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Bruce Clay

  • The 13-Step Web Content Audit to Boost Visibility in the Search Results
    Content is one of the most important — if not the most important — ranking factor. So reviewing the content on your website should be a regular activity. You want to be sure you’re getting the most from it in terms of visibility in the search r…
    - 8 days ago 24 Nov 20, 6:03pm -
  • 5 Things to Know When Your Site Loses Rankings
    Why is your website losing rankings? To understand why sites once have rankings and then lose them, you need to understand the bigger picture of search. In an August 2020 Google Webmaster Central Office Hours with John Mueller, he goes over three rea…
    - 13 days ago 19 Nov 20, 6:54pm -
  • A CMO’s Guide to Google Click Fraud in Less Than 5 Minutes
    What happens when the clicks on your digital ads are not from interested people but from bad actors trying to take you down? What if that click is from a competitor trying to drain your budget? CMOs take note: This is click fraud and it’s still a c…
    - 15 days ago 17 Nov 20, 6:58pm -
  • Stop Sitting on the Gator: Up Your SEO or Amazon Will Eat You
    In Florida’s wetlands, storks, herons and other birds nest in trees above gator-infested waters. They do this for protection against predators like racoons that will eat their eggs. But this protection isn’t free — the birds sometimes become fo…
    - 30 days ago 2 Nov 20, 5:42pm -
  • 6 Questions to Ask Your Next PPC Agency
    It’s not you, it’s me. Well, OK, it might be you. This is a conversation that every business will inevitably have with their PPC agency at some point. For whatever reason — perhaps you’ve outgrown your current PPC agency, or you’re not sati…
    - 34 days ago 29 Oct 20, 6:24pm -
  • What Are PPC Services and Why Do You Need Them?
    What are pay-per-click services? Why are PPC services important? And how do you choose a pay per click vendor or consultant? Let’s take a closer look at these questions so you can decide on the best way to get pay-per-click services for your busine…
    - 36 days ago 27 Oct 20, 5:55pm -
  • A CMO’s Guide to Conversion Rate Optimization (CRO) in 5 Minutes or Less
    SEO without CRO is like running a race but never crossing the finish line. Sure, you have traffic, but are they converting into leads and revenue? The ultimate goal of a successful digital marketing program is sales. It starts with driving traffic th…
    - 41 days ago 22 Oct 20, 5:29pm -
  • Core Web Vitals: Cumulative Layout Shift – What It Is and How to Improve It for SEO
    In May 2020, Google announced that “core web vitals” would be incorporated into a ranking algorithm update called page experience, set to hit in 2021. Core web vitals is a set of core webpage functionalities that impact user experience. And we be…
    - 43 days ago 20 Oct 20, 6:20pm -
  • Core Web Vitals: First Input Delay – What It Is and How to Improve It for SEO
    “Core web vitals” is a set of core webpage functionalities that impact user experience. In May 2020, Google announced that core web vitals would be incorporated into a ranking algorithm update called page experience, set to hit in 2021. At the ti…
    - 48 days ago 15 Oct 20, 5:31pm -
  • Core Web Vitals: LCP – What It Is and How to Improve It for SEO
    In May 2020, Google announced that “core web vitals” would be part of a ranking algorithm update set to hit in 2021 called page experience. Core web vitals measure core elements of a webpage that enhance user experience. At the time of writing, c…
    - 50 days ago 13 Oct 20, 5:41pm -

