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    Shopify Blog

  • 30+ Holiday Marketing Ideas for Ecommerce Brands (2022)
    Browse creative holiday marketing campaign ideas including gift guides, social campaigns, and festive apps to get your store ready for the holidays. More... Read more »
  • Eliminating Plastic Waste, One Lunch Bag At A Time
    Kirsten Quigley, the founder and CEO of Lunchskins, is making sustainability accessible for everyone. Lunchskins sells biodegradable lunch bags and eco-friendly straws, created by a mother who wanted to make a difference when packing her kids’ school lunches.More... Read more »
  • Making Spirits Bright: Inside the Workshops of 7 Christmas Stores
    In the spirit of the season, peek inside seven Christmas stores selling holiday cheer. Learn from these seasonal entrepreneurs through lessons they learned as they brought their ideas to life. More... Read more »
  • 21 Real Ways To Increase Website Traffic in 2023
    “How do I get traffic to my website?” No matter what product you sell, driving targeted traffic to your online store is a crucial part of growing your business—whether you’re trying to make your first sale or scaling to your 1,000th customer. But knowing where to begin, and how much... Read more »
  • How ButcherBox Reached Nine-Figure Annual Revenue Without Investors
    ButcherBox is a meat and seafood subscription delivery service that did more than $550 million in revenue last year and it hasn’t taken any outside investment. Founder Mike Salguero shares how he built the business from a hobby to an industry disruptor and why self-funding has pushed him to create... Read more »
  • How To Sell on Amazon in 2023: Your 7 Step Guide
    Thinking about selling on Amazon, but not sure where to start? Learn how to set up your Amazon Seller account and create product listings that sell in this beginner’s guide.More... Read more »
  • 13 Email Marketing Services To Hype Your Online Store (2023)
    Email marketing is the main way to drive sales and build relationships as an ecommerce brand. But to run successful campaigns, you need the right email marketing software. Learn the top 11 paid and free picks to choose from and how they can help grow your Shopify store. More... Read more »
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    Successful Blog

  • How to Make Your Blog Popular
    You have a blog, you have your first posts up, and you are just waiting for the traffic to start rolling in. You share the links on social media sites, get your friends to visit, put the link to your site in signatures… why isn’t your website being launched into... Read more »
  • Helpful Tips for Business Blogging
    Upon getting started in an online marketing campaign one of the first considerations is the targeted audience. What does the business provide a service or a product? Therefore, we must find out what the keywords are that potential customers use when searching the internet for similar products or services. Four... Read more »
  • How to Boost Your Product Sales
    Selling online is getting more and more challenging as the web gets too crowded with businesses and entrepreneurs. How to sell more and boost your ROI? Here are six sales strategies you can use to get started: 1. Provide a Short Product Demo Showing a prospective customer how your product... Read more »
  • How to Humanize Your Brand
    Have you ever had an amazing experience with a company and taken right to social media to express your feelings? What about a not so great experience? If you have, what were your expectations of the people behind the brand’s social media accounts? With technology platforms on the rise, it... Read more »
  • Build a Foundation that Will Grow with You
    Like love, the course of running a successful business never did run smoothly. Chalk it up to the sheer number of variables – on both a macro and a micro level – that a business has to deal with. Regardless of how much time and effort you pour into planning... Read more »
  • Lay the Best Foundation for Your Business
    Starting a new business is both exciting and daunting at the same time. Any budding entrepreneur will likely be full of energy at the beginning and at the same time, scared of any possible pitfalls. It is an emotional time and the wave of energy and determination must be directed... Read more »
  • How to Generate Online Leads for Your Local Business
    I was thinking the other day about lead lists. Do you remember those? They were lists compiled by marketing or sales agencies, occasionally by individuals, then sold. The idea was to have a huge list of potential customers right there at your fingertips, cutting out the work involved in generating... Read more »
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    ShoutMeLoud

  • AI Content Writing Risks – 8 Unspoken Consequences You Need To Know
    When we talk about the risks of using AI, we usually think of scenes from movies like A Space Odyssey or The Terminator, where robots turn against humans. While the consequences are significant, they’re far less dramatic than the dystopian future often portrayed in movies. The risks are much more... Read more »
  • Tweet Hunter Review – Automated Growth App For Twitter
    How does having 100K Twitter followers sound to you? What if you could make money on Twitter? What could you automate a big part of marketing on Twitter? Only a fool would say no to this, as Twitter is one of the top social networking websites. Data published in the... Read more »
  • 3 Extraordinary Twitter Auto Plug Apps – Lead Generation Machine For Twitter
    With 83.4 million active Twitter users only in the United States, Twitter is undoubtedly a social platform you can’t afford to miss having your brand there. As a creator or a marketer, you can use Twitter for much more than simply tweeting your thoughts or promoting your services. One of... Read more »
  • Social Media Auto Posting Plugin for WordPress – 2022
    If you are running a tutorial blog or a blog where you write evergreen content, there is no reason that you should stop promoting your old articles. I have already shared tips to promote old blog posts, and today I will be talking about one WordPress plugin which will help... Read more »
  • 6 Best Twitter Thread Scheduler Tools (Free and paid)
    Tools Key Features Starting Price Tweet Hunter ✓ Schedule Tweets or Threads✓ Auto DM (interaction-based DMs)✓ Thread Ideas✓ Thread Delay (avoid spamming)✓ AI-powered Writing✓ AI to find new leads✓ Monitor key metrics✓ Manage multiple accounts✓ 30-day refund policy $49/mo *Offers a 7-days free trial) Circleboom Publish ✓ Schedule Tweets or... Read more »
  • 10 Best Hosting Affiliate Programs: How To Promote Web-Hosting Affiliate
    Which are the best hosting affiliate program? How to promote hosting affiliate programs? Hosting Commission Range Joining Link Kinsta (Popular 🔥) Up to $500 + 10% recurring Join Here Bluehost (Loved ❤️) $105 Join Here A2 Hosting (Growing🚀) $55-$125 Join Here Hostgator $65-$125 Join Here WPEngine $200 Join Here SiteGround... Read more »
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    Seth's Blog

