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    Successful Blog

  • 10 Key Customer Experience Design Factors to Consider
    Customer experience design is more important than you might think. We live in a world where change is the new normal. Just about anyone in business these days has to be able to deal with change on an increasingly frequent basis. Customers now have a growing number of options, from... Read more »
    Source: Successful Blog | Published: August 3, 2025 - 6:40 pm
  • How to Use a Lead Generation Item on Facebook
    Wondering how to get more leads for your business? Think Social Media, think Facebook. Billions of people use social media, which means if it’s not a part of your inbound marketing strategy you’re losing out! Every business should have a Facebook page. 5 years ago every business had to have... Read more »
    Source: Successful Blog | Published: July 7, 2025 - 4:59 pm
  • How to Become a Better Storyteller
    Are you engaging your community the best you can with visuals? In most cases the answer is: probably not. Yet, visual marketing is crucial these days. According to Megaphone Marketing, With 70% of visual receptors in our eyes, it only takes 150 milliseconds to recognise and symbol and 100 milliseconds... Read more »
    Source: Successful Blog | Published: May 11, 2025 - 9:39 pm
  • How to Use Both Content Marketing and SEO to Amplify Your Blog
    Over the last few years, it has been drilled into the brains of digital marketers everywhere: content is king and an important part of any search engine optimization strategy. Consumers are looking for unique information that teaches them something new. The right piece of content marketing can drive sales. However,... Read more »
    Source: Successful Blog | Published: April 18, 2025 - 2:53 pm
  • 9 Practical Work-at-Home Ideas For Moms
    According to the U.S. Census Bureau figures, some 5.6 million mothers, or nearly 1 out of 4, have opted to abandon their jobs to be with their kids. More and more are preferring the stay-at-home option after childbirth. Women who take care of their kids full-time are more likely to... Read more »
    Source: Successful Blog | Published: March 18, 2025 - 5:24 pm
  • How to Monetize Your Hobby
    Are you looking to make some money in the new year? Do you want to start a business but are confused on where to begin and how? Then why not start with one of your favorite pastime hobbies? It may sound too good to be true, but many people are... Read more »
    Source: Successful Blog | Published: February 10, 2025 - 3:12 am
  • How To Get Paid For Sharing Your Travel Stories
    I think there is a lot of misunderstanding about the realistic expectations of travel writing and blogging. For many travelers it is a dream to eventually get paid to traverse the globe. Some people manage that goal, and blogs everywhere claim that anyone can do it and have their trips... Read more »
    Source: Successful Blog | Published: January 10, 2025 - 2:44 am
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    Seth's Blog

  • ● All that torque
    A screwdriver works because the handle is bigger than the screw. You can twist the handle with leverage, causing the screw to turn. The bigger the handle, the more leverage you have. We’ve spent a trillion dollars building a worldwide communications and AI network, and you can have access to... Read more »
    Source: Seth's Blog | Published: August 20, 2025 - 8:58 am
  • “No” is an option
    “Maybe” is the problem. If you’re serious, say, “yes.” And if it’s not for you, walk away. But endlessly reconsidering opportunities without forward motion is a place to hide.... Read more »
    Source: Seth's Blog | Published: August 19, 2025 - 9:03 am
  • An invitation to vibration
    Many organizations have a widget or service, something people already need or want, and they work to sell it to people. Some seek monopoly power so they can force others to do what they want them to do. But there’s a third path: we can create a brand or a... Read more »
    Source: Seth's Blog | Published: August 18, 2025 - 9:03 am
  • What sort of success?
    “Who’s it for?” is not simply a question about your target customer. Milton Friedman offered to let us off the hook–the only thing the work is for is to maximize shareholder value, he said. Nothing else is worth measuring. I’ve never met anyone who consistently believed this. There are folks... Read more »
    Source: Seth's Blog | Published: August 17, 2025 - 9:03 am
  • Disenchanted
    Where does hope come from? It’s probably hard-wired, the result of an evolutionary process. A creature with hope is less likely to give up and more likely to raise offspring, thus passing down an ability to find resilience in the face of change. Disenchanted has come to mean something different... Read more »
    Source: Seth's Blog | Published: August 16, 2025 - 9:03 am
  • The new Kickstarter is live
    More than ten years ago, we broke records with my previous Kickstarter. Now I’m back with a suite of AI-powered cards. For the last five months, I’ve been in full sprint mode, and this is what I’ve been building. We launched the Mentor Deck in beta two weeks ago, and... Read more »
    Source: Seth's Blog | Published: August 15, 2025 - 10:05 am
  • “And now, a word from our sponsor”
    Not really. Just a post about sponsors. Even if you don’t run a media company, the way media companies run matters. That’s because media shapes our culture and how we spend our time. There are three kinds of ad models, and it’s easy to confuse them. The most common and... Read more »
    Source: Seth's Blog | Published: August 14, 2025 - 9:03 am
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    Duct Tape Marketing

