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    Marketing

  • How AI search optimization works for modern marketers
    Today, when a buyer asks ChatGPT, Perplexity, or Google’s AI Mode a question, they rarely see a list of suggested links. They see one synthesized answer that cites a handful of sources. If your brand is one of those citations, you win attention, traffic, and trust. If it isn’t, you’re... Read more »
    Source: Marketing | Published: October 7, 2026 - 6:00 pm
  • The best enterprise email marketing software in 2026
    Enterprise email marketing software is built for high-volume programs that span teams, brands, and regions. With so much software available, the hard part comes before and after the send — whether governance keeps every team within the rules, CRM-native data surfaces the right consented audience, and attribution connects email engagement... Read more »
    Source: Marketing | Published: October 7, 2026 - 6:00 pm
  • AI agents for digital marketing: How to scale campaign execution without scaling headcount
    Digital marketing is one of the most process-intensive functions in marketing, and AI agents for digital marketing are changing how teams handle that load. Every campaign involves the same chain of tasks. Building audiences, setting up nurture sequences, writing follow-ups, and monitoring performance all have to happen every time, across... Read more »
    Source: Marketing | Published: October 6, 2026 - 12:00 pm
  • AEO for outreach: How to earn citations and placements that build AI visibility
    Link-building and content outreach were built for search engines. Domain authority, anchor text, and referring domains were the signals that moved search rankings, and they translated directly into an SEO playbook you could run at scale. Answer engines don’t work the same way.... Read more »
    Source: Marketing | Published: October 6, 2026 - 12:00 pm
  • AEO for content marketers: How to capture awareness and drive revenue with content
    Content marketers are used to publishing consistently, earning trust, and measuring how content contributes to demand. But now, buyers also do their research in AI assistants and answer engines, sometimes without clicking through to a website. ... Read more »
    Source: Marketing | Published: October 6, 2026 - 12:00 pm
  • AEO for founders: How to get your brand in front of AI-assisted buyers without a marketing team
    As a founder, your attention is on pipeline, retention, and the next 90 days rather than how AI engines describe your company. But your buyers are already asking AI which vendors to consider — including you.... Read more »
    Source: Marketing | Published: October 6, 2026 - 12:00 pm
  • AEO for SEO: How to maintain search visibility as buyers move to answer engines
    Search engine optimization (SEO) teams have long used rankings, organic traffic, and conversions to understand how people find and engage with content. Those signals still matter, but they don’t show whether a brand appears in AI-generated answers.... Read more »
    Source: Marketing | Published: October 6, 2026 - 12:00 pm
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    Successful Blog

  • Apple Faces $1.8M Lawsuit Over Fake Bitcoin App on App Store: Security Questions Rise
    Apple is facing a major legal challenge after three cryptocurrency users filed a lawsuit accusing the company of allowing a fake Bitcoin wallet application to appear on the App Store. The users claim that the fraudulent app caused combined losses of approximately $1.8 million in Bitcoin. The case has placed... Read more »
    Source: Successful Blog | Published: July 28, 2026 - 11:07 am
  • After OKX Returns to South Korea, Can Users Trust the Crypto Exchange Again?
    The return of the OKX app to South Korea has reopened a major debate among local crypto users: can the exchange be trusted again after facing regulatory pressure and app availability issues? The incident raised concerns about compliance, user protection, and the long-term reliability of offshore cryptocurrency platforms operating in... Read more »
    Source: Successful Blog | Published: July 28, 2026 - 10:00 am
  • How Apple Beat Nvidia Without Winning the AI Chip War: The Strategy That Shocked Investors
    Apple has achieved something few investors expected during the artificial intelligence boom: it overtook Nvidia without becoming the dominant force in AI chips. While Nvidia built a trillion-dollar empire by supplying the processors powering generative AI systems, Apple followed a different path. Instead of competing directly in the AI infrastructure... Read more »
    Source: Successful Blog | Published: July 28, 2026 - 7:24 am
  • COTI Price Prediction 2026-2030: Can COTI Hit $1 in the Next Crypto Bull Run?
    COTI has evolved from a DAG-based payments network into a privacy-focused Ethereum Layer 2. With the crypto market showing renewed volatility in mid-2026, investors are asking whether COTI can deliver strong gains-and potentially approach or hit $1-during the next major bull cycle. This article covers what COTI is, its current... Read more »
    Source: Successful Blog | Published: July 28, 2026 - 5:47 am
  • BitMart Shuts Down After 9 Years, Becoming Second Crypto Exchange to Exit in Days
    The cryptocurrency industry is witnessing another major shift as BitMart announces the shutdown of its exchange operations after nearly nine years of service. The move makes BitMart the second crypto exchange to exit the market within days, highlighting growing challenges among centralized trading platforms. BitMart, which launched in 2018 and... Read more »
    Source: Successful Blog | Published: July 27, 2026 - 11:43 am
  • BancaStato Integrates Avaloq Crypto Services to Expand Digital Banking
    Swiss cantonal bank BancaStato has expanded its digital banking ecosystem by integrating regulated cryptocurrency services through Avaloq and Sygnum’s digital asset infrastructure. The move allows customers to buy, hold, and sell selected cryptocurrencies directly through BancaStato’s existing digital banking channels, marking a significant step in the adoption of digital assets... Read more »
    Source: Successful Blog | Published: July 27, 2026 - 6:38 am
  • USCR (United States Crypto Reserve) Crypto Forecast 2026–2030: Price Targets, Growth Drivers and Risks
    United States Crypto Reserve (USCR) is a Solana-based memecoin that positions itself as a community-driven representation of an on-chain “crypto reserve” focused on American-built digital assets. Despite its patriotic branding and name, it has no affiliation with the U.S. government. The project maintains a publicly verifiable treasury of selected cryptocurrencies... Read more »
    Source: Successful Blog | Published: July 26, 2026 - 8:24 am
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    Seth's Blog

