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    MarketingSyrup

  • 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO
    A few words from Kristina, author of MarketingSyrup: my friend Zain once shared the issues he faced while implementing filter-based facets on the Home Depot website. I’ve been talking about... The post 3 Gut-wrenching SEO Filters Lessons from an Enterprise In-house SEO appeared first on MarketingSyrup.... Read more »
  • Google Search Central Live: Images Lazy Loading Case Study
    Last week I presented a live technical SEO case study at Google Search Central Live. It was very exciting and honourable to be invited to join these people I highly... The post Google Search Central Live: Images Lazy Loading Case Study appeared first on MarketingSyrup.... Read more »
  • Push Your Website to Page 1 on Google Using This Approach (Video + Resources Included)
    Hey reader! This post was born out of the emails to my SEO subscribers who downloaded the 24 Core SEO Skills checklist. But I realized that more people can benefit... The post Push Your Website to Page 1 on Google Using This Approach (Video + Resources Included) appeared first on... Read more »
  • 2020 Must-Read SEO Posts and Bonus Resources
    2020 is ending (yay?). No matter what has happened, there has been a lot of great information in the SEO industry. I decided to keep the tradition of posting the... The post 2020 Must-Read SEO Posts and Bonus Resources appeared first on MarketingSyrup.... Read more »
  • VideoWhen a Black Friday Promo Can Go Wrong and Ruin SEO
    When I woke up today, I had no idea that I’d be writing this post. But I found this thing and I couldn’t help sharing it. So here we are. ... The post When a Black Friday Promo Can Go Wrong and Ruin SEO appeared first on MarketingSyrup.... Read more »
  • A Domain Migration Checklist And Ultimate Google Data Studio Dashboard
    Migrations might not be easy. But if you have all the right things in place, you can mitigate risks. Moreover, you should have a way to quickly analyze how your... The post A Domain Migration Checklist And Ultimate Google Data Studio Dashboard appeared first on MarketingSyrup.... Read more »
  • How to Easily Upgrade to the Google Analytics 4 Property (GA4)
    Google Analytics introduced GA4 property – a new era of Google Analytics has been announced. And this is scary. Why? Because the new interface is completely different from the old... The post How to Easily Upgrade to the Google Analytics 4 Property (GA4) appeared first on MarketingSyrup.... Read more »
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    BenchmarkONE

  • 5 Emerging Business Trends Small Businesses Need to Pay Attention To
    Trends come and go. But for small businesses the importance of staying up to date with consumer changes is ever-present. If you want your small business to thrive during challenging times, having a finger on the pulse of emerging trends is the key to success. 2020 brought major changes to... Read more »
  • Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)
    If you’ve ever cruised a retail site, without buying anything, then seen the items you were looking at everywhere over the following days, you’ve been on the customer side of a retargeting advertising strategy.  Retargeting ads do exactly what they sound like: they target prospects a second time. It can... Read more »
  • 6 Tips to Scale Knowledge Base Content That Truly Helps Customers
    A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester, customers prefer knowledge bases over all other self-service channels. According to Forbes, around... Read more »
  • Step-By-Step Guide for Creating a Monthly Social Media Calendar
    We live our lives by our personal and work calendars, so why not take that organizing principle and apply it to our marketing strategies too? Enter: the social media calendar. What’s a Social Media Calendar? A social media calendar is an internal tool where you can plan, assign, create and... Read more »
  • 5 Skills Every Digital Marketer Needs
    Do you secretly love critiquing SuperBowl commercials every year because you think you could come up with better ideas? You might be a budding digital marketer.  Because of smartphones and social media, we’re all natural marketers — we write captions, choose photos, and promote our posts with our friend groups.... Read more »
  • Is SEO Worth It for Startups and Small Businesses?
    A good SEO strategy doesn’t only attract your audience. The point is to catch Google’s attention and appear on the first page of the Google search results – which lets your customers find your website easily. However, getting Google’s algorithm to see you isn’t an easy task. A marketing team... Read more »
  • How to Be a DIY Marketer
    Being a small business owner means you have a lot of hats on your hat rack. As an entrepreneur, you’re already a natural marketer for your brand, but with the help of additional tools and strategies, you can create a successful DIY marketing strategy without a large financial investment.  The... Read more »
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