  • VideoWhy Peer Groups Accelerate Success
    Why Peer Groups Accelerate Success written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Victoria Downing, president of Remodelers Advantage—the leading peer group and business improvement resource for remodeling company owners.... Read more »
    Source: Duct Tape Marketing | Published: August 14, 2025 - 4:26 pm
  • VideoHow to Own Your Small Business Marketing with Sara Nay
    How to Own Your Small Business Marketing with Sara Nay written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this second episode of a special series on her new book “Unchained,” Sara Nay returns to the Duct Tape Marketing Podcast to join... Read more »
    Source: Duct Tape Marketing | Published: August 13, 2025 - 3:24 pm
  • Why Branding Begins With Your Team Culture
    Why Branding Begins With Your Team Culture written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, guest host Sara Nay talks with Rhea (“Ray”) Allen, president and CEO of Pepper Shock Media and host... Read more »
    Source: Duct Tape Marketing | Published: August 7, 2025 - 4:56 pm
  • Should You Hire a Fractional CMO? Here’s Who It’s For (and Who It’s Not For)
    Should You Hire a Fractional CMO? Here’s Who It’s For (and Who It’s Not For) written by John Jantsch read more at Duct Tape Marketing After working with thousands of business owners over the last three decades, I can tell you one thing with certainty: the marketing leader you hire,... Read more »
    Source: Duct Tape Marketing | Published: August 6, 2025 - 2:55 pm
  • The Secret Weapon of Great Brands
    The Secret Weapon of Great Brands written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Laura Ries, globally recognized branding strategist, bestselling author, and chairwoman of RIES. president of Ries & Ries. Laura... Read more »
    Source: Duct Tape Marketing | Published: August 6, 2025 - 1:48 pm
  • VideoEmpowering Small Business with AI & Strategy
    Empowering Small Business with AI & Strategy written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Sara Nay, CEO of Duct Tape Marketing and author of “Unchained: Breaking Free From Broken... Read more »
    Source: Duct Tape Marketing | Published: July 31, 2025 - 2:13 pm
  • Unlocking Hidden Profits with Stacey Hylen
    Unlocking Hidden Profits with Stacey Hylen written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Stacey Hylen, internationally recognized business coach, growth strategist, and author of “Hidden Profits: More Clients and... Read more »
    Source: Duct Tape Marketing | Published: July 30, 2025 - 1:46 pm
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    Convince and Convert

  • VideoHow to Make AI More Creative: 4 Keys to Better Prompting
    When I talk about AI creativity, it’s important to start with how most people use Google. When people first start prompting AI tools, they treat them like Google for the most part, sharing short prompts and expecting magical results. For brainstorming and creative results, magic is certainly there sometimes.  But... Read more »
    Source: Convince and Convert | Published: July 3, 2025 - 4:15 pm
  • Data-Driven Personalization: What’s Changed 1-Year Since the Book Launched? AI, Privacy, and Synthetic Data
    Since my book, Data-Driven Personalization, was released in spring 2024, I’ve had the chance to share the frameworks and ideas within it at conferences across the United States. In my conversations, I’ve been heartened to hear that its ideas resonate with marketers and business leaders from all industries: We know... Read more »
    Source: Convince and Convert | Published: June 26, 2025 - 4:36 pm
  • Marketing Hacks for the AI Era: Tips, Tricks, and Prompts for Smarter Digital Marketing
    Did you know that 61% of marketers already use AI in their strategies? Yep. Facts. (Human-verified facts!) And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working... Read more »
    Source: Convince and Convert | Published: June 19, 2025 - 7:01 pm
  • Hurry Up and Wait: Top Marketing Takeaways from NetLine’s 2025 B2B Consumption Report
    You know that scene in a movie where someone frantically runs through an airport, hoping to catch their flight—only to wait on the tarmac for two hours once they board?  Of course not. That scene doesn’t exist in movies, only in real life. But that, my friends, is B2B marketing... Read more »
    Source: Convince and Convert | Published: May 22, 2025 - 12:12 am
  • Share of Voice: The Key to Winning in Google’s AI-Driven Search
    For years, businesses have relied on traditional Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to drive lead generation through Google. However, the Search Engine Results Page (SERP) has changed dramatically—especially after the launch of ChatGPT. Today’s searchers are increasingly turning to alternative platforms like ChatGPT and Perplexity for answers.... Read more »
    Source: Convince and Convert | Published: April 24, 2025 - 7:00 pm
  • Inbox Anarchy: An Audience-First Email Marketing Strategy
    My theory is that marketing leaders don’t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. There’s always another podcast episode, a LinkedIn think piece, and a “must-read” report. But, you don’t have time to consume it all.... Read more »
    Source: Convince and Convert | Published: March 20, 2025 - 8:02 pm
  • How to Take a More Goal-Oriented Approach to Marketing Data
    The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isn’t to “do more” but to fundamentally change how we think about data and marketing’s... Read more »
    Source: Convince and Convert | Published: February 24, 2025 - 7:00 pm
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    MarketingProfs How-To Articles

