CRM is Customer Relationship Management. CRM software helps you manage your customer relationships by improving your sales and support workflows. The Benchmark CRM is a powerful cloud-based customer relationship software application that you access from your computer, laptop, or tablet. We strongly believe we are the best CRM software for... Read more »

By now, you must have heard about marketing automation. Some may see it as a buzz-word of the moment, and some others may be taking it very seriously, but what is it and why does it matter? Marketing Automation refers to a piece of software that allows you to (as... Read more »

Technology can seem intimidating, especially to professionals who lack a strong technical background. However, in today’s competitive marketplace, failing to automate means potentially falling behind. Chances are, your competition has already fully embraced software, and in doing so, they have access to information you don’t have. If you haven’t adopted... Read more »

Over the years, marketers continued to use “spray and pray” email marketing tactics. The basic idea is to create a killer email list, send out the same message to the masses of people, hope and pray that someone will notice them and their hard work will prove its value. Regretfully,... Read more »

If you are using an email marketing service, you are promoting something. It could be a newsletter, your latest blog post, updates on your non-profit, business, and product updates, or new services you offer. Email Marketing is the perfect tool to announce, promote and keep your circle up to date... Read more »

You’re looking to generate leads, manage your customers and automate your marketing. Which tool do you use? A CRM or an email marketing software? Both tools can help you achieve the above things. But still, they are vastly different pieces of software. If you aren’t familiar with either, choosing one... Read more »

A lot of people are wondering what email marketing is and how it differs from marketing automation. Are they the same? They also want to recognize if their company is ready to switch. These are the issues that business owners are facing. And this blog post will try to resolve all... Read more »

E-commerce businesses have long since understood the critical nature of CRM (Customer Relationship Management). In fact, they now see that function as beginning with the first contact with a customer and continuing far after the sale, with follow-up help/support and requests for feedback. Who of us has not had to... Read more »

Have you ever bought anything online just from the first website you visit? No, right? You check out different websites, compare prices and offers, do your research and then finally make a purchase. Whenever someone hits your website, it doesn’t mean that they are ready to buy. In fact, most... Read more »

Even though social media platforms take the cake in terms of digital communication, email still remains a pivotal part of the equation. No matter the scale of your business or the industry you operate in, email marketing can still make a difference for your lead generation and revenue. According to... Read more »

Marketing automation can be a godsend for small businesses. With limited time, resources, and team members on hand, automating repetitive tasks and processes allows your small business to do more with less for better marketing results. But even all-in-one robots need a little help doing their jobs. Small business owners... Read more »

Today’s marketers wear a lot of hats. They’re content creators and data miners. Social media mavens and email experts. SEO researchers and influencer investors and anything else that they need to be in order to help their brands stand out in the right ways.  Just as the digital age has... Read more »

Are you constantly putting off finding and implementing marketing automation software? We get it: automated marketing is a relatively new marketing solution that requires an investment in time and money to get off the ground. But there are a lot of benefits to putting marketing automation to work for your... Read more »

There’s a Chinese proverb that says: “Don’t remove a fly from your friend’s forehead with an ax.” Your friend might lose a nose and that pesky fly is likely to go free. Also, axes are heavy and you probably leave home without one most days. The root message behind that... Read more »