your lunchtime snack, a broken product, or something that you purchased but it didn’t work or was it... Read more »
    Source: Successful Blog | Published: October 29, 2024 - 4:21 pm
  • Your Company Blog – Why It’s Still Your Online Marketing Hub
    With all of the excitement about Facebook, Twitter and now, Linkedin, you might get so distracted that you forget about your blog. Big mistake! Your company blog is the best asset that your company has and should be the hub of all of your online marketing activities. Here’s why your... Read more »
    Source: Successful Blog | Published: September 27, 2024 - 5:20 pm
  • 5 Reasons Your Company Should Not Use Online Videos
    There are a lot of very good reasons to use online videos for your company, and it has been effective for both B2B and b2c companies.   However, the internet is littered with videos that should have never been made, and here are some obstacles that may keep you from creating... Read more »
    Source: Successful Blog | Published: June 8, 2024 - 11:18 pm
  • How to Choose (and Use) the Best Tools for Your Business
    Tools have the power to either make your life simpler, or more complicated, depending on what you choose. That is why making the right choice is important. Here are my top tips on finding what tools are right for your blog or business. Start by defining your needs. Most people... Read more »
    Source: Successful Blog | Published: May 1, 2024 - 8:06 pm
  • Watch Your Tone! Finding Your Brand Voice
    Whether you realize it or not, your brand has a tone of voice. You may have a hard time identifying it, but you can bet your customers are aware of it.  The good news is that you can control and shape this tone – but you better act sooner rather... Read more »
    Source: Successful Blog | Published: March 25, 2024 - 10:06 pm
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    Seth's Blog

  • ● Don’t steal the revelation
    Learning is a journey of incompetence. First, we realize that there’s something we don’t know. Then we see that we’re going to be better at it, and we’re not good at it yet. Then we figure it out and we’ve succeeded. Repeat. When we pre-process the information and simply test... Read more »
    Source: Seth's Blog | Published: January 19, 2025 - 9:51 am
  • Memo to the future
    The experience of the now is often more vivid than a distant memory. As a result, we can make decisions in the future without enough regard for how we felt the last time we were in a similar situation. Here’s a simple hack that can inform your decisions… You know... Read more »
    Source: Seth's Blog | Published: January 18, 2025 - 10:03 am
  • Embracing externalities
    Freedom is something we desire. The freedom to choose, to speak up, to produce, to follow our passions and our dreams. And organizations in search of efficiency, shortcuts or profits often argue for freedom as well. The freedom to organize their production and to go to market without regulation or... Read more »
    Source: Seth's Blog | Published: January 17, 2025 - 10:03 am
  • Building a process culture
    Process is the investment we make in inefficiency now to prevent errors from costing us later. Jet airlines are the safest form of travel ever created, largely because of the inefficient process that we put in place. They’re over tested and over staffed, with checklists and feedback loops in place... Read more »
    Source: Seth's Blog | Published: January 16, 2025 - 10:03 am
  • Good advice
    The cult of consulting suggests that if you simply had better advice from someone who knew more than you, your problems could be solved. Generally, the advice isn’t really the hard part. There’s endless good advice just a click away. The art is in creating the conditions for people to... Read more »
    Source: Seth's Blog | Published: January 15, 2025 - 9:54 am
  • Annoyed
    Annoyance is the inflammation that occurs after a mild emotional injury or wound. Like a physical inflammation, if it’s not cared for it can become infected. The difference is that an annoyance is easier for us to control. We can invest the energy to build a habit about what we... Read more »
    Source: Seth's Blog | Published: January 14, 2025 - 10:03 am
  • Decisions and choices
    Decisions are easy, choices are hard. A good decision is our best analysis of the facts, options and risks. If it’s too close to call, flip a coin, because it’s too close to call. On the other hand, a choice involves understanding our priorities, evaluating our preference for risk and... Read more »
    Source: Seth's Blog | Published: January 13, 2025 - 10:49 am
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    Duct Tape Marketing

