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Bruce Clay

  • The Future of SEO: Where We’re Headed
    Find out what SEO skills will be needed to compete in Google’s search results in the future.The post The Future of SEO: Where We’re Headed appeared first on Bruce Clay, Inc..
    - 3 days ago 2 Mar 21, 5:37pm -
  • Google and NASA in a Joint Venture
    Google has worked with NASA on multiple projects with some amazing results.The post Google and NASA in a Joint Venture appeared first on Bruce Clay, Inc..
    - 4 days ago 1 Mar 21, 5:32pm -
  • How Fast Should My Webpage Be and Why Should I Care?
    How fast is fast enough? Find out how fast your webpages should be and the reasons why having a high-performing website matters.The post How Fast Should My Webpage Be and Why Should I Care? appeared first on Bruce Clay, Inc..
    - 8 days ago 25 Feb 21, 6:46pm -
  • How to Improve Google Image Search Ranking
    If you can optimize it, you should. And images are no exception.Here are 17 steps for doing image SEO so you can rank in Google Images search and bring more traffic to your site.The post How to Improve Google Image Search Ranking appeared first on…
    - 13 days ago 20 Feb 21, 3:20pm -
  • What Is a Google Penalty and How Do I Avoid It?
    Lost rankings always feel like you've been penalized. But find out the difference between a manual action penalty and algorithmic “penalties,” and why Google’s webmaster guidelines exist.The post What Is a Google Penalty and How Do I Avoid It?…
    - 22 days ago 11 Feb 21, 7:20pm -
  • 5 Steps to Create Winning SEO Content That Gets More Visibility in the Search Results
    How do you go about creating winning SEO content that will help you gain more visibility in the search results? Read on for 5 essential steps.The post 5 Steps to Create Winning SEO Content That Gets More Visibility in the Search Results appeared fir…
    - 24 days ago 9 Feb 21, 7:05pm -
  • The Always Up-to-Date SEO Checklist
    In Bruce Clay’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this version as an in-hand to-do list or basic audit outline. The post The Always Up-to-Date SEO Checklist appeared first on Bruce…
    - 28 days ago 5 Feb 21, 7:51pm -
  • Happy 25th Anniversary, Bruce Clay Inc.! Find Out How It All Started…
    Read how a guy with a vision of internet business turned Bruce Clay Inc. into a global brand in search marketing for 25 years.The post Happy 25th Anniversary, Bruce Clay Inc.! Find Out How It All Started… appeared first on Bruce Clay, Inc..
    - 29 days ago 4 Feb 21, 8:58pm -
  • What Is Google’s ‘Needs Met’ Rating and Why Should Website Publishers Care?
    “Needs met” is all about making sure Google’s search engine results satisfy the mobile user. Find out why “needs met” is a key area to master.The post What Is Google’s ‘Needs Met’ Rating and Why Should Website Publishers Care? appear…
    - 31 days ago 2 Feb 21, 7:37pm -
  • How Long Should a Webpage Be to Compete in the Search Results?
    A common question that website publishers, SEOs and content creators grapple with is: How long should my content be so we can rank in the search results? Many have tried to answer this question by conducting large-scale studies of the search results…
    - 37 days ago 27 Jan 21, 6:48pm -