  • Expertise
    In a competition between someone who knows the most and someone who is willing to learn the most, the edge usually goes to the curious and empathic professional, not the one who is simply protecting what’s already known.... Read more »
  • When we look in the mirror
    When we look in the mirror, who do we see? [A note I sent to a young friend.] The person we see when we look in the mirror is the person we become, the person we fight to defend and persist with. If you see someone who doesn’t have a... Read more »
  • Confidence doesn’t help win the lottery
    It doesn’t matter how sure you are that this is a winning ticket, the ticket doesn’t care. And there are lots of lotteries in our lives. I was talking to a fifteen-year old the other day. He’s decided to devote the next decade of his life to getting drafted to... Read more »
  • Accounting (and small business)
    Every small business needs a bookkeeper, but few take appropriate advantage of accounting. Accounting is a way to turn organized books into insight. Particularly:... Read more »
  • The reasons search seems to be getting worse
    Even with the powerful Ecosia engine, but especially with Google and Amazon, it’s getting rarer and rarer that a search feels as though it finds just the right site or product or information on the very first try. There are a few reasons for this:... Read more »
  • Books for your solstice
    In the Northern Hemisphere, it gets dark in December. And worldwide, people buy gifts for whatever holidays they celebrate, and a lot of them are around the corner. For both reasons, books! The Carbon Almanac was an Amazon Editor’s choice, a Do Lectures top 100 choice, a bestseller in every... Read more »
  • All the marbles (and quick money)
    The problem with winning all the marbles is that the game is then over. And owning all the marbles is not really worth the effort if it means no one else has a chance going forward. And quick money? It pales in comparison with money earned over time for a... Read more »
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    Duct Tape Marketing

  • Weekend Favs December 3
    Weekend Favs December 3 written by Shawna Salinger read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them... Read more »
  • mp3Finding Your Voice And Using It To Make Ridiculously Good Content
    Finding Your Voice And Using It To Make Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping... Read more »
  • mp3Simple Lessons In Never Giving Up
    Simple Lessons In Never Giving Up written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Martha McSally In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her... Read more »
  • Weekend Favs November 26
    Weekend Favs November 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Vadoo – is a video hosting platform that helps brands and creators to engage and... Read more »
  • mp3A How-To Guide On Getting Inside Of A Customer’s Brain
    A How-To Guide On Getting Inside Of A Customer’s Brain written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Nancy Harhut In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A... Read more »
  • mp3An Action Plan For Embracing Change
    An Action Plan For Embracing Change written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jason Feifer In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build... Read more »
  • What fractional CMOs can do for small businesses
    What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for... Read more »
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    Convince and Convert

  • 5 Proven Ways to Tell Stories with Data
    When you need to influence your audience, data is one of the most powerful tools in your arsenal. Data provides the proof that you require to justify your actions. For instance, managers and executives could use it to inform their corporate decisions. Similarly, marketers could use it to build a... Read more »
  • How Do Social Media Comments Impact Business Sales?
    Today, people of all age groups actively use social media. Businesses that do not take advantage of the digital world and its benefits cannot appeal to large audiences. That is why it is necessary to evaluate the various opportunities that social media offers us. Likes, comments, direct messages… Social media... Read more »
  • 8 Ways to Optimize Your Facebook Page
    If your business is one of many that struggles to see positive ROI from Facebook, take a look at these simple ways to optimize your Facebook page. The post 8 Ways to Optimize Your Facebook Page appeared first on Convince & Convert.... Read more »
  • TikTok vs. Instagram: 6 Major Differences for Your Brand
    In 2020, the COVID-19 pandemic hit and everyone was forced to spend time indoors. This is when many of us discovered TikTok; a video sharing app that now has over a billion active users around the world. Since then, TikTok has become a major force in marketing. Brands pay top... Read more »
  • Convince and Convert’s Twitter Brand Safety & Security Update
    UPDATE – November 14, 2022 As of today, new subscriptions to Twitter Blue (and therefore Blue-powered verifications) have been suspended. The platform is very fluid and changes are likely to happen frequently. We will keep this post updated as we learn more. The transition underway at Twitter to a new... Read more »
  • How to Choose the Right Platform for Your Social Media Marketing
    75% of internet users flock to social media to research products. That’s over two billion potential consumers.  And with over seventeen social media platforms available to reach your audience, you’ll want to be sure you’re everywhere they are. In the “good old days,” it might have been enough to create... Read more »
  • Video10 Actionable Social Video Stats to Level Up Your Social Media Strategy
    In the modern digital world, social media is where your prospects spend most of their free time. Cutting through the clutter  and holding their attention long enough to get your message across presents big challenges you need to overcome.  Luckily, video content can be the tool that helps you do... Read more »
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    MarketingProfs How-To Articles

