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    MarketingSyrup

  • The Curious Case Of a Page Being Noindexed
    It’s an interesting story that I first came across over 2 years ago. I once wrote an article about SEO for Magento 2. It was one of the first guides... The post The Curious Case Of a Page Being Noindexed appeared first on MarketingSyrup.... Read more »
  • JavaScript SEO Best Practices and Debugging Tools
    JavaScript is a great option to make website pages more interactive and less boring. But it’s also a good way to kill a website’s SEO if implemented incorrectly. Here’s a... The post JavaScript SEO Best Practices and Debugging Tools appeared first on MarketingSyrup.... Read more »
  • 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO
    A few words from Kristina, author of MarketingSyrup: my friend Zain once shared the issues he faced while implementing filter-based facets on the Home Depot website. I’ve been talking about... The post 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO appeared first on MarketingSyrup.... Read more »
  • Google Search Central Live: Images Lazy Loading Case Study
    Last week I presented a live technical SEO case study at Google Search Central Live. It was very exciting and honourable to be invited to join these people I highly... The post Google Search Central Live: Images Lazy Loading Case Study appeared first on MarketingSyrup.... Read more »
  • Push Your Website to Page 1 on Google Using This Approach (Video + Resources Included)
    Hey reader! This post was born out of the emails to my SEO subscribers who downloaded the 24 Core SEO Skills checklist. But I realized that more people can benefit... The post Push Your Website to Page 1 on Google Using This Approach (Video + Resources Included) appeared first on... Read more »
  • 2020 Must-Read SEO Posts and Bonus Resources
    2020 is ending (yay?). No matter what has happened, there has been a lot of great information in the SEO industry. I decided to keep the tradition of posting the... The post 2020 Must-Read SEO Posts and Bonus Resources appeared first on MarketingSyrup.... Read more »
  • VideoWhen a Black Friday Promo Can Go Wrong and Ruin SEO
    When I woke up today, I had no idea that I’d be writing this post. But I found this thing and I couldn’t help sharing it. So here we are. ... The post When a Black Friday Promo Can Go Wrong and Ruin SEO appeared first on MarketingSyrup.... Read more »
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    Copy Blogger

  • 5 Elements That Build a Roster of Terrific Freelance Writing Clients
    I once recorded a podcast episode with Seth Godin where we talked about storytelling. During our conversation, he made a... Continue Reading The post 5 Elements That Build a Roster of Terrific Freelance Writing Clients appeared first on Copyblogger.... Read more »
  • 10 Content Proofreading Tips to Catch More Avoidable Goofs
    Traditionally, when I teach content proofreading tips, I treat them as separate tasks from content editing. And they are indeed... Continue Reading The post 10 Content Proofreading Tips to Catch More Avoidable Goofs appeared first on Copyblogger.... Read more »
  • Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story
    Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content... Continue Reading The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger.... Read more »
  • Everything a Beginner Blogger Needs to Know for 2023
    Whether you’re a beginner blogger looking to write for clients or yourself, blogging is one of the most fun, versatile... Continue Reading The post Everything a Beginner Blogger Needs to Know for 2023 appeared first on Copyblogger.... Read more »
  • Bad Email Marketing and Nickelback Don’t Have Much in Common
    Think bad email marketing and the band Nickelback might have some things in common? Think again. I’ve never admitted this... Continue Reading The post Bad Email Marketing and Nickelback Don’t Have Much in Common appeared first on Copyblogger.... Read more »
  • 7 Copywriting Strategies the Great Copywriters Wish You Knew
    We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each... Continue Reading The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.... Read more »
  • What Is the Main Action a Writer Takes When Proofreading?
    What is the main action a writer takes when proofreading? Well, content proofreading is simple. That may seem like a... Continue Reading The post What Is the Main Action a Writer Takes When Proofreading? appeared first on Copyblogger.... Read more »
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    BenchmarkONE

