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    Marketing

  • ● AI search visibility ROI: How to measure what matters (& ignore what doesn’t)
    As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI has been thrown into the mix. But how do you know if your AI search efforts are even working?... Read more »
    Source: Marketing | Published: August 12, 2026 - 11:00 am
  • Video● Top B2B SEO tools that actually grow your pipeline in 2026
    The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are increasingly discovering vendors through AI-generated answers. A strong Google ranking still matters, but so does visibility in AI search, and B2B teams need traffic that’s actually likely to... Read more »
    Source: Marketing | Published: August 12, 2026 - 11:00 am
  • AI search performance KPIs every marketer should track
    As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward a decade, I never expected traffic and search rank to be part of that conversation.... Read more »
    Source: Marketing | Published: August 11, 2026 - 5:00 pm
  • The simple way to make your marketing claims 42.9% more believable
    A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one of those facts that seems... Read more »
    Source: Marketing | Published: August 10, 2026 - 1:00 pm
  • What is enterprise marketing automation? Features, platforms, and best practices
    Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms or trying to modernize a fragmented stack, this guide covers everything you need to make a confident decision.... Read more »
    Source: Marketing | Published: August 7, 2026 - 11:00 am
  • HubSpot AEO vs. Scrunch: Which tool fits your workflow?
    If you’re evaluating answer engine optimization tools, here’s the short version: HubSpot AEO is an insight-to-execution platform that connects AI visibility data directly to your CRM and content workflows. Scrunch is a focused monitoring and benchmarking tool that excels at multi-engine tracking and competitive share-of-voice analysis.... Read more »
    Source: Marketing | Published: August 6, 2026 - 6:30 pm
  • HubSpot AEO vs. Ahrefs Brand Radar: Features compared [2026]
    As more buyers skip search entirely and go straight to ChatGPT, Gemini, or Perplexity for recommendations, marketers are realizing they need a new kind of tool — one that shows them how their brand appears in AI answers and what to do about it. That’s what both HubSpot AEO and... Read more »
    Source: Marketing | Published: August 6, 2026 - 11:00 am
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    Successful Blog

  • Apple Faces $1.8M Lawsuit Over Fake Bitcoin App on App Store: Security Questions Rise
    Apple is facing a major legal challenge after three cryptocurrency users filed a lawsuit accusing the company of allowing a fake Bitcoin wallet application to appear on the App Store. The users claim that the fraudulent app caused combined losses of approximately $1.8 million in Bitcoin. The case has placed... Read more »
    Source: Successful Blog | Published: July 28, 2026 - 11:07 am
  • After OKX Returns to South Korea, Can Users Trust the Crypto Exchange Again?
    The return of the OKX app to South Korea has reopened a major debate among local crypto users: can the exchange be trusted again after facing regulatory pressure and app availability issues? The incident raised concerns about compliance, user protection, and the long-term reliability of offshore cryptocurrency platforms operating in... Read more »
    Source: Successful Blog | Published: July 28, 2026 - 10:00 am
  • How Apple Beat Nvidia Without Winning the AI Chip War: The Strategy That Shocked Investors
    Apple has achieved something few investors expected during the artificial intelligence boom: it overtook Nvidia without becoming the dominant force in AI chips. While Nvidia built a trillion-dollar empire by supplying the processors powering generative AI systems, Apple followed a different path. Instead of competing directly in the AI infrastructure... Read more »
    Source: Successful Blog | Published: July 28, 2026 - 7:24 am
  • COTI Price Prediction 2026-2030: Can COTI Hit $1 in the Next Crypto Bull Run?
    COTI has evolved from a DAG-based payments network into a privacy-focused Ethereum Layer 2. With the crypto market showing renewed volatility in mid-2026, investors are asking whether COTI can deliver strong gains-and potentially approach or hit $1-during the next major bull cycle. This article covers what COTI is, its current... Read more »
    Source: Successful Blog | Published: July 28, 2026 - 5:47 am
  • BitMart Shuts Down After 9 Years, Becoming Second Crypto Exchange to Exit in Days
    The cryptocurrency industry is witnessing another major shift as BitMart announces the shutdown of its exchange operations after nearly nine years of service. The move makes BitMart the second crypto exchange to exit the market within days, highlighting growing challenges among centralized trading platforms. BitMart, which launched in 2018 and... Read more »
    Source: Successful Blog | Published: July 27, 2026 - 11:43 am
  • BancaStato Integrates Avaloq Crypto Services to Expand Digital Banking
    Swiss cantonal bank BancaStato has expanded its digital banking ecosystem by integrating regulated cryptocurrency services through Avaloq and Sygnum’s digital asset infrastructure. The move allows customers to buy, hold, and sell selected cryptocurrencies directly through BancaStato’s existing digital banking channels, marking a significant step in the adoption of digital assets... Read more »
    Source: Successful Blog | Published: July 27, 2026 - 6:38 am
  • USCR (United States Crypto Reserve) Crypto Forecast 2026–2030: Price Targets, Growth Drivers and Risks
    United States Crypto Reserve (USCR) is a Solana-based memecoin that positions itself as a community-driven representation of an on-chain “crypto reserve” focused on American-built digital assets. Despite its patriotic branding and name, it has no affiliation with the U.S. government. The project maintains a publicly verifiable treasury of selected cryptocurrencies... Read more »
    Source: Successful Blog | Published: July 26, 2026 - 8:24 am
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    Seth's Blog