Search Engine Land

Mozz SEO Blog

  • nieuwLocal SEO for Nonprofit Organizations: 5 Tactics to Try Today
    Posted by kellyjcoopMany marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the li…
    - 12 hours ago 2 Dec 20, 12:00am -
  • When (and When Not) to Outsource Link Building
    Posted by Alex-THave you ever outsourced link building? How did you like the experience?To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more…
    - 2 days ago 1 Dec 20, 12:00am -
  • Image Link Building — Best of Whiteboard Friday
    Posted by BritneyMullerLast week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of build…
    - 6 days ago 27 Nov 20, 12:00am -
  • Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro
    Posted by KerryDugganSo we meet again, keyword research...Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority…
    - 10 days ago 23 Nov 20, 12:00am -
  • How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
    Posted by BritneyMullerAs we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link…
    - 13 days ago 20 Nov 20, 12:00am -
  • Business as Unusual: How to Communicate Your New and Updated Services with Google My Business
    Posted by ktaingSince the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches…
    - 15 days ago 18 Nov 20, 12:00am -
  • The New Best Practices for Native Advertising on Editorial Sites
    Posted by MeganRoseMDigital advertising is different nowadays.How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us coul…
    - 16 days ago 17 Nov 20, 12:00am -
  • 6 Ways to Build Brand Authority With Content Marketing
    Posted by amandamilliganBecoming an authoritative brand is no easy feat, but the massive benefits are worth the effort.When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine…
    - 17 days ago 16 Nov 20, 12:00am -
  • How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday
    Posted by Tom.CapperGoogle Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this…
    - 20 days ago 13 Nov 20, 12:00am -

Backlinko

  • We Analyzed 306M Keywords. Here’s What We Learned About Google Searches
    We analyzed 306M keywords to understand the types of queries that people use in Google search. Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and more. Using data from DataForSEO and Ahrefs, we…
    - 1 day ago 1 Dec 20, 12:01pm -
  • Introducing: The Digital Marketing Templates Library
    I’m SUPER excited to announce the brand new Digital Marketing Templates Library. What is it? It’s a free library that contains templates for blog posts, SEO campaigns, content calendars, outreach emails, press releases, Facebook ads, and more. Yo…
    - 15 days ago 17 Nov 20, 12:02pm -
  • Landing Pages: The Definitive Guide
    The post Landing Pages: The Definitive Guide appeared first on Backlinko.
    - 30 days ago 2 Nov 20, 12:04pm -
  • SEO Copywriting: The Definitive Guide
    The post SEO Copywriting: The Definitive Guide appeared first on Backlinko.
    - 57 days ago 6 Oct 20, 10:19am -
  • The Ultimate SEO Tutorial for 2021
    The post The Ultimate SEO Tutorial for 2021 appeared first on Backlinko.
    - 71 days ago 22 Sep 20, 2:00pm -
  • 17 Untapped Ways to Find New Content Ideas
