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    MarketingSyrup

  • eCommerce Internal Linking: Into the Spider-verse
    The post eCommerce Internal Linking: Into the Spider-verse appeared first on MarketingSyrup.... Read more »
    Source: MarketingSyrup | Published: March 9, 2023 - 1:11 pm
  • The Curious Case Of a Page Being Noindexed
    It’s an interesting story that I first came across over 2 years ago. I once wrote an article about SEO for Magento 2. It was one of the first guides... The post The Curious Case Of a Page Being Noindexed appeared first on MarketingSyrup.... Read more »
    Source: MarketingSyrup | Published: July 12, 2022 - 10:22 pm
  • JavaScript SEO Best Practices and Debugging Tools
    JavaScript is a great option to make website pages more interactive and less boring. But it’s also a good way to kill a website’s SEO if implemented incorrectly. Here’s a... The post JavaScript SEO Best Practices and Debugging Tools appeared first on MarketingSyrup.... Read more »
    Source: MarketingSyrup | Published: November 5, 2021 - 3:08 am
  • 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO
    A few words from Kristina, author of MarketingSyrup: my friend Zain once shared the issues he faced while implementing filter-based facets on the Home Depot website. I’ve been talking about... The post 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO appeared first on MarketingSyrup.... Read more »
    Source: MarketingSyrup | Published: May 19, 2021 - 10:35 pm
  • Google Search Central Live: Images Lazy Loading Case Study
    Last week I presented a live technical SEO case study at Google Search Central Live. It was very exciting and honourable to be invited to join these people I highly... The post Google Search Central Live: Images Lazy Loading Case Study appeared first on MarketingSyrup.... Read more »
    Source: MarketingSyrup | Published: March 5, 2021 - 1:08 am
  • Push Your Website to Page 1 on Google Using This Approach (Video + Resources Included)
    Hey reader! This post was born out of the emails to my SEO subscribers who downloaded the 24 Core SEO Skills checklist. But I realized that more people can benefit... The post Push Your Website to Page 1 on Google Using This Approach (Video + Resources Included) appeared first on... Read more »
    Source: MarketingSyrup | Published: January 31, 2021 - 2:45 am
  • 2020 Must-Read SEO Posts and Bonus Resources
    2020 is ending (yay?). No matter what has happened, there has been a lot of great information in the SEO industry. I decided to keep the tradition of posting the... The post 2020 Must-Read SEO Posts and Bonus Resources appeared first on MarketingSyrup.... Read more »
    Source: MarketingSyrup | Published: December 29, 2020 - 3:24 am
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    BenchmarkONE

  • How to Build a Creative Agency from Scratch
    The creative industry in the United States is a multi-billion-dollar industry, and it seems everyone wants a piece of the pie. Since 2021, there has been a 12% increase in the number of creative agencies. If you’ve got your sights set on building your own business from scratch, you’re in... Read more »
    Source: BenchmarkONE | Published: February 1, 2023 - 1:00 pm
  • 42 Best Sales Prospecting Tools for Sales Teams in 2023
    Good prospecting leads to good business.  Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business.  But it is not as easy as sending a simple message randomly to people. Most sales reps consider prospecting to be the... Read more »
    Source: BenchmarkONE | Published: January 25, 2023 - 1:00 pm
  • How to Create Team Goals that are Measurable
    It’s the New Year, and while many of us would like to start anew, the reality is that we’re still dealing with some 2022 baggage.  Talks of a recession have not quieted down, so how you start this year off can have a lasting impact on your business’s sustainability. In... Read more »
    Source: BenchmarkONE | Published: January 18, 2023 - 1:00 pm
  • Small Business Trends on the 2023 Horizon
    A lot has changed within the past couple of years, and it’s ultimately affected how businesses operate. The United States currently has about 32.5 million small businesses in active operations. However, a looming recession, rising inflation, and inventory issues are all curve balls that could ultimately make that number change.... Read more »
    Source: BenchmarkONE | Published: January 4, 2023 - 1:00 pm
  • What is Upselling and How Marketing Automation Can Help You Use It
    If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. You’ve been upsold.  Businesses in every industry include upselling in their marketing strategy. Ever been asked if you... Read more »
    Source: BenchmarkONE | Published: December 28, 2022 - 1:00 pm
  • 6 Tips to Get Your Small Business Through a Recession
    Did you know that the nearly 100,000 small businesses that shut down temporarily during 2020’s economic slump caused by the pandemic are now out of business?  It’s a scary statistic to hear, but the reality is there are things your small business can do to avoid being another statistic. We’re... Read more »
    Source: BenchmarkONE | Published: December 22, 2022 - 1:00 pm
  • Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)
    If you’ve ever cruised a retail site, without buying anything, then seen the items you were looking at everywhere over the following days, you’ve been on the customer side of a retargeting advertising strategy.  Retargeting ads do exactly what they sound like: they target prospects a second time. It can... Read more »
    Source: BenchmarkONE | Published: December 21, 2022 - 1:00 pm
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    tl;dr Marketing

