No RSS Item
    +

    Successful Blog

  • How to Monetize Your Hobby
    Are you looking to make some money in the new year? Do you want to start a business but are confused on where to begin and how? Then why not start with one of your favorite pastime hobbies? It may sound too good to be true, but many people are... Read more »
  • How To Get Paid For Sharing Your Travel Stories
    I think there is a lot of misunderstanding about the realistic expectations of travel writing and blogging. For many travelers it is a dream to eventually get paid to traverse the globe. Some people manage that goal, and blogs everywhere claim that anyone can do it and have their trips... Read more »
  • 7 reasons why visitors leave websites for ever
    When I built my first website in 2003, none of the tools we have today existed. WordPress was a newborn and you had to know HTML! For an entire week, I worked my butt off within Microsoft FrontPage. I was so proud of the result that I spent the first... Read more »
  • Nonprofits and Social Media: Which Sites Work Best for NPOs (and Why the Answer Isn’t All of Them)
    Social media is a must for nonprofit organizations (NPOs). NPOs have to get in the social media game if they want to stay relevant and grow their donor base with the up and coming (of age) donors. What I haven’t addressed is why NPOs shouldn’t use ALL social media networks... Read more »
  • Are Complaints the Biggest Social Media Traffic Drivers?
    Have you ever had the opportunity to moan about something via social media? Did you do it? Put your hand up if the answer is yes… Was it the stale bread in your lunchtime snack, a broken product, or something that you purchased but it didn’t work or was it... Read more »
  • Your Company Blog – Why It’s Still Your Online Marketing Hub
    With all of the excitement about Facebook, Twitter and now, Linkedin, you might get so distracted that you forget about your blog. Big mistake! Your company blog is the best asset that your company has and should be the hub of all of your online marketing activities. Here’s why your... Read more »
  • 5 Reasons Your Company Should Not Use Online Videos
    There are a lot of very good reasons to use online videos for your company, and it has been effective for both B2B and b2c companies.   However, the internet is littered with videos that should have never been made, and here are some obstacles that may keep you from creating... Read more »
    +

    Seth's Blog

  • Credulous
    Where do con men come from? There are three conditions that need to be met: First, there needs to be rising societal pressure to get ahead, cut the line and find a win. Second, there needs to be people willing to set aside their ethical principles to take advantage of... Read more »
  • Division is easier than connection
    But connection is where the value lies. Connected, resilient communities create possibility and forward motion. Division is satisfying in the short run, and it might even draw a crowd. But the only useful reason to disconnect is if it opens up the chance to increase connection somewhere else.... Read more »
  • “Be yourself”
    Really? Which self? The self you were when you were two years old, almost out of diapers? The self you were when you were screaming with the fans at the big game? The self you were after a long night? How about this: Become the self you’d be proud to... Read more »
  • Toward leggiero
    We might not seek it out often enough in our work. It’s a musical term, but we can use it too. The light touch. A way to make a sound without making a commotion. Delicate and graceful. Showing up with care and with just enough extra, but not more than... Read more »
  • Obvious vs perhaps
    “Obvious” closes the door to inquiry. “Perhaps” opens it.... Read more »
  • The name doesn’t matter (that much)
    Busy people in important organizations waste a lot of time naming things. It could be that once a name is good enough, you’re done. That’s certainly true for the logo. Nike is hard to pronounce. Starbucks is named after an obscure character in a mostly unreadable book. Apple is named... Read more »
  • The NSE confusions
    “Nobody wants this” is unlikely. “Somebody will like this” is almost certainly true. “Everyone needs this” is a trap. The work begins with finding the right somebodies, while ignoring the imaginary everyone. Scale is rarely the first signal of important work.... Read more »
    +

    Duct Tape Marketing

  • VideoHow to Stay Human in the Age of AI: Marketing Strategies for 2025
    How to Stay Human in the Age of AI: Marketing Strategies for 2025 written by John Jantsch read more at Duct Tape Marketing Table of Contents Start with Strategy—Not Shiny ObjectsEmotional Intelligence Still WinsStorytelling Is Your SuperpowerKnow Your Voice—and Stick to ItGet Personal Use AI to Boost Your Team—Not Replace... Read more »
  • Weekend Favs March 29th
    Weekend Favs March 29th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them... Read more »
  • Build a Brand Gen Z Wants to Work (and Buy) From
    Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast, I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and... Read more »
  • Why AI Isn’t Replacing You—It’s Freeing You
    Why AI Isn’t Replacing You—It’s Freeing You written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Keith Lauver In this episode of the Duct Tape Marketing Podcast, I interviewed Keith Lauver, a serial entrepreneur, product launch expert, and founder of Atomic Elevator—an AI-powered... Read more »
  • Weekend Favs March 22nd
    Weekend Favs March 22nd written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them... Read more »
  • How Businesses Can Thrive in Uncertain Times
    How Businesses Can Thrive in Uncertain Times written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Bill Canady In this episode of the Duct Tape Marketing Podcast, I interviewed Bill Canady, seasoned business leader and author of From Panic to Profit. Bill has... Read more »
  • How to Outrank Big Competitors in Search
    How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast, I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenue—not... Read more »
    +