  • ● The magic of a two-year waitlist
    The Decware triode amp is the best low-power stereo amp I’ve ever heard. And it’s a bargain. If you have the right speakers, it’s an extraordinary device. And there’s a two-year waitlist. 2000 people, 11 pages long. This approach to timing and production serves all the people that matter to... Read more »
    Source: Seth's Blog | Published: August 12, 2026 - 9:03 am
  • Attention up for auction
    If you win an auction to get a click, you probably overpaid. Every other bidder stopped bidding, that’s why you won. Putting attention up for auction is a good business model—for the seller.... Read more »
    Source: Seth's Blog | Published: August 11, 2026 - 9:03 am
  • Give me one reason
    When your project, proposal or resume is rejected, it’s tempting to try to understand why. Scrutinize the rejection letter and turn the short sentence into a paragraph or an essay, then play it over and over in your search for how to do better next time. If you can simply... Read more »
    Source: Seth's Blog | Published: August 10, 2026 - 8:11 am
  • “We’re all being surprised at the same time”
    Keith Jarrett on improvisation. When the artist is creating in real time, in conjunction with the witnesses in the room, “performance” goes away. It’s creation. Improvisation is a privilege, a chance to create without a guarantee.... Read more »
    Source: Seth's Blog | Published: August 9, 2026 - 9:03 am
  • The McIntosh Modernity Index
    There’s a village in Luxembourg that’s right outside the main metropolis. A farmer often ties up a donkey to the little bridge leading to town. The juxtaposition of international digital trading and donkeys is a reminder that as fast as the future arrives, the past also sticks around. We can... Read more »
    Source: Seth's Blog | Published: August 8, 2026 - 9:03 am
  • As the crow flies
    You’re not a crow, neither is your project. To get from a village in rural France to Los Angeles, the trip to London might be a tiny fraction of the distance from London to LA, but it takes more than half the time. It’s easy to imagine that every step... Read more »
    Source: Seth's Blog | Published: August 7, 2026 - 9:03 am
  • The modern library
    Is this where books go to die? There are about 7500 public libraries in the US, and until recently, more than a third of their transactions were for DVDs. What’s a library for? The media has changed, our needs have changed, but the dynamics of funding, architecture and expectation have... Read more »
    Source: Seth's Blog | Published: August 6, 2026 - 9:03 am
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    Duct Tape Marketing