Search Engine Land

Mozz SEO Blog

  • How to Resolve Duplicate Content
    Posted by meghanpahinuiWhat is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it?In this week's episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hung…
    - 1 day ago 5 Mar 21, 12:00am -
  • 10 Steps to Blend STAT Ranking Data with Site Performance Metrics
    Posted by AndrewMillerToo often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020…
    - 3 days ago 3 Mar 21, 12:00am -
  • Featured Snippets Drop to Historic Lows
    Posted by Dr-PeteOn February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23):Here's a 60-day view, highlighting this historic low-p…
    - 5 days ago 1 Mar 21, 12:00am -
  • Google Posts: Conversion Factor — Not Ranking Factor
    Posted by Greg_GiffordWhile Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you ho…
    - 8 days ago 26 Feb 21, 12:00am -
  • The Potential Impact of Gen Z on SEO
    Posted by stewartfussellGeneration Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, l…
    - 9 days ago 25 Feb 21, 12:00am -
  • How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]
    Posted by OeuyownKAs a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical per…
    - 10 days ago 24 Feb 21, 12:00am -
  • The Strategic Value of Structured Data Implementation on SME Websites
    Posted by CrystalontheWebStructured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five…
    - 11 days ago 23 Feb 21, 12:00am -
  • 7 Emerging Technologies in SEO and Their Applications
    Posted by AbdulGaniy_ShehuSEO is a dynamic industry. What worked some weeks ago might not work again right now.As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the indu…
    - 12 days ago 22 Feb 21, 12:00am -
  • How to Explain Domain Authority to a Non-SEO
    Posted by OrbiteerDo you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s Whiteboard Friday host — Andy Crestodina — walks through how to get your message…
    - 15 days ago 19 Feb 21, 12:00am -

Backlinko

  • nieuwMicrosoft Bing Usage and Revenue Stats (New Data)
    Bing launched in June 2009. Developed and operated by tech giant Microsoft, the search engine has generated early customer traction. Today, Bing holds less than a 3% global market share. Yet in a market dominated by Google, Bing is the second most po…
    - 12 hours ago 5 Mar 21, 1:41pm -
  • The B2B Content Marketing Report
    We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked at: How many B2B companies have a blog The types of con…
    - 60 days ago 5 Jan 21, 12:17pm -
  • Content Marketing in 2021: The Definitive Guide
    The post Content Marketing in 2021: The Definitive Guide appeared first on Backlinko.
    - 73 days ago 22 Dec 20, 2:22pm -
  • The Definitive Guide To SEO In 2021
    The post The Definitive Guide To SEO In 2021 appeared first on Backlinko.
    - 80 days ago 16 Dec 20, 11:50am -
  • We Analyzed 306M Keywords. Here’s What We Learned About Google Searches
    We analyzed 306M keywords to understand the types of queries that people use in Google search. Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and more. Using data from DataForSEO and Ahrefs, we…
    - 95 days ago 1 Dec 20, 12:01pm -
  • Introducing: The Digital Marketing Templates Library
    I’m SUPER excited to announce the brand new Digital Marketing Templates Library. What is it? It’s a free library that contains templates for blog posts, SEO campaigns, content calendars, outreach emails, press releases, Facebook ads, and more. Yo…
    - 17 Nov 20, 12:02pm -

