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    MarketingSyrup

  • JavaScript SEO Best Practices and Debugging Tools
    JavaScript is a great option to make website pages more interactive and less boring. But it’s also a good way to kill a website’s SEO if implemented incorrectly. Here’s a... The post JavaScript SEO Best Practices and Debugging Tools appeared first on MarketingSyrup.... Read more »
  • 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO
    A few words from Kristina, author of MarketingSyrup: my friend Zain once shared the issues he faced while implementing filter-based facets on the Home Depot website. I’ve been talking about... The post 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO appeared first on MarketingSyrup.... Read more »
  • Google Search Central Live: Images Lazy Loading Case Study
    Last week I presented a live technical SEO case study at Google Search Central Live. It was very exciting and honourable to be invited to join these people I highly... The post Google Search Central Live: Images Lazy Loading Case Study appeared first on MarketingSyrup.... Read more »
  • Push Your Website to Page 1 on Google Using This Approach (Video + Resources Included)
    Hey reader! This post was born out of the emails to my SEO subscribers who downloaded the 24 Core SEO Skills checklist. But I realized that more people can benefit... The post Push Your Website to Page 1 on Google Using This Approach (Video + Resources Included) appeared first on... Read more »
  • 2020 Must-Read SEO Posts and Bonus Resources
    2020 is ending (yay?). No matter what has happened, there has been a lot of great information in the SEO industry. I decided to keep the tradition of posting the... The post 2020 Must-Read SEO Posts and Bonus Resources appeared first on MarketingSyrup.... Read more »
  • VideoWhen a Black Friday Promo Can Go Wrong and Ruin SEO
    When I woke up today, I had no idea that I’d be writing this post. But I found this thing and I couldn’t help sharing it. So here we are. ... The post When a Black Friday Promo Can Go Wrong and Ruin SEO appeared first on MarketingSyrup.... Read more »
  • A Domain Migration Checklist And Ultimate Google Data Studio Dashboard
    Migrations might not be easy. But if you have all the right things in place, you can mitigate risks. Moreover, you should have a way to quickly analyze how your... The post A Domain Migration Checklist And Ultimate Google Data Studio Dashboard appeared first on MarketingSyrup.... Read more »
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    Copy Blogger

  • How to Create a Content Marketing Strategy
    We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still,... Continue Reading The post How to Create a Content Marketing Strategy appeared first on Copyblogger.... Read more »
  • 3 Simple Questions that Help You Write Better Headlines
    Writers are communicators, and if you’re proud of your ideas, you’ll definitely want to learn how to write better headlines.... Continue Reading The post 3 Simple Questions that Help You Write Better Headlines appeared first on Copyblogger.... Read more »
  • How to Write Subheadings that Hook (and Re-hook) Your Readers
    Before we dive into how to write subheadings, have you heard about RADD? (I doubt it, because I just invented... Continue Reading The post How to Write Subheadings that Hook (and Re-hook) Your Readers appeared first on Copyblogger.... Read more »
  • Subheadings: The Deceptively Simple Trick to Effective Copywriting
    Subheadings are your next lesson after you’ve studied how to write headlines. When you’re aiming to keep your reader’s attention,... Continue Reading The post Subheadings: The Deceptively Simple Trick to Effective Copywriting appeared first on Copyblogger.... Read more »
  • How to Write Headlines That Work
    Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention. The post How to Write Headlines That Work appeared first on Copyblogger.... Read more »
  • Quit Trashing Your Writing Voice with This Rookie Mistake
    Need a refresher on how to use a comma? You’re not alone … A comma is the brave little toaster... Continue Reading The post Quit Trashing Your Writing Voice with This Rookie Mistake appeared first on Copyblogger.... Read more »
  • How to Overcome Writer’s Block with Neuroscience
    When you’re learning how to overcome writer’s block, it can be helpful to keep in mind that there are approximately... Continue Reading The post How to Overcome Writer’s Block with Neuroscience appeared first on Copyblogger.... Read more »
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    BenchmarkONE