    Today I’m going to show you 17 little-known ways to find GREAT content ideas. In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month: So if you want to come up with content topic idea…
    - 85 days ago 8 Sep 20, 1:35pm -

AHREFS Blog

  • How to Do Keyword Research for SEO
    There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly improving your traffic from Google. But here’s an…
    - 7 days ago 25 Nov 20, 5:05am -
  • What is Earned Media? 7 Ways to Get It
    But why is earned media important? And how can you get more of it? In this post, we’ll explore: Earned vs. paid vs. owned media Why earned media is important Examples of earned media How to get earned media If…Read more ›The post What is Ear…
    - 8 days ago 24 Nov 20, 11:38pm -
  • How to Optimize Your Google My Business Listing in 30 Minutes
    Here are just a few tangible benefits to claiming and optimizing your Google Business Profile: Improved rankings. Google shows Business Profiles in the results for local searches, and well-optimized profiles are more likely to show higher up on the l…
    - 13 days ago 19 Nov 20, 6:53pm -
  • Google Discover: How to Rank and Drive Traffic
    It’s more like a social network than a search engine, but your search activity and history is crucial for providing a relevant and timely feed. Millions of people see a personalized Google Discover feed on their mobile devices every day,…Read mo…
    - 15 days ago 17 Nov 20, 9:15pm -
  • What Is SEO Writing? How to Be a Better SEO Writer
    Google’s success depends on delivering content that answers people’s queries in the most relevant way possible. If you want it to be your content that people see, ‘sprinkling on some SEO’ as an afterthought won’t take you far. Instead, you…
    - 20 days ago 12 Nov 20, 4:00pm -
  • New Study: Is Google Biased Towards Particular News Sites?
    With our expert knowledge of search engine optimization (SEO) and Ahrefs’ massive amounts of data, we wanted to see if we could identify any bias from Google by looking at data for popular Conservative and Liberal news sites. If you’re not…Re…
    - 27 days ago 5 Nov 20, 4:20pm -
  • What Is Bounce Rate? How to Interpret and Work with It
    It’s a great metric to measure user engagement, but only if you know how to use it. In this article, you’ll learn: How Google Analytics calculates bounce rate Is bounce rate important? Bounce rate vs. exit rate vs. dwell time…Read more ›Th…
    - 29 days ago 3 Nov 20, 4:00pm -
  • Voice Search: A No-Nonsense Guide
    It’s a fair question, but is it even possible? In this post, you’ll learn: What is voice search? How widely used is voice search? Things to know about voice search How to optimize for voice search Should you optimize for…Read more ›The pos…
    - 33 days ago 30 Oct 20, 1:34am -
  • How to Do Keyword Research for Affiliate Sites
    This approach tends to be lots of traffic, but no clicks, conversions, or revenue. Luckily, there’s a simple solution: find keywords with lots of searches that you can rank for, which are about topics where you can naturally plug product…Read mo…
    - 36 days ago 27 Oct 20, 11:38pm -
  • How to Speed Up Your WordPress Website in 20 Minutes

