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    Successful Blog

  • 6 Keys to Managing Your Remote Workforce
    Imagine how to manage a team at this office: everyone arrives to the building, has their own parking spot physically sectioned off from everyone else; a walled-off path that leads to their own desk, in a closed-off room, equipped with a kitchen and a bathroom; and their own walled-off path... Read more »
  • 9 Reasons To Use WordPress
    You’ve heard again and again that having your own website and/or blog is essential to maintaining operational success. After all, it’s through online content that you are able to expand your brand awareness. So the question is, do you host your own site or do you let someone else host... Read more »
  • Useful Marketing Tools That Wont Bust Your Budget
    With countless marketing tools of varying degrees of value and price, it can be difficult to choose which one(s) is right for you. And let’s be honest, not every tool is right for your company. For instance, some tools might really work well for some companies, drive more relevant traffic,... Read more »
  • Do You Have What It Takes To Be A Successful Blogger?
    Whether you think you can or not, you’re right. These inspirational words from Henry Ford ring as true now as they did when the first Model T cars were being manufactured. An abundance of confidence will not make up for an overall lack of talent though. If you’re wondering if... Read more »
  • 6 Tips for the Serial Side Hustler
    Freelance and gig work is an ever-rising trend in the modern business world. Now, many workers around the world depend on side hustles to supplement or create their income, with over 57 million Americans working some kind of freelance job. Most of these freelancers are working several jobs at a... Read more »
  • How to Make Your Blog Popular
    You have a blog, you have your first posts up, and you are just waiting for the traffic to start rolling in. You share the links on social media sites, get your friends to visit, put the link to your site in signatures… why isn’t your website being launched into... Read more »
  • Helpful Tips for Business Blogging
    Upon getting started in an online marketing campaign one of the first considerations is the targeted audience. What does the business provide a service or a product? Therefore, we must find out what the keywords are that potential customers use when searching the internet for similar products or services. Four... Read more »
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    Seth's Blog

  • The answer to every question
    If the thing of the moment is the answer to every single question, you might be in a bubble. If, regardless of the problem, the answer is crypto, homeopathy, or the internet, or perhaps GPT, essential oils or decarbonization, it’s possible we’re taking an easy way out. A new technology... Read more »
  • The ghost in the machine
    “The computer wants you to click this button.” “It thinks you asked for something else.” “He’s mad at you.” Thousands of generations ago, we evolved our way into a magnificent hack. It turns out that we can more safely navigate the world by imagining that other people have a little... Read more »
  • Shields up
    Years and years ago, I helped the Weekly World News make a book. While their periodical was weekly, it certainly wasn’t news. They were just four people in a small office in Florida. They gleefully made stuff up every week. They had a few filing cabinets of stock photos, and... Read more »
  • VideoThe gap between impossible and normal
    It keeps getting shorter and shorter. This video couldn’t have been made, at any price, 18 months ago. 18 weeks ago, it would have required a thousand hours of work. Now, here it is. This impossible is going to happen faster and faster and faster.... Read more »
  • Is it possible to care at scale?
    After 25 years, I stopped using a certain credit card for business. It was easily millions of dollars worth of transactions over that period. Did anyone at the company notice? Did anyone care? I still remember losing a client in 1987. Small organizations pay attention and care very much about... Read more »
  • Your own billboard
    Large sections of Los Angeles are studded with billboards for minor TV shows. These billboards exist nowhere else, even though there are televisions globally. Obviously, there’s ego at work here, but it’s sort of productive. First, there’s the ego of the producers/networks. They like showing their peers what they’re up... Read more »
  • Simple techniques for complex projects
    Warm up the machines that take a long time first. Stress test the go/no go parts of the project as early as possible. If the cost is low, replace dependent processes with parallel ones. Do the difficult parts when energy is high and the budget hasn’t been depleted. Ship before... Read more »
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    Duct Tape Marketing

