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- 3 sneaky technical SEO thingsThe post 3 sneaky technical SEO things appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: August 21, 2023 - 5:31 pm
- Is Technical SEO Dead?Last week Google made some updates in its documentation connected to technical SEO. And the interpretation of these updates has caused so much panic and overreaction. Some people even claimed... The post Is Technical SEO Dead? appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: May 1, 2023 - 2:35 pm
- eCommerce Internal Linking: Into the Spider-verseThe post eCommerce Internal Linking: Into the Spider-verse appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: March 9, 2023 - 1:11 pm
- The Curious Case Of a Page Being NoindexedIt’s an interesting story that I first came across over 2 years ago. I once wrote an article about SEO for Magento 2. It was one of the first guides... The post The Curious Case Of a Page Being Noindexed appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: July 12, 2022 - 10:22 pm
- JavaScript SEO Best Practices and Debugging ToolsJavaScript is a great option to make website pages more interactive and less boring. But it’s also a good way to kill a website’s SEO if implemented incorrectly. Here’s a... The post JavaScript SEO Best Practices and Debugging Tools appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: November 5, 2021 - 3:08 am
- 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEOA few words from Kristina, author of MarketingSyrup: my friend Zain once shared the issues he faced while implementing filter-based facets on the Home Depot website. I’ve been talking about... The post 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: May 19, 2021 - 10:35 pm
- Google Search Central Live: Images Lazy Loading Case StudyLast week I presented a live technical SEO case study at Google Search Central Live. It was very exciting and honourable to be invited to join these people I highly... The post Google Search Central Live: Images Lazy Loading Case Study appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: March 5, 2021 - 1:08 am
- Push Your Website to Page 1 on Google Using This Approach (Video + Resources Included)Hey reader! This post was born out of the emails to my SEO subscribers who downloaded the 24 Core SEO Skills checklist. But I realized that more people can benefit... The post Push Your Website to Page 1 on Google Using This Approach (Video + Resources Included) appeared first on... Read more »Source: MarketingSyrup | Published: January 31, 2021 - 2:45 am
- 2020 Must-Read SEO Posts and Bonus Resources2020 is ending (yay?). No matter what has happened, there has been a lot of great information in the SEO industry. I decided to keep the tradition of posting the... The post 2020 Must-Read SEO Posts and Bonus Resources appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: December 29, 2020 - 3:24 am
- VideoWhen a Black Friday Promo Can Go Wrong and Ruin SEOWhen I woke up today, I had no idea that I’d be writing this post. But I found this thing and I couldn’t help sharing it. So here we are. ... The post When a Black Friday Promo Can Go Wrong and Ruin SEO appeared first on MarketingSyrup.... Read more »Source: MarketingSyrup | Published: November 26, 2020 - 8:39 pm
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- How To Create Engaging Content In 2024Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and... Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: November 24, 2023 - 1:41 pm
- 9 Content Marketing Metrics To Measure Your Strategy’s ROIThe ROI of content marketing is notoriously difficult to measure because the customer journey is usually very complex. Even if... Continue Reading The post 9 Content Marketing Metrics To Measure Your Strategy’s ROI appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: November 17, 2023 - 1:12 pm
- 10 Content Ideas To Create Killer Content When You’re StuckContent ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen... Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: November 9, 2023 - 12:46 pm
- Cornerstone Content: Overview And Step By Step GuideCornerstone content helps users and search engines understand your area of expertise. Once search engines view you as an authority... Continue Reading The post Cornerstone Content: Overview And Step By Step Guide appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: November 2, 2023 - 3:00 pm
- 9 Content Marketing Skills You Need To Succeed In 2024A few years ago, the companies winning with content were those that had the capital to produce content at scale.... Continue Reading The post 9 Content Marketing Skills You Need To Succeed In 2024 appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: October 25, 2023 - 6:03 pm
- Brand Voice: How to Craft a Compelling Tone That Attracts Your Ideal CustomersWelcome to the world of finding your brand voice, where your brand’s personality isn’t just a feature. It’s the heart... Continue Reading The post Brand Voice: How to Craft a Compelling Tone That Attracts Your Ideal Customers appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: October 24, 2023 - 1:00 pm
