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Reddit SEO

  • nieuwIf you are good at SEO would you optimize a page on your website leaving an honest, bad review so you rank for "[COMPANY NAME] Review" - Story in comments
    Hello from England Back in 2018 I was ripped off by a builder when I paid him £10,000 for materials but the receipts were £9,500. I hired him through a UK 3rd party tradesman website [important later]. Backstory: He racked up £500 of parking fines…
    - 1 hour ago 6 Mar 21, 12:29am -
  • nieuwhelp needed! J-son LD and Yoast content issue
    I am currently using a new them on my site allowing me to see my back end content better than before. On the attached page im using structured data plug in for my FAQ section. According to yoast SEO none of this content is being seen as it says i hav…
    - 2 hours ago 6 Mar 21, 12:16am -
  • nieuwWhy is an SEO executive made to start with link building first?
    Okay so I got shortlisted and selected in a digital marketing agency for the above mentioned role. In the beginning however, as a fresher, they mentioned you'll only be working on link building initially. Then on-page, and so on. I'm curious as to w…
    - 4 hours ago 5 Mar 21, 9:35pm -
  • nieuwNewbie Question!
    A question from a newbie :) I am ranking a website for a search term, lets say for e.g. "pest control dalas tx" and none of the results are optimized for the keyword. However, all the search results are optimized for very closely related keywords fo…
    - 5 hours ago 5 Mar 21, 9:12pm -
  • nieuwAt my (short) SEO Career Crossroad
    Hey everyone, -this might be kinda long- background: I've been doing SEO since Fall 2019 but I really got going into business freelance right before COVID-19 in 2020. Things were going ok (for a first time out there getting clients and retaining them…
    - 6 hours ago 5 Mar 21, 8:19pm -
  • nieuwSEO as a long term career; opinions?
    So, as it stands I have been working on SEO with my current company for 3 months now. From what it seems to me, is that most SEO positions can only last 1-2 years. Over time, on site SEO need diminishes as the teams begin to understand best practices…
    - 7 hours ago 5 Mar 21, 7:06pm -
  • nieuwWill a subdomain impact my SEO?
    I want to host a private case study on a subdomain that I can email to clients and use in meetings. I don't want it to be a part of my main site or have anything to do with it. I don't want it to rank. Will this impact my main site and it's SEO? Than…
    - 7 hours ago 5 Mar 21, 6:25pm -
  • nieuwI have a question about Disavowing.
    I have hundreds of bad links to disavow but I've got a dilemma. These domains have a decent DR/UR but have a completely incorrect Anchor. It's these are confirmed to be black-hat garbage websites, but they have good DR/UR. So: good UR/DR, bad Anchor…
    - 11 hours ago 5 Mar 21, 3:07pm -
  • nieuwHow long after getting indexed by Google Search Console does your article rank?
    Assuming that you have written a great article on a long-tail keyword, and after a few days Google has started indexing it (the post Url appears on Google Search Console), how long does it normally take before your article reaches a higher rank? Quit…
    - 11 hours ago 5 Mar 21, 2:26pm -
  • nieuwGoogle showing different links in SRRPs
    Google search results are showing my site links in both URLs, "mydomain.com" and "https://mydomain.com". However the one with https is showing a favicon, and the other one is not. So i wanna keep the https one and delete the other one. I went to GSC…
    - 12 hours ago 5 Mar 21, 2:08pm -