    - 41 days ago 22 Oct 20, 4:00pm -

Search Engine Watch

  • nieuwThe Google page experience: What you need to know and five steps to prepare for 2021
    Page experience metric is going to be a new addition to Google’s ranking factors in 2021. Here’s how to prepare for it.The post The Google page experience: What you need to know and five steps to prepare for 2021 appeared first on Search Engine…
    - 18 hours ago 1 Dec 20, 6:12pm -
  • Seven most popular types of blog posts guaranteed to boost traffic
    Solve your content creation struggles with these blog post ideas. Create traffic-driven content that has demonstrated success.The post Seven most popular types of blog posts guaranteed to boost traffic appeared first on Search Engine Watch.
    - 2 days ago 30 Nov 20, 3:41pm -
  • The anatomy of a negative SEO attack
    LinkGraph CTO, Manick Bhan, discusses the most common types of negative SEO and details how site owners can perform negative SEO remediation.The post The anatomy of a negative SEO attack appeared first on Search Engine Watch.
    - 6 days ago 26 Nov 20, 6:35pm -
  • Simple guide to creating an expert roundup post that drives website traffic
    Having a list of selected experts answer a well-placed question gives you a valuable piece of content that is highly shareable, so let’s see what it takes to do it right.The post Simple guide to creating an expert roundup post that drives website…
    - 6 days ago 26 Nov 20, 6:03pm -
  • Five great ways responsive web design benefits your SEO
    Jos Davies, an SEO expert at UENI reveals the top five ways of complementing SEO efforts with responsive web design to improve websites’ performance in Google’s SERP.The post Five great ways responsive web design benefits your SEO appeared first…
    - 7 days ago 25 Nov 20, 5:40pm -
  • 10 Effective ways to boost click-through rate (CTR) using SERPs
    Ten effective ways to boost your click-through rate (CTR) from organic search. The post 10 Effective ways to boost click-through rate (CTR) using SERPs appeared first on Search Engine Watch.
    - 8 days ago 24 Nov 20, 5:23pm -
  • Five quick SEO wins to give your website a boost in search
    SEO is not for the faint of heart. It takes tons of effort and know-how. That said, there are some quick wins you can apply, even with limited knowledge and expertise. This article details five of those quick win actions.The post Five quick SEO wins…
    - 9 days ago 23 Nov 20, 5:28pm -
  • How social media influence 71% consumer buying decisions
    What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich answers all these questions.The post How social…
    - 12 days ago 20 Nov 20, 11:08am -
  • Five SEO tips to dominate local search this holiday season
    Jim Yu, Founder and CEO of BrightEdge highlights five great ways your business can use local SEO to dominate search and translate it into sales this holiday season. The post Five SEO tips to dominate local search this holiday season appeared first…
    - 12 days ago 20 Nov 20, 10:26am -
  • Top six reasons you should caption your social media video content
    A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to name a few.The post Top six reasons you should caption your social media video content appeared first…
    - 13 days ago 19 Nov 20, 4:05pm -