AHREFS Blog

  • 3 Types of Searches and How to Target Them in 2021
    These have been around for years, and there are hundreds of blog posts talking about them. But how relevant are these three types of searches in 2021? And how exactly do you target them? In this post, we’ll dig a…Read more ›The post 3 Types…
    - 1 day ago 4 Mar 21, 4:00pm -
  • How to Become an SEO Freelancer — Lessons Learned from 10+ Years in the Industry
    After looking for a new job and attending six rounds of interviews, it finally dawned on me: Full-time SEO freelancing was a real option for me. The reason I say ‘full-time’ is because I’ve been freelancing part-time since 2010. From…Read mo…
    - 3 days ago 2 Mar 21, 4:00pm -
  • 8 SEO Trends That Will Continue in 2021
    In the past, some of these updates have massively changed the SEO game. But we think things are unlikely to be heading that way in 2021. It’s more likely that existing trends will continue and that Google will continue refining…Read more ›Th…
    - 8 days ago 25 Feb 21, 4:00pm -
  • Keyword Competitive Analysis: How to Find Your Competitors’ Keywords
    Although that might sound like a negative, it can be a positive. If your competitors have done keyword research and found topics that you missed, they’ve done the hard work for you. You can find new and valuable keywords just by…Read more ›…
    - 10 days ago 23 Feb 21, 4:00pm -
  • The Beginner’s Guide to Link Building
    If you’re just starting out in SEO, figuring out link building can be quite a challenge. Some SEOs will tell you to create great content and wait for links to come naturally, others will insist that strategic link prospecting and…Read more ›…
    - 16 days ago 18 Feb 21, 7:00am -
  • 16 Marketing Tactics That Work in 2021
    Choosing the most suitable marketing tactics depends on your marketing objectives, budget, and who and where your target audience is. Keep that in mind as you read through these 16 tried and tested marketing tactics: Promote your content as much…R…
    - 17 days ago 16 Feb 21, 4:00pm -
  • 7 Best Marketing Newsletters (Most Voted For)
    The media has dubbed it the “Substack revolution.” Journalists, venture capitalists, marketers—it seems like everyone is starting a newsletter these days. But with more newsletters comes more choice, which makes it more challenging than ever to…
    - 22 days ago 11 Feb 21, 4:00pm -
  • On-Page SEO: Complete Beginner’s Guide
    Do you want to know how to optimize your web pages perfectly? You’re in the right place. You’ve got a keyword in mind for which you want to rank. You may even already have a GREAT piece of content. Now…Read more ›The post On-Page SEO: Comp…
    - 25 days ago 9 Feb 21, 11:47am -
  • 3 Marketing Strategy Examples You Can Use to Create Your Own
    Everyone’s got an opinion on how to create a marketing strategy, but the key components you need to know are: Your value proposition: How your offering relates to a customer’s pain points, needs, or wants. Your target customer(s): An understandin…
    - 29 days ago 4 Feb 21, 5:43pm -
  • Website Structure: How to Build Your SEO Foundation
    A solid website structure is a must-have when you’re about to launch a new website or redesign the current one. The bigger your website is, the more critical it becomes. In this article, you’ll learn how to plan and create…Read more ›The p…