  • Clone of Weekend Favs January 18th
    Clone of Weekend Favs January 18th written by Jordan E read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to... Read more »
    Source: Duct Tape Marketing | Published: January 18, 2025 - 2:00 pm
  • How Strategic Planning Can Help You Crush Your Goals in 2025
    How Strategic Planning Can Help You Crush Your Goals in 2025 written by John Jantsch read more at Duct Tape Marketing Strategic planning is one of those things that’s easy to push off because, let’s face it, running a business keeps you busy. But here’s the deal: if you don’t... Read more »
    Source: Duct Tape Marketing | Published: January 17, 2025 - 11:31 pm
  • Stop Killing Ideas! Use “Yes, And” Instead of “No, Because”
    Stop Killing Ideas! Use “Yes, And” Instead of “No, Because” written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Duncan Wardle In this episode of the Duct Tape Marketing Podcast, I interviewed Duncan Wardle, former Head of Innovation and Creativity at Disney, who... Read more »
    Source: Duct Tape Marketing | Published: January 16, 2025 - 10:30 am
  • Why Two Weeks Notice Is Hurting Workplace Culture
    Why Two Weeks Notice Is Hurting Workplace Culture written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, and author... Read more »
    Source: Duct Tape Marketing | Published: January 15, 2025 - 5:17 pm
  • Weekend Favs January 11th
    Weekend Favs January 11th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them... Read more »
    Source: Duct Tape Marketing | Published: January 11, 2025 - 3:00 pm
  • VideoSolving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service)
    Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content, run Google Ads, post on social media, and optimize for SEO. The advice is everywhere, but... Read more »
    Source: Duct Tape Marketing | Published: January 10, 2025 - 7:42 pm
  • The Secret to Smarter, Focused Productivity
    The Secret to Smarter, Focused Productivity written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jay Papasan In this episode of the Duct Tape Marketing Podcast, I interviewed Jay Papasan, a bestselling author, VP of strategic content at Keller Williams Realty International, and... Read more »
    Source: Duct Tape Marketing | Published: January 9, 2025 - 10:30 am
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    Convince and Convert

  • VideoNew Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina)
    Insights from Orbit Media’s 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows... Read more »
    Source: Convince and Convert | Published: December 14, 2024 - 12:05 am
  • VideoThe Google + Reddit Partnership: What Does This Mean for Your Content Strategy
    In February 2024, Google and Reddit announced a partnership that involved Google’s access to Reddit’s content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Google’s search result pages, both through organic rankings and separate “discussions”  sections which would often be featured in SERPs. The partnership raised... Read more »
    Source: Convince and Convert | Published: December 8, 2024 - 5:37 pm
  • VideoThe Power of Niche Targeting: How Marketers Can Win by Thinking Small
    In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting—focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a... Read more »
    Source: Convince and Convert | Published: November 23, 2024 - 3:07 am
  • VideoB2B Social Media Marketing Trends for 2025
    The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. New strategies and content formats are redefining interactions with potential customers,... Read more »
    Source: Convince and Convert | Published: November 12, 2024 - 4:48 pm
  • VideoMaster Marketing Personalization with a Data-Driven Approach [Book Excerpt]
    Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization, is all about – showing you how to use data to create marketing that really resonates. We all know data is important, but a... Read more »
    Source: Convince and Convert | Published: October 26, 2024 - 5:39 am
  • Top 5 AI Writing Assistants for Smart Writers to Use in 2025
    Are you a freelance writer who wants to speed up your writing process? Or are you a marketer trying to make your content production processes more efficient? If so, you will find AI writing assistants helpful. An AI writing assistant is an application that uses artificial intelligence technology to help... Read more »
    Source: Convince and Convert | Published: October 20, 2024 - 3:00 pm
  • Key Considerations for Smart Marketing Leaders Adopting AI
    If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in... Read more »
    Source: Convince and Convert | Published: October 9, 2024 - 11:26 pm
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    MarketingProfs How-To Articles