  • Why Marketing Agencies Must Shift From Deliverables to Strategy
    Why Marketing Agencies Must Shift From Deliverables to Strategy written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian... Read more »
    Source: Duct Tape Marketing | Published: August 6, 2026 - 7:27 pm
  • AI Is Rewriting How Customers Choose Your Business
    AI Is Rewriting How Customers Choose Your Business written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview 94% of buyers now use AI before they ever land on a website. Sara Nay, CEO of Duct Tape Marketing, joins John Jantsch to unpack what that... Read more »
    Source: Duct Tape Marketing | Published: August 5, 2026 - 9:25 pm
  • The Marketing Channel AI Can’t Commoditize
    The Marketing Channel AI Can’t Commoditize written by John Jantsch read more at Duct Tape Marketing Catch The Full Episode Overview Marketing output is up everywhere, and John Jantsch has good news about where to point it. AI has made it easy for anyone to put out decent marketing content,... Read more »
    Source: Duct Tape Marketing | Published: July 30, 2026 - 8:33 pm
  • Rethinking the customer journey in the age of AI
    Rethinking the customer journey in the age of AI written by John Jantsch read more at Duct Tape Marketing Think about the last time you needed a service you’d never bought before. A new accountant. A contractor. Someone to fix your marketing. Where did you start? For more and more... Read more »
    Source: Duct Tape Marketing | Published: July 30, 2026 - 5:05 pm
  • AI Can Create Content. It Can’t Create Thought Leadership
    AI Can Create Content. It Can’t Create Thought Leadership written by John Jantsch read more at Duct Tape Marketing Catch The Full Episode   Overview What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this... Read more »
    Source: Duct Tape Marketing | Published: July 29, 2026 - 7:33 pm
  • Did AI Make Referrals Your Most Important Marketing Channel
    Did AI Make Referrals Your Most Important Marketing Channel written by John Jantsch read more at Duct Tape Marketing Something odd is happening in marketing right now. Output is way up. Results are down. Business owners tell me they’re publishing more content, sending more email, and running more outreach than... Read more »
    Source: Duct Tape Marketing | Published: July 29, 2026 - 6:57 pm
  • The 5 Stages From Operator to Owner
    The 5 Stages From Operator to Owner written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Every agency founder wants out of the day-to-day grind eventually. Jason Swenk’s take: the real win isn’t reaching CEO, it’s building something that doesn’t need you at all,... Read more »
    Source: Duct Tape Marketing | Published: July 23, 2026 - 10:25 pm
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    Convince and Convert

  • Inbox Anarchy: An Audience-First Email Marketing Strategy
    My theory is that marketing leaders don’t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. There’s always another podcast episode, a LinkedIn think piece, and a “must-read” report. But, you don’t have time to consume it all.... Read more »
    Source: Convince and Convert | Published: March 20, 2025 - 8:02 pm
  • How to Take a More Goal-Oriented Approach to Marketing Data
    The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isn’t to “do more” but to fundamentally change how we think about data and marketing’s... Read more »
    Source: Convince and Convert | Published: February 24, 2025 - 7:00 pm
  • How to Use Data More Strategically to Reach Audiences
    Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, you’ll discover opportunities... Read more »
    Source: Convince and Convert | Published: February 10, 2025 - 3:32 pm
  • 5 YouTube Video Editors for Healthcare Marketing in 2025
    The Best YouTube Video Editors for Healthcare Marketing in 2025 Video marketing is transforming the healthcare industry, making complex medical information more accessible, engaging, and trustworthy. Whether you’re a healthcare provider, hospital, or medical technology company, video content can help educate patients, highlight expertise, and humanize your brand. Healthcare marketers... Read more »
    Source: Convince and Convert | Published: January 15, 2025 - 3:00 pm
  • New Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina)
    Insights from Orbit Media’s 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows... Read more »
    Source: Convince and Convert | Published: December 14, 2024 - 12:05 am
  • The Google + Reddit Partnership: What Does This Mean for Your Content Strategy
    In February 2024, Google and Reddit announced a partnership that involved Google’s access to Reddit’s content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Google’s search result pages, both through organic rankings and separate “discussions”  sections which would often be featured in SERPs. The partnership raised... Read more »
    Source: Convince and Convert | Published: December 8, 2024 - 5:37 pm
  • The Power of Niche Targeting: How Marketers Can Win by Thinking Small
    In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting—focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a... Read more »
    Source: Convince and Convert | Published: November 23, 2024 - 3:07 am
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    MarketingProfs How-To Articles