 

 

SEMrush Blog

  • nieuwTop Content Marketing Trends 2020 – SEMrush Study
    How often do you find yourself in a situation where you have to choose the best strategy for further action? We sincerely believe that a successful content marketing strategy should be backed by data. We conducted research covering the most popular t…
    - 17 hours ago 1 Dec 20, 7:28pm -
  • SEO for Nonprofits: 5 Best Practices for Charities to Improve SEO
    More and more charities and nonprofits rely on search engine optimization (SEO) to assist their fundraising efforts. By optimizing your site and marketing practices you can drive up your rankings on search engine results pages (SERPs), getting more c…
    - 2 days ago 30 Nov 20, 2:30pm -
  • An In-Depth Guide to App Store Optimization (ASO)
    If your business has an app, you can‘t ignore app store optimization (ASO), and in this guide, we‘ll walk you through how to optimize your app across the two major app stores (the Apple App Store and the Google Play Store), share the reasons why…
    - 5 days ago 27 Nov 20, 2:15pm -
  • Blog SEO: Tips to Optimize Your Blog Posts
    Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog. Having a strong blog SEO strategy is a smart way to do that, organical…
    - 7 days ago 25 Nov 20, 6:00pm -
  • Dissecting Ecommerce Growth: The Key Traffic Drivers
    Reveal how the fastest-growing e-commerce brands get an inflow of new traffic and learn to make conversion rate estimates to assess the quality of their new audience.
    - 7 days ago 25 Nov 20, 9:00am -
  • 5 Reasons Why PR Should Support Your Content Marketing Strategy
    To keep getting your content in front of the right people, you might want to include PR in your content marketing strategy. Here are the top 5 reasons why PR and content marketing should go hand in hand, along with examples of successful PR & content…
    - 8 days ago 24 Nov 20, 4:00pm -
  • How to Create an Effective SEO Strategy
    Having a solid SEO strategy is essential if you want to increase your organic traffic, and in this guide, we walk you through a proven 11 step process that you can follow for your own site, from benchmarking your current performance and setting goals…
    - 8 days ago 24 Nov 20, 2:30pm -
  • Outbound Links: Do They Affect SEO?
    Many of us are aware that internal links are the secret weapon of many SEOs and that they can really help to supercharge organic rankings and visibility. But it‘s pretty rare that we see recommendations to optimize outbound links, and in this guide…
    - 91 days ago 2 Sep 20, 9:04am -
  • Link Building for SEO: How To Do It Right in 2021
    Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you iden…
    - 7 May 20, 7:00am -
  • What Are Backlinks? How To Get Them in 2021
    This is a beginner‘s guide to backlinks. Find out what they are, how Google uses them, how you can build the right kind of backlinks for your business, and see tools that help you determine which backlinks you have and which backlinks your competit…
    - 16 Apr 20, 9:51pm -
  • NoFollow Links vs. Follow: What You Need to Know
    With Google treating the “NoFollow” attribute as a hint for indexing and crawling as of March 1st, this is a good time to have a closer look at nofollow links, both internal and external, and discuss the benefits they provide, and different ways…
    - 10 Mar 20, 5:30am -
  • 8 Insights You Can Gain from Competitors’ Top Pages
    Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add SEMrush Traffic Analytics to your subscription and benef…
    - 21 Mar 19, 7:00am -
  • Ways to Build Expertise, Authority, and Trust to Boost your SEO
    On last Wednesday’s #SEMrushchat, 20-year digital marketing veteran Sherry Bonelli discussed how brands can build a reputation with well-researched content, and in the process increase their visibility on search engines. Here is what she (and a wh…
    - 28 Aug 18, 12:00pm -
  • How to Use SEMrush Sensor to Get SERP Volatility Insights
    Google SERP is volatile. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. It can significantly affect your organic search traffic, which is not inherently a bad thing — with SEMrush Sensor at your disp…
    - 31 May 18, 7:00am -
  • What Is Search Intent? A Complete Guide
    Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. With the Google Hummingbird and Google RankBrain algorithms, the search engine can interpret search intent and display results that meet…
    - 5 Jan 18, 8:00am -
  • The Ultimate Local SEO Checklist: Better Rankings, Reputation Management, and Customer Attraction
    Struggling with getting local traffic? Want to get unprecedented visibility to your website? In this post, you will find a step-by-step guide on how to win at Local SEO and get as much local traffic as it gets.
    - 26 Oct 17, 1:30pm -
  • The Step-by-Step Guide to Conducting a Content Audit in 2020
    Regular content audits help you reveal your strengths and weaknesses to adapt your content plan to your current marketing goals. Check out this actionable guide to learn how to perform a successful audit of your website content in 5 simple steps.
    - 2 Oct 17, 7:00am -
  • The Definitive Guide to Using Guest Blogging as a Link Building Strategy
    In this step by step comprehensive guide, you will learn how to use guest blogging as a link building strategy, and how to do it the right way with step-by-step instructions.
    - 28 Jun 17, 7:18am -
  • The Ultimate Guide to Content Marketing Strategy in 2020
    Content Marketing offers a tremendous opportunity for businesses to boost their results — it allows you to improve your online reputation, build a community and grow advocates of your brand. Check this guide to learn how to develop a great Content…
    - 6 Apr 17, 6:00pm -
  • What Is Content Localization? How to Build a Strategy
    Failing to localize a website‘s content is one of the biggest mistakes that marketers make when launching into new international markets, and in this guide, we‘ll help you to understand how you should approach localization as well as when it make…
    - 23 Apr 15, 3:00pm -