- Content Marketing Checklists To Maximize Reach (By Platform)Assuming you are already creating valuable content, making a few basic optimizations can help it earn significantly more traffic and... Continue Reading The post Content Marketing Checklists To Maximize Reach (By Platform) appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: October 18, 2023 - 7:14 pm
- What Is a Content Marketing Strategy?Sitting down and mapping out a killer content marketing strategy can seem as unrealistic as getting five musicians to agree... Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: October 17, 2023 - 1:00 pm
- The Benefits Of Content Marketing: How It’s An Unfair AdvantageYou’ve probably already heard that some of the benefits of content marketing include generating brand awareness and driving more conversions... Continue Reading The post The Benefits Of Content Marketing: How It’s An Unfair Advantage appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: October 12, 2023 - 2:48 pm
- 14 Content Marketing Examples With Strategy BreakdownsThere were a lot of changes in content marketing over the past year, and the companies winning the content game... Continue Reading The post 14 Content Marketing Examples With Strategy Breakdowns appeared first on Copyblogger.... Read more »Source: Copy Blogger | Published: October 4, 2023 - 5:16 pm
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- 6 Tips to Help You Thrive as a SaaS Salesperson During a Recession6 Tips to Help You Thrive as a SaaS Salesperson During a Recession Did you know that during the economic downturn of 2020, caused by the pandemic, nearly 100,000 small businesses temporarily closed their doors and are now out of business? It’s a frightening statistic, but as a SaaS salesperson,... Read more »Source: BenchmarkONE | Published: October 30, 2023 - 9:52 pm
- How to Build a Creative Agency from ScratchThe creative industry in the United States is a multi-billion-dollar industry, and it seems everyone wants a piece of the pie. Since 2021, there has been a 12% increase in the number of creative agencies. If you’ve got your sights set on building your own business from scratch, you’re in... Read more »Source: BenchmarkONE | Published: February 1, 2023 - 1:00 pm
- 42 Best Sales Prospecting Tools for Sales Teams in 2023Good prospecting leads to good business. Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. But it is not as easy as sending a simple message randomly to people. Most sales reps consider prospecting to be the... Read more »Source: BenchmarkONE | Published: January 25, 2023 - 1:00 pm
- How to Create Team Goals that are MeasurableIt’s the New Year, and while many of us would like to start anew, the reality is that we’re still dealing with some 2022 baggage. Talks of a recession have not quieted down, so how you start this year off can have a lasting impact on your business’s sustainability. In... Read more »Source: BenchmarkONE | Published: January 18, 2023 - 1:00 pm
- Small Business Trends on the 2023 HorizonA lot has changed within the past couple of years, and it’s ultimately affected how businesses operate. The United States currently has about 32.5 million small businesses in active operations. However, a looming recession, rising inflation, and inventory issues are all curve balls that could ultimately make that number change.... Read more »Source: BenchmarkONE | Published: January 4, 2023 - 1:00 pm
- What is Upselling and How Marketing Automation Can Help You Use ItIf you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. You’ve been upsold. Businesses in every industry include upselling in their marketing strategy. Ever been asked if you... Read more »Source: BenchmarkONE | Published: December 28, 2022 - 1:00 pm
- 6 Tips to Get Your Small Business Through a RecessionDid you know that the nearly 100,000 small businesses that shut down temporarily during 2020’s economic slump caused by the pandemic are now out of business? It’s a scary statistic to hear, but the reality is there are things your small business can do to avoid being another statistic. We’re... Read more »Source: BenchmarkONE | Published: December 22, 2022 - 1:00 pm
- Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)If you’ve ever cruised a retail site, without buying anything, then seen the items you were looking at everywhere over the following days, you’ve been on the customer side of a retargeting advertising strategy. Retargeting ads do exactly what they sound like: they target prospects a second time. It can... Read more »Source: BenchmarkONE | Published: December 21, 2022 - 1:00 pm
- Why a Collaborative Worker is Your Most Valuable Agency AssetOrganizations, especially agencies, thrive on strong collaboration between employees. It creates team morale, strong chemistry between individuals, and the synergy teams need to work towards a common goal. Remember: your agency is a creative business, and it takes diverse skill sets and knowledge to deliver projects that exceed clients’ expectations.... Read more »Source: BenchmarkONE | Published: December 15, 2022 - 1:00 pm
- The Only Guide You’ll Ever Need For Content CreationContent is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation, a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal... Read more »Source: BenchmarkONE | Published: December 14, 2022 - 2:20 pm