  • It’s Time to Get Familiar With Lead Attribution
    When it comes to lead generation, you need to avoid targeting the wrong channels and instead double down your effort (and marketing budget) on channels that are driving sales for your business.  But how do you know which lead generation channels are driving great results? Enter lead attribution — a... Read more »
  • 5 Inbound Marketing Services Your Agency Should Offer
    Inbound marketing is a tactic employed by almost every business that has an online presence. It’s a form of passive selling that allows businesses to continuously generate leads and tap into the benefits that come with having a website and operating online. However, some businesses just don’t have the expertise... Read more »
  • How to Measure Reach on Social Media
    When it comes to social media marketing, tracking performance over time is the only way to know when tweaking your strategy is necessary. One study found that many brands prioritize metrics such as engagement, impressions, followers, and leads to decide if their social marketing efforts are paying off. Unfortunately, many... Read more »
  • Biggest Mistakes You Can Make With Your 2022 Marketing Strategy
    Simon Sinek — motivational speaker and marketing consultant — once said, “ People don’t buy what you do, they buy why you do it.” Besides spreading the word about your product or service, marketing plays a crucial role in letting people know the “why” behind your brand.  Digital marketing trends... Read more »
  • How AI Is Impacting Content Generation
    Content creation is important for any business in the digital space. When so many brands are fighting for online real estate, with the intention of ranking highest for their most important search terms, the way they go about creating that content matters greatly. It’s a process that takes time. Luckily,... Read more »
  • 6 Small Business Lead Generation Tools to Use in 2022
    In theory, lead generation is a cinch: add contact forms to your web pages, drive traffic to these pages, and boom — leads begin to trickle in. However, it doesn’t always work like that in the competitive marketing world. In fact, 61% of marketers consider lead generation their biggest challenge.... Read more »
  • Customer Data Privacy In Digital Marketing: What You Need to Know
    The internet gave birth to an exciting new field – digital marketing. Businesses can reach thousands of potential customers worldwide without spending thousands on elaborate marketing campaigns. When using digital tools to spread your message, there’s one important thing to keep in mind: data privacy. This article will explain everything... Read more »
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    tl;dr Marketing

  • Google Shopping Search Discover Filter For Black, Women, Veteran & Latino Owned Businesses
    Google has recently added a new "Discover" filter to the Google Shopping search side bar to filter shopping results by Black-owned, Latino-owned, Veteran-owned or Women-owned businesses. The attributes were announced a while back and it looks like now they are adding that in the shopping filter options.   Read More:... Read more »
  • Spotify is testing in-app podcast creation tools
    Spotify is testing new tools that will allow you to record, edit and publish podcasts directly from the company’s main app. The company introduced this feature in New Zealand last month. This will remove the need of having a separate app — like Spotify-owned Anchor — to record and publish a quick... Read more »
  • Google Analytics Overview By Hour Report Not Counting Data
    It appears there is a bug in Google Analytics (Universal Analytics 3) home view where it shows the "audience overview" where data is not coming through. You need to filter the results to show today and you will see that around 2/3pm ET it stopped counting. This is not impacting... Read more »
  • 21 Local SEO Moves & Situations For Which A Business Is Usually Not Penalised by Google
    Phil Rozek shares 21 situations where he says Google hardy ever penalise a business. Some of which include: Keyword-stuffing the Google My Business name. A bad Google review. Getting NEW Google reviews filtered. Building tons of citations Not blogging much or at all Creating weak “city” pages etc just keep... Read more »
  • Google Auto-Selects Background Colors For Search Result Snippet Images
    Over the past few months Google has been auto-selecting background colors not just for image search results and not just for shading Google Shopping Ads but also for images added to the search result snippets in Google Search. Read More: Google Auto-Selects Background Colors For Search Result Snippet Images... Read more »
  • Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products
    Google has updated its rich results content guidelines to align better with the overall Google merchant guidelines thus disallowing rich results for products that are widely prohibited or regulated, or that can facilitate serious harm to self or others. These include, but are not limited to, weapons, recreational drugs, tobacco... Read more »
  • Google Search Console Regex Filter Builder in Google Sheet
    Want to quickly segment Google Search Console data to view performance of a custom page group without writing the Regex? Here is a Google sheet that can help you. IF you want something that handles both GA and GSC try this from JR Oakes. Read More: Google Search Console Regex... Read more »

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