Search Metrics Blog

  • nieuwGoogle’s switch to mobile first indexing: 5 tips for better rankings
    Google is saying goodbye to desktop crawls and will be switching to mobile first indexing for every website from March 2021. This means that Google will be using the mobile version of your landing page for indexing and ranking. For webmasters, SEOs a…
    - 15 hours ago 5 Mar 21, 10:38am -
  • Scream if you want to go faster!
    A Beginner’s Guide to the Core Web Vitals Rollercoaster SEOs might not scream out loud when details of a surprise Google Update hits the news, but it ordinarily gets hearts racing as they wonder what algorithm changes have been made. The announceme…
    - 3 days ago 3 Mar 21, 9:21am -
  • eCommerce in 2021: Google‘s Winners and their Strategies
    eCommerce is one of the big winners of the corona pandemic, with US eCommerce sales up 44% in 2020. While Covid-19 raged, many eCommerce sites saw their Google rankings increase. This Searchmetrics analysis reveals which sites saw the biggest growth…
    - 16 days ago 18 Feb 21, 8:36am -
  • Core Web Vitals Week Pt. 5 – Kathy Brown and Karl Kleinschmidt // Searchmetrics
            GUESTS & RESOURCES Kathy Brown: Website // LinkedIn Karl Kleinschmidt: LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Ben concludes Co…
    - 16 days ago 17 Feb 21, 11:38pm -
  • Core Web Vitals Week Pt. 4 – Kathy Brown and Karl Kleinschmidt // Searchmetrics
            GUESTS & RESOURCES Kathy Brown: Website // LinkedIn Karl Kleinschmidt: LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben a…
    - 16 days ago 17 Feb 21, 11:37pm -
  • Core Web Vitals Week Pt. 3 – Kathy Brown and Karl Kleinschmidt // Searchmetrics
            GUESTS & RESOURCES Kathy Brown: Website // LinkedIn Karl Kleinschmidt: LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Ben continues Co…
    - 16 days ago 17 Feb 21, 11:36pm -
  • Core Web Vitals Week Pt. 2 – Kathy Brown and Karl Kleinschmidt // Searchmetrics
            GUESTS & RESOURCES Kathy Brown: Website // LinkedIn Karl Kleinschmidt: LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as…
    - 16 days ago 17 Feb 21, 11:33pm -
  • Core Web Vitals Week Pt. 1 – Kathy Brown and Karl Kleinschmidt // Searchmetrics
            GUESTS & RESOURCES Kathy Brown: Website // LinkedIn Karl Kleinschmidt: LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as…
    - 16 days ago 17 Feb 21, 11:24pm -
  • Corona and Consumer Demand – Insights from 2020
    Understanding consumer demand is a core part of any company’s success. In any year, an         ice-cream van will struggle if it stays at home when the sun is shining. And in 2020, people who went big on masks and hand disinfectant are still co…
    - 44 days ago 21 Jan 21, 11:43am -
  • Creating and Managing SEO Engines – Bill King // Frase
            GUESTS & RESOURCES Bill King: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he concludes his conversation…
    - 66 days ago 30 Dec 20, 1:00pm -

Clickz

  • nieuwGiving your storytelling impact: it’s all in the delivery
    In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with impactThe post Giving your storytelling impact: it’s all in the delivery appeared first on ClickZ.
    - 16 hours ago 5 Mar 21, 10:00am -
  • Why doesn’t Zoom have advertising in it?
    Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetingsThe post Why doesn’t Zoom have advertising in it? appeared first on ClickZ.
    - 2 days ago 4 Mar 21, 10:00am -
  • Which areas of tech grew the most during lockdown?
    COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pandemic, as ClickZ investigatesThe post Which areas of tech grew the most during lockdown? appeared fir…
    - 3 days ago 3 Mar 21, 10:00am -
  • Let’s just take a minute
    There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the cloudsThe post Let’s just take a minute appeared first on ClickZ.
    - 4 days ago 2 Mar 21, 10:00am -
  • 45% of retailers plan to spend more on social media advertising in 2021 vs 2020
    The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global retail leadersThe post 45% of retailers plan to spend more on social media advertising in 2021 vs 20…
    - 5 days ago 1 Mar 21, 10:00am -
  • A data-centric customer acquisition playbook for insurance companies
    Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an effective customer acquisition strategyThe post A data-centric customer acquisition playbook fo…
    - 9 days ago 25 Feb 21, 10:00am -
  • Why 2021 is the year of the account
    Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be at the core of every organization's plan this yearThe post Why 2021 is the year of the account appea…
    - 11 days ago 23 Feb 21, 10:00am -
  • How cloud offerings could transform business in the next decade
    Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud software will enable a single view of the customerThe post How cloud offerings could transform busin…
    - 12 days ago 22 Feb 21, 10:00am -
  • Survey: Social media, marketing and the impact of the news
    As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their strategiesThe post Survey: Social media, marketing and the impact of the news appeared first on Cli…
    - 14 days ago 19 Feb 21, 3:05pm -
  • AI-powered chatbots deliver personalization at scale
    Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerceThe post AI-powered chatbots deliver personalization at scale appeared first on ClickZ.
    - 15 days ago 19 Feb 21, 10:00am -