  • How do you like them apples?
    In October, the apples in New England are some of the best in the world. Alas, the apples in this bowl are nine months old and from 3000 miles away. I found them sitting in a forlorn corner of a hotel gym in Cape Cod. Why source lousy apples? Because... Read more »
    Source: Seth's Blog | Published: October 7, 2026 - 9:03 am
  • Building a second-wave AI business
    A very long rant, riffing on the opportunity for bootstrapped startups who seek to create value using AI. I wrote it a while ago, thought it was too long, but in arguing with an AI today (everyone needs a hobby) I realized it was worth sharing: Most AI success stories... Read more »
    Source: Seth's Blog | Published: October 6, 2026 - 4:57 pm
  • Lobby expertise
    Someone who has seen a lot of movies but has never made one has a certain kind of knowledge. The same is true for clients, patients and students. They haven’t solved a problem, healed a patient or taught a class, but they’ve seen it done. They might have something helpful... Read more »
    Source: Seth's Blog | Published: October 6, 2026 - 9:03 am
  • Create a handoff doc
    Imagine if your job required you to maintain an updated handoff doc, something the boss could give to a new hire that would let them immediately get caught up on the work. All the file names, locations, assumptions, choices, dilemmas and contacts, organized and ready to go. Creating something like... Read more »
    Source: Seth's Blog | Published: October 5, 2026 - 9:03 am
  • Getting critical
    I’d heard a lot about critical theory but didn’t really understand what was being talked about. The Frankfurt School of the 1930s wasn’t really a school. It was philosophers and academics who were arguing with each other about how the world actually works — and about why people keep accepting... Read more »
    Source: Seth's Blog | Published: October 4, 2026 - 9:03 am
  • Uniformity
    Consistency costs extra. If you want to buy machine screws or widgets that are exactly the same to five decimal points, you’ll pay a premium for that. In exchange, you’ll get parts that are precisely as expected, making assembly more reliable. Mechanization’s productivity and our fear of fear have driven... Read more »
    Source: Seth's Blog | Published: October 3, 2026 - 9:03 am
  • Modern vanity
    “Vanity” has the same root as “in vain.” Emptiness. Staring at the mirror, focusing on our appearance. It’s an empty pursuit of a not-very-worthwhile goal. But modern vanity is amplified. Culture hooked the toxic emotion of shame to vanity. Now, instead of a chance to be seen and admired, vanity... Read more »
    Source: Seth's Blog | Published: October 2, 2026 - 9:03 am
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    Convince and Convert