  • Weekend Favs March 18
    Weekend Favs March 18 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check... Read more »
  • mp3How To Scale Your B2B Marketing Strategy
    How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT.  Previously he founded... Read more »
  • mp3Cracking the Code of Data-Driven Marketing
    Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast, I interview Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes... Read more »
  • Weekend Favs March 11
    Weekend Favs March 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check... Read more »
  • mp3Unveiling The Mystery Of Effective Selling
    Unveiling The Mystery Of Effective Selling written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Newman In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He’s the founder of the Do It! MBA mentoring program and the host of The Selling Show, a... Read more »
  • mp3What To Say To Get Your Way
    What To Say To Get Your Way written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Berger In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and... Read more »
  • mp3Success As A Wonderful Hell
    Success As A Wonderful Hell written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Gassner Otting In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America,... Read more »
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    Convince and Convert

  • 6 Actions You Must Take in Customer Experience in 2023
    TL;DR Why This Research is Important to You Six of the 12 Key takeaways Six Actions You Can Take Next The Research Authors and Methodology Download the Full Report Why This Research is Important to You Customer Experience Is The New Competitive Battlefield. This is urgent for any brand, business,... Read more »
  • How to Measure Your ROI on Social Media Marketing Campaigns
    Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult. ROI, or return on investment, measures the ratio between net income and investment. In social media marketing, that would be the cost spent on the time... Read more »
  • Video2023 Social Media Trends: Hootsuite’s Report and What It Means for Marketers
    In a crowded sea of digital marketing reports, it’s important to know which ones have quality insights and which just add to the overall noise. Take note: Hootsuite’s State of Social Media 2023 report is one to make a priority and use as a “how-to” guide for your digital marketing... Read more »
  • 9 New and Awesome Content Marketing Tools to Try in 2023
    Content marketing is changing, but, luckily, there are smart tools that support the innovation and allow content marketers to stay up-to-date with new technology. In this roundup, I am going to stay off the beaten path and suggest some tools that are not being featured in every other article for... Read more »
  • Amplified Marketing: How to Create Better Content with Limited Resources
    Economic uncertainty and inflation have led more than 40% of U.S. companies to trim their marketing budgets. These cuts pressure marketers to maximize return on investment and improve performance with limited resources.  Many content teams struggle with a heavy workload, feeling they must create, create and create some more. All... Read more »
  • Why Social Media is Complex for Financial Services
    Here’s an interesting question, with apologies if you’re not familiar with the red/blue pill reference: strategically, is it better to take the red pill and accept risk, sometimes in large amounts, to be relevant and available to customers in the spaces where they’re spending time, or take the blue pill... Read more »
  • 8 YouTube Optimization Features You Aren’t Using Yet
    TL;DR YouTube Features to Improve Views and Engagement Add video branding watermarks Use video thumbnails for additional branding and improved experience Section videos using Chapters Repurpose content using mobile-friendly, short-form video with YouTube Shorts Upload captions to videos for added accessibility Optimize everything for discoverability, including but not limited to:... Read more »
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    MarketingProfs How-To Articles

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs... Read more »
  • How to Use Psychology in E-Commerce [Infographic]
    This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs... Read more »
  • Three Ways to Get More PR for Your Business
    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs... Read more »
  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs... Read more »
  • The Top Challenges Women Face in Revenue-Generating Roles
    Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs... Read more »
  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan
    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs... Read more »
  • Seven Pillars of B2B Brand Reputation Management
    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs... Read more »
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    Adweek

  • Plant-Based WhatIF Foods Uses Aliens, Zombies and Cows to Spread Eco-Friendly Message
    If aliens have been patiently waiting to take over Earth, they're plenty hacked off about the environmental damage being done on a daily basis. What kind of world are humans leaving them? That's one of the cheeky questions behind a just-launched campaign from plant-based startup WhatIF Foods. Using a whimsical... Read more »
  • From Music to Building Digital Communities at 2K
    When it comes to video games, most people can name their favorite titles and instantly burst into an excited endorsement about why they love them so much. From sports to adventure to strategy games, gaming publishers work hard to make sure their users take that excitement off the screens and... Read more »
  • Snapchat: How to Use the Tone Tool When Creating Snaps
    The Snapchat camera offers a "Tone" tool that is designed to "improve your Snaps by fixing exposure issues." Our guide will show you how to use the Tone tool when creating Snaps in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1:... Read more »
  • Snapchat: How to Take Snaps Using a Grid
    Snapchat's camera offers a "Grid" tool that will place a grid on the camera screen that users can use to line up their shots. For instance, a user can use the grid to ensure the horizon will be level in photo of the ocean. Our guide will show you how... Read more »
  • Why Applebee’s Is Investing in Social Video Stories Starring Professional Athletes
    Miami Dolphins wide receiver Jaylen Waddle entered the NFL on a $27.1 million rookie deal in 2021, nearly $18 million of which went toward his signing bonus. He's also 24, likes playing mini golf with his friends and eating a bunch of fries when the training schedule allows. In a... Read more »
  • Warner Bros. Discovery Teams With VideoAmp and Comscore as Currency Providers
    Warner Bros. Discovery is bringing on new partners in its push for multiple currencies. Top line Today, the company announced that it's partnering with Comscore and VideoAmp to enable alternative currencies for national advertisers transacting across its linear inventory and data-driven advanced advertising solutions ahead of the 2023-2024 upfront season.... Read more »
  • Netflix Adding Media Quality Measurement Thanks to DoubleVerify and IAS Partnerships
    Netflix's ad tier just got an upgrade. Top line When Netflix first launched its ad-supported tier at the end of 2022, it said capabilities from DoubleVerify and Integral Ad Science would arrive in the first quarter of this year. Now, the streamer has delivered on that promise. Between the lines... Read more »
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    MarTech