Matthew Woodward

  • SEO Case Study: How To 14x Search Traffic In 8x months
    Learn how we took traffic from 2,732 visitors per month to 38,420 in just 8x months. I am going to take you behind the scenes and show you everything we did step by step including the complete link building strategy. You’re going to love it!SEO Ca…
    - 22 Jan 19, 4:41pm -
  • 12x Incredible Link Building Strategies For 2019
    We all know that more links = higher rankings. But building links isn’t always easy. So I am going to share 12x incredible link building strategies with you today. You can use any of these proven link building strategies to attract high quality lin…
    - 10 Jan 19, 12:18pm -
  • Which Is The Best WordPress Hosting? 7 Hosts – 6 Ruthless Tests
    Choosing the best WordPress hosting for your site is critical. And the most important thing you need to consider is… How fast it is! Why? Because if your website loads slowly, you will suffer from- And last but not least… Your websites speed is c…
    - 17 Nov 18, 8:30pm -
  • Ahrefs vs Majestic SEO – 1 Million Reasons Why Ahrefs Is Better [Updated for 2018]
    HUGE NEW UPDATE! If you don’t have time to read this post terminate your Majestic account immediately and take out the Ahrefs trial without hesitation. Back in 2013, I conducted an experiment to see which is the best backlink checker. Long story sh…
    - 4 Sep 18, 12:00pm -
  • The Best Free SEO Tools To Super Charge Your Search Rankings
    A lot of SEO tools & internet marketing software can be quite expensive if you’re just starting out. But if you’re ultra-resourceful then you can take advantage of the best free SEO tools and trials that are available. You can get everything from…
    - 28 Jul 18, 3:00pm -
  • How Lowering Your Bounce Rate Can Help You Increase Your Rankings
    One of the most overlooked ranking factors in Google is your bounce rate. That’s because bounce rate doesnt have a direct impact on SEO. BUT! It does have a huge impact on lots of metrics that DO have a direct impact on your rankings. In fact you a…
    - 12 Jun 18, 12:01pm -
  • The Ultimate Guide to Ecommerce SEO
    Ecommerce SEO doesnt have to be hard work. So in this tutorial I am going to teach you how to increase traffic to your ecommerce with my personal ecommerce SEO process. It doesn’t get any easier than this!The Ultimate Guide to Ecommerce SEO was or…
    - 9 May 18, 5:20pm -
  • Google’s New SEO Starter Guide: What You Need To Know
    You might have missed this. But Google brought us an interesting surprise recently. They decided to revamp their official SEO Starter Guide for the first time in over seven years. The new Search Engine Optimization (SEO) Starter Guide is full of usef…
    - 13 Mar 18, 2:08pm -
  • Ahrefs Review – 25 Ways To Increase YOUR Search Traffic
    Want to drive a TON of organic traffic to your website? Here’s the basic formula: Pick a topic/keyword Create an exceptional piece of content around that topic Promote it. Build links to it. Rank it. Sounds simple, right!? I’ll let you in on a li…
    - 22 Jan 18, 4:06pm -
  • The Ultimate Guide To Freelance Writing Jobs For Beginners [2018]
    Starting out as a freelance writer can be confusing, can’t it? You have no idea what steps you should take, how you should be spending your time, or if you’re even doing the right thing. But the truth is that it doesn’t have to be that way: Sta…
    - 11 Jan 18, 10:55am -