Search Engine Journal

Yoast SEO Blog

  • nieuwThe Yoast and Elementor partnership: building easy and SEO-friendly websites together
    Today, we’re launching the result of a great collaboration: the Yoast SEO plugin now seamlessly integrates with the Elementor page builder! We’re really excited about this integration. It means that millions of WordPress users can now easily buil…
    - 1 hour ago 2 Dec 20, 10:42am -
  • nieuwYoast SEO 15.4: Seamless integration with Elementor
    Yoast SEO 15.4 is a special release — especially if you are one of the more than five million users of the Elementor WordPress site builder. In this release, you’ll find a seamless, easy-to-use integration of Yoast SEO with Elementor. Building we…
    - 2 hours ago 2 Dec 20, 10:26am -
  • nieuwWhat are rich snippets?
    Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what they are. But, for SEO newbies, a rich snippet is a really vague term. What is it exactly? Time to explain what they are, why they’re imp…
    - 22 hours ago 1 Dec 20, 1:55pm -
  • 7 reasons you should buy Yoast SEO Premium today!
    With the Black Friday/Cyber Monday weekend in full swing, we thought it’d be good to remind you of one of the best deals you can get right now. If you truly value your website and you want to make it sing — now is the time to invest in Yoast SEO…
    - 2 days ago 30 Nov 20, 8:30am -
  • Black Friday: Get serious with your site, go Yoast SEO Premium
    Nobody wants to perform for an empty room. If you have a website, you want traffic. You want conversions and sign-ups. The best and most sustainable way to attract traffic is by performing well in the search engines. To get there, your site needs tec…
    - 6 days ago 26 Nov 20, 11:09am -
  • The latest news in SEO and WordPress: November 2020
    Another great edition of our monthly SEO news webinar has come and gone. In the November 2020 edition, we opened up broadcasting for everyone — not just members of the Yoast SEO academy. Joost de Valk and Jono Alderson once again discussed a lot of…
    - 7 days ago 25 Nov 20, 3:48pm -
  • How to optimize a blog post for search engines: a checklist!
    So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What steps do you need to take? You can u…
    - 8 days ago 24 Nov 20, 11:30am -
  • Image SEO: Optimizing images for search engines
    Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and also contribut…
    - 9 days ago 23 Nov 20, 1:00pm -
  • What is structured data?
    You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And what does it have…
    - 13 days ago 19 Nov 20, 12:10pm -
  • Structured data for beginners: New and free training course!
    Today, we’re adding a NEW and FREE training course to Yoast SEO academy: Structured data for beginners! Want to get noticed in Google? Want your pages to stand out from the other search results? Then you need colorful, rich results that entice peop…
    - 13 days ago 19 Nov 20, 10:53am -
  • Get free access to all our SEO training courses with the Yoast SEO Premium plugin!
    We have very exciting news to share with you: we’re combining Yoast SEO Premium with Yoast SEO academy! If you buy Yoast SEO Premium, you’ll now also get free access to all of our SEO training courses in Yoast SEO academy. So the price of Yoast S…
    - 14 days ago 18 Nov 20, 3:15pm -
  • Yoast SEO 15.3: Zapier integration and Hebrew word forms
    Today, we’re launching Yoast SEO 15.3. In this release, we have the regular round of improvements and enhancements, plus a couple of awesome additions for Premium users. We’ve added another language to our roster: Hebrew. And, we’ve partnered w…
    - 15 days ago 17 Nov 20, 8:42am -
  • Open source: Better solutions and a more inclusive society
    Perhaps you’ve heard of it: open source. If you’re familiar with it, it’s likely you’re somehow into software development, where it’s used as a collaborative model. But it’s so much more than that! It can be used elsewhere too and you don…
    - 16 days ago 16 Nov 20, 2:46pm -
  • An introduction to Microsoft Clarity
    Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use,…
    - 21 days ago 11 Nov 20, 1:04pm -
  • How to use the readability analysis in Yoast SEO
    Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter ch…
    - 23 days ago 9 Nov 20, 2:00pm -
  • An introduction to Microsoft Bing Webmaster Tools
    As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities…
    - 27 days ago 5 Nov 20, 11:51am -
  • 10 ways to improve mobile UX
    You have a mobile website, right? Is it responsive or did you use a plugin to make it look good? Does it convert? As mobile internet usage has exploded over the years, your mobile website’s user experience (or mobile UX) should get as much attenti…
    - 28 days ago 4 Nov 20, 1:00pm -
  • Instagram for your business: a guide to getting started
    Last month, Instagram celebrated its 10th birthday. During this decade, it has grown from a ‘Facebook for teenagers’ to an established social media platform used all over the world. And no, these users are not just teenagers anymore. Instagram is…
    - 29 days ago 3 Nov 20, 11:30am -
  • The latest news in SEO and WordPress: October 2020
    October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss the latest news when it comes…
    - 34 days ago 29 Oct 20, 11:36am -
  • Google Discover: What it is and how to get your content in
    Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with…
    - 35 days ago 28 Oct 20, 2:02pm -

