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- eCommerce Internal Linking: Into the Spider-verseThe post eCommerce Internal Linking: Into the Spider-verse appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: March 9, 2023 - 1:11 pm
- The Curious Case Of a Page Being NoindexedIt’s an interesting story that I first came across over 2 years ago. I once wrote an article about SEO for Magento 2. It was one of the first guides... The post The Curious Case Of a Page Being Noindexed appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: July 12, 2022 - 10:22 pm
- JavaScript SEO Best Practices and Debugging ToolsJavaScript is a great option to make website pages more interactive and less boring. But it’s also a good way to kill a website’s SEO if implemented incorrectly. Here’s a... The post JavaScript SEO Best Practices and Debugging Tools appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: November 5, 2021 - 3:08 am
- 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEOA few words from Kristina, author of MarketingSyrup: my friend Zain once shared the issues he faced while implementing filter-based facets on the Home Depot website. I’ve been talking about... The post 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: May 19, 2021 - 10:35 pm
- Google Search Central Live: Images Lazy Loading Case StudyLast week I presented a live technical SEO case study at Google Search Central Live. It was very exciting and honourable to be invited to join these people I highly... The post Google Search Central Live: Images Lazy Loading Case Study appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: March 5, 2021 - 1:08 am
- Push Your Website to Page 1 on Google Using This Approach (Video + Resources Included)Hey reader! This post was born out of the emails to my SEO subscribers who downloaded the 24 Core SEO Skills checklist. But I realized that more people can benefit... The post Push Your Website to Page 1 on Google Using This Approach (Video + Resources Included) appeared first on... Read more »Source: MarketingSyrup | Published: January 31, 2021 - 2:45 am
- 2020 Must-Read SEO Posts and Bonus Resources2020 is ending (yay?). No matter what has happened, there has been a lot of great information in the SEO industry. I decided to keep the tradition of posting the... The post 2020 Must-Read SEO Posts and Bonus Resources appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: December 29, 2020 - 3:24 am
- VideoWhen a Black Friday Promo Can Go Wrong and Ruin SEOWhen I woke up today, I had no idea that I’d be writing this post. But I found this thing and I couldn’t help sharing it. So here we are. ... The post When a Black Friday Promo Can Go Wrong and Ruin SEO appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: November 26, 2020 - 8:39 pm
- A Domain Migration Checklist And Ultimate Google Data Studio DashboardMigrations might not be easy. But if you have all the right things in place, you can mitigate risks. Moreover, you should have a way to quickly analyze how your... The post A Domain Migration Checklist And Ultimate Google Data Studio Dashboard appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: November 22, 2020 - 11:53 pm
- How to Easily Upgrade to the Google Analytics 4 Property (GA4)Google Analytics introduced GA4 property – a new era of Google Analytics has been announced. And this is scary. Why? Because the new interface is completely different from the old... The post How to Easily Upgrade to the Google Analytics 4 Property (GA4) appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: November 13, 2020 - 5:05 pm
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- 3 Fundamental Editorial Standards for Any Serious PublicationI’m a “go big or go home” kind of gal. And when it comes to content marketing today that translates... Continue Reading The post 3 Fundamental Editorial Standards for Any Serious Publication appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: March 23, 2023 - 1:00 pm
- How to Stick to a Schedule, Even If You Lack Writing ConfidenceIt’s tricky to stick to a schedule when you can see all of the flaws in your own writing. So,... Continue Reading The post How to Stick to a Schedule, Even If You Lack Writing Confidence appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: March 16, 2023 - 1:00 pm
- Are Content Creators Entrepreneurs?Are content creators entrepreneurs? Four simple words, one big question. And the answer to that question is a favorite of... Continue Reading The post Are Content Creators Entrepreneurs? appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: March 9, 2023 - 2:00 pm
- How to Find Clients for Content Writing (with the ‘State, Story, Strategy’ Technique)Not knowing how to find clients for content writing can derail even the most determined new writers. There’s no shortage... Continue Reading The post How to Find Clients for Content Writing (with the ‘State, Story, Strategy’ Technique) appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: March 2, 2023 - 2:00 pm
- A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial WritersYou might have started your writing business because you love to write. You might get a lot of positive feedback... Continue Reading The post A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial Writers appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: February 23, 2023 - 2:00 pm
- 7 Essential Steps That Build a Personal Brand BusinessIf you want to learn how to build a personal brand business, you’re also probably aware that automation and AI... Continue Reading The post 7 Essential Steps That Build a Personal Brand Business appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: February 16, 2023 - 2:00 pm