    Convince and Convert

  • Inbox Anarchy: An Audience-First Email Marketing Strategy
    My theory is that marketing leaders don’t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. There’s always another podcast episode, a LinkedIn think piece, and a “must-read” report. But, you don’t have time to consume it all.... Read more »
  • How to Take a More Goal-Oriented Approach to Marketing Data
    The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isn’t to “do more” but to fundamentally change how we think about data and marketing’s... Read more »
  • How to Use Data More Strategically to Reach Audiences
    Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, you’ll discover opportunities... Read more »
  • 5 YouTube Video Editors for Healthcare Marketing in 2025
    The Best YouTube Video Editors for Healthcare Marketing in 2025 Video marketing is transforming the healthcare industry, making complex medical information more accessible, engaging, and trustworthy. Whether you’re a healthcare provider, hospital, or medical technology company, video content can help educate patients, highlight expertise, and humanize your brand. Healthcare marketers... Read more »
  • VideoNew Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina)
    Insights from Orbit Media’s 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows... Read more »
  • VideoThe Google + Reddit Partnership: What Does This Mean for Your Content Strategy
    In February 2024, Google and Reddit announced a partnership that involved Google’s access to Reddit’s content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Google’s search result pages, both through organic rankings and separate “discussions”  sections which would often be featured in SERPs. The partnership raised... Read more »
  • VideoThe Power of Niche Targeting: How Marketers Can Win by Thinking Small
    In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting—focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a... Read more »
    +

    MarketingProfs How-To Articles

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs... Read more »
  • How to Use Psychology in E-Commerce [Infographic]
    This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs... Read more »
  • Three Ways to Get More PR for Your Business
    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs... Read more »
  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs... Read more »
  • The Top Challenges Women Face in Revenue-Generating Roles
    Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs... Read more »
  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan
    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs... Read more »
  • Seven Pillars of B2B Brand Reputation Management
    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs... Read more »
    +

    AWeber Blog

  • NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration
    Finding new customers is one of the biggest challenges for small business owners. Facebook Lead Ads are a great way to reach new audiences, but the real work begins after capturing a lead. Without a streamlined way to follow up, those valuable leads can quickly go cold. That’s where AWeber’s... Read more »
  • Your Automated Newsletter Assistant: From Draft to Send in Minutes
    What if your weekly newsletter just... wrote itself? Meet the Newsletter Assistant. Every week, it proactively crafts the perfect newsletter in your voice, using your content, your style. No prompts needed. Just add your website, and watch as it learns exactly how you write, down to your favorite sign-off. Need... Read more »
  • Introducing Email Automation with Version Control
    Managing automations has never been easier or more intuitive. The latest updates to the Campaign Builder give you the flexibility, control, and peace of mind to test, refine, and perfect your email automations without disrupting live workflows. Whether you're making small tweaks or experimenting with bold new strategies, automations with... Read more »
  • Feeling Isolated as a Small Business Owner? You’re Not Alone—Find Your Community!
    Running a small business can feel pretty isolating, can’t it? The long hours, endless decisions, and constant second-guessing—all while flying solo. It's easy to feel like you’re the only one navigating this wild journey. But here’s a little secret: you don’t have to go it alone! 🙌 Why Small Business... Read more »
  • Fast login with Google One Tap
    For anyone looking to streamline their email marketing experience, simplicity and speed can mean everything. Now, there’s a new way to get started and stay connected, without the fuss of traditional sign-up and login steps. Introducing Google One Tap, a more direct path to accessing AWeber and unleashing the full... Read more »
  • [New Feature] Inline emoji-picker and more keyboard shortcuts
    Keyboard shortcuts have become ubiquitous. They are indispensable tools that help everyone navigate their digital environments with speed and ease. Now you can use one more keyboard shortcut to add some personality and fun to your AWeber emails and landing pages with ease: introducing the inline emoji-picker. Simply type ':'... Read more »
  • 8 Top Brainstorming Techniques to Help You Write Killer Emails
    I can’t think of anything to write. Sound familiar? Of course it does. It's one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann... Read more »
    +

    Get Response

  • Why creators are doubling down on email (And you should too)
    Creators are done chasing algorithms. The next wave of growth isn’t viral—it’s intentional. And it starts with email. At this year’s biggest creator economy gatherings—like Creatorpalooza, a one-day SXSW event produced by Passionfruit and Creator Economy NYC—one theme rang louder than any panel or party: creators are no longer content to rent their... Read more »
  • Facebook lead ads 101: What they are & how to use them
    Learn how to set up and use Facebook lead ads to capture customer information and boost your leads.... Read more »
  • What is email fatigue and how to overcome it
    Imagine opening your email inbox only to find it flooded with messages that you quickly ignored or deleted. Seeing this cluttered inbox is frustrating. Now imagine how your customers might feel when they receive too many emails from you.  Overwhelmed and disengaged. Isn’t it? Email fatigue is more than just... Read more »
  • Local lead generation: Benefits, strategies & how to implement  
    Discover the benefits of local lead generation, effective strategies, and actionable steps to attract and convert local customers for your business.... Read more »
  • 20+ top marketing agency tools to get more done in 2025
    Running a successful marketing agency is no small task. The multiple clients, countless campaigns, tight deadlines, stiff competition, piling client demands, and industry trends that seem to change overnight. It’s one thing after another! Without the right marketing agency tools, it will only take a short while before it all... Read more »
  • The best SEO strategies to get more organic course signups
    Creating an online course takes time and effort, but promoting it to attract signups can be even more challenging and time-consuming for those who are not experienced with marketing. While paid ads, outsourcing to agencies, or delegating the task to an expert are good solutions, not all creators can afford... Read more »
  • The GetResponse affiliate program is getting a glow-up! 
    The GetResponse Affiliate Program is evolving, and we’re making exciting changes to give you a smoother, more rewarding experience. See what’s new!... Read more »