Cognitive SEO

  • 13 Things We Learned from 10 Years of Writing SEO Friendly Blog Posts
    We have written and optimized – for our own blog or other pages – thousands of articles and SEO friendly blog posts in the last 10 years. What better way to learn from past successes and mistakes? We’d like to share them with you, not just as a…
    - 78 days ago 17 Dec 20, 4:03pm -
  • Content Marketing Services | The Complete List for a Successful Digital Strategy
    As your online business grows, it becomes obvious how important content marketing is for your business. And even if you’re the one working on your business’ strategy or you hire an agency to help you out, one thing is clear: you need to know the…
    - 10 Nov 20, 10:04am -
  • Why Your Pages Aren’t Indexed by Google – Confirmed Indexing Issues
    Google is facing serious indexation issues these days, affecting countless businesses all over the world.  Despite the official announcements that the indexation issues have been fixed, the problems seem to persist.   With great power comes great r…
    - 21 Oct 20, 7:54am -
  • How a Digital Marketer Ranked in Google Featured Snippet in Less Than 48 Hours
    This is a TRUE SUCCESS story from Rafael Alencar, a Brazilian digital marketer and founder of Imigrar, written and documented by himself, at his initiative.    After using the Content Assistant Tool, in less than 48 hours my post went from 14-16 pl…
    - 7 Oct 20, 8:40am -
  • Do Private Blog Networks (PBNs) Still Work in 2021? Should You Build One?
    If you use SEO to promote your website, you most probably have heard of PBNs (Private Blog Networks). The concept isn’t very difficult to understand (although it is difficult to execute), but with the overload of information out there, you might be…
    - 6 Sep 20, 8:15am -
  • Affordable SEO Services for Small Business – The 2021 List
    Finding affordable SEO services for small businesses isn’t an easy task for sure. With SEO being such a complex field, it’s hard to know what services do you need or whether a company’s gonna do a good job or not.   That’s why it’s importa…
    - 4 Aug 20, 8:45am -
  • 11 Content Marketing Trends That Will Affect Your SEO
    The digital marketing industry is continuing to evolve, and you need to keep up with the content marketing trends that appear. SEO and content marketing should always be best friends, one should not live without the other.    That’s how we come t…
    - 15 Jun 20, 9:31am -
  • The Unique SEO Content Strategy to Rank #1 with Zero Links
    We keep hearing that content is king. Write great content, content here, content there. But how true is that statement? Is there such a thing as an SEO Content Strategy that you can use to rank #1 with zero backlinks?     Like most answers in SEO,…
    - 4 Jun 20, 9:47am -
  • SEO Best Practices → Guide to Skyrocket Your Google Rankings
    SEO is hard. But it doesn’t have to be. If you don’t have time for well-defined strategies or plans, it’s crucial to at least follow a series of SEO best practices.   Therefore, let’s see the checklist you need to go through to make sure you…
    - 7 May 20, 7:15am -
  • How Page Speed Affects SEO & Google Rankings | The 2021 Page Speed Guide
    Speed is very important for a website. It’s so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of…
    - 19 Mar 20, 7:39am -