    - 31 days ago 2 Feb 21, 5:53pm -

Search Engine Watch

  • nieuwWhy progressive web apps (PWAs) are poised to dominate moving forward
    Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAsThe post Why progressive web apps (PWAs) are poised to dominate moving forward appea…
    - 13 hours ago 5 Mar 21, 12:28pm -
  • 2021 Will be the year brands make winning experiences out of remote interactions
    Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021The post 2021 Will be the year brands make winning experiences out of remote interactions appeared first on Search Engine Watch.
    - 2 days ago 3 Mar 21, 5:31pm -
  • How to best utilize the networks within Google AdWords
    Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience.The post How to best utilize the networks within Google AdWords appeared first on Search Engine Watch.
    - 5 days ago 1 Mar 21, 11:16am -
  • Data-backed insights on featured snippet optimization
    Brado’s CTO, A.J. Ghergich uncovers the highlights from an extensive Featured Snippets Study to bring optimization insights for site owners trying to leverage featured snippet opportunities.The post Data-backed insights on featured snippet optimiz…
    - 7 days ago 26 Feb 21, 1:41pm -
  • Three critical PPC trends to watch for in 2021
    In 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Here are 3 of them to incorporate. The post Three critical PPC trends to watch for in 2021 appeared first on Search Engine Watch.
    - 8 days ago 26 Feb 21, 11:38am -
  • SEO in 2021: What your organization’s executives and senior leaders must know
    Merkle Inc.'s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performanceThe post SEO in 2021: What your organization’s executives an…
    - 9 days ago 25 Feb 21, 12:24pm -
  • The Panda anniversary and what we desperately must remember about search
    Celebrating 10 years of Google's web quality algorithm Panda and its legacy which still casts a shadow over an SEO industry begging for change. The post The Panda anniversary and what we desperately must remember about search appeared first on Sear…
    - 10 days ago 24 Feb 21, 12:13pm -
  • Cross-channel and cookieless: How measurement will evolve in 2021
    The role of viewer fragmentation, the deprecation of third-party cookies, consumer privacy, and walled gardens in future measurement solutions.The post Cross-channel and cookieless: How measurement will evolve in 2021 appeared first on Search Engine…
    - 10 days ago 23 Feb 21, 3:12pm -
  • How marketers can start using AI for stronger results
    AI is no longer the “future of marketing”. It is very much the here and now, and outlined below are a few ways how you can start using AI for stronger marketing results in 2021.The post How marketers can start using AI for stronger results appea…
    - 11 days ago 22 Feb 21, 1:46pm -
  • Four common SEO problems with Shopify and how to fix them
    Chief Executive of Go Up Ltd, Edward Coram-James shares his advice on overcoming some of Shopify’s most commonly cited SEO problems.The post Four common SEO problems with Shopify and how to fix them appeared first on Search Engine Watch.
    - 15 days ago 19 Feb 21, 11:22am -

