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    SEO Book

  • A Declining Internet
    For as broad and difficult of a problem running a search engine is and how many competing interests are involved, when Matt Cutts was at Google they ran a pretty clean show. Some of what they did before the algorithms could catch up was of course fearmongering (e.g. if you... Read more »
    Source: SEO Book | Published: May 15, 2025 - 11:30 pm
  • Google's Hyung-Jin Kim Shares Google Search Ranking Signals
    On February 18, 2025 Google's Hyung-Jin Kim was interviewed about Google's ranking signals. Below are notes from that interview. "Hand Crafting" of Signals Almost every signal, aside from RankBrain and DeepRank (which are LLM-based) are hand-crafted and thus able to be analyzed and adjusted by engineers. To develop and use... Read more »
    Source: SEO Book | Published: May 15, 2025 - 11:29 pm
  • Google Antitrust Leaked Documents
    User interaction signals Create relevancy signals out of user read, clicks, scrolls, and mouse hovers. Not how search works Search does not work by delivering results which match a query that ends at the user. This view of search is incomplete. How search works The flow of the engagement metrics... Read more »
    Source: SEO Book | Published: November 11, 2023 - 9:32 am
  • The Magical Black Box
    Google's mission statement is "organize the world's information and make it universally accessible and useful." That mission is so profound & so important the associated court documents in their antitrust cases must be withheld from public consumption. Hey. The full exhibit list just posted in DC federal court for USA... Read more »
    Source: SEO Book | Published: September 24, 2023 - 7:43 am
  • VideoAI-Driven Search
    I just dusted off the login here to realize I hadn't posted in about a half-year & figured it was time to write another one. 😉 Yandex Source Code Leak Some of Yandex's old source code was leaked, and few cared about the ranking factors shared in the leak. Mike... Read more »
    Source: SEO Book | Published: February 19, 2023 - 11:05 pm
  • New Google Ad Labeling
    TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices. A few big changes include: ad label removed from individual ad units where the unit-level label was instead becomes a favicon a "Sponsored" label above ads the URL will show right of the favicon & now the... Read more »
    Source: SEO Book | Published: October 16, 2022 - 12:56 am
  • Google Helpful Content Update
    Granular Panda Reading the tea leaves on the pre-announced Google "helpful content" update rolling out next week & over the next couple weeks in the English language, it sounds like a second and perhaps more granular version of Panda which can take in additional signals, including how unique the page... Read more »
    Source: SEO Book | Published: August 19, 2022 - 8:15 am
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    Aleyda Solis - SEO Blog

  • Updated: The 5 Key AI Search vs Traditional Search Differences – A Visual Comparison
    I want to emphasize the key differences between traditional and AI search that I believe have the most significant impact on our work as search marketers, in a visual, easier to understand format, giving examples for each. La entrada Updated: The 5 Key AI Search vs Traditional Search Differences –... Read more »
    Source: Aleyda Solis - SEO Blog | Published: July 26, 2025 - 9:55 am
  • The 10 Steps AI Search Content Optimization Checklist [With Examples + Google Sheets]
    I’ve created an AI Search Content Optimization Checklist, going through the most important aspects to take into account to optimize your content for AI search answers along with their importance and how to take action. Check it out. La entrada The 10 Steps AI Search Content Optimization Checklist [With Examples... Read more »
    Source: Aleyda Solis - SEO Blog | Published: July 25, 2025 - 6:00 pm
  • Confirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]
    I've run a simple but straight-forward to follow test that confirms the reliance of ChatGPT on Google SERPs snippets for its answers. La entrada Confirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof] se publicó primero en International SEO Consultant, Author & Speaker | Aleyda Solis.... Read more »
    Source: Aleyda Solis - SEO Blog | Published: July 24, 2025 - 3:17 pm
  • SEO VS GEO: Optimizing for Traditional vs AI Search [Updated June 2nd, 2025]
    What’s the overlap between AI Search vs traditional search results optimization? I’ve created a comparison going through search behavior, areas of optimization and KPIs to track and goals to achieve. La entrada SEO VS GEO: Optimizing for Traditional vs AI Search [Updated June 2nd, 2025] se publicó primero en International... Read more »
    Source: Aleyda Solis - SEO Blog | Published: June 2, 2025 - 12:53 am
  • Google AI Mode’s Query Fan-Out Technique: What is it and How Does it Mean for SEO?
    Learn what Google AI Mode's Is, how does it work and the implications for SEOs. La entrada Google AI Mode’s Query Fan-Out Technique: What is it and How Does it Mean for SEO? se publicó primero en International SEO Consultant, Author & Speaker | Aleyda Solis.... Read more »
    Source: Aleyda Solis - SEO Blog | Published: May 25, 2025 - 4:09 pm
  • VideoAI Search: Where Are We & What Can We Do About It?
    The world of search is undergoing its most significant transformation since the advent of Google itself. At a recent HiveMCR event in Manchester, I shared critical insights into this shift, exploring where we stand with AI search and what SEO professionals can do about it. We are currently in a pivotal... Read more »
    Source: Aleyda Solis - SEO Blog | Published: May 18, 2025 - 10:57 am
  • VideoThe State of Ecommerce SEO in 2025: How to Win in Today’s Product SERPs
    In 2025, Google’s product search results have dramatically evolved, turning into a feature-rich, visually dynamic landscape that resembles a product listing page (PLP) more than traditional search results. These changes are reshaping user behavior, SEO strategies, and what it takes to succeed in ecommerce search visibility. Here’s a comprehensive look... Read more »
    Source: Aleyda Solis - SEO Blog | Published: May 3, 2025 - 8:15 am