Gotch SEO Blog

  • 10 Free Yellow Subscribe Buttons for YouTube
    Download All Yellow Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button We also have sets of white, red, purple, pink, green, blue, and black YouTube subscribe buttons.The post 10 Free Yellow Subscribe Buttons for Yo…
    - 5 days ago 1 Mar 21, 9:55am -
  • 10 Free White Subscribe Buttons for YouTube
    Download All White Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button We also have sets of yellow, red, purple, pink, green, blue, and black YouTube subscribe buttons.The post 10 Free White Subscribe Buttons for YouT…
    - 5 days ago 1 Mar 21, 9:38am -
  • 10 Free Red Subscribe Buttons for YouTube
    Download All Red Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button We also have sets of yellow, white, purple, pink, green, blue, and black YouTube subscribe buttons.The post 10 Free Red Subscribe Buttons for YouTub…
    - 5 days ago 1 Mar 21, 9:33am -
  • 10 Free Purple Subscribe Buttons for YouTube
    Download All Purple Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button We also have sets of yellow, white, red, pink, green, blue, and black YouTube subscribe buttons.The post 10 Free Purple Subscribe Buttons for You…
    - 5 days ago 1 Mar 21, 8:03am -
  • 10 Free Pink Subscribe Buttons for YouTube
    Download All Pink Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button We also have sets of yellow, white, red, purple, green, blue, and black YouTube subscribe buttons.The post 10 Free Pink Subscribe Buttons for YouTu…
    - 5 days ago 1 Mar 21, 7:50am -
  • The COMPLETE On-Page SEO Checklist for 2021
    Some people think on-page SEO is just throwing your keywords on the page. WRONG! There’s an art and science to on-page optimization. That’s why today I’m going to show you my step-by-step on-page SEO checklist. You’ll never need another check…
    - 5 days ago 1 Mar 21, 1:36am -
  • How to Get 4,000 Watch Hours on YouTube (FAST!)
    In this guide, I’m going to show you how to get 4,000 watch hours on YouTube. Since I began my journey on YouTube, I’ve accumulated 97,000 watch hours: And if I was able to do it with my cringe-worthy videos, then you can too. So the first questi…
    - 5 days ago 1 Mar 21, 1:13am -
  • How to Get Backlinks Like an SEO Pro (NEW Guide for 2021)
    How do you get more backlinks in 2021? Well, this website you’re on right now has 38,000 backlinks from 3,070 unique domains. And in this guide, I’ll show you 7 ways to get more backlinks like a link building pro. In fact, you’re going to learn…
    - 6 days ago 28 Feb 21, 12:05am -
  • 10 Free Green Subscribe Buttons for YouTube
    Download All Green Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button We also have sets of yellow, white, red, purple, pink, blue, and black YouTube subscribe buttons.The post 10 Free Green Subscribe Buttons for YouT…
    - 7 days ago 26 Feb 21, 6:42pm -
  • 10 Free Blue Subscribe Buttons for YouTube
    Download All Blue Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button We also have sets of yellow, white, red, purple, pink, green, and black YouTube subscribe buttons.The post 10 Free Blue Subscribe Buttons for YouTu…
    - 7 days ago 26 Feb 21, 6:25pm -
  • How to Learn SEO in 2021 (According to 130 Experts)
    What’s the fastest way to learn SEO? I asked 130 real SEO experts to find out. Here is the question we asked 130 different experts: “If you had to start over, what steps would you take to learn SEO?” Out of the 130 answers, there were many comm…
    - 63 days ago 2 Jan 21, 1:39am -

 

 

Search Engine Round Table

  • Google March 2021 Search Ranking Algorithm Update
    I have yet another unconfirmed Google search ranking update to report on. This was started around March 2nd towards the evening and continues through March 3rd. There was a nice amount of chatter over a 24-hour period and then it seems to have died…
    - -
  • Google FAQ Rich Results Issue With Yoast Resolved
    Yesterday reports came in that there was a spike in errors around Google FAQ schema powered through Yoast. The issue is being resolved and should be fixed today but supposedly Google changed how it parses FAQ schema and it caused FAQ rich result to…
    - -
  • Google My Business New Available Performance Metrics Help Doc
    Google has updated the Google My Business "available performance metrics" help document to talk more about the new performance reports. Google added a section for "users who viewed your profile" and added more details to the other section.…
    - -
  • Video: Google On Crawl Budget & Search Console Crawl Stats Report
    Daniel Waisberg of Google released a really nice explanatory video on how crawl budget works with crawl demand and crawl rates. He also spent most of the video doing a deep dive into the new crawl stats report in Search Console.
    - -
  • Rich Results Disappear? Google Says It Might Be A Site Wide Quality Issue.
    Google's John Mueller listed a few reasons why your site may not show rich results in the Google Search Results. One of the three reasons is that sometimes Google does not trust the site enough, on the site level, for Google to warrant that the site…
    - -