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 28, 2022 - 2:00 pm
  • How to Use Psychology in E-Commerce [Infographic]
    This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 28, 2022 - 1:00 pm
  • Three Ways to Get More PR for Your Business
    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • The Top Challenges Women Face in Revenue-Generating Roles
    Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 27, 2022 - 2:00 pm
  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan
    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 26, 2022 - 2:00 pm
  • Seven Pillars of B2B Brand Reputation Management
    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. Read the full article at MarketingProfs... Read more »
    Source: MarketingProfs How-To Articles | Published: April 26, 2022 - 2:00 pm
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    AWeber Blog

  • ● Is Outsourced Email Marketing Worth $79? The Complete ROI Analysis
    $79 for complete email marketing setup sounds too good to be true. Let's do the math. When you purchase a managed email marketing service like AWeber's Done-For-You, you're not just buying templates - you're purchasing a complete system that would cost thousands to build yourself. The Hidden Cost of DIY... Read more »
    Source: AWeber Blog | Published: August 20, 2025 - 12:43 am
  • How to Setup Professional Email Marketing in Just 7 Days
    Monday: You're drowning in email marketing tutorials, overwhelmed by automation builders, and your subscriber list is still at zero. Next Monday: You're sending professionally designed emails to engaged subscribers through a complete system that runs itself. This isn't another "how to set up email marketing" guide filled with generic advice.... Read more »
    Source: AWeber Blog | Published: August 15, 2025 - 8:00 am
  • Email Marketing Setup: DIY vs Done-For-You vs Agency
    Looking for the most cost-effective email marketing setup? Some businesses waste $1,200+ on DIY failures or overpay agencies. Here's the real cost breakdown of three proven email marketing setup approaches with actual numbers, timelines, and ROI data. What Is Email Marketing Setup? Email marketing setup involves configuring your email platform,... Read more »
    Source: AWeber Blog | Published: August 14, 2025 - 1:52 pm
  • Done-For-You Email Marketing Service: What to Expect
    Are you losing potential customers because your email marketing isn't set up properly? Setting up email marketing feels overwhelming—between choosing templates, writing sequences, configuring automations, and learning platform features, most business owners end up procrastinating or abandoning the project entirely. Done-for-you email marketing eliminates the setup barrier entirely. Instead of... Read more »
    Source: AWeber Blog | Published: August 13, 2025 - 2:39 pm
  • 18 Killer Strategies to Increase Your Etsy Sales
    The platform hosts over 96.6 million active buyers, creating massive opportunities for sellers who understand how to increase sales on Etsy effectively. However, only 29% of Etsy shops operate as a full-time business, making strategic optimization crucial for standing out among the active shops on Etsy. Whether you're struggling to... Read more »
    Source: AWeber Blog | Published: August 8, 2025 - 8:37 pm
  • How to Promote Your Etsy Shop: 7+ Proven Marketing Strategies
    With more than 5.4 million active sellers and 96.3 million active buyers, Etsy is one of the biggest e-commerce platforms available. This platform is designed specifically for handmade and vintage items. While it's true, it can be incredibly competitive, but there are so many strategies you can use to promote... Read more »
    Source: AWeber Blog | Published: August 5, 2025 - 8:18 pm
  • How to Write a Newsletter That Makes You Unforgettable
    Effective newsletter writing combines valuable content with strategic copywriting to build relationships and drive business results. With the average employee spending 30 hours weekly in their inbox, knowing how to write a newsletter that provides immediate, clear value is essential to earn attention and engagement. What makes a newsletter successful:... Read more »
    Source: AWeber Blog | Published: August 2, 2025 - 2:50 am