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    MarketingSyrup

  • 3 sneaky technical SEO things
    The post 3 sneaky technical SEO things appeared first on MarketingSyrup.... Read more »
  • Is Technical SEO Dead?
    Last week Google made some updates in its documentation connected to technical SEO. And the interpretation of these updates has caused so much panic and overreaction.  Some people even claimed... The post Is Technical SEO Dead? appeared first on MarketingSyrup.... Read more »
  • eCommerce Internal Linking: Into the Spider-verse
    The post eCommerce Internal Linking: Into the Spider-verse appeared first on MarketingSyrup.... Read more »
  • The Curious Case Of a Page Being Noindexed
    It’s an interesting story that I first came across over 2 years ago. I once wrote an article about SEO for Magento 2. It was one of the first guides... The post The Curious Case Of a Page Being Noindexed appeared first on MarketingSyrup.... Read more »
  • JavaScript SEO Best Practices and Debugging Tools
    JavaScript is a great option to make website pages more interactive and less boring. But it’s also a good way to kill a website’s SEO if implemented incorrectly. Here’s a... The post JavaScript SEO Best Practices and Debugging Tools appeared first on MarketingSyrup.... Read more »
  • 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO
    A few words from Kristina, author of MarketingSyrup: my friend Zain once shared the issues he faced while implementing filter-based facets on the Home Depot website. I’ve been talking about... The post 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO appeared first on MarketingSyrup.... Read more »
  • Google Search Central Live: Images Lazy Loading Case Study
    Last week I presented a live technical SEO case study at Google Search Central Live. It was very exciting and honourable to be invited to join these people I highly... The post Google Search Central Live: Images Lazy Loading Case Study appeared first on MarketingSyrup.... Read more »
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    Copy Blogger

  • How To Create Engaging Content In 2024
    Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and... Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.... Read more »
  • 9 Content Marketing Metrics To Measure Your Strategy’s ROI
    The ROI of content marketing is notoriously difficult to measure because the customer journey is usually very complex.  Even if... Continue Reading The post 9 Content Marketing Metrics To Measure Your Strategy’s ROI appeared first on Copyblogger.... Read more »
  • 10 Content Ideas To Create Killer Content When You’re Stuck 
    Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen... Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck  appeared first on Copyblogger.... Read more »
  • Cornerstone Content: Overview And Step By Step Guide 
    Cornerstone content helps users and search engines understand your area of expertise. Once search engines view you as an authority... Continue Reading The post Cornerstone Content: Overview And Step By Step Guide  appeared first on Copyblogger.... Read more »
  • 9 Content Marketing Skills You Need To Succeed In 2024
    A few years ago, the companies winning with content were those that had the capital to produce content at scale.... Continue Reading The post 9 Content Marketing Skills You Need To Succeed In 2024 appeared first on Copyblogger.... Read more »
  • Brand Voice: How to Craft a Compelling Tone That Attracts Your Ideal Customers
    Welcome to the world of finding your brand voice, where your brand’s personality isn’t just a feature. It’s the heart... Continue Reading The post Brand Voice: How to Craft a Compelling Tone That Attracts Your Ideal Customers appeared first on Copyblogger.... Read more »
  • Content Marketing Checklists To Maximize Reach (By Platform)
    Assuming you are already creating valuable content, making a few basic optimizations can help it earn significantly more traffic and... Continue Reading The post Content Marketing Checklists To Maximize Reach (By Platform) appeared first on Copyblogger.... Read more »
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    BenchmarkONE

  • 6 Tips to Help You Thrive as a SaaS Salesperson During a Recession
    6 Tips to Help You Thrive as a SaaS Salesperson During a Recession Did you know that during the economic downturn of 2020, caused by the pandemic, nearly 100,000 small businesses temporarily closed their doors and are now out of business? It’s a frightening statistic, but as a SaaS salesperson,... Read more »
  • How to Build a Creative Agency from Scratch
    The creative industry in the United States is a multi-billion-dollar industry, and it seems everyone wants a piece of the pie. Since 2021, there has been a 12% increase in the number of creative agencies. If you’ve got your sights set on building your own business from scratch, you’re in... Read more »
  • 42 Best Sales Prospecting Tools for Sales Teams in 2023
    Good prospecting leads to good business.  Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business.  But it is not as easy as sending a simple message randomly to people. Most sales reps consider prospecting to be the... Read more »
  • How to Create Team Goals that are Measurable
    It’s the New Year, and while many of us would like to start anew, the reality is that we’re still dealing with some 2022 baggage.  Talks of a recession have not quieted down, so how you start this year off can have a lasting impact on your business’s sustainability. In... Read more »
  • Small Business Trends on the 2023 Horizon
    A lot has changed within the past couple of years, and it’s ultimately affected how businesses operate. The United States currently has about 32.5 million small businesses in active operations. However, a looming recession, rising inflation, and inventory issues are all curve balls that could ultimately make that number change.... Read more »
  • What is Upselling and How Marketing Automation Can Help You Use It
    If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. You’ve been upsold.  Businesses in every industry include upselling in their marketing strategy. Ever been asked if you... Read more »
  • 6 Tips to Get Your Small Business Through a Recession
    Did you know that the nearly 100,000 small businesses that shut down temporarily during 2020’s economic slump caused by the pandemic are now out of business?  It’s a scary statistic to hear, but the reality is there are things your small business can do to avoid being another statistic. We’re... Read more »
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    tl;dr Marketing

  • Microsoft Advertising Automotive Ads Rolling Out To All Advertisers Globally
    Microsoft Advertising is making Automotive Ads generally available to all advertisers globally in the coming weeks! You can now use Dynamic Remarketing for Travel, Automotive, and Events. In-market Audiences is now available in more markets Latin America: Aruba, Bahamas, Bolivia, Cayman Islands, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, French... Read more »
  • Twitter Blue hikes the price to $4.99
    Twitter is increasing the price of subscription service Twitter Blue from $2.99 per month to $4.99 per month. Current U.S.-based Twitter Blue subscribers will stay at $2.99 a month until October, TechCrunch reports. Starting today, anyone signing up for the first time will be charged $4.99. The price is also going up... Read more »
  • Google Business Profile Tests Expandable Menu In Web Search
    Google Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options to edit your business profile directly in the desktop Google Search interface. Read More: Google Business Profile Tests Expandable Menu... Read more »
  • Instagram To Walk Back Full-screen Home Feed And Temporarily Reduce Recommended Posts
    Instagram head Adam Mosseri says the social network will walk back some recent changes to the app that have led to intense criticism from users. Instagram will phase out a test that turned users’ home feeds into a TikTok-like full-screen experience that prioritized video in the coming weeks. The company will also... Read more »
  • Twitter Develops New Explainer Notes for Embedded Tweets That Have Been Edited
    As you can see in these example tweet embeds, shared by reverse engineering expert Jane Manchun Wong, Twitter is currently working on new messages that will be appended to tweets that have been edited after being embedded on a third-party site. Read More: Twitter Develops New Explainer Notes for Embedded Tweets That... Read more »
  • How To Do SEO Redirects At Scale
    Antoine Eripret, shares some tips and python scripts to perform SEO redirects at scale. He shares two methods, one using use semantic proximity and the other using Fuzzy matching. Read More: How To Do SEO Redirects At Scale... Read more »
  • YouTube Shorts Algorithm Explained In Q&A Format
    YouTube explains how its Shorts recommendation algorithm works in a new video answering common questions from creators. YouTube’s Q&A video touches on subjects such as: Whether you should create a separate channel for Shorts The impact of publishing long and short-form content on the same channel If engagement with Shorts... Read more »