  • Microsoft Advertising Automotive Ads Rolling Out To All Advertisers Globally
    Microsoft Advertising is making Automotive Ads generally available to all advertisers globally in the coming weeks! You can now use Dynamic Remarketing for Travel, Automotive, and Events. In-market Audiences is now available in more markets Latin America: Aruba, Bahamas, Bolivia, Cayman Islands, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, French... Read more »
    Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
  • Twitter Blue hikes the price to $4.99
    Twitter is increasing the price of subscription service Twitter Blue from $2.99 per month to $4.99 per month. Current U.S.-based Twitter Blue subscribers will stay at $2.99 a month until October, TechCrunch reports. Starting today, anyone signing up for the first time will be charged $4.99. The price is also going up... Read more »
    Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
  • Google Business Profile Tests Expandable Menu In Web Search
    Google Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options to edit your business profile directly in the desktop Google Search interface. Read More: Google Business Profile Tests Expandable Menu... Read more »
    Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
  • Instagram To Walk Back Full-screen Home Feed And Temporarily Reduce Recommended Posts
    Instagram head Adam Mosseri says the social network will walk back some recent changes to the app that have led to intense criticism from users. Instagram will phase out a test that turned users’ home feeds into a TikTok-like full-screen experience that prioritized video in the coming weeks. The company will also... Read more »
    Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
  • Twitter Develops New Explainer Notes for Embedded Tweets That Have Been Edited
    As you can see in these example tweet embeds, shared by reverse engineering expert Jane Manchun Wong, Twitter is currently working on new messages that will be appended to tweets that have been edited after being embedded on a third-party site. Read More: Twitter Develops New Explainer Notes for Embedded Tweets That... Read more »
    Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
  • How To Do SEO Redirects At Scale
    Antoine Eripret, shares some tips and python scripts to perform SEO redirects at scale. He shares two methods, one using use semantic proximity and the other using Fuzzy matching. Read More: How To Do SEO Redirects At Scale... Read more »
    Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
  • YouTube Shorts Algorithm Explained In Q&A Format
    YouTube explains how its Shorts recommendation algorithm works in a new video answering common questions from creators. YouTube’s Q&A video touches on subjects such as: Whether you should create a separate channel for Shorts The impact of publishing long and short-form content on the same channel If engagement with Shorts... Read more »
    Source: tl;dr Marketing | Published: August 2, 2022 - 1:38 pm
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    The Branding Journal

  • Starbucks Logo – History, Meaning, and Evolution
    Starbucks is one of the most recognizable brands in today’s world. With 52 years of history, the company has established itself to dominate the coffee industry with more than 35,000 stores worldwide. Starbucks has shown that a well-established brand comes hand in hand with a great logo. This case study... Read more »
    Source: The Branding Journal | Published: March 1, 2023 - 6:40 pm
  • Can I Use ChatGPT for Marketing and Branding? Use Cases, Examples, and Considerations
    You have probably heard of ChatGPT – it is hard not to come across it with the media coverage it has received lately. ChatGPT stands for Generative Pre-trained Transformer. It is a language model that can understand and generate human-like text. The history of ChatGPT dates back to 2018, when... Read more »
    Source: The Branding Journal | Published: February 21, 2023 - 3:43 pm
  • Free Online Design Tools to Create Your Visual Identity
    Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva, DaFont, and Visme, we've got you covered! The post Free Online Design Tools to Create Your Visual Identity appeared first on The Branding Journal.... Read more »
    Source: The Branding Journal | Published: January 27, 2023 - 5:35 pm
  • VideoThe Way Forward: How the Circular Economy is Changing the Game for Brands
    For decades, brands have followed linear models of business. Companies turn natural resources into products, which are discarded as waste once their usefulness expires. It’s an unsustainable model that causes significant environmental damage, and it’s quickly becoming outdated. An alternative is the “circular economy.” This is a system that allows... Read more »
    Source: The Branding Journal | Published: January 23, 2023 - 3:24 pm
  • Brand Personality: Definition, Examples, and How to Define Yours
    A strong, well-defined personality humanizes a brand, making it both distinctly different and relatable in today's cluttered marketplace. The post Brand Personality: Definition, Examples, and How to Define Yours appeared first on The Branding Journal.... Read more »
    Source: The Branding Journal | Published: August 9, 2022 - 3:15 pm
  • Personal Branding: Why It Matters
    Personal branding is the process of building a brand for a person. Learn more about this concept and why it is important. The post Personal Branding: Why It Matters appeared first on The Branding Journal.... Read more »
    Source: The Branding Journal | Published: August 4, 2022 - 1:41 pm
  • Why Are Brand Values So Important (And How to Define Them)?
    What are brand values, why are they critical to any brand strategy, and how you can define them for your brand? Let's dive in! The post Why Are Brand Values So Important (And How to Define Them)? appeared first on The Branding Journal.... Read more »
    Source: The Branding Journal | Published: June 10, 2022 - 9:26 pm