 

 

SEMrush Blog

  • What Are Featured Snippets (How Do You Get Them)?
    In this guide, we’ll discuss the importance of featured snippets and offer ways to improve your chances of ranking at the top of Google.
    - 4 days ago 1 Mar 21, 3:52pm -
  • 82 New Instagram Statistics To Boost Your Social Media Business Strategy
    In June 2018, Instagram celebrated a huge milestone: one billion monthly users. Smart marketers know that having a business Instagram account is crucial for a business’s social media marketing strategy.
    - 4 days ago 1 Mar 21, 2:38pm -
  • How To Perform a Technical SEO Audit in 15 Steps
    From indexation and crawlability issues to handling any structured data errors, it‘s important to ensure your website is working properly. In this guide, we‘ll show you how to do a technical SEO audit and how to fix issues you come across. Plus,…
    - 7 days ago 26 Feb 21, 3:42pm -
  • 69 Podcast Statistics to Boost Your Podcast Strategy In 2021
    Did you know that 20% of people have bought a product or service after hearing about it in a podcast? That’s right! Brands are using podcasts more than ever before as a marketing channel to attract new customers.
    - 7 days ago 26 Feb 21, 3:13pm -
  • What Are Rich Snippets (How Do You Get Them)?
    Rich snippets can help draw the eye of searchers and encourage them to click. Here’s what you need to know about ranking for a rich snippet.
    - 8 days ago 26 Feb 21, 1:00pm -
  • 73 Remarkable Small Business Statistics to Know in 2021
    It’s crucial to stay on top of the newest small business statistics to create a business strategy built to succeed long term and always get new and innovative ideas
    - 8 days ago 26 Feb 21, 12:49pm -
  • 65 Artificial Intelligence Statistics for 2021 and Beyond
    Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. In this article, we’ll go over all of the newest artificial intelligence statistics to help you determine if AI is right for your busi…
    - 8 days ago 26 Feb 21, 11:41am -
  • Organic Keywords: SEO for Beginners
    Organic keywords can help drive more traffic to your website for free. This guide explains how to find effective search terms.
    - 8 days ago 25 Feb 21, 3:30pm -
  • 27 Free (and Paid) Local Business Listing Directories
    For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s importa…
    - 11 days ago 23 Feb 21, 1:32pm -
  • How To Do a Competitive Analysis with Semrush (Including Template)
    Competitive analysis (also known as competitor analysis) is the act of identifying and evaluating your competitor’s strengths and weaknesses and their marketing strategies. In this guide, we‘re going to show you how to do a competitive analysis a…
    - 12 days ago 22 Feb 21, 1:30pm -
  • Local Business SEO Tips and Tactics
    Every small-to-medium-sized business, or the agency working on behalf of a small business, has one central goal with local business SEO: to get more leads. Ranking in Google Maps and local organic search is an important part of getting those leads. I…
    - 15 days ago 18 Feb 21, 2:10pm -
  • 81 of the Most Up-to-Date Blogging Statistics in 2021
    Did you know that one-third of all webpages in existence are blogs? If you want to stay on top of hot trends and maintain a competitive edge with your blogging, it’s crucial to know the most current blogging statistics.
    - 21 days ago 12 Feb 21, 4:42pm -
  • What Are SERPs? Search Engine Results Pages Explained
    Learn what SERPs are, how they impact you, and how you can improve your chances for digital success.
    - 22 days ago 12 Feb 21, 10:20am -
  • Semrush SEO Reality Show! Top Agency Secrets Revealed via Repeatable Cases
    Semrush has challenged the top UK and US Search Awards winners of all time, Aimclear® and Re:Signal to participate in a special SEO Reality Show. In this multi-part limited series, viewers will learn first-hand how marketing winners get the job done…
    - 22 days ago 11 Feb 21, 4:57pm -
  • Market Analysis Done in Under 60 Minutes
    Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy. From deep-diving into market growth dynamics to key marketing succ…
    - 24 days ago 10 Feb 21, 10:00am -
  • Top 100: The Most Visited Websites in the US [2021 Top Websites Edition]
    This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries - Media, Retail, and Streaming Services - that show the biggest position changes.
    - 28 Oct 20, 9:00am -
  • 6 Competitor Insights You Can Get in 30 Minutes
    Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have…
    - 25 Jun 20, 8:31am -
  • The Anatomy of the Perfect SEO Report
    SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like…
    - 8 Jun 20, 1:03pm -
  • The Ultimate Keyword Research Checklist
    This checklist offers a straightforward process that anyone can use to start building master lists of target keywords in any market or niche.
    - 27 Dec 16, 5:00pm -
  • Keyword Analysis: How to Analyze Your Keywords for SEO
    There are a number of programs nowadays that allow doing keyword analysis. The most well-known among them is, probably, Google’s Keyword tool, but it doesn’t give all-around data for search terms. For this purpose, you can make use of Semrush - p…
    - 21 Mar 13, 2:18pm -