  • 6 Underutilized Instagram Features for Small Businesses
    With 1.38 billion users that spend an average of 53 minutes daily on the platform, Instagram is one of the most popular social media platforms out there.  What makes it so engaging and entertaining is not just the way content is presented to users but that the platform has evolved... Read more »
  • What is a Value Proposition and How Your Small Business Can Put One Together
    Skip the fluff and get straight to the point. Put your marketing tactics in order by clarifying your offer and why you differ from your competition. Think of your value proposition as the foundation of your small business marketing efforts. By clearly stating what you do and what value you... Read more »
  • Google Helpful Content Update: What it Means and What to Know
    Google dominates the search engine market with more than 90% of the market share as of  June 2022. Every core update from Google sends shockwaves across the content marketing world. The latest Google Helpful Content update is tipped to cause seismic shifts in the way we create content.  When the... Read more »
  • 4 Shifts Your Small Business Needs to Prepare for This Holiday Season
    We’re quickly approaching the most wonderful time of the year – the holiday season. While typically this time of year has been busy with increased consumer engagement and sales for many small businesses, this year may look a little different. With talks of a recession and the market continuously taking... Read more »
  • The Forgotten Content Distribution Tactic: Content Syndication
    Ross Simmonds, CEO at Foundation Inc, narrated how a well-thought distribution strategy led to 26,282 pageviews in the first seven days after publishing. The results sound unbelievable, but brands that espouse proper content distribution are hitting tremendous numbers in terms of organic traffic. Simmonds advises brands to create content once... Read more »
  • How to Boost Your Freelance Marketing Career After Being Laid Off
    Things are really tough in tech this quarter, and while the looming recession indicated that layoffs were imminent, it’s really starting to hit home as employees lose their jobs just weeks before the holiday season. We all saw the news and clatter on social media. Elon Musk took ownership of... Read more »
  • The 6 Types of Marketing Funnels You Need to Know
    A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. We’ve already discussed marketing and sales funnels, the... Read more »
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    tl;dr Marketing

  • Microsoft Advertising Automotive Ads Rolling Out To All Advertisers Globally
    Microsoft Advertising is making Automotive Ads generally available to all advertisers globally in the coming weeks! You can now use Dynamic Remarketing for Travel, Automotive, and Events. In-market Audiences is now available in more markets Latin America: Aruba, Bahamas, Bolivia, Cayman Islands, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, French... Read more »
  • Twitter Blue hikes the price to $4.99
    Twitter is increasing the price of subscription service Twitter Blue from $2.99 per month to $4.99 per month. Current U.S.-based Twitter Blue subscribers will stay at $2.99 a month until October, TechCrunch reports. Starting today, anyone signing up for the first time will be charged $4.99. The price is also going up... Read more »
  • Google Business Profile Tests Expandable Menu In Web Search
    Google Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options to edit your business profile directly in the desktop Google Search interface. Read More: Google Business Profile Tests Expandable Menu... Read more »
  • Instagram To Walk Back Full-screen Home Feed And Temporarily Reduce Recommended Posts
    Instagram head Adam Mosseri says the social network will walk back some recent changes to the app that have led to intense criticism from users. Instagram will phase out a test that turned users’ home feeds into a TikTok-like full-screen experience that prioritized video in the coming weeks. The company will also... Read more »
  • Twitter Develops New Explainer Notes for Embedded Tweets That Have Been Edited
    As you can see in these example tweet embeds, shared by reverse engineering expert Jane Manchun Wong, Twitter is currently working on new messages that will be appended to tweets that have been edited after being embedded on a third-party site. Read More: Twitter Develops New Explainer Notes for Embedded Tweets That... Read more »
  • How To Do SEO Redirects At Scale
    Antoine Eripret, shares some tips and python scripts to perform SEO redirects at scale. He shares two methods, one using use semantic proximity and the other using Fuzzy matching. Read More: How To Do SEO Redirects At Scale... Read more »
  • YouTube Shorts Algorithm Explained In Q&A Format
    YouTube explains how its Shorts recommendation algorithm works in a new video answering common questions from creators. YouTube’s Q&A video touches on subjects such as: Whether you should create a separate channel for Shorts The impact of publishing long and short-form content on the same channel If engagement with Shorts... Read more »

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