- What Is a Content Calendar? Get Serious About Publishing Your IdeasDo you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle new writers face,... Continue Reading The post What Is a Content Calendar? Get Serious About Publishing Your Ideas appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: February 9, 2023 - 2:00 pm
- Choosing a Niche for Your Online Business: 3 Creative ModelsIf you want your marketing to work, you have to first get specific when choosing a niche for your online... Continue Reading The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: February 2, 2023 - 2:00 pm
- Service Business Setup: Book Your Next Content Client FasterI get excited when I hear someone wants to start a service business. I love when people: But I don’t... Continue Reading The post Service Business Setup: Book Your Next Content Client Faster appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: January 26, 2023 - 2:00 pm
- How to Become Self-Employed: 5 Key Moves for New FreelancersIn the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my... Continue Reading The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: January 19, 2023 - 2:00 pm
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- How to Build a Creative Agency from ScratchThe creative industry in the United States is a multi-billion-dollar industry, and it seems everyone wants a piece of the pie. Since 2021, there has been a 12% increase in the number of creative agencies. If you’ve got your sights set on building your own business from scratch, you’re in... Read more »Source: BenchmarkONE | Published: February 1, 2023 - 1:00 pm
- 42 Best Sales Prospecting Tools for Sales Teams in 2023Good prospecting leads to good business. Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. But it is not as easy as sending a simple message randomly to people. Most sales reps consider prospecting to be the... Read more »Source: BenchmarkONE | Published: January 25, 2023 - 1:00 pm
- How to Create Team Goals that are MeasurableIt’s the New Year, and while many of us would like to start anew, the reality is that we’re still dealing with some 2022 baggage. Talks of a recession have not quieted down, so how you start this year off can have a lasting impact on your business’s sustainability. In... Read more »Source: BenchmarkONE | Published: January 18, 2023 - 1:00 pm
- Small Business Trends on the 2023 HorizonA lot has changed within the past couple of years, and it’s ultimately affected how businesses operate. The United States currently has about 32.5 million small businesses in active operations. However, a looming recession, rising inflation, and inventory issues are all curve balls that could ultimately make that number change.... Read more »Source: BenchmarkONE | Published: January 4, 2023 - 1:00 pm
- What is Upselling and How Marketing Automation Can Help You Use ItIf you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. You’ve been upsold. Businesses in every industry include upselling in their marketing strategy. Ever been asked if you... Read more »Source: BenchmarkONE | Published: December 28, 2022 - 1:00 pm
- 6 Tips to Get Your Small Business Through a RecessionDid you know that the nearly 100,000 small businesses that shut down temporarily during 2020’s economic slump caused by the pandemic are now out of business? It’s a scary statistic to hear, but the reality is there are things your small business can do to avoid being another statistic. We’re... Read more »Source: BenchmarkONE | Published: December 22, 2022 - 1:00 pm
- Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)If you’ve ever cruised a retail site, without buying anything, then seen the items you were looking at everywhere over the following days, you’ve been on the customer side of a retargeting advertising strategy. Retargeting ads do exactly what they sound like: they target prospects a second time. It can... Read more »Source: BenchmarkONE | Published: December 21, 2022 - 1:00 pm
- Why a Collaborative Worker is Your Most Valuable Agency AssetOrganizations, especially agencies, thrive on strong collaboration between employees. It creates team morale, strong chemistry between individuals, and the synergy teams need to work towards a common goal. Remember: your agency is a creative business, and it takes diverse skill sets and knowledge to deliver projects that exceed clients’ expectations.... Read more »Source: BenchmarkONE | Published: December 15, 2022 - 1:00 pm
- The Only Guide You’ll Ever Need For Content CreationContent is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation, a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal... Read more »Source: BenchmarkONE | Published: December 14, 2022 - 2:20 pm
- 14 Ways Your Small Business Can Attract B2B ClientsDo you ever feel like you’re fighting an uphill battle to make a sale? You’re not alone. A top marketing goal for small business owners is to gain and keep customers, which is a constant challenge due to time and budget constraints. Even if your client list is in good... Read more »Source: BenchmarkONE | Published: December 8, 2022 - 1:00 pm
- The 5 Best Online Marketing Tactics for 20232022 is quickly coming to an end, and 2023 is just around the corner. Typical to the industry, a lot has happened in the marketing sphere in the last year, with new trends emerging and shaping the way brands reach their audiences. If being a marketer has taught us anything,... Read more »Source: BenchmarkONE | Published: December 7, 2022 - 1:00 pm