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 28, 2022 - 2:00 pm
  • How to Use Psychology in E-Commerce [Infographic]
    This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 28, 2022 - 1:00 pm
  • Three Ways to Get More PR for Your Business
    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • The Top Challenges Women Face in Revenue-Generating Roles
    Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan
    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 26, 2022 - 2:00 pm
  • Seven Pillars of B2B Brand Reputation Management
    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 26, 2022 - 2:00 pm
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    MarTech

  • Here are the marketing skills AI is making more valuable
    As AI takes on more execution, there is more need for marketers who bring judgment, strategy and the skills to direct the technology. The post Here are the marketing skills AI is making more valuable appeared first on MarTech.... Read more »
    Source: MarTech | Published: August 7, 2026 - 2:45 pm
  • 6 steps to protect your data from being stolen by vendors
    Learn how to audit martech vendors, limit their access to sensitive data and make security part of every software purchase. The post 6 steps to protect your data from being stolen by vendors appeared first on MarTech.... Read more »
    Source: MarTech | Published: August 7, 2026 - 1:17 pm
  • How to build a technology advisory committee that adds value
    Reduce duplicate software, improve adoption, and align technology investments with governance that supports smarter purchasing. The post How to build a technology advisory committee that adds value appeared first on MarTech.... Read more »
    Source: MarTech | Published: August 7, 2026 - 12:24 pm
  • Personalization still falls short of customer expectations
    Most brands recognize customers but don't understand their context. Learn what's keeping personalization from meeting rising customer expectations. The post Personalization still falls short of customer expectations appeared first on MarTech.... Read more »
    Source: MarTech | Published: August 7, 2026 - 12:17 pm
  • The latest AI-powered martech news and releases
    Klaviyo is acquiring AI startup Agency and bringing its founder, Elias Torres, aboard as chief product officer. The post The latest AI-powered martech news and releases appeared first on MarTech.... Read more »
    Source: MarTech | Published: August 6, 2026 - 3:24 pm
  • Time’s AI-only ads may be marketing’s next frontier
    Time is serving ads directly to AI crawlers, a strategy that could reshape how brands influence AI-generated answers. The post Time’s AI-only ads may be marketing’s next frontier appeared first on MarTech.... Read more »
    Source: MarTech | Published: August 6, 2026 - 3:00 pm
  • How agencies are evolving to overcome AI
    Routine content creation is becoming less valuable. New research shows agencies are responding by selling expertise instead of production. The post How agencies are evolving to overcome AI appeared first on MarTech.... Read more »
    Source: MarTech | Published: August 6, 2026 - 1:05 pm
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    AWeber Blog

  • Run Your Email Marketing From Claude With AWeber’s New Claude Connector
    You can now manage your AWeber account without leaving Claude. We’re is live in Claude's connector directory. Search for AWeber, click Connect, and authenticate your account. That's the entire setup. From there, ask Claude to draft a broadcast, add a subscriber, or pull your open and click rates. It happens... Read more »
    Source: AWeber Blog | Published: August 10, 2026 - 6:54 am
  • Spot High and Low Engagement at a Glance with New Sent Messages Charts
    Open rates, click rates, and email comparisons appear as a chart you can view at a glance. See which emails drove action and which ones didn't. Then send more of what works. Patterns and outliers surface at a glance, no digging required. See engagement trends over time The Opens and... Read more »
    Source: AWeber Blog | Published: August 6, 2026 - 12:24 pm
  • Your Email Links Automatically Show Up In Google Analytics
    Send an email, get a click, make a sale. Now you can trace that sale back to the exact subject line that started it. AWeber automatically tags every link in every email with UTM parameters before your email goes out. Open Google Analytics and the data's already waiting for you.... Read more »
    Source: AWeber Blog | Published: July 7, 2026 - 11:52 am
  • Enhance Your Images in the AI Builder
    A single product shot can now become whatever the moment calls for. A different scene, your branding, a fixed flaw, a promotional overlay. AWeber's AI image editing is now live in the AI Signup Form Builder, and it's coming soon to the AI Landing Page Builder and AI Email Builder.... Read more »
    Source: AWeber Blog | Published: June 30, 2026 - 3:53 pm
  • VideoPut Your Signup Form Exactly Where You Want It
    Where a signup form sits on your page changes who fills it out. A form embedded in your content catches someone mid-read, already interested. A form in a sidebar catches someone who's scanning. AWeber's AI Signup Form Builder now creates inline forms and places them on your site visually. Pick... Read more »
    Source: AWeber Blog | Published: June 24, 2026 - 6:15 pm
  • 14 Types of landing pages: What each one does and when to use it
    A landing page is a standalone web page built for one goal: getting visitors to take a single action. No navigation. No distractions. Just one ask. The type you build depends entirely on that ask. A page collecting email addresses is structured differently from a page selling a product. A... Read more »
    Source: AWeber Blog | Published: June 17, 2026 - 8:25 pm
  • Draft, Send, and Analyze. All From ChatGPT
    AWeber is one of the first email marketing tools in the ChatGPT App Marketplace. That means you can draft your next broadcast, check how your content is performing, and learn about your audience right inside of a ChatGPT conversation. The results you get won't just be a wall of text:... Read more »
    Source: AWeber Blog | Published: June 17, 2026 - 2:16 pm
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    Get Response