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 28, 2022 - 2:00 pm
  • How to Use Psychology in E-Commerce [Infographic]
    This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 28, 2022 - 1:00 pm
  • Three Ways to Get More PR for Your Business
    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • The Top Challenges Women Face in Revenue-Generating Roles
    Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan
    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 26, 2022 - 2:00 pm
  • Seven Pillars of B2B Brand Reputation Management
    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 26, 2022 - 2:00 pm
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    Adweek

  • ● UPDATE: TikTok Said It’s Restoring Service After Trump Reassurance
    UPDATE (Jan 19, 1:20pm ET): After President Donald Trump said he would issue an executive order to delay the TikTok ban, TikTok posted a statement on X saying it is working to restore service, adding: "We thank President Trump for providing the necessary clarity and assurance to our service providers... Read more »
    Source: Adweek | Published: January 19, 2025 - 5:27 am
  • Here’s How Reporters Are Covering the Los Angeles Wildfires (Updated)
    Updated at Jan. 17 at 5 p.m. ET with new details, stories and behind the scenes images The eyes of the country remain on on Los Angeles, where 2025's first climate-related disaster is playing out in real time. On Tuesday Jan. 7, a severe windstorm swept through the L.A. region,... Read more »
    Source: Adweek | Published: January 17, 2025 - 10:00 pm
  • Ticker: CNN Settles Zachary Young Defamation Case
    Top of the Ticker: CNN has been found liable by a Florida jury in its defamation case brought by Navy veteran Zachary Young. Young had accused the network of inflicting financial harm as a result of displaying his face onscreen alongside a Nov. 2021 story that discussed a "black market"... Read more »
    Source: Adweek | Published: January 17, 2025 - 9:58 pm
  • Brands That Invest In Immersive Experiences Must Change The Way They Think About ROI
    This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits. At a live Adweek group chat at CES 2025 in Las Vegas, presented... Read more »
    Source: Adweek | Published: January 17, 2025 - 8:29 pm
  • With the TikTok Ban All but Confirmed, Here’s Where Marketers Can Still Focus Their Efforts
    As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions ranging from strategic reevaluation to outright panic. However, history shows us that platforms evolve, algorithms shift, and audiences adapt.... Read more »
    Source: Adweek | Published: January 17, 2025 - 8:11 pm
  • Some News Influencers Have Already Lost Ad Revenue As TikTok Ban Nears
    Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world went into lockdown amidst the Covid-19 pandemic, the platform saw its audience skyrocket. And those incoming viewers... Read more »
    Source: Adweek | Published: January 17, 2025 - 8:09 pm
  • How News Networks Are Aiding Los Angeles Wildfire Relief Efforts
    The wildfires that have raged in the Los Angeles area since Jan. 7 have resulted in large-scale amounts of property destruction and people displacement. With the death toll still climbing and over 12,000 structures damaged, it is expected to be one of the costliest natural disasters in the country's history,... Read more »
    Source: Adweek | Published: January 17, 2025 - 7:59 pm
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    AWeber Blog