  • Inbox Anarchy: An Audience-First Email Marketing Strategy
    My theory is that marketing leaders don’t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. There’s always another podcast episode, a LinkedIn think piece, and a “must-read” report. But, you don’t have time to consume it all.... Read more »
    Source: Convince and Convert | Published: March 20, 2025 - 8:02 pm
  • How to Take a More Goal-Oriented Approach to Marketing Data
    The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isn’t to “do more” but to fundamentally change how we think about data and marketing’s... Read more »
    Source: Convince and Convert | Published: February 24, 2025 - 7:00 pm
  • How to Use Data More Strategically to Reach Audiences
    Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, you’ll discover opportunities... Read more »
    Source: Convince and Convert | Published: February 10, 2025 - 3:32 pm
  • 5 YouTube Video Editors for Healthcare Marketing in 2025
    The Best YouTube Video Editors for Healthcare Marketing in 2025 Video marketing is transforming the healthcare industry, making complex medical information more accessible, engaging, and trustworthy. Whether you’re a healthcare provider, hospital, or medical technology company, video content can help educate patients, highlight expertise, and humanize your brand. Healthcare marketers... Read more »
    Source: Convince and Convert | Published: January 15, 2025 - 3:00 pm
  • New Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina)
    Insights from Orbit Media’s 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows... Read more »
    Source: Convince and Convert | Published: December 14, 2024 - 12:05 am
  • The Google + Reddit Partnership: What Does This Mean for Your Content Strategy
    In February 2024, Google and Reddit announced a partnership that involved Google’s access to Reddit’s content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Google’s search result pages, both through organic rankings and separate “discussions”  sections which would often be featured in SERPs. The partnership raised... Read more »
    Source: Convince and Convert | Published: December 8, 2024 - 5:37 pm
  • The Power of Niche Targeting: How Marketers Can Win by Thinking Small
    In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting—focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a... Read more »
    Source: Convince and Convert | Published: November 23, 2024 - 3:07 am
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    MarketingProfs How-To Articles

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 28, 2022 - 2:00 pm
  • How to Use Psychology in E-Commerce [Infographic]
    This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 28, 2022 - 1:00 pm
  • Three Ways to Get More PR for Your Business
    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • The Top Challenges Women Face in Revenue-Generating Roles
    Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan
    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 26, 2022 - 2:00 pm
  • Seven Pillars of B2B Brand Reputation Management
    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 26, 2022 - 2:00 pm
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    MarTech

  • VideoClassic marketing automation is dead: What’s next?
    Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes. The post Classic marketing automation is dead: What’s next? appeared first on MarTech.... Read more »
    Source: MarTech | Published: October 7, 2026 - 1:52 pm
  • When marketing automation moves too fast
    Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line. The post When marketing automation moves too fast appeared first on MarTech.... Read more »
    Source: MarTech | Published: October 7, 2026 - 1:06 pm
  • 20 years and billions of dollars later, CX still has the same problem
    Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way. The post 20 years and billions of dollars later, CX still has the same problem appeared first on MarTech.... Read more »
    Source: MarTech | Published: October 7, 2026 - 12:16 pm
  • Stop letting AI make your marketing decisions by Brick Marketing
    AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable for results. The post Stop letting AI make your marketing decisions appeared first on MarTech.... Read more »
    Source: MarTech | Published: October 7, 2026 - 11:00 am
  • Treasure AI takes on two martech headaches at once
    Personalization Studio targets marketers’ dependence on technical teams. A new pricing model ties email costs more closely to engagement. The post Treasure AI takes on two martech headaches at once appeared first on MarTech.... Read more »
    Source: MarTech | Published: October 6, 2026 - 3:06 pm
  • How to strengthen your brand story to improve AEO visibility
    What others say about your brand can influence how it appears in AI answers. Learn how to audit, update, and reinforce your brand story across the web. The post How to strengthen your brand story to improve AEO visibility appeared first on MarTech.... Read more »
    Source: MarTech | Published: October 6, 2026 - 12:58 pm
  • OpenAI adds visuals to ChatGPT ads
    OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers. The post OpenAI adds visuals to ChatGPT ads appeared first on MarTech.... Read more »
    Source: MarTech | Published: October 6, 2026 - 12:40 pm
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    AWeber Blog

