Sales and Marketing – BL – 1

Calendly’s State of Meetings report found that 43% of employees — mostly salespeople — spend at least three hours per week scheduling meetings. In fact, 10% of respondents spend five to six hours every week coordinating meetings.... Read more »

B2B sales teams lose deals in places that don’t show up on dashboards, and scheduling is one of them.... Read more »

Sales and marketing teams are increasingly turning to AI to take routine, time-consuming work off their plates. Research from Outreach shows that 45% of teams now use AI for account research, while 54% rely on it to support personalized outbound emails. As adoption grows, the challenge is no longer about... Read more »

Most salespeople spend only around two hours a day actually selling. The rest goes to admin — and when outreach tools don't connect to the CRM, that admin load grows: reps end up reaching out to the wrong contacts, missing recent conversations, or following up at the wrong time because... Read more »

Customer expectations are rising, and today's buyers are demanding instant responses, personalized conversations, and frictionless experiences. Companies meeting these criteria are seeing 41% faster revenue growth and 51% higher customer retention rates.... Read more »

Sales professionals who use automated meeting scheduling tools close 27% more deals than those who don’t. The biggest difference? A scheduling app that actually syncs with a CRM, specifically, whether it has true CRM integration or just surface-level calendar sync.... Read more »

The shift toward sales automation is nearly universal. Only 8% of sellers aren’t using AI at all, signaling that automation has moved from a competitive advantage to a baseline expectation. Most teams start with the efficiency argument — less time on admin means more time selling. That’s true, but it... Read more »

It’s no secret that existing customers are the backbone of any business. They make up a large share of recurring revenue, tend to spend more over time, and often help bring in new customers through advocacy. That’s why retaining existing revenue is more important than ever. To do this well,... Read more »

Sales reps spend only two hours per day actually selling, while administrative tasks consume roughly one hour of their day. When reps toggle between email threads, check availability across time zones, and chase down confirmations, they lose time that should be spent closing deals.... Read more »

Lead nurturing tools automate the process of moving prospects from initial interest to sales readiness through targeted, behavior-triggered communication. These platforms send timely emails, score engagement, trigger workflows based on behavior, and help teams focus on the leads most likely to close.... Read more »

Meetings sit at the heart of every sales process. But without the right systems in place, they can quickly become a source of friction rather than revenue. According to Cognitive Market Research, the global meeting management software revenue reached $2.7 billion in 2025. This growth highlights how critical meeting management... Read more »

Sales workflow automation is no longer a “nice to have” for small businesses. It’s quickly becoming a requirement to stay competitive. Sales teams spend a significant portion of their time on administrative work rather than selling. Manual sales processes become a bottleneck, and small teams feel this pressure the most.... Read more »

Sales operations leaders know the frustration: reps spend hours each week coordinating meetings instead of selling. This time results in missed revenue opportunities while they reconcile availability across fragmented systems. AI meeting scheduling tools for sales teams are transforming this reality by automating the back-and-forth that drains productivity from even... Read more »

If sales reps are anything like the average business leader, they spend at least three hours a week scheduling meetings. The time spent coordinating calendars is time that could be spent actually selling.... Read more »

My client owed my company nearly $5 million. I went to their office to collect a payment. The CEO wasn’t there, so I walked into the CFO’s office instead. In staffing, payroll is due every week—miss it and you’re in serious trouble. The CFO told me they weren’t allowed to... Read more »

The Fundamental Truth of B2B Sales In the world of high-stakes prospecting, it is always a "no" until it is a "yes." There is no reason to give up on a prospect you are pursuing. It doesn't matter if your contact refuses to grant you an opportunity and instead suggests... Read more »

For as long as we have had the CRM, salespeople have complained about it being "Big Brother," like sales managers watching them—as if they have the time. Let me provide you with a better way to think about your sales relationship management. Instead of worrying that your sales managers are... Read more »

After four years of pursuing this client, I finally got a leader to take my call. I asked him why we had never had a chance to meet with them. He asked me what our markup was, and I said it was 40 percent. He said the markup had to... Read more »

When we say creating value, we mean that our conversations are valuable to our contacts, stakeholders, or our champions. For as long as anyone can remember, salespeople spent time talking about their company, their clients, and their product or their service, even though it doesn't create value for your contacts.... Read more »

Your buyers and mine want to buy. ... Read more »

I didn't spend a lot of time in high school. Most days found me walking miles to the banquet restaurant where I washed dishes. I stayed there until it was time to close the kitchen, walking home covered with water. But old Miss Milano complained about me being too skinny,... Read more »

A sales maturity model is a structured approach that helps sales organizations grow revenue by moving clients through progressive stages of value. Instead of selling once and moving on, the salesperson guides the client toward better outcomes over time.... Read more »

This strategy is for you if your clients argue with you about your pricing. When I was selling light industrial staffing, my clients would ask for a lower markup, even though temporaries were already a lower price than an employee with the benefits of healthcare, a 401K, two paid weeks... Read more »

There are multiple features that should be standard across all affiliate networks and platforms, but they aren’t.  Some charge fees for them, some include them free, while others don’t have them because their tech stack is outdated.  If these features are not on your platform, you’re likely disadvantaged to your... Read more »

I’ve been sitting on this post for over a year, it’s an opinion piece with action items mixed throughout.  I’m posting now because of the client leads have been coming in over the last 7 or 8 years where they heard “affiliate is a low risk channel”, “there’s marketers and influencers... Read more »

We reject most affiliate and influencer applications in the programs we manage that use AI to: Create content within their website Respond to our emails Auto respond to communications Answer user questions on their websites Apply to programs Generate images that involve branding The main reason is that our clients... Read more »

  If you’re a publisher, affiliate, ecommerce shop, or lead gen company and you send a newsletter, LLMs like ChatGPT, Perplexity, or Claude may be able to help you optimize them.  This includes informative ones, email blasts for deals and sales, product announcements, and hybrid mixes.  Just make sure your... Read more »

Redirects are always going to happen when sites build new pages, products are no longer being sold, there are quality links pointing to them, traffic is still reaching the content and its outdated, or because of new site structures.  But redirecting a conversion page, especially in lead gen, to an... Read more »

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