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs... Read more »
  • How to Use Psychology in E-Commerce [Infographic]
    This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs... Read more »
  • Three Ways to Get More PR for Your Business
    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs... Read more »
  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs... Read more »
  • The Top Challenges Women Face in Revenue-Generating Roles
    Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs... Read more »
  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan
    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs... Read more »
  • Seven Pillars of B2B Brand Reputation Management
    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs... Read more »
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    Adweek

  • Variety Notches Best Year of Revenue in Its 117-Year History
    Entertainment trade publisher Variety, part of Penske Media Corporation, has notched a year of record revenue and reach, partly thanks to capitalizing on heightened consumer interest in the rapidly transforming film and television industry. The publisher posted the highest-ever revenue of its 117-year history in 2022, according to its co-editors... Read more »
  • The 30 Best Ads of 2022
    When we look back on 2022, we'll likely recall a number of defining moments that underscored the ad industry, such as the meteoric rise (and unceremonious fall) of crypto, the push to get back to pre-pandemic normalcy and the ability to band together in the face of unspeakable tragedy, just... Read more »
  • Adweek’s 2022 US Midsized Agency of the Year Shortlist
    For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsized U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International... Read more »
  • PointsBet Sportsbook Looks for Shock With Drew Brees Lightning Marketing Stunt
    The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar's and BetMGM dominating the ad spend race, it takes a lot to make a name for yourself. Sports betting platform PointsBet Sportsbook took the route of shock and disaster with a clip that saw former NFL star... Read more »
  • GroupM’s 2022 Forecast Is Rosier Than Expected, but Not Great
    Excluding U.S. political advertising, advertising revenue grew by 6.5% in 2022, according to WPP media investment arm GroupM's 2022 year-end "This Year Next Year" forecast. The U.S. market fared better than the global market this year, with 7.1% growth and $305 billion in revenue. The numbers don't indicate economic prosperity... Read more »
  • Cann’s Darkly Comedic Holiday Ad Shows a Family Gathering Saved by Weed Soda
    This recipe for disaster contains the following ingredients: disparate family members contained under one roof for an extended period, high-stress rituals like gift-giving and formal dining and copious amounts of alcohol. Shake vigorously, and the result is as explosive as it is predictable. Cann, the top-selling weed-laced soda with an... Read more »
  • Marketing Morsels: Hot Pockets Shorts, KFC Pub and Haribo Christmas Trees
    In this week's edition of Marketing Morsels, you'll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment! Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right?... Read more »
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    AWeber Blog

  • My experience starting a nonprofit
    In 2021, during the pandemic, the used bicycle market was alive as people sought outdoor activities to escape cabin fever. This impacted organizations such as the Milford Advocacy for the Homeless.  After hearing about their struggle to locate bicycles, I started my own hunt. The more success I had the... Read more »
  • VideoThe 5 best ways to rank YouTube videos fast in 2023
    Getting more views on YouTube ultimately comes down to mastering the YouTube algorithm. When your YouTube videos show up in search results, it means more views, more clicks, and more revenue for you. But how do you get your videos to rank in the first place? And how do you... Read more »
  • Find your campaigns faster on the new index page
    You can now search for your campaigns and sort them by active status on the new mobile-friendly campaign index page.  This update makes it faster and easier to: Find the campaign you’re looking for Make updates to old campaigns Filter out inactive campaigns you don’t want to see Manage your... Read more »
  • 33 free holiday GIFs to spice up your email marketing campaigns
    Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber's design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as... Read more »
  • The best email marketing tips from today’s top marketers
    319+ billion. That’s the estimated total number of business and consumer emails that are sent per day. Talk about steep competition in the inbox. But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high... Read more »
  • VideoCreate beautiful emails in half the time with AWeber’s new Magic Links
    Better emails, in less time?  Yes.  We’re proud to announce Magic Links, a Message Editor update that can save you tons of time creating your emails.  Instead of fussing around with different content blocks, you can now easily share content like articles, product pages, and videos in your emails —... Read more »
  • How to use the psychology of color in marketing to increase your results
    Color psychology can be one of the most powerful tools a marketer can work with.  Color instantly sets the mood. It evokes emotion and sparks a psychological reaction. It can support or detract from the value of what you’re offering. In fact, 90 percent of a subscriber’s first impression of... Read more »

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