  • Share Your New Landing Page Anywhere in One Click
    A landing page can't grow your list until people see it. Yours is ready to share before you leave the publish screen. Post it to Facebook, LinkedIn, or X in one click. Or download a QR code for anything you print. Every visitor who signs up on your page joins... Read more »
    Source: AWeber Blog | Published: September 25, 2026 - 6:04 pm
  • ChatGPT and Claude Now Analyze Your Email Automations, Message by Message
    Every automation you've built keeps working long after you've stopped thinking about it. That's the point of automation, but it's also why most people never find out if a workflow is actually converting as well as it could. Now you can just ask. Through AWeber MCP, the AWeber app for... Read more »
    Source: AWeber Blog | Published: August 25, 2026 - 8:30 pm
  • Turn a Goal Into a Landing Page in Minutes with AI Builder
    Sell something. Grow your list. Book more clients. Whatever the goal, the AI Landing Page Builder starts there. Describe it in plain language, and get a full page back: headline, layout, images, copy, all built around what you said. What people are building with it AI landing pages 1. Grow... Read more »
    Source: AWeber Blog | Published: August 18, 2026 - 1:17 pm
  • Run Your Email Marketing From Claude With AWeber’s New Claude Connector
    You can now manage your AWeber account without leaving Claude. We’re is live in Claude's Connector directory. Search for AWeber, click Connect, and authenticate your account. That's the entire setup. It runs on AWeber MCP, our official connection to Claude and ChatGPT, so there's no custom connector or configuration to... Read more »
    Source: AWeber Blog | Published: August 10, 2026 - 6:54 am
  • Spot High and Low Engagement at a Glance with New Sent Messages Charts
    Open rates, click rates, and email comparisons appear as a chart you can view at a glance. See which emails drove action and which ones didn't. Then send more of what works. Patterns and outliers surface at a glance, no digging required. See engagement trends over time The Opens and... Read more »
    Source: AWeber Blog | Published: August 6, 2026 - 12:24 pm
  • Your Email Links Automatically Show Up In Google Analytics
    Send an email, get a click, make a sale. Now you can trace that sale back to the exact subject line that started it. AWeber automatically tags every link in every email with UTM parameters before your email goes out. Open Google Analytics and the data's already waiting for you.... Read more »
    Source: AWeber Blog | Published: July 7, 2026 - 11:52 am
  • Enhance Your Images in the AI Builder
    A single product shot can now become whatever the moment calls for. A different scene, your branding, a fixed flaw, a promotional overlay. AWeber's AI image editing is now live in the AI Signup Form Builder, and it's coming soon to the AI Landing Page Builder and AI Email Builder.... Read more »
    Source: AWeber Blog | Published: June 30, 2026 - 3:53 pm
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    Get Response

  • 4 best customer retention management software to prevent churn
    Customer acquisition costs have increased tremendously in the last decade. Recent reports show that brands lose $34.80 for every new customer they acquire. Up from $29 in 2022 and $9 in 2013.  In essence, brands can only turn a meaningful profit if customers keep on coming back. This has placed... Read more »
    Source: Get Response | Published: October 2, 2026 - 12:56 pm
  • 6 best B2C marketing automation software for 2026
    B2C marketing automation software is a platform that allows businesses to automate marketing activities, including lead generation, nurturing, and customer retention campaigns.  The best B2C marketing automation tools support automation across websites, SMS, social media, and email. What most businesses get wrong is jumping straight to picking an automation tool... Read more »
    Source: Get Response | Published: September 10, 2026 - 2:53 pm
  • 7 best marketing automation tools for SaaS companies in 2026
    Most SaaS marketing automation campaigns fail because they are static. Marketers automate predetermined campaigns without considering how dynamic the user journey is.  That’s how you end up with isolated welcome, onboarding, and lead nurturing sequences. Customers receive your campaigns, but they just don’t resonate. So they don’t generate any revenue.... Read more »
    Source: Get Response | Published: September 9, 2026 - 10:54 am
  • 6 best B2B marketing automation tools 2026 (+ setup strategy)
    The best B2B marketing automation software does not automatically fix a broken marketing system or flood your pipeline with high-quality leads.  Automation is a multiplier of whatever exists. If your team already struggles with dirty, siloed data, automation will only amplify that problem.  This article covers the two critical things... Read more »
    Source: Get Response | Published: September 4, 2026 - 11:52 am
  • 10 best small business marketing automation software
    Marketing automation software is the best way to give your small business a competitive edge. Automation software allows you to deliver personalized customer experiences without increasing your headcount.  According to Deloitte, 80% of consumers surveyed prefer brands that offer personalized experiences and reported spending 50% more with such brands.  When... Read more »
    Source: Get Response | Published: August 20, 2026 - 5:37 pm
  • 5 best AI lead nurturing tools to automate prospect engagement
    AI lead nurturing tools use artificial intelligence to automate communications with leads and move them through the customer journey. The best AI systems personalize these communications based on the lead behavior to speed up the sales process.  According to Salesforce, reps spend 60% of their time on non-selling tasks. Planning... Read more »
    Source: Get Response | Published: August 13, 2026 - 12:16 pm
  • Introducing Revenue Attribution for Automation — Finally see what your emails actually earn
    Traditional email marketing metrics are becoming harder to trust. Open rates are inflated. Clicks are distorted. In fact, our internal data shows 30–40% of email engagement can come from bots, not real recipients. And while we’ve built tools to filter out bot traffic and show real engagement, they still don’t answer the one question that matters... Read more »
    Source: Get Response | Published: April 14, 2026 - 9:15 am