  • CFOs split on increasing or cutting marketing budgets
    53% of CFOs say they expect to increase the marketing budget by at least 3%. The rest plan on keeping it at current levels or cutting. The post CFOs split on increasing or cutting marketing budgets appeared first on MarTech.... Read more »
  • Three essentials for writing a good ChatGPT prompt
    ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one. The post Three essentials for writing a good ChatGPT prompt appeared first on MarTech.... Read more »
  • How to choose the right martech partner: 6 practical tips
    Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects. The post How to choose the right martech partner: 6 practical tips appeared first on MarTech.... Read more »
  • Discover cutting-edge martech solutions for free – online next week!
    Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office. The post Discover cutting-edge martech solutions for free – online next week! appeared first on MarTech.... Read more »
  • How enterprises are pursuing martech and adtech integration today
    Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today. The post How enterprises are pursuing martech and adtech integration today appeared first on MarTech.... Read more »
  • Habu releases new data clean room enhancements
    Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments. The post Habu releases new data clean room enhancements appeared first on MarTech.... Read more »
  • Accuracy in digital analytics: What marketers need to know
    Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work. The post Accuracy in digital analytics: What marketers need to know appeared first on MarTech.... Read more »
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    AWeber Blog

  • VideoTips for creating email sign up forms proven to grow your subscribers
    Your sign up form is the first step to gaining new email subscribers. It can make or break a visitor’s decision to receive your emails. So it’s important that the copy, design, type and placement of your form is effective for your target audience in order to produce quality email... Read more »
  • VideoHow an email marketing funnel works from prospect to loyal customer
    You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time. Thankfully, there’s a marketing tool that can... Read more »
  • Download your free email marketing calendar: Plan and organize your campaigns
    Imagine this - It’s yet another manic Monday when suddenly, you remember your weekly newsletter should go out today. Since it totally fell off your radar, you cancel your morning meetings to whip together an email that may not be your best work, but gets the job done. A few... Read more »
  • VideoVideo4 Proven ways to grow your email list using YouTube
    With over 2.6 billion monthly active users and over a billion hours of content watched every day, YouTube is a massive platform that offers endless opportunities to grow your brand and connect with your audience. As a video content creator, you probably already know a consistent presence on YouTube can... Read more »
  • Fitness coach increased subscribers 100%
    About Zumba with Alycia, Fitness Coach Alycia is a licensed Zumba Instructor. Her in person and online Zumba with Alycia classes are designed with modifications and fitness variations to cater to all participants from beginner to expert. Problem Alycia was using a sign up form linked to her Facebook page... Read more »
  • Video9 Quick & easy steps to starting an email newsletter today
    Newsletters are a great way to build connection with your audience and put your business on the path towards growth. And that can ultimately lead to more revenue. Why, because one of the easiest ways to make revenue is through your existing customers. In fact, your current customers are 4X... Read more »
  • How to create a low-effort, high impact curated newsletter for any industry
    Everyone’s probably telling you that you need an email list, and they’re right. But it can feel overwhelming to think about creating another piece of content. I’ve got a secret for you, if you keep up to date with your industry news – reading articles, participating in Slack or other... Read more »