- 14 Ways Your Small Business Can Attract B2B ClientsDo you ever feel like you’re fighting an uphill battle to make a sale? You’re not alone. A top marketing goal for small business owners is to gain and keep customers, which is a constant challenge due to time and budget constraints. Even if your client list is in good... Read more »Source: BenchmarkONE | Published: December 8, 2022 - 1:00 pm
- The 5 Best Online Marketing Tactics for 20232022 is quickly coming to an end, and 2023 is just around the corner. Typical to the industry, a lot has happened in the marketing sphere in the last year, with new trends emerging and shaping the way brands reach their audiences. If being a marketer has taught us anything,... Read more »Source: BenchmarkONE | Published: December 7, 2022 - 1:00 pm
- 6 Underutilized Instagram Features for Small BusinessesWith 1.38 billion users that spend an average of 53 minutes daily on the platform, Instagram is one of the most popular social media platforms out there. What makes it so engaging and entertaining is not just the way content is presented to users but that the platform has evolved... Read more »Source: BenchmarkONE | Published: December 1, 2022 - 1:00 pm
- What is a Value Proposition and How Your Small Business Can Put One TogetherSkip the fluff and get straight to the point. Put your marketing tactics in order by clarifying your offer and why you differ from your competition. Think of your value proposition as the foundation of your small business marketing efforts. By clearly stating what you do and what value you... Read more »Source: BenchmarkONE | Published: November 30, 2022 - 1:00 pm
- Google Helpful Content Update: What it Means and What to KnowGoogle dominates the search engine market with more than 90% of the market share as of June 2022. Every core update from Google sends shockwaves across the content marketing world. The latest Google Helpful Content update is tipped to cause seismic shifts in the way we create content. When the... Read more »Source: BenchmarkONE | Published: November 24, 2022 - 1:00 pm
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- Microsoft Advertising Automotive Ads Rolling Out To All Advertisers GloballyMicrosoft Advertising is making Automotive Ads generally available to all advertisers globally in the coming weeks! You can now use Dynamic Remarketing for Travel, Automotive, and Events. In-market Audiences is now available in more markets Latin America: Aruba, Bahamas, Bolivia, Cayman Islands, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, French... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Twitter Blue hikes the price to $4.99Twitter is increasing the price of subscription service Twitter Blue from $2.99 per month to $4.99 per month. Current U.S.-based Twitter Blue subscribers will stay at $2.99 a month until October, TechCrunch reports. Starting today, anyone signing up for the first time will be charged $4.99. The price is also going up... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google Business Profile Tests Expandable Menu In Web SearchGoogle Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options to edit your business profile directly in the desktop Google Search interface. Read More: Google Business Profile Tests Expandable Menu... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Instagram To Walk Back Full-screen Home Feed And Temporarily Reduce Recommended PostsInstagram head Adam Mosseri says the social network will walk back some recent changes to the app that have led to intense criticism from users. Instagram will phase out a test that turned users’ home feeds into a TikTok-like full-screen experience that prioritized video in the coming weeks. The company will also... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Twitter Develops New Explainer Notes for Embedded Tweets That Have Been EditedAs you can see in these example tweet embeds, shared by reverse engineering expert Jane Manchun Wong, Twitter is currently working on new messages that will be appended to tweets that have been edited after being embedded on a third-party site. Read More: Twitter Develops New Explainer Notes for Embedded Tweets That... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- How To Do SEO Redirects At ScaleAntoine Eripret, shares some tips and python scripts to perform SEO redirects at scale. He shares two methods, one using use semantic proximity and the other using Fuzzy matching. Read More: How To Do SEO Redirects At Scale... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- YouTube Shorts Algorithm Explained In Q&A FormatYouTube explains how its Shorts recommendation algorithm works in a new video answering common questions from creators. YouTube’s Q&A video touches on subjects such as: Whether you should create a separate channel for Shorts The impact of publishing long and short-form content on the same channel If engagement with Shorts... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google Search Console Item Classifications Updated To Show Valid Or InvalidGoogle said the URLs or items in the Search Console report are no longer grouped at the top level by three or more status categories, i.e. Valid, Warning, and Error. Now they are grouped or classified into two more broad statuses that reflect whether those URLs or items are invalid or not. Google said... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- TikTok Is Now Paying Users To Invite Friends To Use TikTokLooks like you can now get cash for inviting users to TikTok. You can withdraw cash or redeem for coupons! Read More: TikTok Is Now Paying Users To Invite Friends To Use TikTok... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google Is Now Linking To Youtube Product Reviews From Organic Product Results In The Mobile SERPsIn this example, Google is even linking to a YouTube review of the product that comes directly from the brand. Read More: Google Is Now Linking To Youtube Product Reviews From Organic Product Results In The Mobile SERPs... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google begins testing FLEDGE API on AdSenseFLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing behavior across websites. Google will begin testing the API on AsSense accounts on August 28. You can learn more about the API here. Read More: Google... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google Tests Perspectives Search Results To Show Multiple Results in Featured SnippetsGoogle seems to be testing a new search box and feature titled "perspectives." They show multiple results in a Featured Snippet answer for a query this giving the searcher multiple perspectives. Read More: Google Tests Perspectives Search Results To Show Multiple Results in Featured Snippets... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- How To Build A Knowledge Panel For Your Name Or BrandSome tips on how to score a knowledge panel for your name or brand. Read More: How To Build A Knowledge Panel For Your Name Or Brand... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google Tests Expandable From Sources Across The Web SERP FeatureLooks like Google is testing a new look From Sources Across The Web SERP Feature that you can expand to show more results. Read More: Google Tests Expandable From Sources Across The Web SERP Feature... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
- Google Play Is Updating Their Ads Policy Around Ads That Appear During Game Play At The Beginning Of A Level And MoreGoogle’s forthcoming restrictions around ad placements in Android apps are absolutely going to kill the Hypercasual gaming category. Read More: Google Play Is Updating Their Ads Policy Around Ads That Appear During Game Play At The Beginning Of A Level And More... Read more »Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
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- Video10 Ideas to Cultivate Brand TransparencyTransparency is one of the precious keys to the doors of ethical branding. When a brand is transparent…... Read more »Source: The Branding Journal | Published: October 18, 2023 - 2:43 pm
- How to Build Your Employer Brand in 8 Steps: Understanding Who’s Involved and What to DoEmployer branding is crucial for attracting and retaining the talent that drives the success of your brand. It…... Read more »Source: The Branding Journal | Published: September 7, 2023 - 10:47 am
- Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos?Since Elon Musk has been leading Twitter, the social media platform has undergone many transformations. These changes, aimed…... Read more »Source: The Branding Journal | Published: August 5, 2023 - 9:29 pm
- The Concept of Employer Branding, ExplainedCompanies and organizations typically prioritize their branding efforts toward their target customers. This is because customers and consumers…... Read more »Source: The Branding Journal | Published: July 10, 2023 - 10:05 am
- The Most Prestigious Branding AwardsBranding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…... Read more »Source: The Branding Journal | Published: June 5, 2023 - 11:12 am
- VideoWhat Is a Visual Identity and Why Does It Play a Crucial Role in Branding?One of the key components of building a successful brand is developing a strong visual identity. This article…... Read more »Source: The Branding Journal | Published: May 23, 2023 - 4:32 pm
- Discover the Hidden Meanings Behind These 40 Company LogosCompany logos are an essential part of any brand’s visual identity, representing the company’s values, products, and services.…... Read more »Source: The Branding Journal | Published: April 10, 2023 - 3:26 pm
- The Power of a Strong Brand Identity: Definition, Importance, and Key ElementsDefining a brand identity is a crucial step in a brand’s strategy. But what does brand identity mean,…... Read more »Source: The Branding Journal | Published: March 29, 2023 - 4:47 pm
- Starbucks Logo – History, Meaning, and EvolutionStarbucks is one of the most recognizable brands in today’s world. With 52 years of history, the company…... Read more »Source: The Branding Journal | Published: March 1, 2023 - 6:40 pm
- Can I Use ChatGPT for Marketing and Branding? Use Cases, Examples, and ConsiderationsYou have probably heard of ChatGPT – it is hard not to come across it with the media…... Read more »Source: The Branding Journal | Published: February 21, 2023 - 3:43 pm