SEO Book

  • The Wrong People Won
    Chasing New MarketsMy initial attraction toward SEO and the web was largely that it was like a new and parallel world that bypassed many traditional gatekeepers. I wrote an ebook which originally had inconsistent formatting and it was riddled with…
    - 37 days ago 28 Jan 21, 4:01am -
  • Apple Search
    Google, Google, GoogleFor well over a decade Google has dominated search to where most stories in the search sphere were about Google or something on the periphery. In 2019 Google generated $134.81 billion in ad revenues.When Verizon bought core Y…
    - 28 Aug 20, 5:43am -
  • Overcoming Webmaster Depression
    This year is a rather easy year to be depressed. ;)COVID-19, fearmongering media, polarized hyper-charged social media, mass unemployment, lockdowns that killed exercise routines and social connections, loss of hope / purpose / meaning, a guy who st…
    - 13 Aug 20, 11:17am -
  • Declining Visitor Values
    Late Funnel SEO ProfitsBefore the Panda update SEOs could easily focus almost all their energies on late funnel high-intent searches which were easy to monetize without needing to put a ton of effort into brand building or earlier funnel information…
    - 7 Jul 20, 5:21pm -
  • How to Read Google Algorithm Updates
    Links = RankOld Google (pre-Panda) was to some degree largely the following: links = rank.Once you had enough links to a site you could literally pour content into a site like water and have the domain's aggregate link authority help anything on th…
    - 24 May 20, 9:24am -
  • Easy for You
    To Teach, One Must LearnOne of the benefits of writing is it forces you to structure your thoughts. If you are doing something to pass a test rote memorization can work, but if you are trying to teach someone else and care it forces you to know wit…
    - 13 May 20, 10:21pm -
  • New Age Cloaking
    Historically cloaking was considered bad because a consumer would click expecting a particular piece of content or user experience while being delivered an experience which differed dramatically. As publishers have become more aggressive with paywal…
    - 12 May 20, 8:34am -
  • Managing Algorithmic Volatility
    Upon the recently announced Google update I've seen some people Tweet things likeif you are afraid of algorithm updates, you must be a crappy SEO if you are technically perfect in your SEO, updates will only help youI read those sorts of lines and…
    - 11 May 20, 3:30am -
  • New Version of SEO Toolbar
    Our programmer recently updated our SEO toolbar to work with the most recent version of Firefox. You can install it from here. After you install it the toolbar should automatically update on a forward basis.It is easy to toggle on or off simply by…
    - 4 May 20, 1:09pm -
  • China Still Censoring Google, Now Globally
    Google Gets Out of ChinaIn March of 2010 Google announced they would no longer censor their search results for China:earlier today we stopped censoring our search services—Google Search, Google News, and Google Images—on Google.cn. Users visiti…
    - 28 Apr 20, 7:28pm -
  • Increasing Time on Site
    Changing User IntentsGoogle's search quality rater document highlights how the intent of searches can change over time for a specific keyword. A generic search for [iPhone] is likely to be related to the most recent model. A search for [President B…
    - 24 Apr 20, 2:03pm -
  • Revenue Quality & Leverage
    The coronavirus issue is likely to linger for some time.GERMANY PUBLIC HEALTH AGENCY PRESIDENT SAYS OUR ASSUMPTION IS THAT IT WILL TAKE ABOUT TWO YEARS FOR THIS PANDEMIC TO RUN ITS COURSE— Quantitative Trading (@fiquant) March 17, 2020Up to 70% o…
    - 17 Mar 20, 11:07am -
  • Subscription Fatigue
    Subscription ManagementI have active subscriptions with about a half-dozen different news & finance sites along with about a half dozen software tools, but sometimes using a VPN or web proxy across different web browsers makes logging in to all of t…
    - 8 Feb 20, 4:27pm -
  • Favicon SEO
    Google recently copied their mobile result layout over to desktop search results. The three big pieces which changed as part of that update wereURLs: In many cases Google will now show breadcrumbs in the search results rather than showing the full U…