Search Engine Journal

Yoast SEO Blog

  • Blog post images: Why use them and where to get them
    When you think of a blog post, you’re probably picturing a page with lots of written text on it. Which isn’t wrong. In the early days of blogging, most blog posts were just that. Lots of written text. Without too much design to it or images to br…
    - 1 day ago 4 Mar 21, 2:10pm -
  • Yoast SEO 15.9.1: WordPress 5.7 & FAQ schema patches
    Today we released a patch release of Yoast SEO, 15.9.1, to prepare for some of the changes in WordPress core. There were two changes in WordPress itself that we needed to account for, one to do with updates and one to do with meta robots output. We a…
    - 2 days ago 4 Mar 21, 12:45pm -
  • Rand Fishkin on building a business in the online marketing world
    In this episode Rand Fishkin is an experienced entrepreneur in the online marketing industry. In this episode, you will get a peek into his world of building businesses, doing marketing without focussing on SEO (!), and the dilemmas he has come acros…
    - 2 days ago 3 Mar 21, 2:00pm -
  • Update or delete? Cleaning up old content on your site
    Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps…
    - 4 days ago 2 Mar 21, 1:00pm -
  • The ultimate guide to robots.txt
    The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!The post The ultimate guide to robots.txt appeared first on Yoast.
    - 4 days ago 1 Mar 21, 2:15pm -
  • The latest news in SEO and WordPress: February 2021
    Every month, we organize a free webinar to discuss what’s new in the world of SEO and WordPress. During these webinars, our SEO experts Joost de Valk and Jono Alderson guide you through the latest news and tell you what you need to know for your si…
    - 8 days ago 25 Feb 21, 2:17pm -
  • Blog or vlog, which one is better?
    A great blog or an entertaining vlog helps you attract people to your site. Both also allow you to engage with your audience, increase brand awareness and show your expertise. That’s because you can use blogs and vlogs to dive into a certain topic…
    - 9 days ago 24 Feb 21, 1:45pm -
  • Yoast SEO 15.9: Performance improvements
    Today sees the release of Yoast SEO 15.9 and Video SEO 13.7. In Yoast SEO 15.9, we focussed on performance improvements and general enhancements. In addition, we made Video SEO available in Elementor. Find out more! Performance improvements Improving…
    - 11 days ago 23 Feb 21, 7:27am -
  • hreflang: the ultimate guide
    This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.The post hreflang: the ultimate guide appeared first on Yoast.
    - 11 days ago 22 Feb 21, 2:00pm -
  • Video SEO: How to rank your videos in Google
    We love to watch videos, don’t we? Online video has been booming for years and there is no end in sight. Every second, hundreds of hours of video are uploaded to YouTube alone. Not to mention all the short-form video content that appeared in recent…
    - 16 days ago 18 Feb 21, 12:48pm -
  • Jes Scholz on SEO beyond Google Search
    In this episode If you think you know the world of SEO, think twice. Because in this episode of the Yoast SEO Podcast, Jes Scholz (International Digital Director at Ringier) will provide you with a view on SEO beyond Google Search. She will show you…
    - 16 days ago 17 Feb 21, 2:00pm -
  • What is Zapier? And 5 things you can do with it!
    The automation tool Zapier works with Zaps that you can create from scratch. These Zaps can link different apps and services to each other to create a smarter workflow and save you lots of time. But that still doesn’t give you a clear answer to thi…
    - 18 days ago 16 Feb 21, 11:47am -
  • The ultimate guide to the meta robots tag
    With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!The post The ultimate guide to the meta robots tag appeared first on Yoast.
    - 18 days ago 15 Feb 21, 1:53pm -
  • Improving the content SEO fitness of your website!
    Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long tim…
    - 22 days ago 11 Feb 21, 1:53pm -
  • Purna Virji, on building your brand on LinkedIn
    In this episode Great engagement and strong brand recognition sometimes look like to be reserved for the big names on this planet. In this podcast, Purna Virji (Senior Content Solutions Evangelist at LinkedIn) will prove the opposite by providing you…
    - 23 days ago 10 Feb 21, 2:00pm -
  • What are breadcrumbs? Why are they important for SEO?
    Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense…
    - 24 days ago 10 Feb 21, 12:00pm -
  • Yoast SEO 15.8: A free block for your breadcrumbs
    Yoast SEO 15.8 is out and it comes with a cool new gift: a breadcrumbs block for the WordPress editor. This makes it easy to just drop your breadcrumb in a page, without having to touch any code. Now available for everyone! We also have a cool new up…
    - 24 days ago 10 Feb 21, 10:13am -
  • What is orphaned content?
    If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or page it finds through links to in…
    - 24 days ago 9 Feb 21, 2:15pm -
  • Top WordPress plugins every site should have
    Out of the box, WordPress is a great system for blogging and managing websites. But to truly unlock its power, you need to add plugins to tailor it to your precise needs. Adding some of our top plugin recommendations can make really turbo-charge your…
    - 25 days ago 8 Feb 21, 3:00pm -
  • Rich results, structured data and Schema: a visual guide to help you understand
    Rich results, structured data, Schema.org. You might have bumped into these terms online, but what do they mean? And what should you do with them?The post Rich results, structured data and Schema: a visual guide to help you understand appeared first…
    - 29 days ago 4 Feb 21, 2:08pm -