Search Engine Journal

Online Metrics

  • Step-by-Step Guide to Link Your Google Analytics 4 Property to BigQuery
    Do you want to get access to all your raw Google Analytics data starting from today? Learn how to seamlessly connect Google Analytics 4 (GA4) to BigQuery! Hit-level data is now not only accessible anymore for GA360 (paying customers). Literally in mi…
    - 29 days ago 3 Nov 20, 8:00am -
  • 25 Key Differences: Google Analytics App + Web vs Universal Analytics
    What’s the difference between Google Analytics App + Web and Universal Analytics? In this blogpost we will explore the differences between both versions of Google Analytics. App + Web is not a simple upgrade to Universal Analytics. It’s a new ver…
    - 78 days ago 15 Sep 20, 7:00am -
  • In-Depth Guide on Enhanced Measurement in Google Analytics App + Web
    Saying “yes” to automating parts of your Google Analytics App + Web setup sounds like a no-brainer to many, but are there any drawbacks? In this post I will share my opinion on the Enhanced Measurement feature of the new Google Analytics properti…
    - 28 Jul 20, 7:10am -
  • 10 Strategies to Effectively Manipulate Google Analytics Data
    In Google Analytics you can both temporarily as well as permanently manipulate Google Analytics data. In this blogpost you will learn about the smartest tactics behind data manipulation. In my experience, many people and organizations lack the knowle…
    - 9 Jun 20, 7:00am -
  • How to Find and Fix Duplicate Transactions in Google Analytics
    Enhanced Ecommerce is one of the most powerful modules in Google Analytics. Here you will learn how to avoid sending duplicate transactions to Google Analytics. Why is transaction revenue in Google Analytics not matching our back-end data? Why do I s…
    - 12 May 20, 7:00am -
  • How to Analyze Products Out of Stock in Google Analytics
    Having products out of stock is one of the worst things that can happen for Ecommerce websites. In this blogpost you learn how to measure and analyze out of stock data in GA. I have worked with many Ecommerce businesses in the last years. In my exper…
    - 10 Mar 20, 8:00am -
  • [Solved] 15 Most Common Enhanced Ecommerce Issues
    Enhanced Ecommerce belongs to the most powerful features of Google Analytics. Are you confident about your Enhanced Ecommerce implementation and data in Google Analytics? In the last years I have worked with many different companies to support them w…
    - 11 Feb 20, 8:00am -
  • Expert Guide to Product Page Analysis in Google Analytics
    You won’t get far if you offer great products, but unconvincing product pages. In this post you learn several techniques for analyzing product page performance in Google Analytics. No doubt that everyone reading this article has a lot of experience…
    - 14 Jan 20, 8:19am -
  • Deep-Dive into Leveraging Hit-Scoped Segments
    In Google Analytics you can apply user, session and hit-scoped segments. In my experience, just a few people are aware of the last category of segments. Let’s change that! Segments belong to the most powerful features of Google Analytics and a topi…
    - 12 Nov 19, 8:00am -
  • Google Analytics Scope: You Don’t Want to Ignore It!
    Collecting data in Google Analytics is very straightforward, but not fully understanding the “scope” of your metrics and dimensions will get you into trouble! Visits became sessions, visitors became users… This refers to the external appearance…
    - 15 Oct 19, 7:00am -

SEO by the Sea

  • Adjusting Featured Snippet Answers by Context
    How Are Featured Snippet Answers Decided Upon? I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores…
    - 54 days ago 9 Oct 20, 7:04pm -
  • Bursty Fresh and Local Featured Snippet Answers at Google
    Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I…
    - 57 days ago 6 Oct 20, 9:25pm -
  • Featured Snippet Answer Scores Ranking Signals
    Calculating Featured Snippet Answer Scores An update this week to a patent tells us how Google may score featured snippet answers. When a search engine ranks search results in response to a query, it may use a combination of query dependant and query…
    - 70 days ago 23 Sep 20, 10:41pm -
  • Where will we go with Personalized Knowledge Graphs?
    I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are structured information about entities personally related to a particular searcher, t…
    - 72 days ago 21 Sep 20, 11:21pm -
  • Entity Seeking Queries and Semantic Dependency Trees
    Entity Seeking Queries and Semantic Dependency Trees Queries for some searches may be entity seeking queries. Someone may ask, “What is the hotel that looks like a sail.” That query may look for an entity such as the building, the Burj Al Arab Ju…
    - 13 Jul 20, 11:31pm -
  • How Google Might Rank Image Search Results
    Changes to How Google Might Rank Image Search Results We are seeing more machine learning in how Google ranks pages and images in search results. That may leave what we know as traditional, or old school ranking signals behind. It is worth looking at…
    - 2 Jul 20, 7:06pm -
  • A Well-Formed Query Helps Search Engines Understand User Intent in the Query
    A Well-Formed Query Helps a Search Engine Understand User Intent Behind the Query To start this post, I wanted to include a couple of whitepapers with authors from Google. The authors of the first paper are inventors of a patent application from Apri…
    - 8 Jun 20, 9:48pm -
  • Job Search Engine Using Occupation Vectors
    I worked for the Courts of Delaware at Superior Court. I started working there as the Assistant Criminal Deputy Prothonotary. I changed jobs after 7 years there, and I became a Mini/Micro Computer Network Administrator. The Court used an old English…
    - 21 May 20, 11:44pm -

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