  • 7 best ecommerce marketing tools to grow your store in 2026 
    Ecommerce marketing tools are the software solutions online stores use to attract and retain customers. But customers discover and engage with brands through different channels. This forces ecommerce businesses to invest in multiple tools to reach their target customers.  The problem with this is that tracking customer data becomes a... Read more »
    Source: Get Response | Published: August 11, 2026 - 2:25 pm
  • 12 Best email marketing platforms in 2026
    The best email marketing platform depends on your business type and objectives. HubSpot is ideal if you’re looking for an all-in-one marketing platform. GetResponse is a great option if your goal is to automate the entire customer lifecycle. Klaviyo is a decent option for most ecommerce brands.  You get the... Read more »
    Source: Get Response | Published: August 4, 2026 - 1:30 pm
  • 6 ecommerce growth strategies from industry experts
    An ecommerce strategy is the roadmap that defines how you will create and scale your online store. It includes the tech you will use and the marketing strategies that will hopefully attract and retain customers.  But building an ecommerce store is the easy part. You can set up your online... Read more »
    Source: Get Response | Published: July 20, 2026 - 12:38 pm
  • What is Vibe Coding? Best tools, examples, and where to use the code
    Vibe coding is a way to build software by telling AI what you want instead of writing every line of code yourself. You describe the outcome, then guide the AI through revisions until the result is close enough to test, refine, or use. The main shift is that you no... Read more »
    Source: Get Response | Published: June 22, 2026 - 2:35 pm
  • Introducing Revenue Attribution for Automation — Finally see what your emails actually earn
    Traditional email marketing metrics are becoming harder to trust. Open rates are inflated. Clicks are distorted. In fact, our internal data shows 30–40% of email engagement can come from bots, not real recipients. And while we’ve built tools to filter out bot traffic and show real engagement, they still don’t answer the one question that matters... Read more »
    Source: Get Response | Published: April 14, 2026 - 9:15 am
  • Countdown timer emails: How to create urgency and increase email conversions
    Most email campaigns have the same problem: people don’t act immediately. A subscriber opens your email, scans the offer, and thinks, “I’ll check this later.” But by the time they return to their inbox, your message is buried under dozens of new ones. One way to prevent this is by... Read more »
    Source: Get Response | Published: March 23, 2026 - 3:02 pm
  • State of customer loyalty 2026: Insights from 3,000 consumers and brands
    Customer loyalty has moved from a marketing tactic to a board-level priority. But what does loyalty actually look like in 2026 – from both sides of the relationship? To answer that question, we surveyed 2,400 consumers who regularly purchase health, beauty, and wellness products and 600 direct-to-consumer brands operating across... Read more »
    Source: Get Response | Published: February 20, 2026 - 8:49 am