- 6 Underutilized Instagram Features for Small BusinessesWith 1.38 billion users that spend an average of 53 minutes daily on the platform, Instagram is one of the most popular social media platforms out there. What makes it so engaging and entertaining is not just the way content is presented to users but that the platform has evolved... Read more »Source: BenchmarkONE | Published: December 1, 2022 - 1:00 pm
- What is a Value Proposition and How Your Small Business Can Put One TogetherSkip the fluff and get straight to the point. Put your marketing tactics in order by clarifying your offer and why you differ from your competition. Think of your value proposition as the foundation of your small business marketing efforts. By clearly stating what you do and what value you... Read more »Source: BenchmarkONE | Published: November 30, 2022 - 1:00 pm
- Google Helpful Content Update: What it Means and What to KnowGoogle dominates the search engine market with more than 90% of the market share as of June 2022. Every core update from Google sends shockwaves across the content marketing world. The latest Google Helpful Content update is tipped to cause seismic shifts in the way we create content. When the... Read more »Source: BenchmarkONE | Published: November 24, 2022 - 1:00 pm
- 4 Shifts Your Small Business Needs to Prepare for This Holiday SeasonWe’re quickly approaching the most wonderful time of the year – the holiday season. While typically this time of year has been busy with increased consumer engagement and sales for many small businesses, this year may look a little different. With talks of a recession and the market continuously taking... Read more »Source: BenchmarkONE | Published: November 23, 2022 - 1:00 pm
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- Microsoft Advertising Automotive Ads Rolling Out To All Advertisers GloballyMicrosoft Advertising is making Automotive Ads generally available to all advertisers globally in the coming weeks! You can now use Dynamic Remarketing for Travel, Automotive, and Events. In-market Audiences is now available in more markets Latin America: Aruba, Bahamas, Bolivia, Cayman Islands, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, French... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Twitter Blue hikes the price to $4.99Twitter is increasing the price of subscription service Twitter Blue from $2.99 per month to $4.99 per month. Current U.S.-based Twitter Blue subscribers will stay at $2.99 a month until October, TechCrunch reports. Starting today, anyone signing up for the first time will be charged $4.99. The price is also going up... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google Business Profile Tests Expandable Menu In Web SearchGoogle Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options to edit your business profile directly in the desktop Google Search interface. Read More: Google Business Profile Tests Expandable Menu... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Instagram To Walk Back Full-screen Home Feed And Temporarily Reduce Recommended PostsInstagram head Adam Mosseri says the social network will walk back some recent changes to the app that have led to intense criticism from users. Instagram will phase out a test that turned users’ home feeds into a TikTok-like full-screen experience that prioritized video in the coming weeks. The company will also... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Twitter Develops New Explainer Notes for Embedded Tweets That Have Been EditedAs you can see in these example tweet embeds, shared by reverse engineering expert Jane Manchun Wong, Twitter is currently working on new messages that will be appended to tweets that have been edited after being embedded on a third-party site. Read More: Twitter Develops New Explainer Notes for Embedded Tweets That... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- How To Do SEO Redirects At ScaleAntoine Eripret, shares some tips and python scripts to perform SEO redirects at scale. He shares two methods, one using use semantic proximity and the other using Fuzzy matching. Read More: How To Do SEO Redirects At Scale... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- YouTube Shorts Algorithm Explained In Q&A FormatYouTube explains how its Shorts recommendation algorithm works in a new video answering common questions from creators. YouTube’s Q&A video touches on subjects such as: Whether you should create a separate channel for Shorts The impact of publishing long and short-form content on the same channel If engagement with Shorts... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google Search Console Item Classifications Updated To Show Valid Or InvalidGoogle said the URLs or items in the Search Console report are no longer grouped at the top level by three or more status categories, i.e. Valid, Warning, and Error. Now they are grouped or classified into two more broad statuses that reflect whether those URLs or items are invalid or not. Google said... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- TikTok Is Now Paying Users To Invite Friends To Use TikTokLooks like you can now get cash for inviting users to TikTok. You can withdraw cash or redeem for coupons! Read More: TikTok Is Now Paying Users To Invite Friends To Use TikTok... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google Is Now Linking To Youtube Product Reviews From Organic Product Results In The Mobile SERPsIn this example, Google is even linking to a YouTube review of the product that comes directly from the brand. Read More: Google Is Now Linking To Youtube Product Reviews From Organic Product Results In The Mobile SERPs... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google begins testing FLEDGE API on AdSenseFLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing behavior across websites. Google will begin testing the API on AsSense accounts on August 28. You can learn more about the API here. Read More: Google... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google Tests Perspectives Search Results To Show Multiple Results in Featured SnippetsGoogle seems to be testing a new search box and feature titled "perspectives." They show multiple results in a Featured Snippet answer for a query this giving the searcher multiple perspectives. Read More: Google Tests Perspectives Search Results To Show Multiple Results in Featured Snippets... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- How To Build A Knowledge Panel For Your Name Or BrandSome tips on how to score a knowledge panel for your name or brand. Read More: How To Build A Knowledge Panel For Your Name Or Brand... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google Tests Expandable From Sources Across The Web SERP FeatureLooks like Google is testing a new look From Sources Across The Web SERP Feature that you can expand to show more results. Read More: Google Tests Expandable From Sources Across The Web SERP Feature... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google Play Is Updating Their Ads Policy Around Ads That Appear During Game Play At The Beginning Of A Level And MoreGoogle’s forthcoming restrictions around ad placements in Android apps are absolutely going to kill the Hypercasual gaming category. Read More: Google Play Is Updating Their Ads Policy Around Ads That Appear During Game Play At The Beginning Of A Level And More... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
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- Starbucks Logo – History, Meaning, and EvolutionStarbucks is one of the most recognizable brands in today’s world. With 52 years of history, the company has established itself to dominate the coffee industry with more than 35,000 stores worldwide. Starbucks has shown that a well-established brand comes hand in hand with a great logo. This case study... Read more »Source: The Branding Journal | Published: March 1, 2023 - 6:40 pm
- Can I Use ChatGPT for Marketing and Branding? Use Cases, Examples, and ConsiderationsYou have probably heard of ChatGPT – it is hard not to come across it with the media coverage it has received lately. ChatGPT stands for Generative Pre-trained Transformer. It is a language model that can understand and generate human-like text. The history of ChatGPT dates back to 2018, when... Read more »Source: The Branding Journal | Published: February 21, 2023 - 3:43 pm
- Free Online Design Tools to Create Your Visual IdentityDiscover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva, DaFont, and Visme, we've got you covered! The post Free Online Design Tools to Create Your Visual Identity appeared first on The Branding Journal.... Read more »Source: The Branding Journal | Published: January 27, 2023 - 5:35 pm
- VideoThe Way Forward: How the Circular Economy is Changing the Game for BrandsFor decades, brands have followed linear models of business. Companies turn natural resources into products, which are discarded as waste once their usefulness expires. It’s an unsustainable model that causes significant environmental damage, and it’s quickly becoming outdated. An alternative is the “circular economy.” This is a system that allows... Read more »Source: The Branding Journal | Published: January 23, 2023 - 3:24 pm
- Brand Personality: Definition, Examples, and How to Define YoursA strong, well-defined personality humanizes a brand, making it both distinctly different and relatable in today's cluttered marketplace. The post Brand Personality: Definition, Examples, and How to Define Yours appeared first on The Branding Journal.... Read more »Source: The Branding Journal | Published: August 9, 2022 - 3:15 pm
- Personal Branding: Why It MattersPersonal branding is the process of building a brand for a person. Learn more about this concept and why it is important. The post Personal Branding: Why It Matters appeared first on The Branding Journal.... Read more »Source: The Branding Journal | Published: August 4, 2022 - 1:41 pm
- Why Are Brand Values So Important (And How to Define Them)?What are brand values, why are they critical to any brand strategy, and how you can define them for your brand? Let's dive in! The post Why Are Brand Values So Important (And How to Define Them)? appeared first on The Branding Journal.... Read more »Source: The Branding Journal | Published: June 10, 2022 - 9:26 pm
- The Fundamentals of Luxury BrandingTo date, the definitions of luxury are abstract and cannot be easily used by luxury brand managers. To achieve applicability, the authors uncover based on 2 studies common thematic elements that define luxury. The post The Fundamentals of Luxury Branding appeared first on The Branding Journal.... Read more »Source: The Branding Journal | Published: June 5, 2022 - 10:00 pm
- The Best Way to Come Up With a Brand NameWhen starting a business, one of the first things you need to find is a name for your brand. It can be tough to come up with something original and memorable, but some techniques can help. This article will discuss some of the best ways to find a solid name... Read more »Source: The Branding Journal | Published: May 15, 2022 - 7:57 pm
- Dog Food Branding: How Companies Differentiate Their Products in a Saturated MarketThe dog food market is growing and becoming more and more saturated. According to a 2018 article by Pet Food Processing, the number of pet food brands in the US at the time was 630, with a 71% increase since 2011. In a market like this, differentiation is essential, and... Read more »Source: The Branding Journal | Published: January 12, 2022 - 10:16 pm