  • Introducing Email Automation with Version Control
    Managing automations has never been easier or more intuitive. The latest updates to the Campaign Builder give you the flexibility, control, and peace of mind to test, refine, and perfect your email automations without disrupting live workflows. Whether you're making small tweaks or experimenting with bold new strategies, automations with... Read more »
    Source: AWeber Blog | Published: January 15, 2025 - 3:00 pm
  • Feeling Isolated as a Small Business Owner? You’re Not Alone—Find Your Community!
    Running a small business can feel pretty isolating, can’t it? The long hours, endless decisions, and constant second-guessing—all while flying solo. It's easy to feel like you’re the only one navigating this wild journey. But here’s a little secret: you don’t have to go it alone! 🙌 Why Small Business... Read more »
    Source: AWeber Blog | Published: January 9, 2025 - 3:00 pm
  • Fast login with Google One Tap
    For anyone looking to streamline their email marketing experience, simplicity and speed can mean everything. Now, there’s a new way to get started and stay connected, without the fuss of traditional sign-up and login steps. Introducing Google One Tap, a more direct path to accessing AWeber and unleashing the full... Read more »
    Source: AWeber Blog | Published: December 16, 2024 - 3:03 pm
  • [New Feature] Inline emoji-picker and more keyboard shortcuts
    Keyboard shortcuts have become ubiquitous. They are indispensable tools that help everyone navigate their digital environments with speed and ease. Now you can use one more keyboard shortcut to add some personality and fun to your AWeber emails and landing pages with ease: introducing the inline emoji-picker. Simply type ':'... Read more »
    Source: AWeber Blog | Published: September 10, 2024 - 1:39 pm
  • 8 Top Brainstorming Techniques to Help You Write Killer Emails
    I can’t think of anything to write. Sound familiar? Of course it does. It's one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann... Read more »
    Source: AWeber Blog | Published: September 3, 2024 - 7:12 pm
  • Are image-only emails good for reader experience or problematic?
    I’m gonna take things way back. During my senior year of high school, I served as the entertainment editor for our school magazine. For my fellow Gilmore Girls fans out there, I felt like Rory writing and editing for her school’s newspaper, The Franklin (minus the uniforms and a character... Read more »
    Source: AWeber Blog | Published: August 22, 2024 - 1:32 pm
  • Email personalization: Using dynamic content to speak to your audience
    Daniel Pink tells a story in his book “Drive” about a university struggling to collect donations for a food drive. Researchers had the notion that adding context to make the ask feel more for an individual, and not just blanket marketing, they’d see a better response. So they decided to... Read more »
    Source: AWeber Blog | Published: August 21, 2024 - 7:00 pm
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    Get Response

  • The Best Free Online Course Creators
    With the global e-learning market projected to reach $842.64 billion by 2030, there’s never been a better time to create your own online course. You can share your knowledge with thousands of people, but the cost of tools feels like a barrier.  Free online course creators remove that hurdle and... Read more »
    Source: Get Response | Published: January 17, 2025 - 1:50 pm
  • The Most Effective Teaching Styles
    Remember that one teacher who inspired you the most in school with their passion, engaging creativity, and how they seemed to know exactly how to make every lesson click? The unique way they connected with students and brought learning to life was all part of their teaching style.  You see,... Read more »
    Source: Get Response | Published: January 17, 2025 - 10:49 am
  • My last article as a GetResponse employee
    Here’s my story about how I applied the skills and knowledge I’ve learned at GetResponse and used them to generate €150,000+ in under a year.... Read more »
    Source: Get Response | Published: January 16, 2025 - 3:31 pm
  • GetResponse vs Kajabi: Which platform is right for your business?
    Kajabi is one of the most recognized online course builders. This comprehensive, all-in-one platform provides various tools to help online course builders create and sell courses in one place. However, users consistently complain about its high pricing. GetResponse, on the other hand, is better known for its email marketing and... Read more »
    Source: Get Response | Published: January 15, 2025 - 1:01 pm
  • The top 10 best online community platforms for engagement and growth
    Online community platforms bring people together. Building strong, engaged communities has become essential for businesses, creators, and organizations. 66% of brands report that online communities have helped them boost customer retention. Another 68% say these communities have helped generate new leads.  The best online community platforms enable people to connect,... Read more »
    Source: Get Response | Published: January 13, 2025 - 3:38 pm
  • Top drag & drop course builders for easy course creation
    So you have some great knowledge to share with the world and are certain an online course is the best way to package it. However, the thought of all the tech jargon that will go over your head and the endless design decisions make your head spin whenever you think... Read more »
    Source: Get Response | Published: January 13, 2025 - 2:08 pm
  • Top AI course builders to help you publish your content fast in 2025
    An AI course builder is a platform that uses artificial intelligence to automate various tasks of the course creation process. For example, they can automate course planning and some content creation tasks to reduce the time-to-market for your course. Here is some context. It can take between 8-12 weeks to... Read more »
    Source: Get Response | Published: December 27, 2024 - 4:01 pm