    - 19 Jan 20, 4:25pm -
  • Brands vs Ads
    Brand, Brand, BrandAbout 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidat…
    - 8 Nov 19, 4:16pm -
  • Internet Wayback Machine Adds Historical TextDiff
    The Wayback Machine has a cool new feature for looking at the historical changes of a web page.The color scale shows how much a page has changed since it was last cached & you can select between any two documents to see how a page has changed over…
    - 5 Nov 19, 7:36am -
  • Dofollow, Nofollow, Sponsored, UGC
    A Change to NofollowLast month Google announced they were going to change how they treated nofollow, moving it from a directive toward a hint. As part of that they also announced the release of parallel attributes rel="sponsored" for sponsored links…
    - 24 Oct 19, 5:20am -
  • New Keyword Tool
    Our keyword tool is updated periodically. We recently updated it once more.For comparison sake, the old keyword tool looked like thisWhereas the new keyword tool looks like thisThe upsides of the new keyword tool are:fresher data from this ye…
    - 14 Sep 19, 10:06am -
  • AMP'd Up for Recaptcha
    Beyond search Google controls the leading distributed ad network, the leading mobile OS, the leading web browser, the leading email client, the leading web analytics platform, the leading mapping platform, the leading free video hosting site. They w…
    - 30 Jun 19, 9:47pm -
  • The Fractured Web
    Anyone can argue about the intent of a particular action & the outcome that is derived by it. But when the outcome is known, at some point the intent is inferred if the outcome is derived from a source of power & the outcome doesn't change. Or, put…
    - 17 Apr 19, 6:09pm -
  • Keyword Not Provided, But it Just Clicks
    When SEO Was EasyWhen I got started on the web over 15 years ago I created an overly broad & shallow website that had little chance of making money because it was utterly undifferentiated and crappy. In spite of my best (worst?) efforts while being…
    - 9 Apr 19, 3:09pm -
  • How The Internet Happened: From Netscape to the iPhone
    Brian McCullough, who runs Internet History Podcast, also wrote a book named How The Internet Happened: From Netscape to the iPhone which did a fantastic job of capturing the ethos of the early web and telling the backstory of so many people & projec…
    - 8 Apr 19, 3:13am -
  • Google Florida 2.0 Algorithm Update: Early Observations
    It has been a while since Google has had a major algorithm update. They recently announced one which began on the 12th of March.This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates r…
    - 18 Mar 19, 5:02am -
  • A Darker Shade of Gray
    Google's original breakthrough in search was placing weight on links & using them to approximate the behavior of web users. The abstract ofThe PageRank Citation Ranking: Bringing Order to the Web readsThe importance of a Web page is an inherently s…
    - 13 Mar 19, 10:28am -
  • Left is Right & Up is Down
    Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness.The…
    - 16 Nov 17, 11:20pm -
  • Grist for the Machine
    GristMuch like publishers, employees at the big tech monopolies can end up little more than grist.Products & product categories come & go, but even if you build "the one" you still may lose everything in the process.Imagine building the most succe…
    - 9 Oct 17, 6:41pm -
  • Virtual Real Estate
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    - 9 Oct 17, 6:31pm -
  • Rank Checker Update
    Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions.If ever the toolbar button doesn…
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  • DMOZ Shut Down
    Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years.The con…
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  • New gTLDs are Like Used Cars
    There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator.Here is the short version...Imagine registering a domain for $10, building a business on it, and then le…
    - 8 Mar 17, 8:05am -

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