Search Engine Journal

Online Metrics

  • Step-by-Step Guide to Link Your Google Analytics 4 Property to BigQuery
    Do you want to get access to all your raw Google Analytics data starting from today? Learn how to seamlessly connect Google Analytics 4 (GA4) to BigQuery! Hit-level data is now not only accessible anymore for GA360 (paying customers). Literally in mi…
    - 3 Nov 20, 8:00am -
  • 25 Key Differences: Google Analytics App + Web vs Universal Analytics
    What’s the difference between Google Analytics App + Web and Universal Analytics? In this blogpost we will explore the differences between both versions of Google Analytics. App + Web is not a simple upgrade to Universal Analytics. It’s a new ver…
    - 15 Sep 20, 7:00am -
  • In-Depth Guide on Enhanced Measurement in Google Analytics App + Web
    Saying “yes” to automating parts of your Google Analytics App + Web setup sounds like a no-brainer to many, but are there any drawbacks? In this post I will share my opinion on the Enhanced Measurement feature of the new Google Analytics properti…
    - 28 Jul 20, 7:10am -
  • 10 Strategies to Effectively Manipulate Google Analytics Data
    In Google Analytics you can both temporarily as well as permanently manipulate Google Analytics data. In this blogpost you will learn about the smartest tactics behind data manipulation. In my experience, many people and organizations lack the knowle…
    - 9 Jun 20, 7:00am -
  • How to Find and Fix Duplicate Transactions in Google Analytics
    Enhanced Ecommerce is one of the most powerful modules in Google Analytics. Here you will learn how to avoid sending duplicate transactions to Google Analytics. Why is transaction revenue in Google Analytics not matching our back-end data? Why do I s…
    - 12 May 20, 7:00am -
  • How to Analyze Products Out of Stock in Google Analytics
    Having products out of stock is one of the worst things that can happen for Ecommerce websites. In this blogpost you learn how to measure and analyze out of stock data in GA. I have worked with many Ecommerce businesses in the last years. In my exper…
    - 10 Mar 20, 8:00am -
  • [Solved] 15 Most Common Enhanced Ecommerce Issues
    Enhanced Ecommerce belongs to the most powerful features of Google Analytics. Are you confident about your Enhanced Ecommerce implementation and data in Google Analytics? In the last years I have worked with many different companies to support them w…
    - 11 Feb 20, 8:00am -
  • Expert Guide to Product Page Analysis in Google Analytics
    You won’t get far if you offer great products, but unconvincing product pages. In this post you learn several techniques for analyzing product page performance in Google Analytics. No doubt that everyone reading this article has a lot of experience…
    - 14 Jan 20, 8:19am -
  • Deep-Dive into Leveraging Hit-Scoped Segments
    In Google Analytics you can apply user, session and hit-scoped segments. In my experience, just a few people are aware of the last category of segments. Let’s change that! Segments belong to the most powerful features of Google Analytics and a topi…
    - 12 Nov 19, 8:00am -
  • Google Analytics Scope: You Don’t Want to Ignore It!
    Collecting data in Google Analytics is very straightforward, but not fully understanding the “scope” of your metrics and dimensions will get you into trouble! Visits became sessions, visitors became users… This refers to the external appearance…
    - 15 Oct 19, 7:00am -

SEO by the Sea

  • How is a Knowledge Panel for an Entity Triggered?
    This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results. The Web provides access to a wide variety of resources, such as image files, audio files, video files, and we…
    - 16 days ago 17 Feb 21, 10:24pm -
  • Opinion News Found By Machine Learning at Google
    Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show opinion p…
    - 91 days ago 4 Dec 20, 5:51pm -
  • Adjusting Featured Snippet Answers by Context
    How Are Featured Snippet Answers Decided Upon? I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores…
    - 9 Oct 20, 7:04pm -
  • Bursty Fresh and Local Featured Snippet Answers at Google
    Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I…
    - 6 Oct 20, 9:25pm -
  • Featured Snippet Answer Scores Ranking Signals
    Calculating Featured Snippet Answer Scores An update this week to a patent tells us how Google may score featured snippet answers. When a search engine ranks search results in response to a query, it may use a combination of query dependant and query…
    - 23 Sep 20, 10:41pm -
  • Where will we go with Personalized Knowledge Graphs?
    I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are structured information about entities personally related to a particular searcher, t…
    - 21 Sep 20, 11:21pm -
  • Entity Seeking Queries and Semantic Dependency Trees
    Entity Seeking Queries and Semantic Dependency Trees Queries for some searches may be entity seeking queries. Someone may ask, “What is the hotel that looks like a sail.” That query may look for an entity such as the building, the Burj Al Arab Ju…
    - 13 Jul 20, 11:31pm -
  • How Google Might Rank Image Search Results
    Changes to How Google Might Rank Image Search Results We are seeing more machine learning in how Google ranks pages and images in search results. That may leave what we know as traditional, or old school ranking signals behind. It is worth looking at…
    - 2 Jul 20, 7:06pm -

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